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The local Central PA women featured within these pages have graciously shared their stories of their roads to professional success with us. Be inspired by these entrepreneurial, ambitious, goal driven women!
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4 SUCCESS STORIES 2013 BusinessWomanPA.com
We are excited to share the stories of some very dynamic women in this year’s edition of
Success Stories. These businesswomen have achieved professional successes in their careers
through hard work and often extending themselves beyond what they may have once thought
possible.
Whether they are self-employed entrepreneurs, business owners, or dedicated employees
who have found a career path they love in the corporate or nonprofit world, each of these
women hopes to inspire you to achieve your professional goals and dreams.
Laurell K. Hamilton, author of the Vampire Hunter series, said, “Successful people are always
looking for opportunities to help others.” Success Stories offers these women an opportunity to
help others though their inspiration while establishing their personal brand in the process.
Learn how you can become better at personal branding by reading the article on page 11.
Notice that some of the women have earned the WBE certification, which may open doors
you hadn’t thought of or did not have access to previously. We’ve included information about
this certification on page 18 so that you may consider it.
Success Stories is an extension of BusinessWoman magazine, which is an award-winning
publication in print in Central Pennsylvania and online … so you can read it anywhere, anytime.
I have always thought it important to be of service to my community and have volunteered
with many organizations over the years. In 1995 I wanted to take the next step by offering the
50+ population information that would be specifically relevant to them.
What began as a one-county senior publication has become a diverse line of publications
and events focused specifically on the needs and interests of boomers and seniors. We have
gone from one edition of 50plus Senior News to publishing editions in print and online in six
counties, as well as BusinessWoman magazine, b magazine, 50plus Living and many other
specialty publications and events.
Through the combined efforts of a competent, creative, and engaged staff, we have brought
more than 90 50plus EXPOs, PowerLunches, PA STATE Senior Idol competitions, and women’s
expos to the region.
I have been fortunate to have benefitted from the wisdom of men and women who took the
time to offer suggestions and advice along the way. I, in turn, have enjoyed helping women in
any way I can and take pleasure in seeing their successes.
You can’t but be inspired by these women. Perhaps next year you will consider being
included so others may benefit from your experiences.
Donna K. Anderson
Publisher
From Our Publisher
P R E S I D E N T A N D P U B L I S H E R
DONNA K. ANDERSON
E D I T O R I A L
Vice President and Managing Editor
CHRISTIANNE RUPP
Editor MEGAN JOYCE
A R T D E P A R T M E N T
Production Coordinator JANYS CUFFE
Production Artist RENEE MCWILLIAMS
Cover Photography GEORJEAN
PHOTOGRAPHY STUDIO
P R I N T / O N L I N E S A L E S
Account Executives
KARLA BACK
ANGIE JACOBY
VALERIE KISSINGER
RANEE SHAUB MILLER
SUE RUGH
Project Coordinator LOREN GOCHNAUER
Sales & Event Coordinator EILEEN CULP
A D M I N I S T R A T I O N
Business Manager ELIZABETH DUVALL
A D V E R T I S I N G O F F I C E S
Corporate Office: 3912 ABEL DRIVE
COLUMBIA, PA 17512
PHONE 717.285.1350
FAX 717.285.1360
Chester County 610.675.6240
Cumberland County & Dauphin County
717.770.0140
Lancaster County, Lebanon County
& York County 717.285.1350
E-mail: [email protected]
Website: www.BusinessWomanPA.com
Women in Business: SUCCESS STORIES is published annually by On-Line
Publishers, Inc., 3912 Abel Drive, Columbia, PA 17512, 717.285.1350. Copyright
On-Line Publishers, Inc. 2013. All rights reserved. Reproduction or use without
permission of editorial or graphic content in any manner is strictly prohibited.
Views expressed in opinion stories, contributions, articles and letters are
not necessarily the views of the Publisher. The appearance of advertisements for
products or services does not constitute an endorsement of the particular product
or service. Although every effort is made to ensure factual information,
BusinessWoman cannot be held responsible for errors in contributors’ material,
nor does the editorial material necessarily reflect the opinions of the publisher.
On-Line Publishers, Inc. reserves the right to revise or reject any and all
advertising.
For advertising information:
717-285-1350 or
Women in Business:SUCCESS STORIES2013
About This Publication
The following designations appear in this publication:
� : Designates those businesses that are majority woman-owned (51–100%). Because agents
and independent representatives are virtually self-employed, they also may have this designation.
This designation is for informational purposes only and does not constitute any type of certification.
WBE: Designates those entities that have earned the Women’s Business Enterprise certification.
The certification assists women in obtaining contracts available to them through federal, state, or
local governments. A certain percentage of government projects are designed for women- and
minority-owned firms and are required to actively seek out certified WBEs when purchasing
opportunities arise.
All profiles and advertisements have been accepted for publication on the assumption that the
information contained in them is true and accurate and that all products or services offered in the
advertisement are available to the customer according to the conditions warranted therein.
