Workshop Road Map

Slide 1

Workshop Road Map

Strengthening MPA Management through Local Communities

Philippine Environmental Governance Project (EcoGov)

Session ObjectivesArticulate the Pride Theory of Change.Distinguish between the two strategies that comprise Pride.Assess the collective ToC equation from the regional orientation sessions and individual applications.Use collective ToC as a point of reference throughout workshop.

The Rare Theory of Change



Rares Theory of Change

How campaigns inspire people to adopt conservation on the scale we need to succeed.

CRConservation ResultWhat are we trying to conserve? Rares Theory of ChangeChanging our environment

KKnowledgeChanging minds

What knowledge is needed to increase awareness and shift attitudes?CRConservation ResultRares Theory of Change

AAttitudeChanging beliefs

What attitudes need to shift in order for these conversations to take place?KKnowledgeCRConservation ResultRares Theory of Change

ICInterpersonal communicationsChanging the dialogue

What conversations are needed for people to encourage adoption of new behaviors?

AAttitudeKKnowledgeCRConservation ResultRares Theory of Change

Barrier RemovalBRChanging the incentives

What are the barriers to the adoption of these new behaviors? Social? Political? Economic? Technological? How can we remove them?

Rares Theory of ChangeICInterpersonal CommunicationsAAttitudeKKnowledgeCRConservation Result

Enter Title of Presentation HereRare Confidential11BCBehavior ChangeChanging behavior

What behavior for which group must change in order to reduce this threat?

BRBarrier RemovalICInterpersonal Communications

AAttitudeKKnowledgeCRConservation Result

Enter Title of Presentation HereRare Confidential12BCBehavior ChangeTRThreat ReductionBRBarrier RemovalICInterpersonal CommunicationsAAttitudeKKnowledgeCRConservation ResultChanging level of threat

What are the main threats to biodiversity? Which can we reduce?

Rares Theory of Change

Enter Title of Presentation HereRare Confidential13The BIG Picture



K +BCTRCRA +BRIC +

Enter Title of Presentation HereRare Confidential15K +BCTRCRA +BRIC +What are we trying to conserve? What are the main threats to biodiversity? Which can we reduce? What behavior for which group must change in order to reduce this threat? What are the barriers to the adoption of these new behaviors? Social? Political? Economic? Technological? How can we remove them? What conversations are needed for people to encourage adoption of new behaviors? What attitudes need to shift in order for these conversations to take place?What knowledge is needed to increase awareness and shift attitudes?Enter Title of Presentation HereRare Confidential16Reducing threats to ConservationPublic Outreach and Environmental EducationScienceClassic Organizational Layoute.g. IECe.g. ICRM Plan

Conservation ResultsSocial Marketing:Community Engagement & OutreachConservation Strategy &Site Management

Threat Reduction & Conservation ResultChanges in KnowledgeAttitudeInterpersonal Communication

Social Marketing Strategy for Conservation ResultsChanges in Barrier Removal &Behaviour Change

TR + CRK + A + IC

BR + BC

Social Marketing Strategy for Conservation ResultsSocial Marketing CampaignBarrier Removal Plan



The ULTIMATE Chair Game

1. Once you move you have to find a new seat.2. The Walker can not run.3. Stop the Walker getting to the spare seat.

Site Theories of Change



SitesKAICBRBCTRCRCCEFSL PENRMOCoral Cay ConservationNegros Oriental ENRDGuilhulngan LGUInabanga LGUMaribojocBohol PAOLanuza LGUCortes LGUCantilan LGUSDGFSamal Island LGUDENR Region 5NSLC Inc.ABCDEFGROUP FEEDBACK ON SIMILARITIES & DIFFERENCES

