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ss2015 linesheet organic basics . reversibles . unders . gifts

Wobabybasics Spring Summer 2015

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Welcome to Spring Summer 2015 at Wobabybasics. Stylish and thoughtfully designed 100% certified organic cotton baby and children's clothing and accessories.

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Page 1: Wobabybasics Spring Summer 2015

ss2015 linesheetorganic basics . reversibles . unders . gifts

Page 2: Wobabybasics Spring Summer 2015

2 Wobabybasics SS15

what really mattersyour baby | your environment | your communityCurrently based in Shanghai, Wobabybasics is an innovative apparel company created by Canadian Sherry Poon after the birth of her first child. Sherry’s experiences as an architect, environmentalist and parent inspire her designs, which are classic and comfortable while maintaining a youthful stylishness.

Wobabybasics is dedicated to perfecting basics for babies and children up to eight years old. High quality garments using certified organic textiles and ethical production that are safe for babies, parents and the planet. The brand’s collection of basics, reversibles, underwear and gift sets combine the traditions of classic craftsmanship with modern design and an obsession with details.

Currently stocked in over eight countries in offline and online platforms, providing an effortless way for parents to dress their children while caring for their environment.

Welcome to Spring Summer 2015 at Wobabybasics.

Wobabybasics is preparing to set sail with our marine-themed Spring Summer 2015 Collection. Mix and match the playful Blue Sea Pattern, yarn dyed stripes, and colourful solids to create multiple ensembles that will last all summer, and beyond.

The warm season is perfect for little sailors to find hidden treasures, battle pirates, build sand castles or climb high sea walls. And Wobabybasics has designed our durable yet stylish clothes to keep up with all their imaginations and adventures.

Ships ahoy! Get out there and enjoy the sunshine! If you want to learn more about Wobabybasics and our products, please visit www.wobabybasics.com or contact us at [email protected].

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[email protected] 3

more than just a productWe believe in the process as much as the end product and we:

•support local artisans and people-friendly working conditions,

•work at the source to ensure production integrity,

•are pro-active in our community to advance sustainability, design and social welfare.

more than just a shirtWe provide thoughtfully designed yet stylish essentials without sacrificing quality and the environment.

Clothing features designed for both children and parent’s needs:

• flat seams and printed labels for comfort

• distinctive underarm gusset for maximum movement, comfort and less factory waste

• elastic waistbands and stretchy collars for easy on-offs

• multi-functional, transeasonal design for flexibility

• low impact dyes under Oeko-Tex Standard 100

• certified organic cotton by IMO and GOTS

[email protected] 3

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LEFT TO RIGHT

KEIRA 6Y wears Hold Me T-Shirt LS and Work With Me Denim PantsRILEY 4Y wears Wrap Me Kimono Top LS and Pull Me Up PantsISABELLA 18M wears Everyday Anyway Reversible DressANTON 2Y wears Hold Me T-Shirt LS and Work With Me Denim Pants

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[email protected] 7

LEFT TO RIGHT

KEIRA 6Y wears Hold Me T-Shirt LS and Work With Me Denim PantsRILEY 4Y wears Wrap Me Kimono Top LS and Pull Me Up PantsISABELLA 18M wears Everyday Anyway Reversible DressANTON 2Y wears Hold Me T-Shirt LS and Work With Me Denim Pants

[email protected] 7

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organic cotton basicsWobabybasics re-designs essential basics for newborns and children up to 8 years old in soft certified organic cotton. We know kids come in every shape and size, and our clothing is made to cater for each with extra adjustability like long-lasting stretchy necklines, elastic waistbands, and longer cuffs. Wobabybasics also encourages independent dressing by making our clothes easy to slip on and take off. Our basic tops and bottoms are also designed and sized to be transeasonal - easily worn alone or layered with pieces from previous collections.

= all-time favourites = transeasonal

8 Wobabybasics SS15 organic cotton basics

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[email protected] 9

natural/pink girl print

WT01S-NAG

Hold Me Bodysuit Short Sleeve WT01Sslim fitting bodysuit with snaps at crotch / water-based screenprint prints and patterns100% organic cotton jerseysizes 3M, 6M, 12M, 18M

hide & seek pattern

WT01S-DTP

Hold Me T-Shirt Short Sleeve WT02Sslim fitting T-shirt with rounded hem / water-based screenprint prints and patterns100% organic cotton interlock / jersey (-DTP)sizes 18M, 2Y, 4Y, 6Y, 8Y

sizes up to 8 years

BACK

natural/blue boy print

WT01S-NABnatural/red horse print

WT01S-NAHblue sea pattern

WT01S-BSPnatural/red sheep print

WT01S-NASP

NEW

natural/pink girl print

WT02S-NAGhide & seek pattern

WT02S-DTPnatural/blue boy print

WT02S-NABlemon yellow

WT02S-LYemerald green

WT02S-EG

NEW

BACK

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Stomping Romper WAI02sleeveless romper with snaps at crotch and side pocketyarn-dyed stripes and water-based screenprint pattern (-CLP)100% organic cotton jerseysizes 3M, 6M, 12M, 18M, 2Y

