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    'Watching the Watchdog'Malaysian Media Coverage of GE13

    Final Individual Report: BERNAMA ENGLISH

    15/08/13

    Dr Tessa J. HoughtonSchool of Modern Languages and Cultures

    Director of the Centre for the Study of Communications and CultureUniversity of Nottingham Malaysian Campus

    in collaboration with

    Comments and feedback welcomed at:

    [email protected] 523 4575

    or

    Masjaliza HamzahExecutive Officer

    Centre for Independent [email protected]

    03-4023-0772/4024-9840

    The work is licensed under CC BY-NC-SA 3.0

    http://www.nottingham.edu.my/Modern-Languages/index.aspxhttp://www.nottingham.edu.my/Modern-Languages/CentrefortheStudyofCommunicationsandCulture/index.aspxmailto:[email protected]://cijmalaysia.org/http://creativecommons.org/licenses/by-nc-sa/3.0/http://www.nottingham.edu.my/Modern-Languages/CentrefortheStudyofCommunicationsandCulture/index.aspxmailto:[email protected]://cijmalaysia.org/http://creativecommons.org/licenses/by-nc-sa/3.0/http://www.nottingham.edu.my/Modern-Languages/index.aspx
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    Table of ContentsExecutive Summary of Key Results for BERNAMA ENGLISH............................................................................3Section 1: Media Coverage of Political Parties & Coalitions.......................................................................... 5

    1.1 Volume of Coverage of Parties & Coalitions......................................................................................... 5Figure 1: Volume of Coverage of Political Parties & Coalitions.......................................................... 5Figure 2: Volume of Coverage of Political Parties & Coalitions: Government vs. Opposition vs.

    Independent/Other........................................................................................................................................61.2 Tone of Coverage of Political Parties & Coalitions...............................................................................7Figure 3: Raw Tonal Coverage Volume of Political Parties & Coalitions............................................7Figure 4: Negative Political Party & Coalition Coverage ....................................................................8Figure 5: Positive Political Party & Coalition Coverage.........................................................................9Figure 6: Tone of Coverage of Political Parties & Coalitions: Government vs. Opposition vs.Independent/Other.....................................................................................................................................10

    Section 2: Media Coverage of Politicians & Political Figures.......................................................................112.1 Volume of Coverage of Politicians & Political Figures.......................................................................11

    Figure 7: Volume of Coverage of Politicians & Political Figures....................................................... 11Figure 8: Volume of Coverage of Politicians & Political Figures: Government vs. Opposition vs.Independent/Other.....................................................................................................................................12

    2.2 Volume of the Use of Politicians & Political Figures as Sources.......................................................13Figure 9: Volume of the Use of Politicians & Political Figures as Sources........................................13Figures 10: Volume of the Use of Politicians & Political Figures As Sources: Government vs.Opposition vs. Independent/Other..........................................................................................................14

    2.3 Tone of Coverage of Politicians & Political Figures............................................................................15Figure 11: Raw Tonal Coverage Volume of Politicians & Political Figures......................................15Figure 12: Negative Coverage of Politicians & Political Figures.......................................................16Figure 13: Positive Coverage of Politicians & Political Figures..........................................................17Figure 14: Tone of Coverage of Politicians & Political Figures: Government vs. Opposition vs.Independent/Other.....................................................................................................................................18

    2.4 Tone of the Use of Politicians & Political Figures As Sources: Attack Politics or Negative

    Campaigning......................................................................................................................................................19Figure 15: Attack Politics: Which Politicians and Political Figures Employ 'Attack Politics' MostOften?............................................................................................................................................................ 19Figure 16: Attack Politics: Which Coalition Employs Attack Politics Most Often?..........................20

    Section 3: Media Coverage of Issues.................................................................................................................213.1 Volume of Media Coverage of Policy Issues vs. Non-Policy Issues..................................................21

    Figure 17: Coverage of Policy Issues vs. Non-Policy Issues.................................................................21Figure 18: Media Coverage of Policy Issues.........................................................................................22Figure 19: Media Coverage of Non-Policy Issues................................................................................23

    Section 4: A Brief Methodology..........................................................................................................................24Section 5: Appendix 1 Tables..........................................................................................................................25

    .................................................................................................................................................................................26Section 6: Appendix 2 Coding Scheme......................................................................................................... 32

    2 BERNAMA ENGLISH

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    Executive Summary of Key Results for BERNAMA ENGLISH

    Introduction

    Like all modern elections, it the Malaysian 13th General Election was fought primarily through themedia the so-called 'watchdogs' of democracy.

    But how effective were Malaysian media outlets at providing fair and objective informationabout national politics? How well did they inform Malaysian citizens about their political environment,and thus enable them to make informed decisions about who to vote for?

    The Watching the Watchdog project monitored coverage from 28 media newspapers, televisionnews broadcasts, online news sites as well as the national press agency, in four languages (English,Bahasa Malaysia, Mandarin, and Tamil); in Sabah and Sarawak as well as in Peninsular Malaysia,during the month spanning April 7th to May 7th 2013 (31 days in total). It is a collaboration betweenthe University of Nottingham Malaysia Campus and the Centre for Independent Journalism.

    The key results summarised below pertain to the individual publication addressed in this report.

    Key Results

    In scrutinising the GE13 coverage provided by Bernama English, we found the following trends:

    (1) Coverage of Parties & Coalitions

    The ruling BN coalition and its parties were given the most coverage overall by a significantmargin.