BusinessWomanPA.com SUCCESS STORIES 2013 5
Table of Contents
A Note from the Publisher..................................................................4
About This Publication ........................................................................4
5 Easy Steps to Market Your Personal Brand.............................11
The Program Designed to Help
You Reach Your Business Goals –
Women Business Enterprise Certification ............................17
Women’s Networking Groups.........................................................18
Profiles:
• Camera Box Professional PhotographyTammy Shearer ........................................................................12
• Dayton CommunicationsDiane Dayton............................................................................16
• Gage PersonnelGwen P. Gage and Becky McKim.......................................16
• GeorJean Photography StudioMichelle Rinier .........................................................................12
• Hall Media SolutionsDawn Hall .....................................................................................6
• Integrated Business Consultants, Inc.Marcille Crossland...................................................................16
• Kline’s ServicesBarb Culton, Carley Smith, and Nancy Zigment ............7
• KPETS (Keystone Enhanced Pet Therapy)Karen Gerth...............................................................................13
• Lancaster School of Cosmetology
& Therapeutic BodyworkDeborah Dunn .........................................................................16
• Regional Gastroenterology Associates
of Lancaster (RGAL)Sadiya Cheshty...........................................................................8
• Strategic Consulting PartnersMonica Gould .............................................................................9
• SubwayKathy George............................................................................13
• synergize!Marilyn Walker .........................................................................14
• Triangle Press, Inc.Adrianne Kihm and Tammy Shelley.................................14
• uFinancial GroupDeborah E. Pajak .....................................................................10
• Visiting AngelsSusan Heinle .............................................................................15
omen’s xpo
Lancaster County
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advance
registration
online!
($5 at the door)
SAVE
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May 18, 20139 a.m. – 3 p.m.Spooky Nook Sports
2913 Spooky Nook Road, Manheim
(Just off Rt. 283 at the Salunga exit)
November 9, 20139 a.m. – 3 p.m.Carlisle Expo Center
100 K Street, Carlisle
LANCASTER
COUNTY
CUMBERLAND
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To register for free tickets or for more information, go to:
aGreatWayToSpendMyDay.comTalk to us about sponsor or exhibitor opportunities!
Beauty Home Health & Wellness
Shopping Fashion Finance
Technology Nutrition
and more!
6 SUCCESS STORIES 2013 BusinessWomanPA.com
Barry Bruce & Company celebrates its 25th anniversary in
2013—and with that celebration, a new name: Hall Media
Solutions.
Dawn Hall, president and CEO, began working for the company
in March 1997 as a part-time receptionist. As other employees
moved on to other careers, Hall began handling their
responsibilities.
Her passion and determination to learn everything she could
about the advertising agency business quickly earned her the
promotion to media director, then vice president—and now,
president and CEO.
Founded in 1988 as Barry Bruce & Company, Inc., Hall Media
Solutions is a full-service, award-winning advertising agency with
special expertise in all aspects of television and radio, from media
research and production to strategic planning and rate
negotiations.
As a full-service agency, the company is also actively involved
with direct mail, corporate logo design, corporate reports,
newspaper and magazine advertising, co-op and vendor
campaigns, and billboards.
“We will always continue to honor founder Barry Bruce, my
mentor, as we move forward,” Hall said. “While our name is
changing, everything that we represent and stand for will remain
the same—our commitment, loyalty, and dedication to our clients
will not waiver.”
Dawn and her fellow staff members at Hall Media Solutions are
strong believers in common sense and practicality. They strive to
be “user-friendly,” serving their clientele on an “a la carte” basis that
focuses on their clients’ particular needs, not theirs.
Dawn’s clients ultimately reap the benefits of the company’s
experience and expertise with substantially lower spot costs,
preferred spot placement, etc.
“In the overwhelming majority of cases, the money we save our
clients during the media-buying process greatly exceeds our
professional fees,” she noted.
It has been company philosophy and objective from day one to
become “partners” with clients, with a strong and loyal
commitment to their success. Hall Media Solutions accepts clients
selectively, collaborating with them as partners in developing
successful advertising and media campaigns.
Dawn and all the employees at Hall Media Solutions take pride
in maintaining their clients and enjoy an average client
relationship in excess of 15 years.
“The company has stood on strong values of innovation,
ingenuity, and integrity for more than 20 years, and that is
something that will never change,” said Dawn. “Our clients’ success
is our success, and our dedication and service to our clients is
second to none.”�
Dawn Hall
President and CEO
Hall Media Solutions
“
Dawn Hall
600 J Eden Road
Lancaster, PA 17601
717.569.5000
717.569.6010 – Fax
www.hallmediasolutions.com
While we are changing our name,
everything that we represent and stand
for will remain the same – commitment,
loyalty, and dedication to our clients
will not waiver.
”
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BusinessWomanPA.com SUCCESS STORIES 2013 7
Barb Culton
Barb Culton began her now 36-year career in the
environmental field at an army tank factory; it was while working
there that she added a wastewater license to her science and
biology degree, which she had earned from Clarion University and
The University of Pittsburgh. It was 10 years ago this January that
Barb came to Kline’s as its environmental compliance officer.
In addition to ensuring all Kline’s operations are in compliance
with government regulations, Barb oversees numerous projects
that convert waste into beneficial reuse, such as transforming food
waste into electrical power—in fact, Kline’s creates enough
electricity to support itself and 450 homes. Barb was part of the
Kline’s team that presented its work at the 2012 BioCycle
Conference in St. Louis, Mo.
Barb’s environmental focus also extends to her personal
commitments, which include many 5K benefit runs and hikes with
proceeds benefiting community environmental needs.
Carley Smith
For Carley Smith, safety director at Kline’s, her job boils down to
one basic virtue: every day, she helps bring employees home
safely to their families.
Smith, a native of Bethlehem, Pa., earned a bachelor’s degree in
occupational safety and hygiene management from Millersville
University. After working in the safety field for more than a
decade, Smith came to Kline’s after having her third child, realizing
she could benefit from the company’s flexible scheduling, “family
feel,” and trust in her abilities.
Those abilities include implementing and upgrading safety and
training programs and working closely with Kline’s employees,
teaching safer ways to complete their tasks and new concepts that
help workers do their jobs more efficiently and safely. She is a
member of the Lancaster Chamber Workers Compensation
Advisory Group and the ABC Keystone Safety Committee.
