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    'Watching the Watchdog'Malaysian Media Coverage of GE13

    Final Individual Report: THE ORIENTAL DAILY

    15/08/13

    Dr Tessa J. HoughtonSchool of Modern Languages and Cultures

    Director of the Centre for the Study of Communications and CultureUniversity of Nottingham Malaysian Campus

    in collaboration with

    Comments and feedback welcomed at:

    [email protected] 523 4575

    or

    Masjaliza HamzahExecutive Officer

    Centre for Independent [email protected]

    03-4023-0772/4024-9840

    The work is licensed under CC BY-NC-SA 3.0

    http://www.nottingham.edu.my/Modern-Languages/index.aspxhttp://www.nottingham.edu.my/Modern-Languages/CentrefortheStudyofCommunicationsandCulture/index.aspxmailto:[email protected]://cijmalaysia.org/http://creativecommons.org/licenses/by-nc-sa/3.0/http://www.nottingham.edu.my/Modern-Languages/CentrefortheStudyofCommunicationsandCulture/index.aspxmailto:[email protected]://cijmalaysia.org/http://creativecommons.org/licenses/by-nc-sa/3.0/http://www.nottingham.edu.my/Modern-Languages/index.aspx
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    Table of ContentsExecutive Summary of Key Results for THE ORIENTAL DAILY.......................................................................... 3Section 1: Media Coverage of Political Parties & Coalitions.......................................................................... 5

    1.1 Volume of Coverage of Parties & Coalitions......................................................................................... 5Figure 1: Volume of Coverage of Political Parties & Coalitions.......................................................... 5Figure 2: Volume of Coverage of Political Parties & Coalitions: Government vs. Opposition vs.

    Independent/Other........................................................................................................................................61.2 Tone of Coverage of Political Parties & Coalitions...............................................................................7Figure 3: Raw Tonal Coverage Volume of Political Parties & Coalitions............................................7Figure 4: Negative Political Party & Coalition Coverage ....................................................................8Figure 5: Positive Political Party & Coalition Coverage.........................................................................9Figure 6: Tone of Coverage of Political Parties & Coalitions: Government vs. Opposition vs.Independent/Other.....................................................................................................................................10

    Section 2: Media Coverage of Politicians & Political Figures....................................................................... 112.1 Volume of Coverage of Politicians & Political Figures.......................................................................11

    Figure 7: Volume of Coverage of Politicians & Political Figures....................................................... 11Figure 8: Volume of Coverage of Politicians & Political Figures: Government vs. Opposition vs.Independent/Other.....................................................................................................................................12

    2.2 Volume of the Use of Politicians & Political Figures as Sources....................................................... 13Figure 9: Volume of the Use of Politicians & Political Figures as Sources........................................13Figures 10: Volume of the Use of Politicians & Political Figures As Sources: Government vs.Opposition vs. Independent/Other..........................................................................................................14

    2.3 Tone of Coverage of Politicians & Political Figures............................................................................15Figure 11: Raw Tonal Coverage Volume of Politicians & Political Figures......................................15Figure 12: Negative Coverage of Politicians & Political Figures.......................................................16Figure 13: Positive Coverage of Politicians & Political Figures..........................................................17Figure 14: Tone of Coverage of Politicians & Political Figures: Government vs. Opposition vs.Independent/Other.....................................................................................................................................18

    2.4 Tone of the Use of Politicians & Political Figures As Sources: Attack Politics or NegativeCampaigning......................................................................................................................................................19

    Figure 15: Attack Politics: Which Politicians and Political Figures Employ 'Attack Politics' MostOften?............................................................................................................................................................ 19Figure 16: Attack Politics: Which Coalition Employs Attack Politics Most Often?..........................20

    Section 3: Media Coverage of Issues.................................................................................................................213.1 Volume of Media Coverage of Policy Issues vs. Non-Policy Issues..................................................21

    Figure 17: Coverage of Policy Issues vs. Non-Policy Issues.................................................................21Figure 18: Media Coverage of Policy Issues.........................................................................................22Figure 19: Media Coverage of Non-Policy Issues................................................................................23

    Section 4: A Brief Methodology..........................................................................................................................24Section 5: Appendix 1 Tables.......................................................................................................................... 25

    .................................................................................................................................................................................. 25Section 6: Appendix 2 Coding Scheme......................................................................................................... 32

    2 THE ORIENTAL DAILY

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    Executive Summary of Key Results for THE ORIENTAL DAILY

    Introduction

    Like all modern elections, it the Malaysian 13 th General Election was fought primarily through themedia the so-called 'watchdogs' of democracy.

    But how effective were Malaysian media outlets at providing fair and objective informationabout national politics? How well did they inform Malaysian citizens about their political environment,and thus enable them to make informed decisions about who to vote for?

    The Watching the Watchdog project monitored coverage from 28 media newspapers, televisionnews broadcasts, online news sites as well as the national press agency, in four languages (English,Bahasa Malaysia, Mandarin, and Tamil); in Sabah and Sarawak as well as in Peninsular Malaysia,during the month spanning April 7 th to May 7 th 2013 (31 days in total). It is a collaboration betweenthe University of Nottingham Malaysia Campus and the Centre for Independent Journalism.