    Of all the tonal categories used in the coverage of political parties and coalitions, the

    positive category was used most often (37%), followed by the neutral category (36%), whilejust over 25% of all coverage was either negative or an attack.

    BN received the most positive and neutral coverage, while PR received the most negativecoverage and attacks. This dichotomous trend was extremely pronounced.

    (2) Coverage of Politicians and Political Figures

    Who is talked about the most? And how are they talked about?

    The volume of mention-level coverage given to politicians from both coalitions was relativelyequitable overall, however:

    Of all the tonal categories used in the coverage of politicians and political figures, theneutral category was used the most often (36%), followed by the positive category (34%)then attacks (20%).

    BN politicians were given the most positive coverage by a significant margin, while PRpoliticians were given the most negative coverage and attacked the most by significantmargins.

    Who is used as a source the most? And who engages in attack politics the most?

    3 BERNAMA ENGLISH

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    Of all the politicians and political figures tracked, Najib Razak and Muhyiddin Yassin weremost commonly used as sources, with their combined use as sources larger than that of the restof the top 10 sources combined, and representing over 60% of all source usage tracked.

    Due in large part to this dominance, BN politicians were used much more often assources overall than PR politicians, who were used as sources under 5% of the time -notably less than independent political figures.

    Muhyiddin Yassin was the politician or political figure most commonly engaged in attackpolitics by a significant margin, followed at a distance by Najib Razak.

    Muhyiddin Yassin and Najib Razak's combined attacks account for almost 90% of allattacks carried.

    Overall, BN coalition politicians were engaged in attack politics significantly more often thaneither opposition politicians or independent politicians or political figures. PR politicians werevery rarely (1%) engaged in attacking others.

    (3) Policy Issues vs. Non-Policy Issues

    Non-Policy Issues were given significantly more coverage than Policy Issues.

    The Non-Policy Issue of Socioeconomic Status was the most covered issue overall.

    4 BERNAMA ENGLISH

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    Section 1: Media Coverage of Political Parties & Coalitions

    1.1 Volume of Coverage of Parties & Coalitions

    Figure 1: Volume of Coverage of Political Parties & Coalitions

    BN received the most coverage by a very significant margin (46.23%), followed at adistance by PR (10.73%), then PKR, PAS & DAP.

    Refer to Table 1 for figures.

    5 BERNAMA ENGLISH

    BN

    PR

    PKR

    PAS

    DAP

    UMNO

    MCA

    Other

    MIC

    Gerakan

    PBS

    SUPP

    PSM

    PRS

    SPDP

    UPKO

    SAPP

    PBB

    PRM

    0 5 10 15 20 25 30 35 40 45 50

    46.23

    10.73

    9.60

    8.26

    6.24

    5.83

    3.98

    3.69

    1.30

    0.92

    0.71

    0.63

    0.46

    0.38

    0.29

    0.29

    0.25

    0.21

    0.00

    Volume

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    Figure 2: Volume of Coverage of Political Parties & Coalitions: Government vs.Opposition vs. Independent/Other

    Once parties/coalitions' coverage volumes are combined, we can see that the BN coalitionreceived the most coverage by a very significant margin (60.77%), as opposed to PR(34.83%).

    Refer to Table 2 for figures.

    6 BERNAMA ENGLISH

    BN

    PR

    Independent

    Other

    0 10 20 30 40 50 60 70

    60.77

    34.83

    0.71

    3.69

    Volume

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    1.2 Tone of Coverage of Political Parties & Coalitions

    Figure 3: Raw Tonal Coverage Volume of Political Parties & Coalitions

    Of all the tonal categories used in the coverage of political parties and coalitions, thepositive category was used most often (37%), followed by the neutral category (36%).

    Just over 25% of all coverage was either negative or an attack.

    7 BERNAMA ENGLISH

    14%

    12%

    36%

    37% Attacked

    Negative

    NeutralPositive

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    Figure 4: Negative Political Party & Coalition Coverage

    PKR were the most negatively covered (20.36%), followed by PR, PAS, DAP, then BN.

    PR was the most attacked party or coalition (49.54%) by a significant margin, followed byPAS, PKR, then DAP.

    Refer to Table 3 for figures.

    8 BERNAMA ENGLISH

    PKR

    PR

    PAS

    DAP

    BN

    MCAOther

    UMNO

    Gerakan

    PSM

    MIC

    SAPP

    SPDP

    PBS

    PRS

    PBB

    PRM

    SUPP

    UPKO

    0 10 20 30 40 50 60 70 80

    Attacked Negative

    Coverage Volume

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    Figure 5: Positive Political Party & Coalition Coverage

    BN received the most positive (83.24%) and neutral (35.96%) coverage by a very significantmargin, followed by UMNO then MCA, with the opposition coalition/parties receiving verylittle positive coverage at all.

    Refer to Table 3 for figures.

    9 BERNAMA ENGLISH

    BN

    PKR

    PAS

    UMNO

    DAP

    OtherMCA

    PR

    MIC

    Gerakan

    PBS

    SUPP

    PRS

    PSM

    SAPP

    UPKO

    SPDP

    PBB

    PRM

    0 20 40 60 80 100 120 140

    Positive Neutral

    Coverage Volume

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    Figure 6: Tone of Coverage of Political Parties & Coalitions: Government vs.Opposition vs. Independent/Other

    When coalition and party coverage is combined into the two opposing coalitions, it becomesvery clear that BN's coverage was very significantly positive, while PR received the mostnegative coverage and attacks. This dichotomous trend was extremely pronounced.

