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Brief Biographies
Gordon Rogers, Chief Executive Officer, has a bachelors degree in mathematics from UC-
Berkeley and certification in ISO 9001 auditing and line management from UC-Los Angeles. He is
currently a quality engineer for a major aerospace contractor, assuring contract satisfaction for
delivery of optical, mechanical, and electronic systems. He chairs the Environmentally
Controlled Areas Team, a multidisciplinary group of material scientists and instrumentation,facilities, manufacturing, process-engineering, environmental health and safety, information
systems, and audit-management personnel. Gordon has also served as site champion for design
for manufacture using numerical methods. He currently creates compliance strategies for new
product development and supports design, production engineering, and program management
for numerous new products under large contracts. Gordons friendly, honest, and thorough
style has gained him trust and support throughout the organization along with customer and
supplier bases.
Adam Jones, Chief Operating Officer, has served as associate director of licensing and business
development and was a founding member of UC-Santa Barbaras Office of Technology Transfer,
where he worked with entrepreneurs, companies, and researchers to help facilitate thecommercialization of technology developed at the institution. Adam is responsible for
evaluating the potential of early stage technologies, securing intellectual property, assessing
new venture opportunities, identifying suitable business partners, and negotiating licensing
transactions. He has experience working with entrepreneurs, investors, attorneys, and
corporate executives to successfully bring new inventions from the lab to the marketplace.
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Adam has previously served as a corporate attorney specializing in counseling companies on
matters relating to venture capital financing, mergers and acquisitions, securities regulations,
intellectual property, and startup issues. Adam was also the co-founder and CEO of a successful
startup company focused on developing and commercializing nanodiamond technology. He
currently serves on the Board of Directors of the MIT Enterprise Forum of the Central Coast.
Adam earned his juris doctorate from Harvard Law School and his bachelors degree in
biological sciences, high honors, from UC-Santa Barbara. He is a member of the State Bar of
California, the Licensing Executives Society, the Association of University Technology Managers,
and the UC-Davis Entrepreneurs Academy. His expertise in managing a variety of technologies
and business models to maximize startup potential, commercial viability, and patentability will
serve him well in his work with WVW.
Ian Meyer, Chief Financial Officer, completed his bachelors degree in international business at
the University of San Francisco in 2004 and has studied at the University of Pompeu Fabra in
Barcelona, Spain and The Kings School Canterbury in Canterbury, England. He currently serves
as an investment analyst for Trustees Inc., a socially responsible investment firm, and director
of the T&J Meyer Family Foundation, a London-based private family foundation that is
dedicated to alleviating human suffering through effective and sustainable giving focused on
health, education, and the environment, leveraging its assets to create scalable impact and
sustainable solutions to global poverty. He has previously served as a consultant specialist for
RCM Capital Management in San Francisco.
Mark Miller, Technology Implementation Specialist, studied geology and computer science at
San Jose State University and California State University at Northridge. Since 1978 he has led a
long and varied technical career, developing a variety of skills, including project management,
product design, quality assurance, and software development. He currently serves as
technology transfer consultant for Centre daide technologique aux entreprises (CATE-CN) in
Sept-Iles, Quebec. Previously, he has served as technical services manager for Blickman, Inc. in
Lodi, New Jersey; principal consultant for Quality Management Guides in Santa Barbara,
California; executive director for Alamo Learning Systems in San Ramon, California and
Montreal, Quebec; senior engineer for Unisys Carpinteria (PulsePoint) in Carpinteria, California;
regulatory affairs manager for Karl Storz Imaging, Inc. in Santa Barbara; quality assurance
engineer specialist for Northrop Grumman, Air Combat Systems in Hawthorne, California;
product assurance project engineer for L3 Communications, Ocean Systems in Sylmar,
California; senior quality engineer for Allied Signal Aerospace in Sylmar; senior quality
assurance analyst for Bendix Oceanics Division in Sylmar; and data analyst for Bendix
Electrodynamics Division in Sylmar.
Corey Rogers, Marketing Director, has served as assistant advertising manager for Morris
Multimedia / Oakdale Leader for 15 years, supporting nearly 200 clients per month with about
450 advertisements serviced by a dozen advertising agencies. Her advertising products include
high-gloss magazines, special events, daily and weekly newsprint, and attending websites. Her
personal sales in 2011 approached $250,000.