    The key results summarised below pertain to the individual publication addressed in this report.

    Key Results

    In scrutinising the GE13 coverage provided by The Oriental Daily , we found the following trends:

    (1) Coverage of Parties & Coalitions The mention-level coverage dedicated to both major coalitions was relatively equal, with PR

    receiving slightly more. Overall, PR were attacked more then BN, and received less positive coverage then BN. Of all the tonal categories used in the coverage of parties and coalitions, the neutral

    category was used very much the most often (82%), followed by the negative category (9%)then the positive category (7%).

    (2) Coverage of Politicians and Political Figures

    Who is talked about the most? And how are they talked about? The coverage of figures from both major coalitions was remarkably equal. Najib Razak was

    the most mentioned politician, followed by Lim Kit Siang. Of all the tonal categories used in the coverage of politicians and political figures, the

    neutral category was used very much the most often (92%). However, for the non-neutral material, PR were attacked and covered negatively more then

    BN, and received less positive coverage then BN.

    Who is used as a source the most? And who engages in attack politics the most? Najib Razak and Anwar Ibrahim were used as sources most often.

    Overall, politicians from both major coalitions were used as sources at remarkably equallevels.

    3 THE ORIENTAL DAILY

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    Mahathir Mahamad was most commonly engaged in attack politics (40%), followed byAnwar Ibrahim, Lim Kit Siang, then Muhyiddin Yassin.

    (3) Policy Issues vs. Non-Policy Issues

    Non-Policy Issues were given more coverage than Policy Issues. The Non-Policy Issue of Ethnicity was the most covered issue overall.

    4 THE ORIENTAL DAILY

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    Section 1: Media Coverage of Political Parties & Coalitions

    1.1 Volume of Coverage of Parties & Coalitions

    Figure 1: Volume of Coverage of Political Parties & Coalitions

    BN received the most coverage (27.71%), followed at a distance by PR, Dap, MCA, thenPKR.

    Refer to Table 1 for figures.

    5 THE ORIENTAL DAILY

    BN

    PRDAP

    MCA

    PKR

    PAS

    UMNO

    Gerakan

    MIC

    Other

    PSM

    SUPP

    SAPPPBS

    PBB

    UPKO

    SPDP

    PRS

    PRM

    0 5 10 15 20 25 30

    27.71

    19.1316.32

    9.33

    7.72

    7.05

    5.14

    2.45

    1.50

    1.17

    1.00

    0.62

    0.400.20

    0.10

    0.08

    0.05

    0.01

    0.00

    Volume

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    Figure 2: Volume of Coverage of Political Parties & Coalitions: Government vs.Opposition vs. Independent/Other

    Once parties/coalitions' coverage volumes are combined, the mention-level coveragededicated to both major coalitions was relatively equal, with PR receiving slightly more(50.23% to BN's 47.19%).

    Refer to Table 2 for figures.

    6 THE ORIENTAL DAILY

    BN

    PR

    Independent

    Other

    0 10 20 30 40 50 60

    47.19

    50.23

    1.40

    1.17

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    1.2 Tone of Coverage of Political Parties & Coalitions

    Figure 3: Raw Tonal Coverage Volume of Political Parties & Coalitions

    Of all the tonal categories used in the coverage of political parties and coalitions, the neutralcategory was used very much the most often (82%), followed by the negative category (9%)then the positive category (7%).

    7 THE ORIENTAL DAILY

    3%9%

    82%

    7%

    AttackedNegativeNeutral

    Positive

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    Figure 4: Negative Political Party & Coalition Coverage

    BN were the most negatively covered (25.43%), followed by PR (23.44%), DAP (14.83%),MCA (11.79%), then PAS (6.49%).

    PR were the most attacked (43.48%), followed at a distance by BN (21.01%), then DAP, PAS,and UMNO, in that order.

    Refer to Table 3 for figures.

    8 THE ORIENTAL DAILY

    BNPR

    DAPMCAPAS

    UMNOPKR

    GerakanMIC

    Other PBS

    SUPPUPKO

    PSMSAPP

    PBBPRSPRM

    SPDP

    0 10 20 30 40 50 60 70 80

    Attacked Negative

    Coverage Volume

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    Figure 5: Positive Political Party & Coalition Coverage

    BN received the most positive (42.38%) and neutral (26.99%) coverage by a significantmargin.

    PR received the second most positive coverage (20.27%), followed by Dap (8.41%), MCA(7.36%), then PKR (4.38%).

    Refer to Table 3 for figures.

    9 THE ORIENTAL DAILY

    BNDAP

    PRMCAPKRPASUMNO

    GerakanMIC

    PSMOther

    SUPPSAPP

    PBSPBB

    UPKOSPDP

    PRSPRM

    0 10 20 30 40 50 60 70 80

    Posi tive Neutral

    Coverage Volume

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    Figure 6: Tone of Coverage of Political Parties & Coalitions: Government vs.Opposition vs. Independent/Other

    When coalition and party coverage is combined into the two opposing coalitions, we see thatoverall, PR were attacked more then BN, and received less positive coverage then BN.

