www.networkmashups.com

www.aepona.com

Composite Services,Mash-Ups, etc

Other Web Services(capabilities)

Telecom Web Services

Telecom Web Services Platform

Benefits of Joining the Connected Services Sandbox

Becoming part of the Sandbox was a natural choice for Aepona, whose Telecom Web Services Platform exposes a carrier’s telecom network capabilities:• APIs for messaging, location,

presence, call control, charging, etc, are made available in an easy to use managed package of web services, with flexible and extendable policy control, on a telecom grade platform.

The value of Mash-ups• Mash-ups are quickly becoming the modern way of

doing programming.• Software developments that would have been quite

expensive a few years ago, have now become commonplace.

Aepona’s Telecom Web Services Platform

Telecom Web Services Platform

Third Party Management

3rd party management is a key differentiator of Aepona’s solution.

Critical for low-cost scaling to many partners & consumers as well as protecting the network and applying policy/SLA.

Capability Exposure

Presenting Telco capabilities as Telecom Web Services. Every web developer in the world understands web services and can use them easily, with tools such as Connected Services Framework.Network Abstraction

Network abstraction is the hard part that Aepona has spent years investing in & that differentiates them from the IT vendors.

Connecting to the multitude of network platforms from a variety of vendors and hiding the complexity of this on the Telco’s behalf.

ChargingMessag-ing Location Call

ControlTerm

Status Profile Presence

Telco Network Capabilities

Webcos Enterprises

etc etc

Connected Services Framework & Telecom Web Services

TWS Platform can itself use additional web services in order to enforce access use policies

Aepona’s Telecom Web Services Platform enables access to telecom capabilities for mash-ups

Levering Aepona’s extensive network experience

Composite Services,Mash-Ups, etc

Other Web Services(capabilities)

Telecom Web Services Platform

Third Party Management

Capability Exposure

Network Abstraction

ChargingMessag-ing Location Call

ControlTerm

Status Profile Presence

Telco Network Capabilitiesetc etc

Fleet Management See example

Targeted Marketing Anonymous address lists Sponsored widgets Click to be called

• Web site buttons• On emails• On SMS text messages

Highly targeted, valuable communications, because it’s user initiated

Hundreds of Potential Use Cases

Social Networking Gaming Video Sharing Car pools Dating

Contact Management Calling (in and out),

conferencing, messaging, location, presence, etc.• Integration with Outlook

Community Services Child-finder Special Interest Groups –

Hobbies, Sports, etc.• Presence• Location• Messaging

Anonymous calling

Some examples ... who knows what’s next!(Next-generation networks will bring new capabilities.)

Network Capability Exposure: Example Use Case - 1

Enterprise

Delivery Despatch Note

GetLocation()

TerminalLocationNotification +15

mins:

Predicted arrival +5 mins

Mobile Operator Network

Workflow & Fleet Management Application

Thir

d P

art

y Inte

rface

(Tele

com

Web S

erv

ices)

Netw

ork

Capabili

ties

Determine Location

Driver sends SMS confirming deliveries completedS

MS

CLocati

on

C

en

tre

etc

GetLocation()

TerminalLocationNotification

Determine Location

SMSNotification

Telecom Web Services

etc

Saved one company over $100,000s p/a in delivery costs

Optimise loading, dispatch planning, etc

Applic

ati

on

NotifySMSReception( )

Summarywww.networkmashups.com Sign up for Sandbox Provide feedback See what’s new on Sandbox Contact csmashup@microsoft.com for support Build proofs of concepts on the Sandbox

www.aepona.com Aepona’s Telecom Web Service building blocks brings the

capabilities of current and next generation telco’s networks into the Web 2.0 world of mash-ups and the Sandbox Includes: call control, call set-up, messaging, location, presence, address

lists, etc. (levering 3GPP standards) Connecting to network platforms from multiple vendors and

hiding the complexity from applications 3rd party management enabling 100,000s of 3rd partiesto inter-

work directly with telcos