Your Garden Center Playbook...Petunia Grandiflora Mix 11 Colors Salvia Dwarf 4 Colors Salvia Medium Salvia Celery Tall Salvia Victoria Blue Snap Dragon Dwarf - 6 Colors Snap Dragon

www.luurtsema.com 1-800-253-2052

Your Garden CenterPlaybook

2019 Addition

Ryan [email protected]

Sales Manager

Phone: 1-800-253-2052 1-616-669-9301

FAX: 1-800-238-1681 1-616-669-9678

Web: www.luurtsema.com

David [email protected]

VP Production

Dean [email protected]

VP Finance

Luurtsema Sales Staff

We would love to sit down with you and discoverhow Luurtsema Solutions can help your garden center grow!

Chuck [email protected]

Account Manager


Getting Acquaintedwith Luurtsema Sales

Our Story:In 1946, Henry Luurtsema established Luurtsema Sales and it hasremained a family business for three generations. Relationship building has been at the core of our business plan. We are proud to say we have serviced many of our customers for over 30 years. We built our business on the foundation of consistently delivering high quality and innovative products.

Our Goal:Luurtsema Sales Inc. requests the opportunity to demonstrate how our partnership can benefit you! Simply stated, our goal is to be “Your Garden Center Solution”. We understand that every retail location has unique needs and opportunities. Luurtsema Sales is ready to take its complete product line and specialized services to create a custom program that will meet your specific needs. We believe that our success comes as a result of the success of our customers!

Our Solution:We offer a full line of Annuals, Perennials, Vegetables, Succulents, and much more. Our services include: short lead time, small minimums, custom growing and manufacturing. We offer a free recycling program, innovative retail display fixtures, P.O.P. and merchandising sales assistance in many markets. Our resources 2,200,000 sq. ft. greenhouse space is in close proximity to our distribution facility of 51,000 sq. ft. Our distribution facility is designed to perform multiple quality checks, consolidate and ship fresh flowers daily!

fresh

Shipping Racks

Sidewalk Display

• Four types of racks

• All racks have a metal sign with our name and phone number

• NEW Galvanized 5, 6 shelf racks

• All racks are the same size: 90” Tall x 32” Wide x 61” Deep

• All Racks have 4 swivel casters 2 with wheel locking levers

• Typical display includes 8 shelving sections and 2 basket sections

• Each unit measures 3’ deep by 6’ long by 7’ high - 60’ of display

• Display length can be customized by adding or subtracting units

• Display units can be arranged in multiple configurations

11 - Shelf BeddingRack

Number of shelves: 11Avg. shelf height: 8”

Number of shelves: 6Avg. shelf height: 16”

Number of shelves: 5Avg. shelf height: 20.25”

Number of shelves: 2-11Avg. shelf height: adjusts w/n 4”

6 - Shelf SpecialtyRack

5 - Shelf SpecialtyRack

Adjustable ShelfSpecialty Rack


Geraniums Available in a rainbow of colors providing beautiful texture

and color to your guests containers.

The staple flower of containers, baskets, and planters

4” Seed Geranium pk 6 w/ handle

5” Cutting Geraniums pk 8

6” Martha Washington pk 6

10” Cutting Geranium w/spike

10” Cutting Geranium

10” Calliope Geranium

15” Geranium Combo

Ivy and Zonal Geraniums cross Premium Geranium blooms all summer

Exceptional heat toleranceLarge semi-double blooms

Containers

Great selection of sizes, price, colors,

and textures toensure yourcustomer’s satisfaction

10” Red, WhiteBlue Pot w/Flag

8” Square Planter Premium Planter Box

24” Deck RailPlanter

12” Butterfly Planter New Container

12.5” Petal PlanterNew Container 10” Canna

14” Mixed ColorBowl/Insert

10” Sunflower Planter 15” Premium Combo Planter 10” Zinnia Planter


Baskets

Proper spacing in the greenhouse, quality plant material,and careful handling during shipping make

Luurtsema’s baskets the right choice for your customers.

Scroll Design Basket

12” Nature’s PremiumCoco-lined Cone Basket

14” Deluxe Fiber Basket

12” Deco-stone Basket

10” Fern Basket

Flower Pouches12” Fiber Basket

10” Premium Basket

Classic herbs and vegetables that have been grown for generations!

• 6 Pack allows for more diverse inventory.

• Flat Talkers gives customers. confidence to buy!

• Broad selection of hybrid and heirloom fruits and vegetables.

• Pots are color coded making it easy to create attractive and organized displays.