    Refer to Table 4 for figures and below for ratios.

    CoverageType

    BN : PRTonal

    Weighting

    Positive 1 : 0.05 37%

    Neutral 1 : 0.6 36%

    Negative 1 : 2.5 12%

    Attacked 1 : 33.8 14%

    10 BERNAMA ENGLISH

    Attacked

    Negative

    Neutral

    Positive

    Attacked

    Negative

    Neutral

    Positive

    Attacked

    Negative

    Neutral

    Positive

    BN

    PR

    Independent & Other

    0 10 20 30 40 50 60 70 80 90 100

    2.77

    26.91

    57.02

    94.14

    93.54

    68.00

    34.62

    4.92

    3.69

    5.09

    8.35

    0.94

    Coverage Volume

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    Section 2: Media Coverage of Politicians & Political Figures

    2.1 Volume of Coverage of Politicians & Political Figures

    Figure 7: Volume of Coverage of Politicians & Political Figures

    Only the top 20 most mentioned politicians are shown on this graph.

    Out of these 20, Najib Razak received the most mentions by a significant margin (33.89%),followed by Anwar Ibrahim, Lim Kit Siang and Khalid Ibrahim, with Muhyiddin Yassin comingin with the fifth most mentions overall.

    Refer to Table 5 for full figures.

    11 BERNAMA ENGLISH

    Najib Razak

    Anwar Ibrahim

    Lim Kit SiangKhalid Ibrahim

    Muhyiddin Yassin

    Nik Aziz

    Musa Aman

    Mahathir Mohamad

    Azmin Ali

    Hadi Awang

    Liow Tiong Lai

    Mohamad 'Mat' Sabu

    Jeffrey Kitingan

    Abdul Rahman Dahlan

    Chua Soi LekMaximus Ongkili

    G. Palanivel

    Nurul Izzah

    Rosmah Mansur

    Tian Chua

    0 5 10 15 20 25 30 35 40

    33.89

    16.95

    9.075.73

    5.49

    4.30

    3.82

    2.63

    2.39

    1.91

    1.43

    1.43

    1.19

    0.95

    0.950.95

    0.72

    0.72

    0.72

    0.72

    Coverage Volume

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    Figure 8: Volume of Coverage of Politicians & Political Figures: Government vs.Opposition vs. Independent/Other

    When the mentions of individual politicians and political figures are combined and mergedinto their respective coalitions, we can see that coverage of figures from both major coalitionsis relatively equal.

    Refer to Table 6 for figures.

    12 BERNAMA ENGLISH

    52% 47%

    1%

    BN

    PR

    Independent/Other

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    2.2 Volume of the Use of Politicians & Political Figures as Sources

    Figure 9: Volume of the Use of Politicians & Political Figures as Sources

    Of the politicians and political figures tracked, Najib Razak and Muyiddin Yassin were mostcommonly used as sources by the media by a huge margin - their combined use as sourcesrepresents over 60% of all source use.

    This dominance flows on to the next graph which shows combined source use from eachcoalition across all politicians tracked.

    Interestingly, while Muhyiddin was spoken about relatively rarely, he was used as a source orallowed to speak very often.

    Refer to Table 7 for figures.

    13 BERNAMA ENGLISH

    Najib Razak

    Muhyiddin Yassin

    Chua Soi Lek

    Election Commission Spokesperson

    Lim Kit Siang

    Mahathir Mohamad

    Anwar Ibrahim

    Khalid Ibrahim

    Taib Mahmud

    Jeffrey Kitingan

    0 5 10 15 20 25 30 35

    31.14

    29.51

    2.87

    2.87

    2.20

    1.62

    1.34

    0.96

    0.29

    0.19

    Coverage Volume

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    Figures 10: Volume of the Use of Politicians & Political Figures As Sources: Governmentvs. Opposition vs. Independent/Other

    Politicians from BN were used as sources much more often (65.71%) than both independentand other political figures and PR, whose politicians received under 5% use as sources.

    Refer to Table 7 for figures.

    14 BERNAMA ENGLISH

    66% 5%

    29%

    BN

    PR

    Independent/Other

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    2.3 Tone of Coverage of Politicians & Political Figures

    Figure 11: Raw Tonal Coverage Volume of Politicians & Political Figures

    Of all the tonal categories used in the coverage of politicians and political figures, theneutral category is used the most often (36%), followed by the positive category (34%) thenattacks (20%).

    15 BERNAMA ENGLISH

    34%

    36%

    10%

    20%

    Positive

    Neutral

    Negative

    Attacked

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    Figure 12: Negative Coverage of Politicians & Political Figures

    In terms of the tone of mentions of politicians and political figures, Anwar Ibrahim receivedthe most negative coverage (40.48%) and was attacked the most often (39.02%) by verysignificant margins.

    Lim Kit Siang, Khalid Ibrahim, and Azmin Ali were the next most negatively mentioned(14.29%, 11.91% and 9.52% respectively).

    Lim Kit Siang was the second most (19.51%) and Nik Aziz the third most attacked politicalfigure (14.63%).

    Notably, BN political figures were very rarely attacked or covered negatively.

    Refer to Table 8 for full figures.

