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World Origins Tasting Tour
Sri Lanka
Video
Table of Contents
Where is Sri Lanka?
Tea Tasting
History & Industry Background
Regional characteristics
Questions & Answers
Emerging trends and challenges
Sri Lankan tea in North America
Questions & Answers
Where is Sri Lanka?
Table of Contents
Where is Sri Lanka?
Tea Tasting
History & Industry Background
Regional characteristics
Questions & Answers
Emerging trends and challenges
Sri Lankan tea in North America
Questions & Answers
1st Tasting
Dimbulla Seasonal Supreme Pekoe
Organic, Fair Trade, Biodynamic
Western Slopes
Dry Season: January – April
Shotty Appearance
Seasonal Character in Liquor
Classic Sri Lankan Specialty Tea
2nd Tasting
Idulgashina Green OP 1
From the 1st organic tea estate
Fair Trade, Biodynamic
Green, breaks the stereotype of Ceylon teas
Light, Brisk
Similar to a sweet Sencha or Mao Fang
3rd Tasting
Silver Needle Kirkoswald
1st Place Award-Winner
Delicate White Tea
High-end Specialty Tea
4thTasting
Low – Country Award-winning Tea
Low-Grown, 1st Place Tea
Lots of Tips
Malty, well-made
Table of Contents
Where is Sri Lanka
Tea Tasting
History & Industry Background
Regional characteristics
Questions & Answers
Emerging trends and challenges
Sri Lankan tea in North America
Questions & Answers
Serendipitous Beginnings
“Ceylon” tea
Coffee blight
Tea was the dominant industry in Sri Lanka during the 20th century
Nationalization to privatization
Current Production
Leading exporter to global market
Principal exporter of orthodox and value added teas
Auction system
Billion dollar industry since 2007
New logo and initiatives
Tea Industry Overview
Production: Approximately 320 million kilograms per year
Annual Revenue 2010: US $1.2 billion
Tea Industry OverviewSri Lanka Tea Exports 2010 (Top 10 Countries) 52% of all exports to the Middle East and North Africa
Tea Industry Overview
World Auction Averages – 2010 (in US$) 95% of Sri Lankan Tea is sold through auctions
What’s Unique About Sri Lankan Tea?
Distinct micro-climates
Quality seasons
Tea Research Institute
“Cleanest” teas
Table of Contents
Where is Sri Lanka?
Tea Tasting
History & Industry Background
Regional characteristics
Questions & Answers
Emerging trends and challenges
Sri Lankan tea in North America
Questions & Answers
Nuwara Eliya – Delicately Fragrant
High elevation (5000-7000 ft)
Champagne teas
Light & fragrant with distinct flavor
Lover’s Leap OP
Dimbulla – Refreshingly Mellow
Western high-grown origin
Shaped by the monsoon
Distinct quality season
Venture OP
(Organic & Fair Trade)
Uva – Exotically Aromatic
Originating in Eastern mountains
Distinct quality season
Prevalent tea in blends
Uva Highlands Pekoe
Uda Pussellawa – Exquisitely Tangy
Two quality seasons
Medium body
Suitable for iced teas
High Forest FBOP
Kandy – Intensely Full-bodied
Loohcandura: First tea plantation
Mid-elevation teas
Thick & strong teas
Kenilworth OP
Ruhuna – Distinctively Unique
Low elevation
Strong & deep colored teas
Stylish tippy teas
FBOPF Ex Spl
Table of Contents
Where is Sri Lanka?
Tea Tasting
History & Industry Background
Regional Characteristics
Questions & Answers
Emerging trends and challenges
Sri Lankan tea in North America
Questions & Answers
Table of Contents
Where is Sri Lanka?
Tea Tasting
History & Industry Background
Regional Characteristics
Questions & Answers
Emerging trends & Challenges
Sri Lankan tea in North America
Questions & Answers
Emerging Trends & Challenges
Increased demand for orthodox teas, sophisticated blends, and specialty teas
High cost of production
Shortages of labor
Production of safe teas
New initiatives for value addition
Table of Contents
Where is Sri Lanka?
Tea Tasting
History & Industry Background
Regional Characteristics
Questions & Answers
Emerging trends & Challenges
Sri Lankan Tea in North America
Questions & Answers
Sri Lankan Tea in the North America
The US is becoming a major importer of specialty teas
Sri Lankan teas entering packaged and gift segments
Organic teas
Iced teas
Table of Contents
Where is Sri Lanka?
History & Industry Background
Regional Characteristics
Questions & Answers
Emerging trends and challenges
Sri Lankan tea in North America
Questions & Answers
