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Studies Action Adventure Cinema Promotion and Marketing Learning Objective: To be aware of the different types of marketing techniques used to promote a film http://mediadepartment.king- ed.suffolk.sch.uk

Year 11 GCSE Media Studies Action Adventure Cinema Promotion and Marketing

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Year 11 GCSE Media Studies Action Adventure Cinema Promotion and Marketing. Learning Objective: To be aware of the different types of marketing techniques used to promote a film. Promotion and Marketing. This is one of the most important elements of a film’s success. Why? - PowerPoint PPT Presentation

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Page 1: Year 11 GCSE Media Studies Action Adventure Cinema Promotion and Marketing

http://mediadepartment.king-ed.suffolk.sch.uk

Year 11 GCSE Media StudiesAction Adventure CinemaPromotion and Marketing

Learning Objective:

To be aware of the different types of marketing techniques used to promote a film

Page 2: Year 11 GCSE Media Studies Action Adventure Cinema Promotion and Marketing

http://mediadepartment.king-ed.suffolk.sch.uk

Promotion and Marketing

This is one of the most important elements of a film’s success. Why?Can make or break a film if not done properlyMakes the right audiences aware of the filmInvolves them in the filmEncourages them to talk about itHopefully, gets them to go and see the film!

Page 3: Year 11 GCSE Media Studies Action Adventure Cinema Promotion and Marketing

http://mediadepartment.king-ed.suffolk.sch.uk

What ways can a film be promoted?

Trailers (full length and teaser trailers)Film postersWebsite with various contentSocial networking sites and blogsAppsMerchandise and tie-in promotionsReviews (online, newspapers, magazines etc)Word of mouthRadioGamesBillboards

Page 4: Year 11 GCSE Media Studies Action Adventure Cinema Promotion and Marketing

http://mediadepartment.king-ed.suffolk.sch.uk

Modern ways of film marketing

The Dark Knight Key Words

Viral Marketing – online content sent around quickly – like a virusFlash mobs – groups of people used to promote the film in a different way

Page 5: Year 11 GCSE Media Studies Action Adventure Cinema Promotion and Marketing

http://mediadepartment.king-ed.suffolk.sch.uk

Read Why The Dark Knight's Viral Marketing is Absolutely Brilliant

Page 6: Year 11 GCSE Media Studies Action Adventure Cinema Promotion and Marketing

http://mediadepartment.king-ed.suffolk.sch.uk

QR Codes

Page 7: Year 11 GCSE Media Studies Action Adventure Cinema Promotion and Marketing

http://mediadepartment.king-ed.suffolk.sch.uk

QR Codes

QR stands for Quick ResponseIt’s essentially a bar code that can be read by smart phones and takes the user to some secret or exclusive content relating to the filmThis could be an exclusive trailer or interview with the cast

Page 8: Year 11 GCSE Media Studies Action Adventure Cinema Promotion and Marketing

http://mediadepartment.king-ed.suffolk.sch.uk

Inception

Each poster has a QR code and, upon decoding it, sends you to a website relating to the film

Page 9: Year 11 GCSE Media Studies Action Adventure Cinema Promotion and Marketing

http://mediadepartment.king-ed.suffolk.sch.uk

Inception

In addition, tin boxes with QR codes on top were sent out to various journalists and industry people.Inside the box was an Inception-labeled USB with the film’s 3rd trailer and a model of the spinning top (seen in the trailers). The QR code on the box directs recipients (with a decoder) to the film’s main viral site, Mind Crime.

Page 10: Year 11 GCSE Media Studies Action Adventure Cinema Promotion and Marketing

http://mediadepartment.king-ed.suffolk.sch.uk

Read the article about Inceptions use of the internet to promote the film and then watch this clip of one of the games that could be played online at one of the sites:

Mind Crime

Page 11: Year 11 GCSE Media Studies Action Adventure Cinema Promotion and Marketing

http://mediadepartment.king-ed.suffolk.sch.uk

Modern film posters

Page 12: Year 11 GCSE Media Studies Action Adventure Cinema Promotion and Marketing

http://mediadepartment.king-ed.suffolk.sch.uk

Apps

You take a picture of yourself and it transforms the picture of you into an alien.

You can then upload and share this with friends

Page 13: Year 11 GCSE Media Studies Action Adventure Cinema Promotion and Marketing

http://mediadepartment.king-ed.suffolk.sch.uk

Other special events to promote a film

260 people attended one of the first preview screenings of Paul.It was the ultimate exclusive screening, open only to anyone named Paul.Women weren't excluded and all the Paula's, Paulette's and Pauline's breathed a sigh of relief as they were granted entry.In addition to the usual refreshments, Paul masks were handed out to all Simon Pegg and Nick Frost were easy to spot when they arrived at the end of the screening for a Q&A.

Page 14: Year 11 GCSE Media Studies Action Adventure Cinema Promotion and Marketing

http://mediadepartment.king-ed.suffolk.sch.uk

Key points

Modern marketing techniques engage and involve the audienceThis allows the audience to feel connected to the film and they want to see it do well at the cinemaThey build up interest by using a variety of different techniques and platforms (online, mobile, word of mouth etc)

Page 15: Year 11 GCSE Media Studies Action Adventure Cinema Promotion and Marketing

http://mediadepartment.king-ed.suffolk.sch.uk

Your task

Come up with a marketing campaign for your filmThe campaign must include:

A website offering content specific to your filmA mobile app that links to your film in some wayA trailer or set of trailers that will be shown not just in cinema but elsewhere (where is up to you)A viral campaign of some sort