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Young People’s Perceptions of Africa Richard Borowski Leeds University Centre for African Studies

Young People’s Perceptions of Africa

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Page 1: Young People’s Perceptions of Africa

Young People’s Perceptions of Africa

Richard BorowskiLeeds University Centre for African Studies

Page 2: Young People’s Perceptions of Africa

‘Without intervention infants are liable to accept uncritically the bias and discrimination they see around them. Stereotypes promoted in advertisements and stories of war, famine and disaster in the media further distort perceptions. At the same time, the influence of parents and peer group pressure may also serve to confirm negative views. From here racism and all its attendant evils are only a short step away.’

Dr Stephen Scoffham‘Young Children’s Perceptions of the World’

Teaching Young Children, 1999

Page 3: Young People’s Perceptions of Africa

African VoicesRecruitment

LUCAS recruits MA and PhD students from Africa. The students come from a wide range of African countries but mainly from English speaking regions of the continent.

They are recruited from across the University and study a broad range of courses such as Development Studies, Education, TESOL, Economics and Finance, Communication Studies, Sociology, Public Health and even Chemical & Civil Engineering.

Page 4: Young People’s Perceptions of Africa

African VoicesTraining

The African students recruited to the project have a very different experience of schools - ‘chalk and talk’ lessons and classrooms with little technology.

To prepare them to deliver lessons in UK schools they are provided with a course of training about the UK school system, active learning methodology, teaching strategies and classroom management and lesson planning.

Page 5: Young People’s Perceptions of Africa

African VoicesDelivery

The activity programmes delivered by the African post-graduate students consist of a mixture of activities:•Generic activities about Africa, such as true/false quizzes, diamond rankings and role plays•Focused country profiles and workshops on contemporary themes developed by the students•Cultural activities such as stories, music and dancing and games

Page 6: Young People’s Perceptions of Africa

African Voices

Research

The impact of the African students on pupil perceptions of Africa and African peoples has been researched using, Africa maps, pupil questionnaires and focus group discussions.

Changes in pupil perceptions of Africa have been identified by comparing the results obtained prior to and following the sessions delivered by the African students. The reasons for these changes were explored during the focus group interviews with pupils.

Page 7: Young People’s Perceptions of Africa

Graphic Perceptions

Page 8: Young People’s Perceptions of Africa

49.5%

63.3%

27.5%36.7%

28.4%

Linguistic Perceptions46.4%

44.6%

40.2%37.5%

42.9%

Page 9: Young People’s Perceptions of Africa

39.9%

73.2%52.9%38.4%

58.0%

Visual Perceptions

44.7% 27.7%

38.3%

66.0%

34.0%

East African Elephants

Traffic in Windhoek, Namibia

Traditional rural housing, Ghana

Sad Children with bowls, East Africa

Camel train, Sahara desert

Nairobi city skyline, Kenya

Shanty town dwellings, Southern Africa

Zulu dancers, South Africa

Oil storage tanks, Nigeria

Table mountain, South Africa

Gold mining, Southern Africa

Tea pickers, East Africa

Page 10: Young People’s Perceptions of Africa

What do you think African people are like?

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<= Poor to Rich =>

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Perceptions of Africans

What do you think African people are like?

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What do you think African people are like?

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<= Lazy to Hard Working =>

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What do you think African people are like?

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<= Lazy to Hard Working =>

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What do you think African people are like?

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What do you think African people are like?

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What do you think African people are like?

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What do you think African people are like?

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Page 11: Young People’s Perceptions of Africa

There is little food in Africa

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StronglyDisagree

Disagree Don’tKnow

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Perceptions of Africa

There is little food in Africa

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There are many skyscrapers in Africa

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There are many skyscrapers in Africa

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Africa is a dangerous place to live

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Africa is a dangerous place to live

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There are no TVs in Africa

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10%

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StronglyDisagree

Disagree Don’tKnow

Agree StronglyAgree

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There are no TVs in Africa

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Disagree Don’tKnow

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People in Africa use mobile phones

0%

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StronglyDisagree

Disagree Don’tKnow

Agree StronglyAgree

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People in Africa use mobile phones

0%

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StronglyDisagree

Disagree Don’tKnow

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Page 12: Young People’s Perceptions of Africa

How important?

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Very Fairly Little Maybe Not

Buying fairly traded products from African

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Perceptions of Development

How important?

0%

10%

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Very Fairly Little Maybe Not

Buying fairly traded products from African

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How important?

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Very Fairly Little Maybe Not

Supporting charities that work in African

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How important?

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Very Fairly Little Maybe Not

Volunteering to help people in African

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How important?

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Very Fairly Little Maybe Not

Volunteering to help people in African

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How important?

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Very Fairly Little Maybe Not

Supporting charities that work in African

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Page 13: Young People’s Perceptions of Africa

Initial Perceptions

Focus Group Responses

‘When you see Red Nose Day you see loads of pictures of people starving’‘I thought it was like what you see on the news – straw huts and fighting’‘I used to think that Africa was primitive and deprived because the media focuses on the worst part’‘Everybody focuses on the poor parts of Africa – anybody who has not been there thinks it’s quite poor’

(Year 5/6 pupils)

Page 14: Young People’s Perceptions of Africa

Changes in Perceptions

Focus Group Responses‘I thought there would be no rich people there but they have diamond mines and big houses.’‘I didn’t know they had cars, I thought they had to walk.’ ‘I learnt that there are wealthy people in Africa as well’‘That there are over 1000 languages in Africa’ ‘I was surprised to find out there are 53 independent countries’‘I didn’t know that there are lots of really tall skyscrapers’‘I didn’t know that there was that much technology in Africa’

(Year 5/6 pupils)

Page 15: Young People’s Perceptions of Africa

Impact of African StudentsRole ModelsThe students challenged the stereotypical view of an African – highly educated, relatively wealthy and articulatePersonal BondThe students became a ‘real’ person that the pupils could relate to and value what they had to sayActive LearningActive learning approaches encouraged discussion, critical analysis and peer group interactionNew InformationThe students were a source of new information about Africa and presented a different perspective of the continent

Page 16: Young People’s Perceptions of Africa

Research AnalysisInitial PerceptionsPupils attending schools in more affluent areas were more likely to be positive than pupils from less affluent areasThe presence of BME pupils and curriculum initiative promoting greater global awareness had a positive but minor influenceExternal InfluencesTV programmes, news reports, films about Africa and NGO campaigns all contribute to a perception that Africans are poor, helpless and in need of Western charityAfrican StudentsThe African students had an equally positive impact on all schools regardless of their location

Page 17: Young People’s Perceptions of Africa

‘Without intervention infants are liable to accept uncritically the bias and discrimination they see around them. Stereotypes promoted in advertisements and stories of war, famine and disaster in the media further distort perceptions. At the same time, the influence of parents and peer group pressure may also serve to confirm negative views. From here racism and all its attendant evils are only a short step away.’

Dr Stephen Scoffham‘Young Children’s Perceptions of the World’

Teaching Young Children, 1999

Page 18: Young People’s Perceptions of Africa

Young People’s Perceptions of Africa

Richard BorowskiLeeds University Centre for African Studies