WALKING ALONG THE ROAD ALONE

Cohort Umbrella Theory of Change



Philippines Generic Theory of ChangeConservation Result Over 2 years biodiversity health increase at Pride sites as compared to control sites is shown by the following indicators:Increased coral reef health Increased fish numbers/biomass/species richness Increased invertebrate numbers /species richnessIncreased perceived fish catch Threat Reduction The biggest direct threats to biodiversity health are:Poaching / Over fishing & Destructive Fishing Practices due to fishing in the MPAs. These threats can be reduced when the MPA rules are actively enforced leading to an increase in arrests and prosecutions of intruders into the MPA. Also the Community Adults & Fishers voluntarily comply with MPA rules. This will result in less fish being taken from the MPAs.Behavior ChangeChanges in the behavior of community groups are:Community members no longer fishing within the no take zone (NTZ) - Not fishing in NTZ (Community Fishers)Community become vigilant in passing intelligence about intrusions through community watchdog and intelligence network - Reporting (Community Adults)Barrier RemovalBarriers to Behavior Change:Lack of enforcement infrastructure and capacityLack of disincentive for law breakingLack of governance structure with clarity of roles and responsibilities.Lack of alternative incomes for fishing in the MPAs.Social and biological isolation of individual MPAsThe most feasible and impactful barrier removal strategies are:MPA Governance (Monitoring, Planning, Management, Organizational Development) MPA Enforcement Alternative Livelihoods mari-culture and land based livelihoods, user fees and community tourism services Scaling up social & biological MPA networksKey stakeholders for implementation of Barrier Removal:Community FishersCommunity AdultsLocal support Institutions (NGOs, academic, Local Government, civil society, police and enforcers, mayor, judiciary and National Government agencies)Private Sector (development banks, local businesses, tourism industry)MPA Management Committee Interpersonal Communication What people will be talking about:The dialogue shifts from a fatalist view of the decline in marine productivity as inevitable, to a call to action for the community to take a pro-active role in taking control of their marine waters through the MPA highlighting their ability to play a part in managing local marine resources. Community discussion centers around what role each person / sector can take to help improve the MPA management and better manage the marine resources of their local coastline.The majority of the community members have a voice and role in the maintenance and management of the MPA through the MPA management committee general assembly. How to stimulate these conversations:These dialogues occur at community meetings (at village, municipality and provincial levels), church, radio talk shows, MPA guard houses, schools and festivals.Attitude Community members realize that it is very important to begin to manage marine resources and that an MPA is the best locally available starting point for management Shifts perceptions from negative fish crisis and inability to take action to a more pro-active, positive and empowered community that have been empowered to manage the MPA and thereby protect their marine resources and in effect secure their food security and livelihoods. Shifts from negative attitudes that see MPAs as a restriction on their livelihood and fishing shift to perception of the MPA as a food security bank of the sea that brings benefits to the whole community and future generations in the form of dividends of increased fish catch around the MPA KnowledgeMPAs can have significant community benefits for fisheries and other economic opportunities (fish catch, alternative livelihoods, community cohesiveness and problem solving)The local institutions and legal structure to manage MPAs existsExamples of success exist in other communities around the Philippines which this community can emulatePhilippines Generic Theory of ChangeConservation Result Over 2 years biodiversity health increase at Pride sites as compared to control sites is shown by the following indicators:Increased coral reef health Increased fish numbers/biomass/species richness Increased invertebrate numbers /species richnessIncreased perceived fish catch Threat Reduction The biggest direct threats to biodiversity health are:Poaching / Over fishing & Destructive Fishing Practices due to fishing in the MPAs. These threats can be reduced when the MPA rules are actively enforced leading to an increase in arrests and prosecutions of intruders into the MPA. Also the Community Adults & Fishers voluntarily comply with MPA rules. This will result in less fish being taken from the MPAs.Philippines Generic Theory of ChangeBehavior ChangeChanges in the behavior of community groups are:

Community members no longer fishing within the no take zone (NTZ) - Not fishing in NTZ (Community Fishers)

Community become vigilant in passing intelligence about intrusions through community watchdog and intelligence network - Reporting (Community Adults)Philippines Generic Theory of ChangeBarrier RemovalBarriers to Behavior Change:Lack of enforcement infrastructure and capacityLack of disincentive for law breakingLack of governance structure with clarity of roles and responsibilities.Lack of alternative incomes for fishing in the MPAs.Social and biological isolation of individual MPAsThe most feasible and impactful barrier removal strategies are:MPA Governance (Monitoring, Planning, Management, Organizational Development) MPA Enforcement Alternative Livelihoods mari-culture and land based livelihoods, user fees and community tourism services Scaling up social & biological MPA networksKey stakeholders for implementation of Barrier Removal:Community FishersCommunity AdultsLocal support Institutions (NGOs, academic, Local Government, civil society, police and enforcers, mayor, judiciary and National Government agencies)Private Sector (development banks, local businesses, tourism industry)MPA Management Committee Philippines Generic Theory of ChangeInterpersonal Communication What people will be talking about:The dialogue shifts from a fatalist view of the decline in marine productivity as inevitable, to a call to action for the community to take a pro-active role in taking control of their marine waters through the MPA highlighting their ability to play a part in managing local marine resources.

Community discussion centers around what role each person / sector can take to help improve the MPA management and better manage the marine resources of their local coastline.

The majority of the community members have a voice and role in the maintenance and management of the MPA through the MPA management committee general assembly.

How to stimulate these conversations:These dialogues occur at community meetings (at village, municipality and provincial levels), church, radio talk shows, MPA guard houses, schools and festivals.Philippines Generic Theory of ChangeAttitude Community members realize that it is very important to begin to manage marine resources and that an MPA is the best locally available starting point for management Shifts perceptions from negative fish crisis and inability to take action to a more pro-active, positive and empowered community that have been empowered to manage the MPA and thereby protect their marine resources and in effect secure their food security and livelihoods. Shifts from negative attitudes that see MPAs as a restriction on their livelihood and fishing shift to perception of the MPA as a food security bank of the sea that brings benefits to the whole community and future generations in the form of dividends of increased fish catch around the MPA

KnowledgeMPAs can have significant community benefits for fisheries and other economic opportunities (fish catch, alternative livelihoods, community cohesiveness and problem solving)The local institutions and legal structure to manage MPAs existsExamples of success exist in other communities around the Philippines which this community can emulateWALKING ALONG THE ROAD TOGETHER FOR CONSERVATION

Documents

Workshop Road Map