Nancy Zigment
Originally from Chicago, Nancy Zigment’s family moved to
Lancaster when she was a child. The daughter of an experimental,
forward-thinking father, Nancy was encouraged to follow her
creative talents into the workforce.
After moving about the country for 20 years in a variety of
executive positions, Nancy returned to Lancaster and accepted the
marketing coordinator position at Kline’s. There, she has
responsibilities ranging from event planning to all things public
relations. Not just a septic company, Kline’s is also a leader in
renewable energy, and Nancy is passionate about this practice of
environmental stewardship.
An independent problem-solver who “can’t imagine anything”
she’d rather be doing, Nancy serves as a mentor in the Lancaster
Chamber of Commerce’s business mentorship program and has
been active in numerous nonprofit organizations in the
community.
5 Holland Street, Salunga, PA 17538
3401 Concord Road, York, PA 17402
717.898.8158 – Lancaster
717.843.0015 – York
Carley Smith, Safety Director
Nancy Zigment, Marketing Coordinator
Barb Culton, Environmental Compliance Officer
“
Not just a septic company,
Kline’s is also a leader in
renewable energy.
”
Carley Smith
Nancy Zigment
Barb Culton
Kline’s Services, Inc.
www.klinesservices.com
Pictured above, left to right
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Sadiya Cheshty, MD, a board-certified gastroenterologist with
Regional Gastroenterology Associates of Lancaster (RGAL),
understands the challenges of women’s digestive health. With this
in mind, she is excited to serve as medical director for RGAL’s new
Women’s Digestive Health Center.
The center is part of the Women’s Specialty Center at Women &
Babies Hospital, which includes healthcare services provided by
female specialists in cardiology, behavioral counseling, and
digestive health. The center is the only one in the region staffed
entirely by women specializing in women’s health needs.
Board certified in gastroenterology and internal medicine,
Sadiya earned her medical degree at the State University of New
York Downstate School of Medicine and completed her medical
residency at North Shore University Hospital – New York University
School of Medicine.
Sadiya and her husband moved to the Lancaster area after she
completed her fellowship training in gastroenterology,
hepatology, and nutrition at Loyola University Medical Center –
Stritch School of Medicine in Chicago.
“I really love it here; it’s definitely a good place to live,” Sadiya
said. “We have very good medical facilities, the best in every
specialty. I’ve been very impressed with the level of medical care
that is available in Lancaster and the wonderful resources.”
And now, the Women’s Digestive Health Center will serve as
one more of those local resources, one that takes a proactive
approach with prevention and uses unique screening measures
designed especially for women.
“Digestive disorders uniquely affect women, and there’s a
whole array of disruptions to the GI tract that can really interfere
with women’s lives,” said Sadiya.
In fact, research indicates that gastrointestinal distress is more
than twice as common in women as in men and that females have
a greater incidence of complicating factors than men. Digestive
disorders such as reflux, constipation, diarrhea, gas, and bloating
can disrupt and interfere with the daily activities and quality of life
of many women.
For the future, Sadiya’s main goal is to encourage women to be
proactive, to feel empowered, and to take control of their
digestive health.
“For the most part, women can be very reluctant to discuss
their GI issues,” she said. “Women are very good about getting
mammograms, but statistically speaking, they’re not very good
about getting colonoscopies.
“I love my work,” Sadiya continued. “I absolutely love working
with patients, and I get to work in the areas in GI that I’m
passionate about.”
8 SUCCESS STORIES 2013 BusinessWomanPA.com
Sadiya Cheshty, MD
Gastroenterologist, Regional Gastroenterology Associates of Lancaster (RGAL)
Medical Director, Women’s Digestive Health Center
Dr. Sadiya Cheshty
694 Good Drive, Suite 23
Lancaster, PA 17601
717.544.3406
www.rgal.com
“
I absolutely love working
with patients, and I get to
work in the areas in GI that
I’m passionate about.
”
BusinessWomanPA.com SUCCESS STORIES 2013 9
Monica Gould, one of 2009’s Pennsylvania’s Best 50 Women in
Business, is the president of Strategic Consulting Partners (SCP).
She is known for her ability to run a business from soup to nuts.
Over the past 18 years, Monica’s expertise and versatility has taken
her to the top of the management-consulting field.
Monica has 28 years of business experience, including 10 years
in executive management roles at MCI Telecommunications
Corporation and the Whirlpool Corporation. After many years of
great success in the corporate world, the long hours and extensive
travel infringed upon her family life. Although she thrived
professionally, her family and two young daughters were her top
priority. In 1994, Monica decided to parlay her business expertise
into her own consulting practice.
Monica has extensive experience in all aspects of business and
displays cutting-edge leadership skills and substantial financial
management and strategic planning experience for small to
multimillion-dollar operations. She successfully manages an array
of projects, from strategic planning, organizational development,
and operational reengineering to leadership development for
diverse corporations, organizations, and government entities.
She is a Certified Management Consultant through the
Institute of Management Consultants. Less than 1 percent of
consultants have achieved this designation. Monica is also a
professional member of the National Speakers Association.
Over the past five years, Monica has grown her business in
both Pennsylvania and the federal government. Recently, Strategic
Consulting Partners won two exciting federal government
contracts with the Department of Transportation and the Defense
Logistics Agency. Her company is a Certified Minority and Women-
Owned Business Enterprise and is both a federally certified SBA
8(a) and EDWOSB firm.
Monica’s passion for making a difference in her community
sparked the growth of SCP’s nonprofit business division, which has
worked closely with hundreds of regional nonprofit entities.
Monica is a PANO Certified Consultant and Trainer.
