25
Marketing channels using Branded YUDU iPad and iPhone Apps for the Travel industry Travel Technology Show London Feb 2011

YUDU iPad and iPhone apps for the travel industry - Presentation

Embed Size (px)

DESCRIPTION

Presentation made by YUDU CEO Richard Stephenson highlighting the benefits travel companies can receive from a YUDU developed iPad or iPhone app. The Presentation was made in February 2011 at the Travel Technology Show London.

Citation preview

Marketing channels using Branded

YUDU iPad and iPhone Apps for the Travel industry

Travel Technology Show London

Feb 2011

I will address the following questions:

Why should travel and holiday businesses be on the iPad?

What evidence is there that customers are buying from the iPad?

What number of App downloads might I reasonably expect?

What evidence has YUDU gathered to date

Why an App, why not just access the website through a browser?

What features are available & makes the YUDU system special?

What about Android and all the other Pads?

About YUDU Media

Digital publishing specialists for web, iPad & iPhone formed in 2003

2006/7 investment to develop self-publishing cloud computing system.

System publishes up to 1200 publications/day

2010 investment in iPad App software tools: over 60 iPad & iPhone apps live.

Winner of 12 technology and service awards over the past 2 years

Top 50 Fastest Growing Tech Companies in UK & Top 500 in

EMEA

YUDU.com Top 7.5k sites in world Alexa ranking (top 5k US, top 1k UK)

70k Self Publishing accounts, 1.9m publications.

Selected YUDU Customers & Apps

Why should you be on the iPad?

Source: MOBCLIX 1Year analysis

0

10000

20000

30000

40000

50000

60000

70000

Downloads by Category iOS4 - Top 8

GamesBooksEntEducationLifestyleUtilitiesTravelMusic

Why should you be on the iPad?

Compared to iPhone users, iPad users:

Engage with their Apps 3 times longer with their iPad equivalents.

Enjoy 5x higher ECPM (effective cost per thousand)

Get 10.7x higher click through rates of rich media video ads than on the iPhone

Source: Mobclix information from their installed base.

Why should you be on the iPad?

150

200

4050

375

Forecast Sales of devices 2011Millions of Units

DesktopLaptopsNetbooksTabletsSmartPhones

Source: Deloittes Touche Tomatsu Ltd 2010

What evidence is there that customers are buying from the iPad?

45.5

33.1

10.3

Typical Mobile Traffic Report form Retail Site

iPadiPhoneiPod TouchAndroidBB TorchBB OnyxSamsungOther Mob

Source: Site Catalyst via Forrester Research

What makes the YUDU system special?

Container architecture

YUDU proven software, your branding.

Cloud based self publishing

Delivery - Global Content Delivery network

Rich media and specialized features

Package with Web Brochures

Unique Features

Step 1: YUDU Creates & Publishes to the App store

Step 2: Readers Download the Apps and you can add free content at will

Step 3: YUDU Servers Manage and collect data

Step 4: Publish new Brochures to the App: Login, Upload, Enhance & Publish

What number of installed Apps might I reasonably expect?

Niche Branded Travel Apps2500 first week, 200 a day. In 6 months installed base 20,000

Large Brand Travel Apps7500 first week, 500 a day thereafterIn 6 months installed base 45,000

iPad owners have higher disposable income and therefore attractive to the Travel industry.

Profile of App Downloads of a Strong Brand from launch

GOOD Brand Travel APP.LARGE INITIAL PEEK GOOD BUILD AFTER CHRISTMAS

Note: the weekend spike in downloading.

YUDU Special Features Data Capture

Building an email database of thousands is a powerful marketing tool.

YUDU Special Features Multiple Brochures in App

Push notifications alert the reader to new catalogues.

Branded. Users know whatIs available for download from the servers.

Editions can be cleared from the device and re-downloaded from the cloud to save device memory.

Push notifications alert the user To new catalogues.

YUDU Special Features Search in Brochure

.

Text predicts as you type, Highlights search term in the text

YUDU Special Features Page Sharing by email

.

Nielson Survey shows the influence of friends

Special Features Triggers for Videos & Slide shows

.

Trigger Buttons for Video content and Hi-Rez Slideshows

technology to produce Hi-Rezpictures

Why an YUDU App, why not just access the website through a browser?

Building a captive readership

Data collection

Pushing offers and new brochures

Interfacing with gestures & the touch features

Emailing pages for trusted approval

Quality of images & Video and extending the experience

In-

leaving the brochure.

What about Android and all the other Pads?Motorola Xoom coming in April in USA

First serious Andriod

Samsung Galaxy Pad

HPPalm operating system

DellQ3 offering

BlackberryPlaybook, dual core device

Overall YUDU Strategy is UBIQUITY

Finally Top Tips for a Successful App

Content is key. It is a web experience, use it: Video, slideshows, audio.

Large click to buy buttons to open the in-App web browser

Plan and carry out app marketing

PR, review sites, social media, print ads, short burst campaigns to

give initial momentum. (Current Apple algorithm = 3 day download

growth)

It is a circular process: Plan for regular upgrading and improvement

based on user feedback and analysis of the reading stats.

Talk to us about your plans. We know what works!

Questions?

Or come and talk to us on our stand:

Stand A31

YUDU Media www.yudupro.comemail: [email protected] UK: +44 (0) 870 760 9258Tel US: +1 888 FOR YUDU

Some Apps from YUDU