    16 BERNAMA ENGLISH

    Anwar Ibrahim

    Lim Kit Siang

    Khalid Ibrahim

    Azmin Ali

    Jeffrey Kitingan

    Khalid Samad

    Liow Tiong Lai

    Mohamad 'Mat' Sabu

    Chua Soi Lek

    Nizar Jamaluddin

    Tian Chua

    Nik Aziz

    Hadi Awang

    Najib Razak

    Karpal Singh

    Lim Guan Eng

    Mahathir Mohamad

    Muhyiddin Yassin

    Rafizi Ramli

    Abdul Rahman Dahlan

    Alfred JabuAmbiga Sreenevasan

    0 10 20 30 40 50 60 70 80 90

    Attacked Negative

    Coverage Volume

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    Figure 13: Positive Coverage of Politicians & Political Figures

    In terms of the tone of mentions of politicians and political figures, Najib Razak received themost positive (67.14%) and neutral coverage (29.25%) by very significant margins.

    Muhyiddin Yassin received the second most positive coverage (7.14%), followed by MusaAman (6.43%) and Khalid Ibrahim (5.71%).

    Anwar Ibrahim received the second largest portion of neutral coverage (12.25%).

    Refer to Table 8 for figures.

    17 BERNAMA ENGLISH

    Najib Razak

    Anwar IbrahimLim Kit Siang

    Muhyiddin Yassin

    Mahathir Mohamad

    Musa Aman

    Khalid Ibrahim

    Azmin Ali

    Liow Tiong Lai

    Nik Aziz

    Abdul Rahman Dahlan

    Jeffrey Kitingan

    Mohamad 'Mat' Sabu

    Maximus Ongkili

    G. Palanivel

    Rosmah Mansur

    Bernard Dompok

    Tian Chua

    Nurul Izzah

    Alfred Jabu

    Baru BianNizar Jamaluddin

    0 20 40 60 80 100 120

    Positive Neutral

    Coverage Volume

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    Figure 14: Tone of Coverage of Politicians & Political Figures: Government vs.Opposition vs. Independent/Other

    Overall, the vast majority of positive coverage was given to BN politicians, while PRpoliticians were given the vast majority of negative coverage and attacks.

    Refer to Table 9 for figures and below for ratios.

    CoverageType

    BN : PRTonal

    Weighting

    Positive 1 : 0.1 33%

    Neutral 1 : 0.7 35%

    Negative 1 : 13 10%

    Attacked 1 : 19.5 20%

    18 BERNAMA ENGLISH

    Attacked

    Negative

    Neutral

    Positive

    Attacked

    Negative

    Neutral

    Positive

    Attacked

    Negative

    Neutral

    Positive

    BN

    PR

    Independent/Other

    0 10 20 30 40 50 60 70 80 90 100

    4.88

    7.14

    57.82

    87.14

    95.12

    92.86

    40.14

    11.43

    0.00

    0.00

    2.04

    1.43

    Coverage Volume

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    2.4 Tone of the Use of Politicians & Political Figures As Sources: AttackPolitics or Negative Campaigning

    Figure 15: Attack Politics: Which Politicians and Political Figures Employ 'Attack Politics'

    Most Often?

    This graph is weighted to show attack politics as a proportion of overall use as source.

    Muhyiddin Yassin (62.38%) was the politician or political figure most commonly engaged in'attack politics' by a significant margin, followed at a distance by Najib Razak (26.24%) thenChua Soi Lek (1.49%).

    Muhyiddin Yassin and Najib Razak's combined attacks account for almost 90% of all attackscarried.

    The opposition leaders barely register, showing that they were a) rarely given the chance toappear as sources, and b) when they were, they were rarely quoted as attacking.

    Refer to Table 10 for figures.

    19 BERNAMA ENGLISH

    Muhyiddin Yassin

    Najib Razak

    Chua Soi Lek

    Anwar Ibrahim

    Lim Kit Siang

    Ambiga Sreenevasan

    Baru Bian

    Hadi Awang

    Hassan Ali

    Jeffrey Kitingan

    Khalid Ibrahim

    Lim Guan Eng

    Mahathir Mohamad

    Musa Aman

    Nazri Aziz

    0 10 20 30 40 50 60 70

    62.38

    26.24

    1.49

    0.50

    0.50

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    Attack Volume

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    Figure 16: Attack Politics: Which Coalition Employs Attack Politics Most Often?

    This graph is weighted to show attack politics as a proportion of overall use as source.

    Overall, BN coalition politicians were engaged in attack politics vastly more often than eitheropposition politicians or independent politicians or political figures. PR politicians were veryrarely engaged in attack politics.

    Refer to Table 10 for figures.

    20 BERNAMA ENGLISH

    90%

    1%9%

    BN

    PR

    Independent/Other

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    Section 3: Media Coverage of Issues

    3.1 Volume of Media Coverage of Policy Issues vs. Non-Policy Issues

    Figure 17: Coverage of Policy Issues vs. Non-Policy Issues

    More coverage overall is given to Non-Policy Issues than Policy Issues.

    Refer to Table 11 for figures.

    21 BERNAMA ENGLISH

    44%

    56%

    Policy Issues

    Non-Policy Issues

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    Figure 18: Media Coverage of Policy Issues

    Of all Policy Issues covered, Vision Policies & Programmes were given the most attention,followed by the Economy & Development, then Education.

    Refer to Table 11 for figures.

    22 BERNAMA ENGLISH

    35%

    3%

    33%

    11%

    8%

    4%1%2%

    3%

    Policy Issues

    VisionPolicies/ProgrammesEnvironmentEconomy/DevelopmentEducationForeign PolicyDomestic Policy, Crime &

    National SecurityOppressive LegislationHealthReligion

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    Figure 19: Media Coverage of Non-Policy Issues

    Of all Non-Policy Issues, Socioeconomic Status or demographic factors were given the mostcoverage, followed by Ethnicity, and then Electioneering.