4” Diameter Pot(1.00 pt/473ml)

Tried and true varieties that ensure success

New 6 pack with Flat Talker


Cut and eat, cut and eat, cut and. . .

Living Salad Bowl• 14” bowl 3.4 gallons (12.87 l)• Large Informative tag• A unique impulse item• 5 great recipes, two contain herbs, one kale• Great for people with limited space• 48 to a shelf

The Living Salad Bowl is an eclectic mix of popular herbs and lettuces growing in a large patio bowl. When placed in a convenient, sunny location and kept well-watered, the Living Salad Bowl will continue to grow all summer providing a full season of fresh salads!

Tried and true varieties that ensure success

Consistent quality with the benefits of certified organic grown methods

4” Pot, Pack 10 1.00 pt/473ml

• Burpee Organic offered in Tomatoes, Peppers Vegetables and Herbs• All in Living Vermont Compost soil, so rich in

natural nutrients that fertilizer is not needed• All healthy benefits with nothing you don’t

want• Great for transplanting into patio planters, or

your garden beds

Perennials & More

Qt. pk 12 & #1 PotAssorted Daylilies

Qt. pk 12 & #1 Pot Assorted Hostas

Creeping Phlox5” Container

# 2 Pot Knock Out RoseWhite, Coral NEW,

Yellow, Lt Pink, Pink, RedDouble Pink & Red

#1 Pot Assorted Perennials

#1 PotAsiatic Lily

#1 PotOrnamental Grass

Assorted Qt.Perennials pk 12

Variety lists available upon request or refer to the order form

We have worked hard to selectthe most popular varieties provento perform well in the garden,assuring you the best selectionfor your guests.

#2 PotAssorted Rose Bush


Specialty Planters

Designer Premium Begonias

Great as desktop planter or great sizeto create your own container around.

7.75” Premium Designer Begonia

MixMasters - combining perfectly mastered colors and greater genetic diversity. Every recipe has been thoroughly tested.

Available in 11” Basket and 10” ContainerCan be purchased together or individually.

Premium Designer Begonia Combo

2.38 gal 9.0lLimited

Berry Basket Mambo I Heart Pink Bejeweled

Essential Accents

Gazania

ColeusRaspberry Tart (shown)

4 varieties

Assorted Ivy3 varieties

Licorice White (shown)Licorice Petite

Sweet Potato Vine6 varieties

GrassesOptical(shown)10 varieties

PurslaneMagenta (shown)

Scarlet, Yellow

Zinnia ProfusionCherry, Yellow,White, Orange

HypoestesPink (shown),

Red, White

Gypsophilia Mexican Heather

Pk 18 per flat 13.0 oz384 ml per unit

Fillers:Build the bridge between the tall, bold accents and

the cascading or spiller plants. Fillers add lush

shape, texture, and visual balance to the pot.

Spillers:Accents that cascade

over the container and soften its edges while connecting the

plants to the pot.

Thrillers:Big bold accents that use their tall height and distinct form to create the “centerpiece” of a combination

Sprengeri Vinca Vine2 colors

Spikes

Wandering Jew 2 varieties


Wave Petunias

Proven Winners

4” Wave pk 12 EZ Wave 3/06with handle12” Wave Container

Easy Wave Series• Grow beautiful containers and beds fast and easy • Height: 6 to 12 inches • Spread: 2.5 to 3 feet

Shock Wave Series• Petiteflowersinhighvoltage color for small spaces • Height: 7 to 10 inches • Spread: 2.5 to 3 feet

Wave Series• Creates a ground-hanging carpet of color • Height: 4 to 6 inches • Spread: 3 to 4 feet

#1 Plant Brand

Grande Pot pk 10

Shock Wave Easy Wave Tidal Wave Wave

Bedding Annuals

Check order form on line for current availability!

Ageratum BlueAlyssum Three ColorsAsters AssortedBegonia Bronze Mix, 4 ColorsBegonia Green Mix, 4 ColorsCelosia Amigo MixCelosia Mix, 4 ColorsCleome AssortedColeus 8 or 9 VarietiesCosmos AssortedDahlia MixDianthus MixDianthus 6 ColorsDianthus Wee WillieDusty MillerFlowering CabbageFlowering KaleGazania MixImpatiens Mix, 13 ColorsLobelia 2 ColorsMarigold Bonanza 3 ColorsMarigold Hybrid 3 ColorsMarigold Hot Pak - 9 ColorMarigold Safairi 4 ColorsMoss Rose Mix, 5 ColorsNicotiana AssortedPansies Clear Mix