Not only is Monica a successful businesswoman, but she is also
an active member in her community. She volunteers with a dozen
local organizations, including the board and recent past
presidency of the Mechanicsburg Chamber of Commerce and
board vice chair for Big Brothers and Big Sisters, where she will be
chair in July 2013.
Over the past 25 years, Monica has been awarded many
business and community service awards, including but not limited
to 2009 Best 50 Women in Business, 2009 MS Leadership Award,
and 2010 YWCA Woman of Excellence Award. For the past three
years, Monica served as the mentoring committee chairperson for
CPAFE. She formally mentors three local businesswomen. WBE �
Monica Gould
836 Tamanini Way
Mechanicsburg, PA 17055
717.790.8723
717.790.8724 – Fax
www.yourstrategicconsultant.com
Monica Gould
President
Strategic Consulting Partners
“
Monica’s passion for making a
difference in her community sparked
the growth of SCP’s nonprofit
business division.
”
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10 SUCCESS STORIES 2013 BusinessWomanPA.com
Deborah E. Pajak is a partner at uFinancial Group. She is a
Certified Financial Planner™ with 20 years of experience in the
financial services field. As her practice has grown, she has acquired
advanced education in the areas of long-term care planning,
divorce planning, and family business succession planning.
Other designations and certifications include Chartered
Financial Consultant®; Registered Representative and Investment
Advisor Representative of MML Investors Services, LLC, and
Insurance Agent.
Her many designations and advanced coursework in the
financial and insurance arenas are motivated by her desire to
always have the most accurate and up-to-date knowledge of her
field. She loves what she does and so keeping abreast of her
industry is a reflection of that passion.
Her comprehensive approach to assisting her clients in
establishing written goals and objectives, and then assisting them
with the accomplishment of those goals, has met with much
success.
“Clients want to work with a trusted advisor who can explain
very complex topics in easy-to-understand language,” Deb
explains. “Helping clients organize and prioritize their financial
matters to achieve fiscal well-being is very empowering and has
positive consequences in many other areas of their lives.”
Deb is the author of numerous articles published both locally
and nationally. She speaks regularly before audiences on top-of-
mind financial issues such as retirement planning, estate planning,
and business planning and has been featured at forums in the
Central Pennsylvania area, as well as in Atlanta, Baltimore,
Colorado Springs, Phoenix, Chicago, and San Antonio.
Deb has served as both a national director and national
committee member for the Women in Insurance and Financial
Services organization (WIFS) and, locally, as a board member of
The Greater Harrisburg YWCA.
Deb also is active in her community. She is a member of the
Mechanicsburg North Rotary Club and the Mechanicsburg
Chamber of Commerce. Deb also volunteers her time to her alma
mater, Penn State, by teaching a course on “Being Financially
Savvy After Graduation” for junior- and senior-level students.
“Helping the next generation begin life with a better
knowledge base on financial matters allows me to give back back
to my university as well as to society."
Deb is married to her college sweetheart and they are the
proud parents of three sons.
"Working in partnership with my clients to help them achieve
their financial goals and dreams."
CRN201501-168099
Deborah E. Pajak
100 Corporate Center Drive
Suite 201
Camp Hill, PA 17011
717.760.5398 · 717.763.7684 – Fax
www.ufinancialgroup.com
Deborah E. Pajak, CFP®
, ChFC®
, CLTC, CDFA™
Partner
uFinancial Group
“
Helping clients organize and prioritize
their financial matters to achieve fiscal
well-being is very empowering and has
positive consequences in many other areas
of their lives.
”
BusinessWomanPA.com SUCCESS STORIES 2013 11
In these times when each of us is a knowledge worker and
global economies are in turmoil, if we want to have greater
control over our careers, it’s critical that we define our personal
brands.
I often work with my executive coaching clients to help them
create their personal leadership brand. They identify purpose, the
strengths they bring, and their core values. The stumbling block
that we come to often is, “You mean I have to actually promote
myself? That just feels so fake!”
For a lot of us, it’s easy to brag about others or fight for a
cause we believe in. Promoting ourselves is tougher, so we don’t
do it. Yet, having a great personal brand without marketing it is
sort of like if Apple designed a great product and no one knew
about it. Like product brands, personal brands create great value
for us when we market them well.
So here are five steps to market your personal brand,
applying some of the principles I used as a former chief
marketing officer.
Reframe “Promoting Yourself” to “SharingYourself.”
As women, we usually have no problem sharing
ourselves (our interests, our backgrounds) with
others. For this to be a successful marketing plan, we
need to shift our own mindsets.
We can say, “I’m the best marketing guru on
personal brands you will find” (self-promotion). If
that feels inauthentic to say, it won’t work because
you don’t believe in it. Or we can say, “I’m passionate
about helping leaders create and market their
personal brands. My clients see huge impact when
they create and action their brand” (self-sharing).
When we share ourselves and believe in our
message, it’s more credible to the audience.
Create YourElevator Pitch.
Time is a premium on TV, social media, and in our
lives. TV time is most often sold in 15- and 30-second
slots, and Twitter gives us 140 characters to express
ourselves. So write down what you can say in 15-30
seconds that represents your brand, and then
practice saying it out loud.
Here are some examples of what different clients
have created for themselves.
CEO of private equity company: “I am passionate
about finding the hidden potential in people and
businesses and then challenging ourselves to deliver it.”
Senior-level marketing officer: “I love being a
catalyst for ideas that transform organizations and
create new paradigms.”
Engage YourTarget Audience.
Just like any advertising, we want to be really
clear about the people we want to share our
message with. We want to include anyone we want
to influence: key stakeholders in our organization,
our boss, peers, sponsors, the people that work for
us. The list could include people on your personal
board of directors, mentors, and clients.