    Refer to Table 11 for figures.

    23 BERNAMA ENGLISH

    26%

    4%

    13%

    30%

    2%

    2%

    23%

    Non-Policy Issues

    Ethnicity

    Religion

    Democracy & Human Rights

    Socioeconomic Status

    Mudslinging

    Gender

    Electioneering

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    Section 4: A Brief Methodology

    Dates analysed: 7/4/13 07/05/13 (nd = 31 days)

    Number of data points/references identified and analysed: ndp = 9021

    Number of articles identified and analysed: na = 288

    Average number of articles/day: na/d = 9.29

    Data Collection

    The data was collected or 'coded' using sentence-level content analysis. A team of around 70'coders' from all over Malaysia, from both private and public universities, and from civil society,coded their assigned media on a daily basis.

    Stories 'coded' were selected according to the following criteria:

    They were within the Malaysian news section/s of the newspapers including the front page, orwere the paper's editorial (if they run one).

    They were from pre-defined 'Malaysian News' areas of the news websites monitored, with'snapshots' taken at 8pm daily.

    They were from within the TV news broadcasts.

    They were more than 1/3 about the election, and were news stories as opposed to columns,opinions pieces, letters, etc (with the exception of the paper's own editorial, if present).

    Within each story, category/operator references were identified and coded at the sentence level

    (from period to period). The 21 categories identified and their sub-categories or 'operators' areoutlined in Appendix 2. These 21 categories form the 'unit of analysis' for this study.

    Tone (positive, negative, neutral, attacking, or attacked) was determined based on matching eachreference to a media frame or frames, supportable via emotive/descriptive/subjectivelanguage/vocabulary utilised by the either the news personnel or the source beingquoted/paraphrased. As such, tone is not based upon coder opinion but on linguistic data. Coderswere instructed to 'code as neutral' whenever there was a lack of linguistic data to support apositive/negative/attacking/attacked frame, or whenever they were unsure/conflicted.

    Data Analysis

    The data was analysed using the open source software package GNU Octave (a multi-disciplinarymathematical data analysis programme capable of SPSS/NVIVO-level statistical analysis, as well asmuch higher-level mathematical analysis). Scripts were composed to count occurrences of key data-codes, as specified by the project's finite code-listing set (see Appendix 2), for every row of codeddata (i.e. every reference). Where appropriate, code-count occurrences have been normalised toprovide the percentage of these key-code occurrences.

    24 BERNAMA ENGLISH

    http://www.gnu.org/software/octave/http://www.gnu.org/software/octave/
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    Section 5: Appendix 1 Tables

