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SB Monday, October 29, 2012 SunSentinel.com Sun Sentinel | 3D
ThisWeekMonday
Develop a nonprofit: A Miami-DadeSCORE workshop will provide a broad over-view to the nonprofitsector from both anadministrative and legal framework in aseminar: How to Start, Run and Keep aNonprofit.
When: 4 p.m.
Where: Miami-Dade County Gov’t Center,111NW First St. Floor19 West, Miami.
Contact: 786-425-9119.
Tuesday
Instant replay: The PRSA Greater FortLauderdale chapter is hosting British PRExecutive Robert Wright in a presentation,London Olympics PR: A Recap. Wright willdiscuss the inner workings from bids, issuesclients encountered and challenges.
When: 11:30 a.m.
Where: Broward Health North, 201E. Sam-ple Road, Deerfield Beach
Contact: [email protected]
Thursday
Moving on: Keeping cars, trains and buseson the move throughout Broward Countyattracts business and tourism and is thefocus of a Greater Fort Lauderdale Alliancepresentation featuring business leadersfrom aviation, the port, and the FloridaDepartment of Transportation on chal-lenges the region faces and solutions.
When: 7 a.m.
Where: Tower Club, One Financial Plaza,100SE Third Ave., Fort Lauderdale
Contact: towerforum.org
Financial management: Marcum LLP ispresenting its18th annual Marcum Govern-mental Symposium for a day of technicaleducation and training to bring governmentfinance professionals up-to-date on newaccounting and reporting requirements.
When: 8 a.m.
Where Signature Grand, 6900 State Road84, Davie
Contact: 305-995-9600
Friday
Think tank: A CEO Power Breakfast panel,“Private Equity: Industry Outlook & ElectionFallout,” will be hosted by The Miami FinanceForum and moderated by Scott Mager,partner Grant Thornton LLP.
When: 7:30 a.m
Where: Conrad Miami,1395 Brickell Ave.,Miami.
Contact: miamifinanceforum.com
Salute Business: Greater Fort LauderdaleChamber of Commerce’s 2012 Salute toBusiness Awards. Honorees include AlliedKitchen and Bath, Nipro Diagnostics andHispanic Unity.
When: 5:30 p.m.
Where: Hyatt Regency Pier Sixty Six, 2301SE17th St., Fort Lauderdale
Contact: 954-462-6000
Send business events to [email protected]
The PlannerCOMPILED BY CINDY KENT
Outlook
Your Career
When Terri Grimsley reinvented herselffrom the corporate world into an entrepre-neur and businesswoman, she also re-invented a spa concept.
Couture Mobile Spa of Pembroke Pinesprovides the spa experience at home forparties, the office for employee apprecia-tion days and anywhere in between. It re-creates the ambiance at the client’s choiceof venue — with candles, music, aroma-therapy and even plush robes.
Licensed massage therapists providehand and foot spas and body scrubs.
Since launching the enterprise in 2006,the company has participated in manyevents, including the Staybridge SuitesHousekeeper Appreciation Spa Day, the
2010 NFL Pro Bowl and Super Bowl Tail-gateParty and the recentChocolateFestivalatNova SoutheasternUniversity.
Her tiny retail location accommodatesabout six clients. In addition, she uses thespace to host parties and provide training.
But being mobile allows Grimsley an ad-ditional bonus: to have customers fromSouth Florida north to Orlando. She relieson contract employees who also assist increating a network of word of mouth ad-vertising.
Grimsley says one of her biggest joysabout working for herself is that she gener-ates jobs for others.
“I’m a single mom, and I have a soft spotfor people looking forwork,” she said.
[email protected]@mindingyourbiz
Her mobile spabusiness is a hit
Terri Grimsley gives a pedicure to a customer. Grimsley has a spa business where shebrings the ambiance to the customer, in their home or office. She provides the services,including soothing music, candles and even robes.
MIKE STOCKER/STAFF PHOTOGRAPHER
Woman succeeds by coming to the home and officeBy Cindy KentStaff writer
ConstructionThe National Association of Women in Con-struction Palm Beach chapter installed newofficers including President Mina McGillJazzo of Robert McGill Air Conditioning, VicePresident Shelley Siegel of Universal Designand Education Network, Treasurer SchelleWood of Dolphin Sheet Metal and SecretaryJodean Hibl from Pearce Windows andDoors. Directors include Michelle Anaya DePotter of Associated General Contractors,Martha Greeson with Coast to Coast Form-ing, Diane Ramos of Earthly Design Re-sources and Kathy Thomas of Keyes Granite.Paul Carty, vice president and principal atState Contracting & Engineering Corp. inHollywood, was re-elected president of theU.S. Green Building Council South Floridachapter.