    It should, however, be remembered that the neutral tonal category is overwhelmingly thelargest category.

    Refer to Table 4 for figures and below for ratios.

    Coverage

    TypeBN : PR Tonal

    WeightingPositive 1 : 0.8 7%

    Neutral 1 : 1.1 82%

    Negative 1 : 1 9%

    Attacked 1 : 2.5 3%

    10 THE ORIENTAL DAILY

    Attacked

    Negative

    Neutral

    Positive

    Attacked

    Negative

    Neutral

    Positive

    Attacked

    Negative

    Neutral

    Positive

    BN

    PR

    Independent & Other

    0 10 20 30 40 50 60 70 80

    28.26

    49.27

    47.10

    54.64

    71.01

    49.27

    50.16

    42.73

    0.72

    1.46

    2.74

    2.63

    Coverage Volume

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    Section 2: Media Coverage of Politicians & Political Figures

    2.1 Volume of Coverage of Politicians & Political Figures

    Figure 7: Volume of Coverage of Politicians & Political Figures

    Only the top 20 most mentioned politicians are shown on this graph. Out of these 20, Najib Razak received the most mentions by a significant proportion

    (22.93%), followed by Lim Kit Siang, Lim Guan Eng, Chua Soi Lek, and Anwar Ibrahim, in thatorder. Refer to Table 5 for full figures.

    11 THE ORIENTAL DAILY

    Najib RazakLim Kit Siang

    Lim Guan EngChua Soi Lek

    Anwar IbrahimMuhyiddin Yassin

    Mahathir MohamadNurul IzzahHadi Awang

    Liow Tiong Lai Ambiga Sreenevasan

    Karpal SinghTaib Mahmud

    Nik AzizRafizi Ramli

    Azmin AliG. Palanivel

    Tian ChuaIbrahim Ali

    Khalid Ibrahim

    0 5 10 15 20 25

    22.9314.18

    11.628.86

    8.677.48

    3.012.73

    2.172.08

    1.661.41

    1.150.960.960.930.900.900.840.84

    Coverage Volume

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    Figure 8: Volume of Coverage of Politicians & Political Figures: Government vs.Opposition vs. Independent/Other

    When the mentions of individual politicians and political figures are combined and mergedinto their respective coalitions, we can see that coverage of figures from both major coalitionsis remarkably equal.

    Refer to Table 6 for figures.

    12 THE ORIENTAL DAILY

    48%48%

    4%

    BN

    PR

    Independent/Other

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    2.2 Volume of the Use of Politicians & Political Figures as Sources

    Figure 9: Volume of the Use of Politicians & Political Figures as Sources

    Of the politicians and political figures tracked, Najib Razak and Anwar Ibrahim were used assources most often (17.5% and 12.85% respectively), followed by Lim Kit Siang, Lim GUanEng, then Mahathir Mohamad.

    Refer to Table 7 for figures.

    13 THE ORIENTAL DAILY

    Najib Razak

    Anwar Ibrahim

    Lim Kit Siang

    Lim Guan Eng

    Mahathir Mohamad

    Chua Soi Lek

    Muhyiddin Yassin

    Khalid Ibrahim

    Hadi Awang

    Nazri Aziz

    0 2 4 6 8 10 12 14 16 18 20

    17.50

    12.85

    12.11

    6.13

    5.47

    4.28

    2.81

    1.70

    1.62

    1.18

    Coverage Volume

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    2.3 Tone of Coverage of Politicians & Political Figures

    Figure 11: Raw Tonal Coverage Volume of Politicians & Political Figures

    Of all the tonal categories used in the coverage of politicians and political figures, theneutral category was used very much the most often (92%).

    15 THE ORIENTAL DAILY

    4%

    92%

    3%2%

    Positive

    Neutral

    Negative

    Attacked

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    Figure 12: Negative Coverage of Politicians & Political Figures

    In terms of the tone of mentions of politicians and political figures, Chua Soi Lek received themost negative coverage (23.86%) and attacks (26.43%).

    Lim Kit Siang was second most attacked (14.04%), followed by Najib Razak (12.28%), thenNurul Izzah (8.77%). Najib Razak was second most negatively covered, followed by Lim Kit Siang, Lim Guan Eng,

    then Nurul Izzah. Refer to Table 8 for full figures.

    16 THE ORIENTAL DAILY

    Chua Soi Lek

    Najib Razak

    Lim Kit Siang

    Lim Guan Eng

    Nurul Izzah

    Khalid Ibrahim

    Anwar Ibrahim

    Azmin Ali

    Ibrahim Ali

    Mahathir Mohamad

    Muhyiddin Yassin

    Ambiga Sreenevasan

    Chong Chieng Jen

    Teresa Kok

    Tian Chua

    Nik Aziz

    Liow Tiong Lai

    Mohamad 'Mat' Sabu

    Ng Yen Yen

    Wong Ho Leng

    Abdul Rahman Dahlan Alfred Jabu

    0 10 20 30 40 50 60

    Attacked Negative

    Coverage Volume

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    Figure 13: Positive Coverage of Politicians & Political Figures

    In terms of the tone of mentions of politicians and political figures, Najib Razak received themost positive (35.83%) and neutral coverage (22.95%) by a very significant extent.