Marian Rogers, Payroll, Tax, and Benefits Coordinator, has many years of experience in
accounting, personnel, health insurance administration, and payroll and tax preparation. Since
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1992, she has been an HR Block Group tax professional, conducting interviews and preparing
taxes for up to 350 clients per year, including returns involving multiple rentals, sole
proprietorships, bankruptcies, cancelation of debt, and sales of stock. Before that she worked
as bookkeeper for the Escalon Unified School District, where she managed accounts payable,
payroll for 300 employees, health insurance, contracts, and certification, as well as budget
preparation for annual contract negotiations.
Richard Bradford, Physicist and Numerical Analyst, completed his masters degree in physics at
UC-Davis, after receiving a departmental citation there for his bachelors degree in physics, as
well as the Saxon-Patten Award for Physics. He was class valedictorian at ITT. As an associate
scientist at Polystor Companys Lithium Battery Research Department, he received two patents
for pioneering battery separator polymer coating enhancements, and he reduced standard
deviation of battery performance by designing and researching production methods.
Hugo A. Loiciga, Hydrology Consultant, earned a doctorate and a masters degree in hydrology
and water resources at the UC-Davis, and a bachelors degree in civil engineering from the
University of Costa Rica. He is now professor of geography at UC-Santa Barbara, where he has
taught since 1988. Before that, he held positions at Wright State University and UC-Davis and
has worked as a Supervising Hydrologist for Agronivelacion/Irrigation District of Moracia in
Costa Rica.
Throughout the last 25 years, Hugo has concentrated on making long-lasting contributions to
the understanding of climate change/variability and land-use change and their linkages to
watershed hydrologic processes, focused specifically on the response of regional aquifer
systems and vulnerable flood plains, streams, and water quality. He has produced
groundbreaking research in several areas: (i) understanding the linkage between climate
change and variability and regional groundwater dynamics; (ii) changing streamflow
characteristics (peak flows and runoff volume) in forest fire-impacted catchments; (iii) assessing
climate variability and the recurrence of droughts in semiarid regions of the western U.S.; (iv)
analyzing climatic uncertainty and human risk aversion and their impacts on complex water-
resources systems; (v) determining the effect of floodplain development on flood hazards,
which opened a novel area of hydrologic inquiry, forensic hydrology; and (vi) developing a
mathematically based theory for sustainable water resources development. Hugos research
has earned him various national awards and fellowships, and he has led dozens of national
technical committees charged with developing state-of-the-art reports, technical reports,
standards of practice in several fields of science and technology, and organizing conferences
and technical sessions in venues worldwide.
Hugo has been a leader in science education and technology transfer. Since 1989, he has
chaired several national committees funded by the American Society of Civil Engineers, a
150,000-member professional society that includes a large water-and-environment
section. He has served as scientific advisor to several community and state nonprofit
organizations to help them advance causes as wide-ranging as enhancing scientific literacy
among the public and promoting environmental justice. He has also served as U.S.
representative to the International Association of Hydrological Sciences (appointed by the
U.S. National Academy of Sciences).
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John Clevenger, Documentarian, earned a doctorate in music theory at the University of
Rochester and was a National Graduate Fellow in the Humanities and Social Sciences, winning
two national awards for his research and writing while a doctoral student. Following a three-
year stint as a lecturer at UC-Santa Barbara, John worked as a Clinical Data Manager for a Santa
Barbara medical device company. Trained in Lean Six Sigma, he now leads Genesis Quest, an
international team of researchers investigating ancient enigmas. He is also establishing awriting career, with novels, films, and a TV docuseries in development. Topically, his first novel
is entitled The Flood.
Silas Dunlap, Builder, has been active as a licensed general contractor in the Santa Barbara area
since 1989. With over 30 years of hands-on construction experience, he has executed a wide
variety of residential and commercial remodeling projects, including nightclubs, restaurants,
and multi-units. His current projects include complex, custom residential remodels as well as an
ongoing 20-year history of successful competitive-bid projects for the local Hilton Corporation
facility, Fess Parkers DoubleTree Resort.