AviationGeorge Tucker joined Banyan Air Service asthe director of Banyan Pilot Shop.
Health&MedicalSheridan Healthcare Inc., promoted DeniseLongman to vice president and chief compli-ance officer and John D’Arpino to vice presi-dent of tax.
EducationFlorida Career College — Kendall named AidaShehu as the executive director.
Communities in Schools of Miami, a dropoutprevention program, appointed AndrewFierman of Marcum LLP, to its board of direc-tors.Oxbridge Academy of the Palm Beachesadded new faculty members: MichaelAnand, Robyn Gausman-Burnett, AmyJurskis and Cleve A. Maloon.
LawMarin Eljaiek & Lopez added associates inMiami. Joseph Rene Ruiz, Eric Strauss andDaniel J. Rodriguez are the newest additionsto the firm’s insurance litigation department.andra Heller joined as a shareholder in thefirm’s Fort Lauderdale office.
FinanceRobert Adler joined Thomas J. HerzfeldAdvisors Inc. as head of distribution.
HospitalityUrgo Hotels, operator, developer and owner ofupscale hotels, hired Roger Amidon as gen-eral manager for its Palm Beach MarriottSinger Island Resort & Spa property.
People on themoveMore OnlineSee who’s snagged a promotion or new job,who’s changed careers and won awards atSunSentinel.com/peopleonthemove
Aida Shehu George Tucker
Denise Longman John D’Arpino
By Cindy KentStaff Writer
BusinessWomenThey’ve tackled challenges and learned valuable lessons as they launched or
revitalized their businesses. Six South Florida women business owners share chal-lenges andoffer tips onwhat it takes to launchand runabusiness.While their answersvaried, one resounding theme resonates: build a support network.
Teana McDonald, 36The InStyleDiva, Inc., Coral Springs
Industry: Style, socialmedia and entertainmentEstablished: 2006Employees: 1Twitter:@TheInStyleDivaPhone: 954-344-5151Member/president: NAWBOManage time: It’s important to understand and determine how much time you
should spend in the office and how much time you should spend outside — selling,networking. I made a conscious effort to get out of the office two full days a week andcreate a buzz, market and sell my products and services. Since then I’ve seen asignificant boost inmy referrals, income andpublic relations efforts.
Monica Cataluna-Shand, 39KoResCorp.,WestonIndustry: Real estateEstablished: 2005Employees: 6 full time/40 independent contractorsPhone: 954-812-1831Member/past president: NAWBOKnow where you’re going: To make sure you have a thorough
business plan and exit strategy. It is key for the success of yourbusiness to have a roadmapof howare you going tomake your profit, to havedifferentscenarios and exit strategy of your business.
Marisol Hernandez, 49Home fashions/window treatments, PlantationEstablished: 2005Employees: 1Twitter:@MarisolHPhone: 954-600-3419Member/NAWBODon’t be afraid to fire yourself:One of the many challenges for
mewas accepting that I was the CEO of the business and as such alldecisions, planningandbusiness strategieshad tobe lookedat as someoneat that level.Funny, when I re-invented the company, I went through a mental exercise. I firedmyself, andrehiredmyself, but this timeas theCEOwithspecificgoals for thebusiness.I guess itwokemeup.
Christine Madsen, 63Mad4Marketing, Fort LauderdaleMarketing and advertising agencyEstablished1992Employees: 8Twitter:@Mad4MarketingFL954-485-5448Member/Greater Fort LauderdaleChamber of CommerceBe responsive: My greatest challenge was in responding to a
changing environment, both in the advertising and marketing industry as well as theeconomic environment, in a timelymanner. Balancing optimismwith reality can oftenbe a challenge of its own.
Ina Lee, 66TravelhostMagazineGreater Fort LauderdaleIndustry: Publishing/ tourismEstablished:1980Employees: 13Travelhostftl.com954-463-4733Member/Greater Fort LauderdaleChamber of CommerceDo your homework: If you are going to start your own business,
formulate itwell before you launch it.Do the research in every aspect of your business.Have clear-cut goals.Make sure you arewell capitalized.Network. Ask for help.Whenyou are ready, announce yourself to theworld. Lovewhat you do.
Briana Bragg, 27Business Bragger Inc., Fort LauderdaleIndustry: Socialmedia,marketingEstablished: 2009Employees: 6Member/ BNI Soaring Eagles; Board member of A Prom to
Remember asmarketing chair.Hirestrategically:HowwasIgoing togrowfromasmallbusiness
toaprofitablecompany?First, Ianalyzedthestructure thatneededtobe in place, then I hired individualswith strengths thatwere different frommine. Theresult:With eachmemberpossessing aunique set of socialmedia skills,we’ve doubledour annual revenue in the last ninemonths.