We want them to understand our message and
be advocates for it. Think of them as your social
media fans and followers. We want to engage them
by sharing our personal brand and also asking for
their feedback.
Pick the Right Occasions to ShareYour Message.
The fast-food people got this right. I’m watching
late-night TV and feeling a little rumble in my
stomach. Out pops an ad for a juicy hamburger all
smothered in mayonnaise, just like I like it!
In any advertising message, timing is critical.
Our message needs to arrive in time to influence
decisions. Talk with your target audience about
your personal brand when setting yearly objectives,
during mid-year and year-end reviews, in feedback
sessions, to influence new projects, and prior to
succession-planning discussions.
Share your personal brand on your resume, your
LinkedIn profile, in social media, or in targeted and
appropriate print venues.
Repeat YourMessage Consistently.
Research from my P&G days used to show that
any compelling message needs to be heard more
than three times before it sinks in (less compelling
messages need to be repeated many more times!).
Given all the advertising clutter, it’s probably
truer now than ever. This means that each of our
stakeholders needs to hear our message multiple
times. The clearer and more consistent we are, the
better we will be remembered when it’s time for
that stretch assignment or for that succession-
planning discussion.
Most importantly, remember that our actions
speak louder than our words. The most successful
brands deliver what they promise. So let’s keep our
personal brand front and center as we set our
intentions for meetings we participate in, our
interactions with others, and decisions we make.
to Market Your Personal Brand
Written by Henna Inam
5Easy
Steps
2
4
51
3
Henna Inam is a CEO coach focused on helping women become transformational leaders. A Wharton MBA and former C-Suite executive with Novartis and P&G,
her passion is to engage, empower, and energize women leaders to transform themselves and their businesses. View her blog at www.transformleaders.tv.
12 SUCCESS STORIES 2013 BusinessWomanPA.com
Camera Box Professional Photography is celebrating 40 years of capturing
and preserving memories for families across Central Pennsylvania. Owners
Tammy and Geoff Shearer value the history of their studio and the impact it
continues to make within our region. The Shearer family experienced many
transitions within the photography and technology industries, welcoming
each progression with great enthusiasm.
Tammy Shearer’s connection with people is her greatest inspiration and
most notable personal attribute. Over the years, she has made community
service a top priority both personally and professionally. Camera Box donates
thousands of dollars in time, product, and financial contributions to
numerous nonprofits, including local school districts, the United Way, MS
Society, Leukemia & Lymphoma Society, the United Methodist Home for
Children, and Junior Achievement.
Personally, Tammy has served on boards and committees, including
Cumberland County Economic Development, Hampden Township Planning
Commission, West Shore Chamber of Commerce, and the Susquehanna
University Alumni Association. She is passionate about politics, and she is a
proud advocate for small and family-owned businesses.
She has been recognized as one of Pennsylvania’s Best 50 Women in
Business, a Women of Influence Award winner, and Susquehanna University’s
Young Alumnae of the Year.
Tammy Shearer
Owner
Camera Box Professional Photography
Tammy Shearer
2001 Market Street
Camp Hill, PA 17011
717.761.2017 · 717.730.9182 – Fax
www.camerabox.com
Michelle knew she wanted to do something she loved for the rest of her
life. The art of photography was just that. After graduating from Manheim
Central High School, she attended Rhode Island School of Photography.
Wanting to return to her roots in Lancaster County, she was offered a job
at GeorJean Photography Studio. George and Jean took her under their
wings and taught her the industry. When Jean decided to retire, Michelle was
able to purchase the business, proving hard work pays off.
Michelle married her husband, Heath, and brought him into the business.
Keeping with the mom-and-pop atmosphere, they make a great team.
GeorJean Photography Studio photographs weddings, seniors in high
school, families, pets, corporate, location, commercial, and even has a photo
booth to rent.
Owning a home business was great for when she started her family. She
could be at work and walk down the hall to be with her kids.
Michelle has been in the photography business for more than 20 years
and has seen the industry change drastically. What keeps Michelle going is
her passion to provide quality portraits that capture that moment and will
later be looked upon with fond memories. �
Michelle Rinier
Owner
GeorJean Photography Studio
Michelle Rinier
2258 Fruitville Pike
Lancaster, PA 17601
717.569.7663
www.georjean.com
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BusinessWomanPA.com SUCCESS STORIES 2013 13
More than 14 years ago, Karen Gerth found her calling—sharing the
therapeutic benefits of her special dogs with residents of local retirement
communities. The residents’ reaction to her visits inspired her to encourage
others to become involved.
Heeding her pastor’s teachings—“find your passion, don’t be afraid, God
will help you do things you can’t even imagine”—Karen stepped out of her
comfort zone and formed KPETS in January 2003. This local nonprofit
organization is the community’s networking resource for pet therapy.
Today, KPETS has grown to more than 300 volunteer teams, providing joy,
comfort, encouragement, and rehabilitation to more than 200 facilities.
KPETS provides more than 8,000 volunteer hours annually to long-term care
facilities, hospitals, rehabilitation facilities, hospice programs, special needs
programs, schools, and more—all free of charge, surviving on public
donations and fundraising.
KPETS has countless success stories: the child who spoke for the first time
in a therapy session, a disabled child who was motivated to take her first
steps, and the man who, on his last day, reminded his wife to bring treats for
the dog that was to visit him.
KPETS – celebrating 10 years of “Touching Lives and Warming Hearts.”
Kathy George can attest to the power of professional women.
“That’s part of my success—networking with all the wonderful
businesswomen I’ve encountered over the years,” Kathy said.
As the owner of Cedar Cliff Subway in Camp Hill—and past owner of two
additional Subway franchises—Kathy reaps the benefits of interpersonal
interaction every day, whether it’s with fellow businesswomen, her
employees, or her customers.