    25 BERNAMA ENGLISH

    TABLE 3

    Attacked Negative Neutral Positive TOTAL

    BN 0.61538 11.636 35.956 83.236 131.44338

    DAP 12.615 12 7.1429 1.4068 33.1647

    Gerakan 0.30769 2.1818 1.4528 0.3517 4.29399

    MCA 0 9.0909 4.7215 2.9308 16.7432

    MIC 0 0.36364 2.3002 1.0551 3.71894

    PAS 17.846 16.727 9.9274 0.7034 45.2038

    PBB 0 0 0.3632 0.11723 0.48043

    PBS 0.30769 0 1.2107 0.46893 1.98732PKR 13.538 20.364 13.801 1.7585 49.4615

    PR 49.538 18.909 3.753 1.0551 73.2551

    PRS 0.30769 0 0.84746 0.11723 1.27238

    PRM 0 0 0 0 0

    PSM 0.30769 1.0909 0.84746 0 2.24605

    SAPP 0 0.36364 0.60533 0 0.96897

    SPDP 0 0.36364 0.48426 0 0.8479

    SUPP 0 0 1.2107 0.46893 1.67963

    UMNO 1.2308 3.2727 7.9903 5.041 17.5348

    UPKO 0 0 0.48426 0.3517 0.83596

    Other 3.3846 3.6364 6.9007 0.93787 14.85957

    Parties &Coalitions

    TABLE 1

    Party Percentage

    BN 46.228DAP 6.2448

    Gerakan 0.92205

    MCA 3.9816

    MIC 1.2992

    PAS 8.2565

    PBB 0.20956

    PBS 0.71249

    PKR 9.5977

    PR 10.729

    PRS 0.3772

    PRM 0

    PSM 0.46102

    SAPP 0.25147

    SPDP 0.29338

    SUPP 0.62867

    UMNO 5.8256

    UPKO 0.29338

    Other 3.6882

    TABLE 2

    Party Percentage Coalition Percentage

    BN 46.228

    BN 60.77113

    Gerakan 0.92205

    MCA 3.9816

    MIC 1.2992

    PBB 0.20956

    PBS 0.71249

    PRS 0.3772

    SPDP 0.29338

    SUPP 0.62867

    UMNO 5.8256

    UPKO 0.29338

    PR 10.729

    PR 34.828DAP 6.2448

    PAS 8.2565

    PKR 9.5977

    PRM 0

    Independent 0.71249PSM 0.46102

    SAPP 0.25147

    Other 3.6882 Other 3.6882

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    TABLE 4

    BN

    Attacked 2.76925

    Negative 15.88772

    Neutral 57.02138

    Positive 94.13862

    PR

    Attacked 93.537

    Negative 68

    Neutral 34.6243

    Positive 4.9238

    Attacked 3.69229

    Negative 5.09094

    Neutral 8.35349

    Positive 0.93787

    Independent &Other

    TABLE 5

    Politician/Political Figure

    Abdul Rahman Dahlan 0.95465

    Alfred Jabu 0.23866

    Ambiga Sreenevasan 0

    Anwar Ibrahim 16.945

    Azmin Ali 2.3866

    Baru Bian 0.23866

    Bernard Dompok 0.47733

    Chong Chieng Jen 0

    Chua Soi Lek 0.95465

    Dzulkefly Ahmad 0

    Elizabeth Wong 0

    G. Palanivel 0.71599

    Hadi Awang 1.9093

    Hassan Ali 0

    Hishamuddin Hussein 0Ibrahim Ali 0.23866

    James Masing 0

    Jeffrey Kitingan 1.1933

    Karpal Singh 0.23866

    Khalid Ibrahim 5.7279

    Khalid Samad 0.47733

    Lim Guan Eng 0.47733

    Lim Kit Siang 9.0692

    Liow Tiong Lai 1.432

    Mahathir Mohamad 2.6253

    Maximus Ongkili 0.95465

    Mohamad 'Mat' Sabu 1.432

    Muhyiddin Yassin 5.4893

    Musa Aman 3.8186

    Najib Razak 33.89

    Ng Yen Yen 0

    Nik Aziz 4.2959

    Nizar Jamaluddin 0.47733

    Nurul Izzah 0.71599

    Rafizi Ramli 0.47733

    Rosmah Mansur 0.71599

    Siti Mariah Mahmud 0

    Taib Mahmud 0.23866

    Teresa Kok 0

    Tian Chua 0.71599

    Tony Pua 0.23866

    William Mawan 0

    Wong Ho Leng 0

    Wong Soon Koh 0

    Yong Teck Lee 0.23866

    (mention)

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    TABLE 6

    Politician/Political Figure Party etc. Percentage Coalition Percentage

    Chua Soi Lek

    MCA 2.38665

    BN 51.78979

    Liow Tiong Lai

    Ng Yen Yen

    G. Palanivel MIC 0.71599

    Alfred Jabu PBB 0.47732Taib Mahmud

    Maximus Ongkili PBS 0.95465

    James Masing PRS 0

    William Mawan SPDP 0

    Wong Soon Koh SUPP 0

    Abdul Rahman Dahlan

    UMNO 46.77785

    Hishamuddin Hussein

    Mahathir Mohamad

    Muhyiddin Yassin

    Musa AmanNajib Razak

    Bernard Dompok UPKO 0.47733

    Chong Chieng Jen

    DAP 10.02385

    PR 47.01648

    Karpal Singh

    Lim Guan Eng

    Lim Kit Siang

    Teresa Kok

    Tony Pua

    Wong Ho Leng

    Dzulkefly Ahmad

    PAS 8.59186

    Hadi Awang

    Khalid Samad

    Mohamad 'Mat' Sabu

    Nik Aziz

    Nizar Jamaluddin

    Siti Mariah Mahmud

    Anwar Ibrahim

    PKR 28.40077

    Azmin Ali

    Baru Bian

    Elizabeth Wong

    Jeffrey KitinganKhalid Ibrahim

    Nurul Izzah

    Rafizi Ramli

    Tian Chua

    Ambiga Sreenevasan Bersih 0

    1.19331

    Hassan Ali Independent 0

    Ibrahim Ali Perkasa 0.23866

    Rosmah Mansur 0.71599

    Yong Teck Lee SAPP 0.23866

    Independent/Other

    '1st lady'

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    TABLE 7

    Politician/Polit ical Figure Coalition Percentage

    Chua Soi Lek 2.8653

    BN 65.712061

    Mahathir Mohamad 1.6237

    Muhyiddin Yassin 29.513

    Musa Aman 0.19102Najib Razak 31.137

    Nazri Aziz 0.095511

    Taib Mahmud 0.28653

    Anwar Ibrahim 1.3372

    PR 4.966663

    Baru Bian 0.095511

    Hadi Awang 0.095511

    Jeffrey Kitingan 0.19102

    Khalid Ibrahim 0.95511

    Lim Guan Eng 0

    Lim Kit Siang 2.1968

    Nik Aziz 0.095511

    Ambiga Sreenevasan 0.095511

    Independent 29.321511

    Hassan Ali 0

    Vox Pop Male 19.866

    Vox Pop Female 2.9608

    3.5339

    2.8653

    Percentage

    (source)