    Lim Kit Siang received the second most neutral coverage (14.4%) followed by Lim Guan Eng,

    Anwar Ibrahim, then Chua Soi Lek. Lim Guan Eng received the second most positive coverage (17.5%), followed by Lim Kit

    Siang, then Anwar Ibrahim. Refer to Table 8 for figures.

    17 THE ORIENTAL DAILY

    Najib Razak

    Lim Kit SiangLim Guan Eng

    Anwar Ibrahim

    Chua Soi Lek

    Muhyiddin Yassin

    Mahathir Mohamad

    Nurul Izzah

    Hadi Awang

    Liow Tiong Lai

    Ambiga Sreenevasan

    Karpal Singh

    Taib Mahmud

    Rafizi Ramli

    Tian Chua

    G. Palanivel

    Azmin Ali

    Nik Aziz

    Khalid Ibrahim

    Ibrahim Ali

    Wong Ho LengNg Yen Yen

    0 10 20 30 40 50 60 70

    Posi tive Neutral

    Coverage Volume

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    Figure 14: Tone of Coverage of Politicians & Political Figures: Government vs.Opposition vs. Independent/Other

    Overall, more positive and negative coverage was given to PR, while PR and BN wereattacked at very similar rates.

    It should, however, be remembered that the neutral tonal category is overwhelmingly thelargest category.

    Refer to Table 9 for figures and below for ratios.

    CoverageType BN : PR

    TonalWeighting

    Positive 1 : 1.3 3%Neutral 1 : 1 86%

    Negative 1 : 1.1 2%

    Attacked 1 : 1 2%

    18 THE ORIENTAL DAILY

    Attacked

    Negative

    Neutral

    Positive

    Attacked

    Negative

    Neutral

    Positive

    Attacked

    Negative

    NeutralPositive

    BN

    PR

    Independent/ Other

    0 10 20 30 40 50 60

    50.88

    44.32

    47.47

    40.83

    49.12

    50.00

    48.87

    53.33

    0.00

    5.68

    3.665.83

    Coverage Volume

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    2.4 Tone of the Use of Politicians & Political Figures As Sources: AttackPolitics or Negative Campaigning

    Figure 15: Attack Politics: Which Politicians and Political Figures Employ 'Attack Politics'

    Most Often?

    This graph is weighted to show attack politics as a proportion of overall use as source. Mahathir Mahamad was most commonly engaged in attack politics (40%), followed by

    Anwar Ibrahim, Lim Kit Siang, then Muhyiddin Yassin. Refer to Table 10 for figures.

    19 THE ORIENTAL DAILY

    Mahathir Mohamad

    Anwar Ibrahim

    Lim Kit Siang

    Muhyiddin Yassin

    Ambiga Sreenevasan

    Baru Bian

    Chua Soi Lek

    Hadi Awang

    Hassan Ali

    Jeffrey Kitingan

    Khalid Ibrahim

    Lim Guan Eng

    Musa Aman

    Najib Razak

    Nazri Aziz

    0 5 10 15 20 25 30 35 40 45

    40.00

    20.00

    20.00

    20.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    Attack Volume

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    Figure 16: Attack Politics: Which Coalition Employs Attack Politics Most Often?

    This graph is weighted to show attack politics as a proportion of overall use as source. Overall, BN coalition politicians engaged in attack politics more often than opposition

    politicians. Refer to Table 10 for figures.

    20 THE ORIENTAL DAILY

    60%

    40% BNPRIndependent/Other

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    Section 3: Media Coverage of Issues

    3.1 Volume of Media Coverage of Policy Issues vs. Non-Policy Issues

    Figure 17: Coverage of Policy Issues vs. Non-Policy Issues

    More coverage overall is given to Non-Policy Issues than Policy Issues. Refer to Table 11 for figures.

    21 THE ORIENTAL DAILY

    41%

    59%

    Policy Issues

    Non-Policy Issues

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    Figure 18: Media Coverage of Policy Issues

    Of all Policy Issues covered, Domestic Policy, Crime & National Security were given the mostcoverage, followed by Vision Policies & Programmes, then Economy and Development.

    Refer to Table 11 for figures.

    22 THE ORIENTAL DAILY

    22%

    3%

    17%

    12%4%

    33%

    0%9%

    Policy Issues

    VisionPolicies/ProgrammesEnvironmentEconomy/DevelopmentEducationForeign PolicyDomestic Policy, Crime &National SecurityOppressive LegislationHealthReligion

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    Figure 19: Media Coverage of Non-Policy Issues

    Of all Non-Policy Issues covered, Ethnicity and Electioneering were given most coverage,followed by Democracy & Human Rights.

    Refer to Table 11 for figures.