When she relocated here in 2001, Kathy’s sales background made her a
good fit for the role of director of franchise sales for the Central Pennsylvania
Subway Development Office.
“Once I got into that side, of developing stores, I became interested in
becoming a franchisee,” she said. “I sold it to so many people, I sold it to
myself!”
Kathy is passionate about community involvement and volunteers with
Junior Achievement of South Central PA, visiting area classrooms to talk
about all the varied facets of owning a business; the Mechanicsburg
Chamber of Commerce; New Cumberland Olde Town Association; American
Business Women’s Association (she was their Woman of the Year in 2009);
Diversity Networking Group; Mechanicsburg Business Women’s Group; and
Domestic Violence Services of Cumberland and Perry Counties. �
Karen Gerth
630 Janet Avenue
Lancaster, PA 17601
888.68.kpets (888.685.7387)
www.kpets.org
Karen Gerth
Founder, Executive Director
KPETS – Keystone Pet Enhanced Therapy Services
Kathy George
1104 Carlisle Road
Camp Hill, PA 17011
717.418.7345 – Cell
717.303.1766 – Restaurant
www.kathygeorge.net
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14 SUCCESS STORIES 2013 BusinessWomanPA.com
Marilyn Walker, president and CEO of synergize!, believes we each have
our own definition of success.
“My definition of success used to be what I had done—my
accomplishments.”
For Marilyn, they are numerous. She has “five great kids, all responsible
adults!” She earned a Master of Science in clinical psychology at 45. As the
regional director of a nonprofit, she was chosen from among 72 peers to
serve on a national policy-making board. She started synergize! when she
was 56. She received an Athena Award from The Lancaster Chamber. She was
an M3 1000 (“Make Mine a Million”) winner. She is a sought-after workshop
presenter and speaker.
“Now I realize that success has more to do with who I am, not what I have
done.”
She believes this applies to businesses, also.
“Companies might win awards or increase profits, but if their employees
hate going to work, it’s not a great place to work.”
Through synergize! Marilyn helps organizations build great teams, from
hiring to overcoming dysfunctions to individual and team development—
teams where employees are engaged and work well together and top
performers are attracted and retained.
“We help build places where people love going to work.” WBE �
As co-owners of Triangle Press, Inc., a Pennsylvania certified
Woman/Minority-Owned Business in Harrisburg, Tammy Shelley and Adrianne
Kihm have developed longtime relationships with their satisfied clients.
Triangle Press’s clientele includes a diverse array of professionals,
businesses, and organizations, both large and small. The company excels at
creating projects from a simple thumbnail sketch to a fully integrated printed
product. Company capabilities include graphic design; variable data; wide-
format, digital, and five-color offset printing; foil stamping and embossing;
and fulfillment and delivery.
Adrianne and Tammy began working together at a former printing
company more than 20 years ago. In January 2010, they became co-owners of
Triangle Press. Their knowledge of the printing industry is extensive, and their
current duties require them to wear many hats, having been cross-trained in
the various departments of the printing plant.
They are actively involved with Lancaster, Lebanon, and Harrisburg
chambers of commerce and serve on the Supplier Diversity Roundtable.
Adrianne is also a member of CPAFE and Harrisburg Business Woman’s Group.
Tammy, of Manheim, Lancaster County, and Adrianne, of Lower Swatara,
Dauphin County, are both active in their communities and churches. Adrianne
serves on the St. Elizabeth Guild Steering Committee, which helps support
Catholic Charities Home for Healing. WBE
Marilyn Walker
2148 Embassy Drive
Lancaster, PA 17603
717.575.0942
www.energizeyourworkforce.com
Marilyn Walker
President and CEO
Synergize, LLC
Adrianne Kihm
Tammy Shelley
6720 Allentown Boulevard
Harrisburg, PA 17112
717.541.9315 · 717.703.1060 – Fax
www.trianglepress.net
Adrianne Kihm
Tammy Shelley
Owners
Triangle Press, Inc.
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BusinessWomanPA.com SUCCESS STORIES 2013 15
When faced with a challenge, Susan Heinle, RN, has always looked at the
glass as half full and seized the opportunity.
And that’s exactly what happened the day Sue needed assistance for a
family member. She realized there were limited services available in the area
for seniors. With the encouragement of her dad, Sue decided to start a
business where she could help families keep their loved one at home and
provide the care they needed.
Sue realized her dream in October 2002, when she opened the doors of
the Visiting Angels franchise in York.
Visiting Angels is committed to its clients and to providing the quality
care they seek and deserve. Its mission is guided by a tradition of quality
care, customer service, and business excellence.
In 2010 and 2011, Sue received the Central Penn Senior Care Hero Award
for her dedication and commitment to helping older adults and was
nominated for the Business of the Year Award in 2011. Visiting Angels’ Angie
Walker received the 2012 Central Penn Senior Care Hero Award.
Visiting Angels was voted Best of York County in 2012 and one of the Best
in York County in 2011. Sue also sits on several committees to advocate for
older adults. �
Susan Heinle
1840 East Market Street
York, PA 17402
717.751.2488
www.visitingangels.com/york
Susan Heinle
Owner
Visiting Angels
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April 9, 2013
10 a.m. to 2 p.m.
Valencia Ballroom, 142 North George Street, York
Call today to reserve your space or for more information:
BusinessWomanPA.com/powerlunch
717.285.1350 717.770.0140
• Speed Networking • Small, select group of exhibitors
• Meet and chat with other professionals • Delicious buffet lunch
Keynote Speaker - Soni Dimond
Recharge … Repackage … Reinvent!