Pansies 5 ColorsPetunia Double MixPetunia Hula Hoop 2 ColorsPetunia Multiflora 8 ColorsPetunia Grandiflora Mix 11 ColorsSalvia Dwarf 4 ColorsSalvia MediumSalvia TallSalvia Victoria Blue Snap Dragon Dwarf - 6 ColorsSnap Dragon Tall- Mix 5 ColorsStock MixTorenia Mix, BlueVerbena ImaginationVerbena Mix, 4 ColorsVinca Mix, 15 ColorsViola MixZinnia TallZinnia Profusion Mix Zinnia Profusion 3 Colors

Beans- Green/Gold Mix Broccoli Brussel Sprouts Cabbage Chinese Cabbage - Flt Dutch Cabbage Golden Acres Cabbage - Red Cantaloupe Cauliflower Celery Cucumber Cucumber Burpless Eggplant Greens - Collard Greens - Mustard Greens - Turnip Kale Kohlrabi Lettuce, Head Lettuce, Leaf Onion Parsley- Curly Parsley - Italian Pickles - Homemade Spinach Squash- Butternut Squash - Yllw St Neck Sweet Corn Swiss Chard Watermelon Zucchini Sweet Bell - Cont.Purple Beauty Red Beauty Yolo Wonder Red

Hot PeppersHabanero Cayenne Long Slim Hungarian Hot Jalapeño Red Chilli Poblano Serrano TomatoesBeefmaster Big Beef Better Boy Better Bush Big Boy Big Beef Celebrity Champion Delicious Early Girl Jet Star Jubilee Juliet - NEW Lemon Boy Manitoba Patio Pineapple Red Cherry Roma Rutgers Super Fantastic Sweet 100’s Yellow Pear

12/4 Bedding Annuals6/06 Bedding Annuals 8/04 Fruit/Vegetables Pk 4

8/04 Fruit/Vegetables Pk 4Sweet Peppers Sweet Bell PepperBanana Sweet Better Belle Green Cubanelle Golden California Wonder Pimento Cal. Wonder Green Golden Summer


Potted Annuals

WAVE PETUNIAS 3/06 PK 4” PK 12

PREMIUM ANNUALS 4” PK 12 & 5” PK 8PROVEN WINNER GRANDE POT PK 10Ageratum Blue ArtistAngelonia Blue Angleface Perfectly PinkArgyranthemum ButterflyBacopa Blue Bubbles Snowstorm Giant Snowflake PinkBidens Campfire Fireburst Goldilocks RocksCalibrachoa Blue Super Bells Blue Moon Punch Coraline Double Ruby Double Chiffon* Doublett Love Swept * Evening Star Holy Cows* Holy Smokes* Lemon Slice Over Easy Pink Pomegranate Punch Red Strawberry Punch Tangerine Punch* Tropical Sunrise White Improved* Yellow Euphorbia Diamond Delight Diamond FrostLobelia Blue with Eye Laguna Sky BlueLobularia Dark Knight White NightMercardonia Gold DustNemesia Blood Orange Coconut Cranberry LemonOsteospermum Purple WhiteOxalis Charmed Wine

Phlox Blueberry Red Hot Sanvitalia Sunbini YellowScaevola Whirlwind BlueSeedum Lemon CoralSupertunia Bermuda Beach Black Cherry Bordeaux Daybreak Charm Hot Charm Latte Limoncello Lovie Dovie Morning Glory* Mulberry Charm* Picasso in Purple Raspberry Blast Pink Hot Charm Really Red* Royal Magenta Royal Velvet Sangria Charm* Trailing Blue Vein Trailing Blue Violet Star Charm Visa Bubblegum Visa Silverberry WhiteTorenia Midnight BlueVerbena Cherry Burst Superbena Peachy Keen Raspberry* Royal Plum Wine Red Sparkling Amethyst Sparkling Ruby Stormburst Violet Ice Whiteout*