Mark Kram, Engineering Consultant, earned both his doctorate in environmental science and
management and his bachelors degree in chemistry from UC-Santa Barbara. He is currently
Chief Technology Officer at Groundswell Technologies and lectures at UC-Santa Barbara. For
over twenty years, Mark served as a hydrogeologist and environmental geochemist for the U.S.
government, specializing in environmental site characterization and remediation design. He
participated in the development of the Navy Site Characterization and Analysis Penetrometer
System (SCAPS) program as a field project manager and as a project lead in the technology
transfer of innovative sensors and site characterization approaches. Mark has also served as a
technical lead for the National Environmental Technology Test Site in Port Hueneme, where he
led MTBE plume delineation and monitoring field efforts and introduced, designed, and
evaluated several innovative characterization and remediation approaches. Recently, Mark
played key roles as a technical lead on the ESTCP LTM Well Comparison Project (ER-0011), PI forthe Detailed Hydraulic Assessment Project (ER-0421), co-PI for the Combined Source-Area
Remediation with MNA Project (ER-0436), developed national standards and guidance for
ASTM and ITRC, and has taught graduate level university courses in Fate and Transport of
Contaminants, Geographical Information Systems, and Field Environmental Applications. Mark
currently oversees the technical development, marketing, and deployment of his patented
automated sensor based contouring and modeling software platforms used for water resources
management and restoration, and Homeland Security applications.
Full resumes with timelines available on request.
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APPENDIX B. Detailed Product Description
PSolarCDA exploits temperature differences between incoming source water and the high
temperatures achieved within the system to recapture energy through conventional
countercurrent heat exchange in recycling the energy of condensation into the pretreatment of
saline water. This brings about condensation through thermal isolation and exposure of source
water to heat in a dynamic system during daylight hours (Figure 1).
Figure 1. Notional Representation of Heat Flow as Dictated by Temperature Differences
PSolarCDA provides a scalable, recyclable means for purifying water using layers of plastic
configured as cells. The system employs existing materials and production techniques, whetherimplemented as rigid arrays or flexible bubble wrap arrays. Most materials can be derived
from recycled plastic, and the cells are themselves recyclable. Mathematical modeling
demonstrates that the system can be scaled for multiple uses, from private residential
applications to large-scale municipal water supply.
The system is built around a cell or bubble with saltwater input and freshwater output (Figure
2). As the sun warms a heating chamber within the cell, the
saltwater evaporates, leaving the salt and other impurities in
solution, and the water vapor condenses on the cells chilling
surface as desalinated water. This purified water then drains from
the cell and is made available for drinking, cooking, cleaning,irrigation, and other uses. Slightly higher saline water is returned
to the surrounding environment.
Figure 2. Model Cell
Within the cell, the top of the incoming water channel is the bottom of the condensation
chamber, forming a thermal exchange boundary. By thermally interfacing the cold incoming
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water with the floor of the condensation chamber, the temperature of the input water is raised
jointly by condensation on the interface and its exposure to post-process, heated effluent.
The system employs a double-dome structure that precludes condensation energy losses by
allowing preheating of the inner dome. This preclusion of convection cooling on the internal
surface is a preferable trade-off against the alternative losses incurred by the heating of the
interstitial space between the dome layers.
By adjusting the flow rate as solar energy increases as the sun ascends to its zenith, energy is
captured by new water entering the system, warming it as steam and outgoing water are
cooled. We accomplish this heat exchange by mimicking the vascular systems of organisms
(Figure 3), a novel approach that may prove extensible to other
industrial applications. Thermal isolation of the vascular heat-
exchange structure from the surrounding water allows for thermal
countercurrent gradient flow of water coming into and going out of
the processing cell and the recapture of the heat of vaporization
energy expended in the initial evaporation and associated
distillation.
Recapturing the energy of vaporization is the holy grail of applied
thermodynamics in water treatment. For water, the heat of
vaporizationthe amount of heat needed to change liquid water at
100 C to steam at 100 Crequires more than five times the
energy than the energy needed to heat the same quantity of water
from 0 C to 100 C. Our system recaptures this energy and uses it
passively to raise the temperature of the incoming water.
Figure 3. Heat Exchanger
Our recent experiments on solar intensity indicate that the amount of solar energy available is
sufficient to vaporize large amounts of water if suitably captured. Based on these observations,
we anticipate achieving a production capacity of about a gram of water per square meter every
five seconds, or about a kilogram (one liter) of water per square meter every 83 minutes.