Use Soni’s step-by-step approach and toss those old self-defeating habits. Learn how to market yourself now… and in the future. Spring cleaning is an essential task … personally and professionally.
Clean up your act and your actions!
BUSINESSWomaninvites you to
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Now Open!
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Sponsorship
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16 SUCCESS STORIES 2013 BusinessWomanPA.com
Diane Dayton, entrepreneur in radio and
TV, hosts and produces the TV show Behind
the Lines, now 15 seasons on Blue Ridge
Cable 11.
She is executive director of Lancaster
Community TV – LCTV on Comcast Channel
66, a charitable nonprofit community TV
channel.
Cool Jazz Café offers “up close and
personal” jazz artist interviews on
www.youtube.com/user/dianedayton and
podcasts on www.berksjazzfest.com.
Diane is a voice on many radio/TV commercials, messages on hold,
and training pieces, regionally and nationally.
As a voice/presentation trainer, Diane helps individuals find their
best speaking voice. “Your voice can be an asset!” Diane believes.
In Diane’s Class Act deejay entertainment and emcee business, “We
help with the details so you can relax and enjoy.”
Dayton Communications provides media placement, public
information/relations, and creative writing/production for radio/TV. �
Diane Dayton
Owner, Dayton Communications
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Diane Dayton
P.O. Box 9083
Lancaster, PA 17604
717.285.2544 · 717.475.2544 – Cell
www.daytoncommunications.com · www.lctv66.org
Evolving from a one-woman operation in
1985 to one of Greater Reading’s fastest-
growing businesses, Gage Personnel is
proud to be recognized as a nationally
certified women-owned staffing firm.
Becky takes a hands-on approach by
connecting top employers with quality
candidates through Gage Personnel’s
various staffing divisions: clerical,
professional, industrial, skilled trades, and
hospitality.
Gage takes pride in giving back to the local communities; its staff
proudly serves on nonprofit boards and organizations while continuing
to grow Gage Personnel’s multiple service locations. In July 2012, Becky
and her husband, Terry, opened up a new location in Lancaster.
Gage’s mission is to unite two positive forces—its clients and its
candidates—to provide unparalleled, creative employment solutions.
Please call Gage Personnel with your staffing needs and experience
exceptional customer service. WBE �
Becky McKim
Business Development Manager, Gage Personnel
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Becky McKim
444 Running Pump Road
Lancaster, PA 17601
Additional locations in Reading, Ephrata, and King of Prussia
www.gagepersonnel.com
After working for several years with
local insurance agencies, Marcille had the
opportunity to open her own agency in
1990, under the name of Integrated
Business Consultants, Inc.
As a woman business owner, she was
able to offer services and products she
felt individuals and small businesses
expected when reviewing their
company’s plans. Investment services are
also available, helping the clients save for
retirement. Client service and education is always a primary
objective. Her business success is attributed to strong client
relationships throughout her 25+ years.
With the baby boomers aging and providing most of the care for
their aging parents, consulting services are available when
purchasing long-term care insurances—protecting their future.Investment Advisor Representative with and Securities and Investment Advisory Services offered through
Transamerica Financial Advisors (TFA), member FINRA, SIPC and Registered Investment Advisor. Non-securities
products and services are not offered through TFA. Integrated Business Consultants, Inc., is not affiliated with TFA.
LD045584-01/13
Marcille Crossland, LUTCF, CLTC
President, Integrated Business Consultants, Inc.
Marcille Crossland
1560 Lititz Pike
Lancaster, PA 17601
717.374.4287 · 717.475.3304 – Cell
www.integratedbusinessconsultantsinc.com
Deborah Dunn has been in the field of
education for 35 years. She and her
husband, Jerry Geist, own and operate the
Lancaster School of Cosmetology &
Therapeutic Bodywork.
When they purchased the school 10
years ago, a great deal of work was needed
to grow and develop the school and to
rebuild a relationship with the community.
Now an ongoing success, the school also
provides monthly donations to a local
nonprofit organization and complimentary services to local assisted
living facilities.
Debbie is currently the president of the Pennsylvania Association
of Private School Administrators and an evaluator for a national
accrediting agency.
LSC&TB offers programs in cosmetology, esthetics, nail
technology, and massage therapy and has a salon and spa that are
open to the public.
Deborah A. Dunn
50 Ranck Avenue
Lancaster, PA 17602
717.299.0200
www.lancasterschoolofcosmetology.com
Deborah A. Dunn
President, Lancaster School of Cosmetology &
Therapeutic Bodywork
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BusinessWomanPA.com SUCCESS STORIES 2013 17
The Women’s Business Enterprise (WBE) certification for
women-owned businesses is one of the most widely
recognized and respected certifications in the nation.
Certification makes a firm eligible to be counted toward
the participation goals of minority- and woman-owned
business utilization programs. Through these programs,
utilization goals are percentages of contracts for federal,
state, or local government projects that are designated for
women- and minority-owned firms.
WBE is accepted by more than 700 major
corporations across the country and a number of federal
and government agencies. The WBE certification can be an
important element of your marketing and business
development strategy.
The benefits if having the WBE certifications are
substantial. It allows you to:
• List your business profile in WBENCLink, an Internet
database that is accessed by hundreds of corporations
throughout the United States
• Have access to a directory of corporations accepting
WBENC certification
• Use a special WBENC seal on your letterhead, business
cards, and other marketing materials
• Participate in networking events, matchmaker meetings, and
tradeshows with other WBEs and corporate and government
buyers
• Become a member of the local forum, which advocates on
behalf of WBEs and facilitates corporate business opportunities
A WBE (Women’s Business Enterprise) is an independent
business concern that meets the following requirements:
• Fifty-one percent ownership by a woman or women
• Proof of effective management of the business (operating
position, bylaws, hire-fire, and other decision-making roles)
• Documented evidence of contribution of capital and/or
expertise
• U.S. citizenship or U.S. resident alien status
Fees for certification range from $350 to $1,000, and the
processing time is generally 60-90 days once all necessary
documentation has been submitted.