NEW 2019*

Caladium Beauty Pink, Carousel Bi-Color Postman Joyner Red, White ChristmasDahlia Dahlietta White, Yellow, Red, Salmon, Pink, AssortedDahlia City Lights - NEW Lavender, Purple, Red YellowDragon Wing Begonia Red - Pink Asst.Fiesta Double Impatiens - Apple Blossom, Burgandy, Lavender, Red, Rose, Sparkler Bi-Color, WhiteFuchsia Upright- Jollies, Red & Blue, White Red Gerbera Daisy - Jaguar MixGeranium-Presto - Dk RedGeranium - Tango,Lavender, Neon Purple, Orange, Hot Pink, Rose Deep Eye - NEW, Salmon, WhiteGeranium - Calliope - Med Crimson Flame, Dark Red Geranium - Moxie, Deep Rose, Rose Mega Splash, Pink, Scarlet, White Ivy Geranium-Royal, Bi-Color, Lavender Pink, Red, WhiteLantana Trailing Purple, Gold - NEWLantana Bandana - Upright Cherry Sunrise Bi-Color Cherry, Lemon Zest, Pink, RedNew Guinea Impatiens - Sonic, Lavender Orange, Pink, Purple, Red, Salmon, Sweet Purple Bi-Color, Sweet Red Bi-Color WhiteNon-stop Begonias, Apple Blossom, Cherry Orange, Pinks, Red, Rose, White Yellow Petunia -Black MagicPetunia-Phantom Yellow/BlackPetunia-Pinstripe Pink/BlackPetunia - Headliner Series - Asst NEWPortulaca-Cupcake Lavender, Lemon, Orange, RaspberrySunpatiens - Compact, Red, Pink, White, Magenta, Orange, PurpleThunbergia Sunny LemonWhopper Begonia - Pink,

EASY WAVE COLORBerry Velour Blue Burgundy Star Burgundy Velour *The Flag Mix Improved *Great Lakes Mix Impr *Lavender Sky Blue *Opposites Attract Impr Neon Rose Pink Passion Plum Vein *Red Improved *Red Velour Rosy Dawn Silver *South Beach Mix Impr *Violet Improved 3/06 Handle Pk

EASY WAVE COLORWhite YellowSHOCK WAVE COLORCoral Crush Denim Spark Mix Volt Mix Purple Deep RoseWAVE COLORPurple

*Indicates NEW

Check our website for size and availabilitywww.luurtsema.com

Early Spring Products

Available in:4” Primrose

5” Phlox6” Pansy Planter

6” Martha Washington GeraniumPrimavera Planter

10” Scrumptious PansyLiving Salad Bowl

#1 Pot Phlox

Get your season started off right with

early color and textureand the scents of spring!6” Martha Washington

Geranium pk 6

10” Scrumptious PansyBowl

Primavera Planter

6” Scrumptious Pansy

Living Salad Bowl

5” Phlox &#1 Phlox

New Container

New Container


Living Textures

Trendingsucculent products to differentiate you

from your competitors!

11” Succulent Planter

3.5” Living Texture Starters

12” Premium Succulent Planter

Living Texture Planter

Living Textures WateringCan

Living Textures Wine BottlePk 2 wooden crate included

8.5” Garden Art Planter

NEWNEW

New Container

#1 Pot Tatoo Vinca

#1 Pot Night Sky Designer Petunia

#1 Pot Jams and Jelly Vinca

#1 Pot Lemon Grass

#1 Pot’s are all Award Winning varieties or plants requested by the customers.Sized to be great as stand alone or touse in combinations 50 per shelf

Specialty Annuals

12” x 8” Berry Bloom Box - Everbearing

This handcrafted wooden Berry Bloom Box will be great on patio or table top. Providing fresh, delicious berries all summer long!

NEW

NEW


Recycling

• Great for the environment reduces carbon footprint

• Easy to implement everything provided at no cost

• Insures repeat customers return plastic = additional sales

Luurtsema Sales wants to work with you to make a difference

Luurstema Sales will leave one delivery cart at your location with the first delivery of the season. Use that cart to collect the plastic pots, trays, and baskets. We will pick up the recyclables with the next delivery and leave another empty cart. The plastics are returned to our facility where they are sorted; we will reuse as many items as possible.

We Recycle!

All plastic pots and trays returned to this location will be reused or recycled.

Return your plastic containers to us!

10” & 14” MumHarvest Basket

#1 Pot Aster & #1 Pot Celosia10” Fall Mum

Basket

13” Fall Blooms Barrel5” Mum Pk8

8” Mum

#1 Pot Flowering

Kale

Fall Products

Providing QualityBeddingBaskets

ContainersPotted AnnualsVegetables

HerbsOrganic

PerennialsRose BushesSucculents

Helping Garden Centers Succeed

www. luurtsema.com1-800-253-2052

Since 1946

Documents

Your Garden Center Playbook...Petunia Grandiflora Mix 11 Colors Salvia Dwarf 4 Colors Salvia Medium Salvia Celery Tall Salvia Victoria Blue Snap Dragon Dwarf - 6 Colors Snap Dragon