    23 THE ORIENTAL DAILY

    31%

    1%

    22% 9%

    4%

    3%

    31% Non-Policy Issues

    EthnicityReligionDemocracy & Human RightsSocioeconomic StatusMudslingingGender Electioneering

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    Section 4: A Brief Methodology

    Dates analysed: 7/4/13 07/05/13 (n d = 31 days)

    Number of data points/references identified and analysed: n dp = 34293

    Number of articles identified and analysed: n a = 1071

    Average number of articles/day: n a/d = 34.5

    Data Collection

    The data was collected or 'coded' using sentence-level content analysis. A team of around 70'coders' from all over Malaysia, from both private and public universities, and from civil society,coded their assigned media on a daily basis.

    Stories 'coded' were selected according to the following criteria:

    They were within the Malaysian news section/s of the newspapers including the front page, orwere the paper's editorial (if they run one).

    They were from pre-defined 'Malaysian News' areas of the news websites monitored, with'snapshots' taken at 8pm daily.

    They were from within the TV news broadcasts. They were more than 1/3 about the election, and were news stories as opposed to columns,

    opinions pieces, letters, etc (with the exception of the paper's own editorial, if present).

    Within each story, category/operator references were identified and coded at the sentence level

    (from period to period). The 21 categories identified and their sub-categories or 'operators' areoutlined in Appendix 2. These 21 categories form the 'unit of analysis' for this study.

    Tone (positive, negative, neutral, attacking, or attacked) was determined based on matching eachreference to a media frame or frames, supportable via emotive/descriptive/subjectivelanguage/vocabulary utilised by the either the news personnel or the source beingquoted/paraphrased. As such, tone is not based upon coder opinion but on linguistic data. Coderswere instructed to 'code as neutral' whenever there was a lack of linguistic data to support apositive/negative/attacking/attacked frame, or whenever they were unsure/conflicted.

    Data Analysis

    The data was analysed using the open source software package GNU Octave (a multi-disciplinarymathematical data analysis programme capable of SPSS/NVIVO-level statistical analysis, as well asmuch higher-level mathematical analysis). Scripts were composed to count occurrences of key data-codes, as specified by the project's finite code-listing set (see Appendix 2), for every row of codeddata (i.e. every reference). Where appropriate, code-count occurrences have been normalised toprovide the percentage of these key-code occurrences.

    24 THE ORIENTAL DAILY

    http://www.gnu.org/software/octave/http://www.gnu.org/software/octave/
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    Section 5: Appendix 1 Tables

    25 THE ORIENTAL DAILY

    TABLE 1

    Par ty Percentage

    BN 28.38DAP 9.0988

    Gerakan 0.86655MCA 1.2998MIC 0.17331PAS 18.718PBB 0.25997PBS 0.043328PKR 10.962PR 18.284

    PRS 0.043328

    PRM 0.086655PSM 2.5997SAPP 0SPDP 0.043328SUPP 0.086655

    UMNO 6.6291UPKO 0.086655Other 2.2964

    TABLE 2

    Par ty Percentage Coalition Percentage

    BN 28.38

    BN 37.912024

    Gerakan 0.86655MCA 1.2998MIC 0.17331PBB 0.25997PBS 0.043328PRS 0.043328

    SPDP 0.043328SUPP 0.086655

    UMNO 6.6291UPKO 0.086655

    PR 18.284

    PR 57.0628DAP 9.0988PAS 18.718PKR 10.962PRM 0.086655

    Independent 2.686355PSM 2.5997SAPP 0Other 2.2964 Other 2.2964

    TABLE 3

    Attacked Negative Neutral Positive TOTAL

    BN 23.077 21.673 27.75 46.111 118.611DAP 12.308 10.646 9.4361 2.7778 35.1679

    Gerakan 1.5385 2.6616 0.67002 0 4.87012MCA 0 1.9011 1.34 0 3.2411MIC 0 0 0.22334 0 0.22334PAS 4.6154 17.49 19.095 22.778 63.9784PBB 0 0 0.33501 0 0.33501PBS 0 0.38023 0 0 0.38023

    PKR 4.6154 10.646 11.669 7.2222 34.1526PR 43.077 16.35 17.755 17.222 94.404PRS 0 0 0.055835 0 0.055835PRM 0 0.38023 0.055835 0 0.436065PSM 0 5.7034 2.4567 0.55556 8.71566SAPP 0 0 0 0 0SPDP 0 0 0.055835 0 0.055835SUPP 0 0 0.11167 0 0.11167

    UMNO 10.769 11.027 6.1977 3.3333 31.327UPKO 0 0 0 0 0

    Other 0 1.1407 2.7917 0 3.9324

    Parties &Coalitions

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    26 THE ORIENTAL DAILY

    TABLE 4

    BN

    Attacked 35.3845Negative 34.2385Neutral 36.73941Positive 49.4443

    PR

    Attacked 64.6158Negative 55.132Neutral 57.9551Positive 50

    Attacked 0Negative 7.22433Neutral 5.304235Positive 0.55556

    Independent &Other

    TABLE 5

    Politician/Political FigureAbdul Rahman Dahlan 0.18868

    Alfred Jabu 0.37736

    Ambiga Sreenevasan 1.1321Anwar Ibrahim 15.66

    Azmin Ali 1.1321Baru Bian 0.18868

    Bernard Dompok 0Chong Chieng Jen 0

    Chua Soi Lek 0.9434Dzulkefly Ahmad 0.56604Elizabeth Wong 0.18868

    G. Palanivel 0.18868Hadi Awang 9.434Hassan Ali 0.18868

    Hishamuddin Hussein 2.4528Ibrahim Ali 0.75472

    James Masing 0Jeffrey Kitingan 0

    Karpal Singh 3.7736Khalid Ibrahim 7.3585Khalid Samad 2.0755Lim Guan Eng 2.4528Lim Kit Siang 4.5283

