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Social Media presentation presented in Peterborough, NH Nov. 12, 2009
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Corporate Blogging, Video and Podcasting
http://stonyfield.typepad.com/bovine/2009/06/this-video-is-part-ii-of---like-little-kids-the-cows-at-howmars-farm-like-to-play-in-the-dirt-especially-after-a-winter-
of.html
http://www.blogger.com/home
What does Stonyfield get from putting up this video?
Give loyal customers an “insider’s view” of operations
Bonus: Customers learn about Stonyfield committment to organic and supporting family farms
What is a blog?
• Noun:An on-line web-based log
• Web + log = blog
• Verb: The act of writing in an on-line web log is called blogging
Adding something to a blog is called a “Post” or an “Entry”
Usually, entries to a blog appear chronologically, the most recent at the
top, all previous ones below it.
A blog is a website
No longer held hostage by
web design and code geeks
• A newspaper or magazine publisher
• An editorial columnist
• A television or radio station
Halvorson New Media, LLC halvorsonnewmedia.com
With a blog, you become …
You own the medial
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Your Company
Here
Your Company
Here
You might not know it’s a blog
Categories—Your “Departments”
Types & Purposes of Corporate Blogs
• InsidePortugalTravel.com—easily updated/constantly changing
• The Tip Sheet—easily updated; constantly changing; additional online visibility of our clients
• New Hampshire Small Business Development Center- “Coffee Break Chat”—Small staff—needed more up-to-date resources
• Carlisle Wide Plank Floors “Surface”-insider’s view; search engine visibility
Get news out UNFILTERED by mainstream media + constant updating
Not one but EIGHT blogs!
11/12/200918
Blog the good news that isn’t quite “news”
5/27/200921
Blog as inexpensive, easily updated website
11/12/200919
Blogging is story-telling
Using internal experts to collect customer reactions to products
Report on and show constantly changing conditions
“Thought leadership”—show what they know about ever-changing market
Where to start? • Investigate blog publishing tools
• Some popular platforms: • Blogger.com -- free• Word Press -- leading in the market; free or
low-cost• Typepad -- (low-cost; my favorite)• Many others• Ask your web team-- maybe
Halvorson New Media, LLC halvorsonnewmedia.com
And now, a demonstration
Blogs--Cool tools• Monitor comments ahead of time, if desired• Subscriptions via email• Subscriptions via RSS • Metrics• Audio: record by phone• Posts via texting or email• Videos• Slide shows• Polls
Things to think about before deciding to blog• Staff time—who will do this?
• Level of formality in both content and process
• How will you measure success?
Halvorson New Media, LLC halvorsonnewmedia.com
• Mayo Clinic has a YouTube Channel (so does the Pope and most major corporations these days)
Why use video?
“The world has voted and they like watching online video”—Mayo Clinic guy
Video—“The TV Room”-- as one Category of this site
Create a “Brand Channel”—fairly elaborate site at YouTube, or just create an account and load it with
videos
YouTube videos get 1 million views—a day
Every SF video in one place; can see history of
•views
•comments
•ratings
Great uses for video
• Demonstrate how to’s
• Insider’s view• Interview experts• Capture an event• Have fun—
customer contests or……………..
What is a Podcast?
• An audio or video file released via the Internet
• Generally part of a series• Listened to or viewed by computer, MP3
player, iPod, etc.• Think of it as your own radio or TV show
About 20% of online users listen to podcasts
Why podcast?
• iPods or other MP3 players are ubiquitous
• Podcasts can be played whenever the listener wants.
• Spanish lessons; I.T. Guy Alfio learns this way
PODCASTSCan be categorized on iTunes
Can be longer on iTunes, shorter on your site
On iTunes, you are getting to people who are “thirsty for information”—searching for your topic
3 steps to a Podcast
1. Content
2. Recording
3. Distribution
Content
As simple or as complex as you like:
– One person essay
– Interview format
– Full production
Recording• Hardware
– Computer or MP3 recorder
• Software – Audacity or other
• Microphone– The better the mic, the better your sound
• A quiet space– Not too large, and not too empty
And now, another demonstration
Distribution
• Upload to your web site or blog
• Choose a host for your podcast. Why?– Audio/video files can be huge, taking up your
storage space.– Easier access to iTunes– If your podcast gets really popular…
…the traffic could crash your web site.
Hosting considerations
• Storage spaceHow big a “parking space” do you need?
(e.g. a 15M file daily x 30 days = 450 M, about .5G)
• BandwidthHow many visitors will you have?
(e.g. .5G per subscriber x 10 subscribers = 5G)
Popular hosts
• Libsyn.com – Liberated Syndication
• Hipcast.com – formerly Audioblog
• Ourmedia.org – free, with limitations
• Odeo.com – free, with commercials
• …and a lot of others.
Discuss!