We are studying possible configurations of our cell and panel arrays for optimal manufacture
and deployment (Figure 4). Hexagonally packed geometry allows for gravity drainage from the
array along 120 axes that remain at a compound, downhill pitch. Our use of a Fresnel Dome
(Figure 5) with line-spacing principally effective on infrared wavelengths can be used to focus
more of the incoming solar radiation on the evaporative cup, accommodating a higher
acceptance angle that allows for more efficient energy capture throughout the day.
Standard Planar
Fresnel lens
Dome FresnelRay Tracing
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Figure 4. Candidate Array Configuration Figure 5. Fresnel Dome Architecture
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APPENDIX C. Market Sectors
Municipalities: Large-scale municipal PSolarCDAs, entailing contracts with water districts. Such
applications would involve very large linked-PSolarCDAs integrated with existing supply and
control infrastructures.
Industrial Segment 1: PSolarCDAs for commercial properties, public buildings, government
buildings, and commercial residential properties, integrated into a buildings primary water
supply for initial treatment from marine or tainted ground sources.
Industrial Segment 2: PSolarCDAs for industrial customers who require fresh water for
processing operations.
Industrial Segment 3: PSolarCDAs for industrial customers who produce water-based products
(not including agricultural markets).
Portable Segment 1: Shipboard PSolarCDAs for fresh water harvesting.Portable Segment 2: See Emergency Provisional below.
Portable Segment 3: See Impoverished Families and Villages below.
Portable Segment 4: Small, hand-carried PSolarCDA configurations suitable for temporary or
permanent installations in remote locations.
Portable Segment 5: PSolarCDAs for pleasure marine use, to supplement existing first aid or
survival kits carried onboard private boats.
Emergency Provisional: Medium-scale portable PSolarCDAs suitable for airlift, container ship, or
truck delivery to governments and humanitarian or emergency disaster relief organizations.
Residential Segment 1: PSolarCDAs for commercial properties, public buildings, government
buildings, and commercial residential properties, integrated into a buildings primary water
supply for initial treatment from marine or tainted ground sources.
Residential Segment 2: PSolarCDA panels for the home-improvement green movement market.
Agricultural Segment 1: Large-scale PSolarCDAs for close to medium proximity to saltwater,
which supplies fresh water for open air agriculture and food production.
Agricultural Segment 2: PSolarCDAs configured with greenhouses.
Agricultural Segment 3: PSolarCDAs for runoff cleanup removal of salt buildup.
Atmospheric CO2 Scrubbing: PSolarCDA-supplied agriculture in greenhouse or open-air
applications primarily intended to increase green area CO2 removal from the atmosphere.
Impoverished Families and Villages: Personal or small-village adaptation of the PSolarCDA for
impoverished people through existing humanitarian programs.
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APPENDIX D. Product Configurations
Municipal
Large-Scale Municipal - Developed Areas
This opportunity focuses on large-scale municipal applications for the PSolarCDA. This includes
contracts with water districts such as DWP of Los Angeles and the Sacramento-San Joaquin
Delta Water Project of Northern California. Such applications would involve very large linked-
PSolarCDAs integrated with existing supply and control infrastructures. Very large systems
would be implemented to provide sustainable potable water supplies and replenish depleted
aquifers for public consumption.
Large-Scale Municipal - Undeveloped or Developing Areas
This opportunity focuses on large-scale municipal applications for the PSolarCDA. This segment
is identified as unique to undeveloped and developing areas.
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Southern California Water Area and San Joaquin Delta Project
These opportunities focus on integration of PSolarCDA with existing and planned public
infrastructure. Implemented through local water authorities, they will add to freshwater
capacity as well as public consumption. These applications will contribute to agricultural waterconservation, urban water conservation, replenishing depleted aquifers, and water recycling
programs funded under state grants.
Santa Barbara City Project
This opportunity focuses on coupling PSolarCDA with existing source and supply pipelines.
Facilities previously dedicated for a defunct reverse osmosis system would be utilized.
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Brackish Aquifer Desalination
The approach lends itself to land locked water provision from underground water sources with
high mineral content. Pumping and local logistics are comparable to alternative methods.
Industrial
Industrial Waste Stream Scrubber
This opportunity focuses on industrial customers who need to recycle process waters and to
separate hazardous impurities from effluent. The PSolarCDA would be integrated with waste
stream separation processes and replace less efficient and more costly components of these
processes.
