Wots wot with swots….

Or how to analyse and evaluate your way to success

AgendaWhat's in a SWOTElements of a SWOTBank account portability – what's it all

about?Sweating the SWOT (lets try one)Your assessment SWOT

Whats in a SWOT?A SWOT analysis must first start with

defining a desired end state or objective

SWOT

What is bank account portability?Who?

Predominantly targeted at mortgage holders however all accounts would be considered

What?The ability to easily move your bank

account from one financial institution to another

WhereAustralia wide

Why is portability needed?Why?

Currently it is very expensive – exit fees are a very effective penalty to discourage moving

“Banking is practically the only industry that Australians are forced to use because most wages are paid directly into one of the banks that then decide how much they will take from our accounts in the form of fees.” The Age Nov 4, 2010

SWOT- ‘Our Bank’ Account Portability Program

SWOT Hills Photography