    Liow Tiong Lai 0.75472Mahathir Mohamad 2.2642

    Maximus Ongkili 0Mohamad 'Mat' Sabu 1.5094

    Muhyiddin Yassin 4.1509Musa Aman 0.37736Najib Razak 19.623Ng Yen Yen 0.18868

    Nik Aziz 3.2075Nizar Jamaluddin 0.56604

    Nurul Izzah 8.6792Rafizi Ramli 2.4528

    Rosmah Mansur 0Siti Mariah Mahmud 0.56604

    Taib Mahmud 0Teresa Kok 0.18868Tian Chua 1.5094Tony Pua 0.18868

    William Mawan 0Wong Ho Leng 0Wong Soon Koh 0Yong Teck Lee 0.18868

    Percentage(mention)

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    27 THE ORIENTAL DAILY

    TABLE 6

    Politician/Political Figure Party etc. Percentage Coalition Percentage

    Chua Soi LekMCA 1.8868

    BN 31.50978

    Liow Tiong LaiNg Yen YenG. Palanivel MIC 0.18868

    Alfred Jabu PBB 0.37736Taib Mahmud

    Maximus Ongkili PBS 0James Masing PRS 0

    William Mawan SPDP 0Wong Soon Koh SUPP 0

    Abdul Rahman Dahlan

    UMNO 29.05694

    Hishamuddin HusseinMahathir Mohamad

    Muhyiddin Yassin

    Musa AmanNajib Razak

    Bernard Dompok UPKO 0Chong Chieng Jen

    DAP 11.13206

    PR 66.22594

    Karpal SinghLim Guan EngLim Kit SiangTeresa KokTony Pua

    Wong Ho LengDzulkefly Ahmad

    PAS 17.92452

    Hadi AwangKhalid Samad

    Mohamad 'Mat' SabuNik Aziz

    Nizar JamaluddinSiti Mariah Mahmud

    Anwar Ibrahim

    PKR 37.16936

    Azmin AliBaru Bian

    Elizabeth Wong

    Jeffrey KitinganKhalid Ibrahim

    Nurul IzzahRafizi RamliTian Chua

    Ambiga Sreenevasan Bersih 1.1321

    2.26418Hassan Ali Independent 0.18868Ibrahim Ali Perkasa 0.75472

    Rosmah Mansur 0Yong Teck Lee SAPP 0.18868

    Independent/Other

    '1 st lady'

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    TABLE 7

    Politician/Political Figure Coalition Percentage

    Chua Soi Lek 0.51724

    BN 33.96562

    Mahathir Mohamad 6.0345Muhyiddin Yassin 5.1724

    Musa Aman 0.17241Najib Razak 21.207Nazri Aziz 0.68966

    Taib Mahmud 0.17241Anwar Ibrahim 14.483

    PR 44.13783

    Baru Bian 0.34483Hadi Awang 10.172

    Jeffrey Kitingan 0Khalid Ibrahim 7.5862Lim Guan Eng 2.5862Lim Kit Siang 5.6897

    Nik Aziz 3.2759Ambiga Sreenevasan 0.86207

    Independent 21.89624

    Hassan Ali 0.68966Vox Pop Male 0.17241

    Vox Pop Female 0

    6.7241

    13.448

    Percentage(source)

    Public Opinion/Vox PopGeneral

    Election CommissionSpokesperson

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    TABLE 8

    Politician/Political Figure Attacked Negative Neutral PositiveAbdul Rahman Dahlan 0 0 0.22026 0

    Alfred Jabu 0 0 0.44053 0Ambiga Sreenevasan 0 0 1.3216 0

    Anwar Ibrahim 25 19.048 16.52 6.8966

    Azmin Ali 0 4.7619 1.1013 0Baru Bian 0 0 0.22026 0

    Bernard Dompok 0 0 0 0Chong Chieng Jen 0 0 0 0

    Chua Soi Lek 0 4.7619 0.88106 0Dzulkefly Ahmad 0 0 0.66079 0Elizabeth Wong 0 0 0.22026 0

    G. Palanivel 0 0 0.22026 0Hadi Awang 0 0 9.9119 13.793Hassan Ali 0 0 0.22026 0

    Hishamuddin Hussein 0 0 2.8634 0Ibrahim Ali 0 0 0.88106 0

    James Masing 0 0 0 0Jeffrey Kitingan 0 0 0 0

    Karpal Singh 0 0 4.4053 0Khalid Ibrahim 0 19.048 6.3877 17.241Khalid Samad 0 0 2.4229 0Lim Guan Eng 0 0 2.4229 6.8966Lim Kit Siang 0 14.286 4.6256 0