    Public Opinion/Vox PopGeneral

    Election CommissionSpokesperson

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    TABLE 8

    Politician/Political Figure Attacked Negative Neutral Positive

    Abdul Rahman Dahlan 0 0 2.0408 0.71429

    Alfred Jabu 0 0 0.68027 0

    Ambiga Sreenevasan 0 0 0 0

    Anwar Ibrahim 39.024 40.476 12.245 2.1429

    Azmin Ali 2.439 9.5238 2.7211 0Baru Bian 0 0 0.68027 0

    Bernard Dompok 0 0 1.3605 0

    Chong Chieng Jen 0 0 0 0

    Chua Soi Lek 0 2.381 0 2.1429

    Dzulkefly Ahmad 0 0 0 0

    Elizabeth Wong 0 0 0 0

    G. Palanivel 0 0 1.3605 0.71429

    Hadi Awang 7.3171 0 0 0.71429

    Hassan Ali 0 0 0 0

    Hishamuddin Hussein 0 0 0 0Ibrahim Ali 0 0 0 0.71429

    James Masing 0 0 0 0

    Jeffrey Kitingan 0 4.7619 2.0408 0

    Karpal Singh 1.2195 0 0 0

    Khalid Ibrahim 6.0976 11.905 4.0816 5.7143

    Khalid Samad 0 4.7619 0 0

    Lim Guan Eng 1.2195 0 0 0

    Lim Kit Siang 19.512 14.286 10.204 0

    Liow Tiong Lai 0 4.7619 2.7211 0

    Mahathir Mohamad 1.2195 0 5.4422 1.4286

    Maximus Ongkili 0 0 1.3605 1.4286

    Mohamad 'Mat' Sabu 2.439 2.381 2.0408 0

    Muhyiddin Yassin 1.2195 0 8.1633 7.1429

    Musa Aman 0 0 4.7619 6.4286

    Najib Razak 2.439 0 29.252 67.143

    Ng Yen Yen 0 0 0 0

    Nik Aziz 14.634 0 2.0408 1.4286

    Nizar Jamaluddin 0 2.381 0.68027 0

    Nurul Izzah 0 0 0.68027 1.4286

    Rafizi Ramli 1.2195 0 0.68027 0

    Rosmah Mansur 0 0 1.3605 0.71429Siti Mariah Mahmud 0 0 0 0

    Taib Mahmud 0 0 0.68027 0

    Teresa Kok 0 0 0 0

    Tian Chua 0 2.381 1.3605 0

    Tony Pua 0 0 0.68027 0

    William Mawan 0 0 0 0

    Wong Ho Leng 0 0 0 0

    Wong Soon Koh 0 0 0 0

    Yong Teck Lee 0 0 0.68027 0

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    TABLE 9

    BN

    Attacked 4.878

    Negative 7.1429

    Neutral 57.82334

    Positive 87.14318

    PR

    Attacked 95.1212

    Negative 92.8576

    Neutral 40.13595

    Positive 11.42869

    Attacked 0

    Negative 0

    Neutral 2.04077

    Positive 1.42858

    Independent/Other

    TABLE 10

    Politician/Political Figure Coalition Percentage

    Chua Soi Lek 1.4851

    BN 90.0991

    Mahathir Mohamad 0

    Muhyiddin Yassin 62.376

    Musa Aman 0

    Najib Razak 26.238

    Nazri Aziz0Taib Mahmud 0

    Anwar Ibrahim 0.49505

    PR 0.9901

    Baru Bian 0

    Hadi Awang 0

    Jeffrey Kitingan 0

    Khalid Ibrahim 0

    Lim Guan Eng 0

    Lim Kit Siang 0.49505

    Nik Aziz 0

    Ambiga Sreenevasan 0

    Independent 8.91085

    Hassan Ali 0

    Vox Pop Male 6.4356

    Vox Pop Female 0.49505

    1.9802

    0

    Percentage(source +attacking)

    Public Opinion/Vox PopGeneral

    Election CommissionSpokesperson

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    TABLE 11

    Issues Coverage PI/NPI Coverage

    Vision Policies/Programmes 10.113

    Policy Issues 28.99953

    Environment 0.73996

    Economy/Development 9.6899Education 3.2417

    Foreign Policy 2.2199

    Domestic Policy, Crime & National Security 1.2685

    Oppressive Legislation 0.28189

    Health 0.52854

    Religion 0.91614

    Ethnicity 9.4433

    36.57478

    Religion 1.6209

    Democracy & Human Rights 4.6864

    Socioeconomic Status 11.099

    Mudslinging 0.56378

    Gender 0.8809

    Electioneering 8.2805

    Non-Policy

    Issues

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    Section 6: Appendix 2 Coding Scheme

    1. Politician or Political Figure (Mentioned)

    1. Abdul Rahman Dalan

    2. Alfred Jabu3. Ambiga Sreenevasan4. Anwar Ibrahim5. Azmin Ali6. Baru Bian7. Bernard Dompok8. Chong Chieng Jen9. Chua Soi Lek10. Dzulkefly Ahmad11. Elizabeth Wong12. G. Palanivel13. Hadi Awang14. Hassan Ali15. Hishamuddin Hussein

    16. James Masing17. Jeffrey Kitingan18. Karpal Singh19. Khalid Ibrahim20. Khalid Samad21. Lim Guan Eng22. Lim Kit Siang23. Liow Tiong Lai24. Mahathir Mohamad25. Maximus Ongkili26. Mohamad 'Mat' Sabu27. Muhyiddin Yassin28. Musa Aman

    29. Najib Razak30. Ng Yen Yen31. Nik Aziz32. Nizar Jamaluddin33. Nurul Izzah34. Rafizi Ramli35. Rosmah Mansur36. Siti Mariah Mahmud37. Taib Mahmud38. Teresa Kok39. Tian Chua40. Tony Pua41. William Mawan42. Wong Ho Leng

    43. Wong Soon Koh44. Yong Teck Lee

    2. Politicians or Political Figure (Used as a Source)

    1. Ambiga Sreenevasan (Bersih)2. Anwar Ibrahim (PKR)3. Baru Bian4. Chua Soi Lek5. Hadi Awang6. Hassan Ali7. Jeffrey Kitingan8. Khalid Ibrahim9. Lim Guan Eng

