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WOMEN’S WORLD FASHION WEEK
STYLE LOUNGE
The Women’s World Fashion Week Style Lounge is a multi-day branded entertainment environment providing activities and opportunities for fashion designers and sponsors to come face-to-face with the principal tastemakers, celebrities, musical talent, media and consumers during Women’s World Fashion Week.
Activities at the lounge will include:
WOMEN’S WORLD FASHION WEEK
STYLE LOUNGEOverview
• Top designer fashion shows, designer after-parties and publicity events.
• Press conferences, private cocktail parties for sponsors, designers and celebrities.
• Live performances by top musical talent & DJ’s. • Gift bags and other consumer-facing opportunities. • Media coverage of sponsors in ________ newspaper and their
corresponding websites, online promotions, and supporting PR campaigns.
SRIRASTU MEDIA
Date : Location : Timings :
WOMEN’S WORLD FASHION WEEK
STYLE LOUNGESTYLE LOUNGE EVENT SCHEDULE
DESIGNER FASHION SHOWS
The Style Lounge offers a turnkey solution for designers with all-inclusive front-of-house production elements, including opportunity to install custom décor, visuals and installations.
Sponsors and designers will have guaranteed media and press through in-book, magazines and the Style Lounge press and promotion efforts.
SRIRASTU MEDIA
WOMEN’S WORLD FASHION WEEK
STYLE LOUNGE
Raised runway extending to 60 feet. Customized fashion installation. Spacious backstage hair, makeup & styling room. Wardrobe room and backstage quick-change area. Signage & branding on stage backdrop, flats and step & repeat wall. Seating for approximately 200-350 guests. Front and back of house security and check-in staff/coordinator provided. Full front-of house check-in staffing available at incremental cost. Participating designers need to supply models to execute their fashion
program at the Style Lounge.
Unique conversions of Pavilion can include:
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Venue Layout Mock up of runway and seating for Style Lounge
WOMEN’S WORLD FASHION WEEK
STYLE LOUNGE
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WOMEN’S WORLD FASHION WEEK
STYLE LOUNGEDESIGNER AFTER-PARTY EVENTS
Designers who show at the Style Lounge will also have rights to book Style Nightclub, in the evening and host after-party events (subject to availability).
This option is also available to other top designers wishing to host their after-party at the lounge and take advantage of the production, media and cost-efficiency benefits associated with the lounge/program.
All events will be strictly invitation only.
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Event Schedule Opportunities & Capacities:
Fashion Show Morning – 9 AM: Capacity is approximately 200-350 seated Fashion Show Afternoon – 2 PM : Capacity is approximately 200-350 seated Fashion Show Evening – 7 PM : Capacity is approximately 200-350 seated Press & Hospitality - Daytime: in between shows at designated times, the
Style Lounge will serve as a hospitality destination for press, models and celebrities. Events can be from 1 - 2 hours long and host up to 150 invited media and VIPs.
Designer After-Parties: 9 PM – Friday Midnight, Saturday and Sunday only: One fashion show After-Party for Style Lounge designers and/or designers of fashion week per night. Features open bar, food and opportunity for live music performances each night by top music talent or top DJs. Events will host up to 300+ people nightly.
WOMEN’S WORLD FASHION WEEK
STYLE LOUNGE
Event Schedule.
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Product exclusivity/pouring/sampling/demonstration rights Extensive visual branding through the use of animations, projection
technologies, gobo lights and standard collateral materials/signage throughout the venue
Conversion bar areas and VIP rooms through soft goods, furniture and wall treatment installations
Branded merchandise including bar essentials and promotional items Custom-designed staff and consumer clothing/apparel for giveaway or offered
at retail Gift Bag placement of promotional items Red carpet and step-and repeat at venue entrance each day & night Custom promotions, installations and visibility on-site created to match
sponsor needs and goals
WOMEN’S WORLD FASHION WEEK
STYLE LOUNGECORPORATE SPONSORSHIP
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Title Sponsor – INR : entire platform / all events & media. Available for 1 sponsor exclusively. Includes title naming rights to the event and right-of-first-refusal at subsequent installations.
Associate Sponsor – INR: entire platform / all events & media. Available on a per-category exclusivity basis.
Single Day Event Sponsor – INR. Partnered with single designer for official designer event or after-party.
WOMEN’S WORLD FASHION WEEK
STYLE LOUNGESPONSORSHIP OPTIONS
Ideal for: • Product launches during Fashion Week • Ad campaign unveiling • Press conference for fashion media (daytime) • Celebrity-hosted events
Individual dedicated events may also be created and produced at the Style Lounge for a sponsor or brand – details and pricing provided upon request.
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Unique branding opportunities for sponsors will be made available through:
- Side panel branding
- Gobo projections
- Video projections
- Brand installations and product displays
WOMEN’S WORLD FASHION WEEK
STYLE LOUNGE
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All Style Lounge events, designers, and sponsors are given extensive media promotion and coverage, through the
following:
Pre-event Style Lounge promotional full-page ad in ___________________ Newspaper.
Photo and press inclusion in ______ Newspaper dedicated spread advertorial for post-event coverage.
Name and logo inclusion in other Media’s targeted on-line/website promotion yielding over 4 million monthly impressions. On-line/electronic media promotion mediums include dedicated web-site page and email campaigns
Sponsor inclusion in _______ (Srirastu Media) publicity and PR campaign with inclusion in all media alerts, press releases and media rooms and step & repeat press walls. Estimated 25 million media impressions.
Sponsor inclusion in all collateral & promotional materials for the program including ____ (Srirastu Media) industry & promoter based elite campaign.
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STYLE LOUNGE
MEDIA & PROMOTION BENEFITS
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WOMEN’S WORLD FASHION WEEK
STYLE LOUNGE
CONTACT
For further information or to request a detailed presentation for sponsor or designer participation,
please contact any one of the following:
Surapaneni Poojitha, Srirastu Media at +91-9666442950;[email protected]
Anil Kumar Mamidala, Srirastu Media at +91-9666442951; [email protected]
SRIRASTU MEDIA