    Liow Tiong Lai 0 0 0.22026 0Mahathir Mohamad 0 0 2.4229 0

    Maximus Ongkili 0 0 0 0Mohamad 'Mat' Sabu 0 0 1.7621 0

    Muhyiddin Yassin 0 4.7619 4.4053 0Musa Aman 0 0 0.44053 0Najib Razak 75 14.286 17.841 24.138Ng Yen Yen 0 0 0.22026 0

    Nik Aziz 0 0 2.6432 10.345Nizar Jamaluddin 0 0 0.66079 0

    Nurul Izzah 0 19.048 8.1498 10.345Rafizi Ramli 0 0 2.6432 3.4483

    Rosmah Mansur 0 0 0 0Siti Mariah Mahmud 0 0 0.66079 0

    Taib Mahmud 0 0 0 0Teresa Kok 0 0 0.22026 0Tian Chua 0 0 1.3216 6.8966Tony Pua 0 0 0.22026 0

    William Mawan 0 0 0 0Wong Ho Leng 0 0 0 0Wong Soon Koh 0 0 0 0Yong Teck Lee 0 0 0.22026 0

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    TABLE 9

    BN

    Attacked 75Negative 23.8098Neutral 30.17576Positive 24.138

    PR

    Attacked 25

    Negative 76.1919Neutral 67.18091Positive 75.8621

    Attacked 0Negative 0Neutral 2.64318Positive 0

    Independent/Other

    TABLE 10

    Politician/Political Figure Coalition Percentage

    Chua Soi Lek 0

    BN 86.3634

    Mahathir Mohamad 9.0909Muhyiddin Yassin 4.5455

    Musa Aman 0Najib Razak 54.545Nazri Aziz

    18.182Taib Mahmud 0Anwar Ibrahim 9.0909

    PR 13.6364

    Baru Bian 0Hadi Awang 0

    Jeffrey Kitingan 0Khalid Ibrahim 0Lim Guan Eng 0Lim Kit Siang 0

    Nik Aziz 4.5455Ambiga Sreenevasan 0

    Independent 0

    Hassan Ali 0Vox Pop Male 0

    Vox Pop Female 0

    0

    0

    Percentage(source +attacking)

    Public Opinion/Vox PopGeneral

    Election CommissionSpokesperson

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    TABLE 11

    Issues Coverage PI/NPI Coverage

    Vision Policies/Programmes 9.2027

    Policy Issues 18.787077

    Environment 0.084818Economy/Development 3.3503

    Education 0.84818Foreign Policy 0.042409

    Domestic Policy, Crime & National Security 1.3995Oppressive Legislation 0.80577

    Health 0Religion 3.0534Ethnicity 6.2341

    27.6929

    Religion 2.4173Democracy & Human Rights 8.6938

    Socioeconomic Status 2.9686Mudslinging 1.1874

    Gender 3.3079Electioneering 2.8838

    Non-PolicyIssues

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    Section 6: Appendix 2 Coding Scheme

    1. Politician or Political Figure (Mentioned)

    1. Abdul Rahman Dalan

    2. Alfred Jabu3. Ambiga Sreenevasan4. Anwar Ibrahim5. Azmin Ali6. Baru Bian7. Bernard Dompok8. Chong Chieng Jen9. Chua Soi Lek10. Dzulkefly Ahmad11. Elizabeth Wong12. G. Palanivel13. Hadi Awang14. Hassan Ali15. Hishamuddin Hussein16. James Masing17. Jeffrey Kitingan18. Karpal Singh19. Khalid Ibrahim20. Khalid Samad21. Lim Guan Eng22. Lim Kit Siang23. Liow Tiong Lai24. Mahathir Mohamad25. Maximus Ongkili26. Mohamad 'Mat' Sabu27. Muhyiddin Yassin28. Musa Aman

    29. Najib Razak30. Ng Yen Yen31. Nik Aziz32. Nizar Jamaluddin33. Nurul Izzah34. Rafizi Ramli35. Rosmah Mansur36. Siti Mariah Mahmud37. Taib Mahmud38. Teresa Kok39. Tian Chua40. Tony Pua41. William Mawan42. Wong Ho Leng

    43. Wong Soon Koh44. Yong Teck Lee

    2. Politicians or Political Figure (Used as a Source)

    1. Ambiga Sreenevasan (Bersih)2. Anwar Ibrahim (PKR)3. Baru Bian4. Chua Soi Lek5. Hadi Awang6. Hassan Ali7. Jeffrey Kitingan8. Khalid Ibrahim9. Lim Guan Eng

    10. Lim Kit Siang11. Mahathir Mohamad

    12. Muhyiddin Yassin13. Musa Aman14. Najib Razak15. Nazri Aziz16. Nik Aziz17. Taib Mahmud18. Vox Pop Male19. Vox Pop Female20. Public Opinion/Vox Pop General21. Election Commission Spokesperson