Industrial Water Pre-Treatment
This opportunity focuses on industrial customers who require fresh water for processing
operations.
Bottled/Packaged Water Producers
This opportunity focuses on industrial customers who produce water-
based products, not including agricultural markets. WVW will establish its
own presence in this large and growing market space with Bottled World
View Water.
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Sea Deployment
Large Scale Platform, Shipboard
This opportunity focuses on shipboard applications for freshwater harvesting and for stationaryplatform freshwater sources.
Portable/Specialty
Wilderness Sports Unit
This opportunity focuses on a small (hand-carried) configuration of the PSolarCDA suitable for
temporary or permanent installations in remote locations.
Marine Pleasure Craft Unit
This opportunity focuses on the pleasure marine accessories market. The PSolarCDA would
supplement or be included in existing first aid or survival kits carried onboard private pleasure
craft.
Garden Greenhouse Kit
This opportunity focuses on a garden kit distributed by major retailers that also provides
greenhouse and shade space.
Emergency Provisional
Home Safety Kit
This opportunity focuses on a home safety kit distributed by leading retailers providing filtering
of water and purification during water-supply disruptions, such as following major storms.
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Disaster Area Response
This opportunity focuses on medium-scale portable systems suitable for airlift delivery,
container ship, and/or delivered by truck. Customers include government and charitable,
humanitarian, or emergency disaster-relief organizations.
Residential
Commercial Residential and Developers
This opportunity focuses on commercial properties, public buildings, government buildings, and
commercial residential properties. The PSolarCDA would be integrated into the buildings
primary water supply for initial treatment from marine or tainted ground sources, as well as
gray water waste stream, to remove impurities for recycling to fresh water. Array panels maybe added to exterior walls of existing buildings as decorative panels, awnings, roofs, or fascia,
or they may be integrated into the structure of new buildings.
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Private Residential and Homeowners
This opportunity focuses on the green movement home-improvement market for private
homeowners. Whether installed by a contractor or as a do-it-yourself project, these
implementations would integrate PSolarCDA panels into the buildings gray water waste streamto remove impurities for recycling to fresh water. Array panels may be added to exterior walls
of existing buildings as decorative panels, awnings, roofs, or fascia, or they may be integrated
into the structure of new buildings. Units may be distributed through leading building and
lumber stores.
Agricultural
Large Agricultural Producers
This opportunity focuses on large-scale PSolarCDA systems in close to medium proximity to
saltwater sources to supply fresh water for open-air agriculture and food production.
Commercial Greenhouses
This opportunity focuses on PSolarCDA systems configured with greenhouses. As a partial fill-
factor, the PSolarCDA provides insulation, shade, and fresh water.
Run-Off Scrubber
This opportunity focuses on runoff cleanup and removal of salt buildup.
Large Scale Wetlands RestorationRestoration of wetland ecosystems has been indicated as a primary means of stabilizing
desertification in areas with historically high rainfall.
Atmospheric CO2 Scrubbing
Integrated Scrubber Systems
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This opportunity focuses on integration of PSolarCDA-supplied agriculture in greenhouse or
open-air applications primarily intended to increase green area CO2
removal from the
atmosphere. When coupled to the gas production waste stream, integrated systems operating
as greenhouses would also be capable of scrubbing CO2
from urban air streams or industrial
exhaust. Both approaches allow for excess water production for human or livestock
consumption.
Collocated with Open-Ocean Fish and Shellfish Farming
This approach allows for synergy between exhausted water-production systems and food
production similar to marine greenhouses. The method will serve as a refuge for cultivated
species, protecting them from predators and non-cultivated species.
Large-Scale Scrubber
Large-scale weather impacts of ocean surface installations are anticipated to play an increasing
role in system deployment planning.
Fresh Water Recovery for Impoverished Families and VillagesPoverty and Disease Relief Kit
This opportunity focuses on development of personal or small-village adaptation of the
PSolarCDA for impoverished people in relief-packaged bundles as part of humanitarian efforts.
The adapted version of the PSolarCDA would be portable by small truck (and potentially could
include a smaller backpack-portable personal configuration), allowing its use in remote areas.
Since the PSolarCDA has no moving parts and requires no other energy aside from sunlight, it
may be used by people without special technical training. The PSolarCDA may be readily
integrated as a component of relief packages currently in humanitarian distribution.