According to the National Business Enterprise National Council,
the certification process is as follows:
A business entity submits an application, along with the
necessary supporting documentation and non-refundable
processing fee.
Each partner organization has a trained certification committee
that meets on a monthly basis. Once the applicant’s file is
complete (meaning all documentation pertinent to the business
and legal structure has been received), it will go to the committee
for thorough review.
Verification of the business is made through financial
documents such as the profit and loss statement. These financial
documents provide evidence that the applicant business is truly in
business and lists the business’ revenue and expenses. Additional
information is required and used collectively to establish the
ownership, management, and control by the women owners.
An onsite visit is conducted initially and then every three years
as part of the recertification process.
The certification is renewable annually.
Why should you get a Women’s Business Enterprise
certification? It just may well help you grow your business and
may help you zero in on your goals and what you really want out
of your business.
You can find more information, support, and what you need to
get started at www.wbenc.org.
Reach Your
Business Goals –
Women Business
Enterprise Certification (WBE)
18 SUCCESS STORIES 2013 BusinessWomanPA.com
American Business Women’s Association
(ABWA)
Camelot Chapter
6 p.m.
3rd Monday of the month
The Radisson Penn Harris Hotel &
Convention Center, Camp Hill
Tania Srouji, President
www.abwacamelot.com
Continental Yorktowne Chapter
6 p.m.
4th Tuesday of the month
The Roosevelt Tavern
400 West Philadelphia St., York
Jeanne Weicht
Lancaster Area Express Network
7:15 – 9 a.m.
3rd Wednesday of the month
Lancaster Country Club
1466 New Holland Pike, Lancaster
717.305.0206
Kathleen King
www.LAEN-ABWA.com
Lebanon Valley Chapter
6:30 p.m.
4th Wednesday of the month
Hebron Hose Fire Company
701 E. Walnut St., Lebanon
Penny Donmoyer, 717-383-6969
www.abwalebanonpa.com
Penn Square Chapter
11:45 a.m. – 1 p.m.
2nd Thursday of the month
Hamilton Club
106 E. Orange St., Lancaster
Dottie Horst, 717.295.5400
Women at Work Express Network
11:30 a.m. – 1:15 p.m.
2nd Thursday of the month
Heritage Hotel
500 Centerville Road, Lancaster
Virginia Klingensmith
Yellow Breeches Chapter
6 p.m.
4th Wednesday of the month
Bob Evans, 1400 Harrisburg Pike, Carlisle
Leslie Shatto
Central PA Association for Female
Executives (CPAFE)
1st Wednesday of the month
11:30 a.m. – 1 p.m. (Registration Required)
Giant Super Foods, Community Room
2300 Linglestown Rd, Harrisburg
Carol Fastrich
717.591.1268
[email protected], www.cpafe.org
Executive Women International
Harrisburg Chapter
5:30 p.m.
3rd Thursday of the month
Rotating location
Cynthia A. Sudor, 717.469.7329
www.ewiharrisburg.org
Harrisburg Business Women
11:30 a.m. – 1:30 p.m.
2nd Tuesday of the month
Best Western Premier Central Hotel &
Conference Center
800 East Park Drive, Harrisburg
Lynne Baker
717.975.1996
www.HBWLuncheon.com
Insurance Professionals of Lancaster
County (IPLC)
5:45 p.m.
3rd Tuesday of the month
Heritage Hotel, 500 Centerville Road,
Lancaster
Krista Reed, 717.945.4381
www.naiw-pa.com/lancaster.htm
International Association of Administrative
Professionals
Conestoga Chapter
5:30 p.m.
4th Tuesday of the month
Woodcrest Villa
2001 Harrisburg Pike, Lancaster
Barbara Tollinger
www.iaaplancaster.com
Harrisburg Chapter
5:30 p.m.
3rd Monday of the month
Holiday Inn Harrisburg East
Lindle Road, Harrisburg
Karen Folk, CAP-OM, President
Jodi Mattern, CAP, Webmaster
www.iaap-harrisburg-pa.org
White Rose Chapter of York
6 p.m.
3rd Wednesday of the month
Normandie Ridge
1700 Normandie Ridge Drive, York
Dorothy Keasey, 717.792.1410
Mechanicsburg Business Women
11:30 a.m. – 1:30 p.m.
3rd Wednesday of the month
Flavours ETC Catering
5222 E Trindle Rd, Apt D, Mechanicsburg
Abeer Srouji
www.mechanicsburgbusinesswomen.org
Pennsylvania Public Relations Society
5:30 p.m.
Last Thursday of the month
Kim Barger, President, 717.979.8792
www.pprs-hbg.org
Shippensburg Women’s Area Networking
(SWAN)
Noon
1st Wednesday of the month
Rotating location
Lisa Mack, 717.609.3781
Women’s Business Center Organization
(WBCO)
11:30 a.m.
2nd Tuesday of the month
Alumni Hall, York College of PA
Mimi Wasti
Women’s Network of York
11:30 a.m.
3rd Tuesday of the month
Outdoor Country Club
1157 Detwiler Drive, York
Jennifer Smyser, 717.495.7527
Many of the women featured in Success Stories attribute some of their success to attending networking events. Whether you’re seeking to
grow your business, collaborate with others, learn something new, or become a mentor, we encourage you to take advantage of the
networking opportunities available in the region.
Get connected, discover ideas, find support – be inspired.
Women’s Networking Groups
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