    3. Party or Coalition

    1. BN (Barisan Nasional)2. DAP (Democratic Action Party)3. Gerakan (Malaysian People's Movement

    Party)4. MCA (Malaysian Chinese Association)5. MIC (Malaysian Indian Congress)6. PAS (Pan-Malaysian Islamic Party)7. PBB (Parti Besaka Bumputera Bersatu)8. PBS (Parti Bersatu Sabah)9. PKR (People's Justice Party)10. PR (Pakatan Rakyat)11. PRS (Sarawak People's Party)12. PRM (Parti Rakyat Malaysia)13. PSM (Parti Sosialis Malaysia)14. SAPP (Sabah Progressive Party)15. SPDP (Sarawak Progressive Democratic Party)16. SUPP (Sarawak United People's Party)

    17. UMNO (United Malays National Organisation)18. UPKO (United Pasokmomogun KadazandusunMurut Organisation)

    4. Organisations

    1. Bersih2. Community-based organisations.3. Democracy- or human rights-oriented

    organisations (excluding Bersih)4. Environmentally-oriented organisations5. Ethnicity-oriented organisations6. JATI7. Perkasa8. Professionals organisations9. Religious organisations.10. Trade Unions11. Womens' rights or issues focused organisations.12. Youth or student focused organisations13. Election Commission

    5. Policy Issues

    1. Vision Policies or Programmes1. 1Malaysia2. GTP (Government Transformation

    Programme)3. ETP (Economic Transformation Programme)

    4. NKRA (National Key Results Areas)5. NEP/'Bumiputeraism'

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    6. PAS's Welfare State7. PKR's Buku Jingga8. NEM (New Economic Model)9. 'Transformasi'10. BN Manifesto11. PR Manifesto12. Other

    2. Environment1. Deforestation/Land Rights2. Recycling3. Lynas4. Polluting Industries (non-Lynas)5. Damming Projects6. Other

    3. Economy/Development1. Recession2. Welfare3. Unemployment4. Poverty5. Privatisation6. Growth/FDI7. FTA/Globalisation8. Inflation/Price Rises9. Infrastructure10. Housing11. Other

    4. Education1. Vernacular Schools2. Access3. PPSMI4. Academic Freedom5. System

    6. PTPTN7. Other

    5. Foreign Policy1. Western World2. Singapore (Mentions of)3. Singapore (Comparison with)4. China5. India6. Islamic World7. Israel/Palestine8. Indonesia9. Other

    6. Domestic Policy, Crime, & National Security1. Immigration2. Illegals/Refugees3. Terrorism (not Lahad Datu)4. Crime5. Lahad Datu Incident6. Other

    7. Oppressive Legislation1. ISA (Internal Security Act)2. AUKU/UUCA (Universities and University

    Colleges Act 1971)3. Sedition Act

    4. PPPA (Printing Presses and Publication Act)5. PAA (Peaceful Assembly Act 2012)

    6. SOSMA (Security Offences (SpecialMeasures) Act 2012)

    7. Other

    8. Health1. 1Care2. Other

    9. Religion1. Apostasy2. Islamic State3. Hudud4. Conversion (into Islam)5. 'Allah' issue6. Other

    6. Non-Policy Issues

    1. Ethnicity1. Malaysia2. Chinese3. Indian/South Asian4. Orang Asli5. Orang Asal, Sabah & Sarawak6. Thai7. Portuguese/Eurasian8. Malay Rights9. Other

    2. Religion1. Islam2. Buddhism/Taoism3. Hinduism4. Christianity5. Sikhism

    6. Religious Freedom (non-apostasy related)7. Interfaith Dialogue/Unity8. Interfaith Friction9. Other

    3. Democracy & Human Rights1. General Corruption2. Electoral Corruption3. Media Freedom4. Electoral Reform5. Electoral Legislation6. 2-Party System7. Protest/Rallies8. Other

    4. Socioeconomic Sectors1. Middle Class/Professionals2. Working Class3. Aristocracy/Monarchy4. Civil Service5. Military and Police6. FELDA7. Plantation/Estate Workers8. Chine New Villagers9. Senior Citizens/Retirees10. RELA/Wataniah11. Urban

    12. Rural13. Cost of Living

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    14. Other

    5. Territory1. Kuala Lumpur2. Labuan3. Putrajaya4. Johor5. Kedah6. Kelantan7. Malacca8. Negeri Sembilan9. Pahang10. Perak11. Perlis12. Penang13. Sabah14. Sarawak15. Selangor16. Terengganu17. Sarawak Independence18. Sabah Independence

    6. Mudslinging1. Anwar/Sodomy2. Altantuya3. Rosmah4. Penang CM5. Selangor CM6. NFC7. Arms Deals8. Psy/CNY Concert9. Project IC10. Taib Mahmud and Logging Expose11. Other

    7. Gender

    1. Sexuality2. Women in politics3. Personal/Private life4. Womens' Issues5. LGBT/Q6. Appearance7. Sexism8. Other

    8. Electioneering1. Event-specific Gifts2. Handouts3. Timely Developments4. Election Promises5. Baby-kissing6. Cybertroopers/Social Media War7. Other