    10. Lim Kit Siang11. Mahathir Mohamad

    12. Muhyiddin Yassin13. Musa Aman14. Najib Razak

    15. Nazri Aziz16. Nik Aziz17. Taib Mahmud18. Vox Pop Male19. Vox Pop Female20. Public Opinion/Vox Pop General21. Election Commission Spokesperson

    3. Party or Coalition

    1. BN (Barisan Nasional)2. DAP (Democratic Action Party)3. Gerakan (Malaysian People's Movement

    Party)

    4. MCA (Malaysian Chinese Association)5. MIC (Malaysian Indian Congress)6. PAS (Pan-Malaysian Islamic Party)7. PBB (Parti Besaka Bumputera Bersatu)8. PBS (Parti Bersatu Sabah)9. PKR (People's Justice Party)10. PR (Pakatan Rakyat)11. PRS (Sarawak People's Party)12. PRM (Parti Rakyat Malaysia)13. PSM (Parti Sosialis Malaysia)14. SAPP (Sabah Progressive Party)15. SPDP (Sarawak Progressive Democratic Party)16. SUPP (Sarawak United People's Party)

    17. UMNO (United Malays National Organisation)18. UPKO (United Pasokmomogun KadazandusunMurut Organisation)

    4. Organisations

    1. Bersih2. Community-based organisations.3. Democracy- or human rights-oriented

    organisations (excluding Bersih)4. Environmentally-oriented organisations5. Ethnicity-oriented organisations6. JATI7. Perkasa8. Professionals organisations9. Religious organisations.10. Trade Unions11. Womens' rights or issues focused organisations.12. Youth or student focused organisations13. Election Commission

    5. Policy Issues

    1. Vision Policies or Programmes1. 1Malaysia2. GTP (Government Transformation

    Programme)3. ETP (Economic Transformation Programme)

    4. NKRA (National Key Results Areas)5. NEP/'Bumiputeraism'

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    6. PAS's Welfare State7. PKR's Buku Jingga8. NEM (New Economic Model)9. 'Transformasi'10. BN Manifesto11. PR Manifesto12. Other

    2. Environment1. Deforestation/Land Rights2. Recycling3. Lynas4. Polluting Industries (non-Lynas)5. Damming Projects6. Other

    3. Economy/Development1. Recession2. Welfare3. Unemployment4. Poverty5. Privatisation6. Growth/FDI7. FTA/Globalisation8. Inflation/Price Rises9. Infrastructure10. Housing11. Other

    4. Education1. Vernacular Schools2. Access3. PPSMI4. Academic Freedom5. System

    6. PTPTN7. Other

    5. Foreign Policy1. Western World2. Singapore (Mentions of)3. Singapore (Comparison with)4. China5. India6. Islamic World7. Israel/Palestine8. Indonesia9. Other

    6. Domestic Policy, Crime, & National Security1. Immigration2. Illegals/Refugees3. Terrorism (not Lahad Datu)4. Crime5. Lahad Datu Incident6. Other

    7. Oppressive Legislation1. ISA (Internal Security Act)2. AUKU/UUCA (Universities and University

    Colleges Act 1971)3. Sedition Act

    4. PPPA (Printing Presses and Publication Act)5. PAA (Peaceful Assembly Act 2012)

    6. SOSMA (Security Offences (SpecialMeasures) Act 2012)

    7. Other

    8. Health1. 1Care2. Other

    9. Religion1. Apostasy2. Islamic State3. Hudud4. Conversion (into Islam)5. 'Allah' issue6. Other

    6. Non-Policy Issues

    1. Ethnicity1. Malaysia2. Chinese3. Indian/South Asian4. Orang Asli5. Orang Asal, Sabah & Sarawak6. Thai7. Portuguese/Eurasian8. Malay Rights9. Other

    2. Religion1. Islam2. Buddhism/Taoism3. Hinduism4. Christianity5. Sikhism

    6. Religious Freedom (non-apostasy related)7. Interfaith Dialogue/Unity8. Interfaith Friction9. Other

    3. Democracy & Human Rights1. General Corruption2. Electoral Corruption3. Media Freedom4. Electoral Reform5. Electoral Legislation6. 2-Party System7. Protest/Rallies8. Other

    4. Socioeconomic Sectors1. Middle Class/Professionals2. Working Class3. Aristocracy/Monarchy4. Civil Service5. Military and Police6. FELDA7. Plantation/Estate Workers8. Chine New Villagers9. Senior Citizens/Retirees10. RELA/Wataniah11. Urban

    12. Rural13. Cost of Living

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    14. Other

    5. Territory1. Kuala Lumpur2. Labuan3. Putrajaya4. Johor5. Kedah

    6. Kelantan7. Malacca8. Negeri Sembilan9. Pahang10. Perak11. Perlis12. Penang13. Sabah14. Sarawak15. Selangor16. Terengganu17. Sarawak Independence18. Sabah Independence

    6. Mudslinging1. Anwar/Sodomy2. Altantuya3. Rosmah4. Penang CM5. Selangor CM6. NFC7. Arms Deals8. Psy/CNY Concert9. Project IC10. Taib Mahmud and Logging Expose11. Other

    7. Gender

    1. Sexuality2. Women in politics3. Personal/Private life4. Womens' Issues5. LGBT/Q6. Appearance

    7. Sexism8. Other

    8. Electioneering1. Event-specific Gifts2. Handouts3. Timely Developments4. Election Promises5. Baby-kissing6. Cybertroopers/Social Media War7. Other