Wrap Me Kimono Bodysuit Short Sleeve WK03Scross-over bodysuit with high collar, snaps at crotch and sideswater-based screenprint pattern (-CLP)100% organic cotton jerseysizes 3M, 6M, 12M, 18M

china red stripe/indigo

WAI02-CDSlemon yellow stripe/natural

WAI02-LYSblue cloud pattern/china red

WAI02-CLPnatural/cocoa brown trim

WK03S-NAblue cloud pattern/sky blue trim

WK03S-CLP

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[email protected] 11 [email protected] 11

Orient Romper Short Sleeve WAI04Smandarin collar with snaps at front and crotch + side pocketsyarn-dyed stripes and water-based screenprint pattern100% organic cotton jerseysizes 3M, 6M, 12M, 18M, 2Y

Orient Shirt Short Sleeve WT07Smandarin collar top with front snaps and lower back hemyarn-dyed stripes and water-based screenprint100% organic cotton jerseysizes 18M, 2Y, 4Y, 6Y, 8Y

natural

WT07S-NAchina red stripe

WT07S-CRSblue sea pattern

WT07S-BSPchina red stripe

WAI04S-CRSblue sea pattern

WAI04S-BSP

NEW NEW

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Pull Me Up Shorts WP04easy fit shorts with side pockets and encased elastic waistband100% organic cotton interlocksizes 6M, 12M, 18M, 2Y, 4Y, 6Y, 8Y

emerald green

WP04-EGchina red

WP04-CRDindigo

WP04-IN

sizes up to 8 years

14 Wobabybasics SS15 organic cotton basics

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[email protected] 15

Playtime Leggings WP06slim leggings with coin pocket at hip and encased elastic waistband97% organic cotton / 3% spandex jerseysizes 12M, 18M, 2Y, 4Y, 6Y, 8Y

natural

WP06-NAchina red

WP06-CRDindigo

WP06-INlemon yellow

WP06-LY

sizes up to 8 years

[email protected] 15

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china red stripe

WD02S-CRS

Discover T-Shirt Dress Short Sleeve WD02Seasy-fit dress with rounded hem and side pockets yarn-dyed stripes and water-based screenprint100% organic cotton jerseysizes 18M, 2Y, 4Y, 6Y, 8Y

sizes up to 8 years

blue cloud pattern

WD02S-CLPblue sea pattern

WD02S-BSP

NEW

16 Wobabybasics SS15 organic cotton basics

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[email protected] 17

Swing Me Dress WD06easy-fit dress with front-back wear, elastic shirring at chest and deep side pockets100% organic cotton interlocksizes 18M, 2Y, 4Y, 6Y, 8Y

lemon yellow

WD06-LYemerald green

WD06-EG

sizes up to 8 years

[email protected] 17

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-CRD18-1663 TPX

-MB18-4051 TPX

The What Really Matters Project is an annual limited edition print designed by real-life parents and designers for a good cause. A portion of the proceeds from the What Really Matters Project sales are donated to local charity organizations for children in need, such as the Hui Xin Disabled Children Center in Shanghai.

Hui Xin is an orphanage for more than 120 mentally and physically handicapped children, aged 0 to 16 years old. Wobabybasics supports Hui Xin with much needed renovations of the orphanage building.

The Blue Sea Pattern is a beautiful, modern interpretation of the Asian traditional wave pattern designed exclusively for Wobabybasics. Wear this pattern often as in Asian cultures, red fish is a symbol of “abundance” in the sense of good luck, good fortune, long life and children!

what really matters project . blue sea pattern

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[email protected] 19

-CRD18-1663 TPX

-MB18-4051 TPX

Anyway Bandana Scarf WA03multi-purpose triangle scarf with water-based screenprint100% organic cotton interlock/jersey (-BSP)one size, 50cm x 50cm (19.7” x 19.7”)

china red

WA03-CRDhide & seek pattern

WA03-DTPblue sea pattern

WA03-BSP

NEW

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Swaddle Me Blanket WA05multi-purpose blanket with unique hook & loop strap, yarn-dyed stripes and water-based screenprint100% organic cotton interlock, single layered (-NA/-CLP) / 100% organic cotton jersey, double layered (-BSP)one size, 90cm x 90cm (35.4” x 35.4”)

natural

WA05-NAblue cloud pattern

WA05-CLPblue sea pattern/china red stripe

WA05-BSP

NEW

Sweet Dreams Nursing Gown WMD01sleeveless easy-fit maternity and nursing gown with pull down nursing access; water-based screenprint100% organic cotton jerseyone size fits most (2 - 14)

natural

WMD01-NAblue cloud pattern

WMD01-CLP

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organic cotton reversiblesWobabybasics’ innovative, multi-functional and reversible pieces offer fun, bright colour combinations, and easy wearing with the ability for Superman-esque changes should the occasion arise. We try to get maximum versatility out of our garments - inside-out, outside-in, front-back, back-front, convertible - and we are constantly looking for new ways to get more out of our clothing. Whether the piece is made from comfortable cotton interlock or soft plush fleece knits, expect the same comfort and quality that Wobabybasics strives for.

= all-time favourites = transeasonal = reversible/multifunctional

22 Wobabybasics SS15 organic cotton reversibles

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china red stripe/indigo

WT03-CRS

Cool Me Singlet WT03slim fitting sleeveless top with front-back wear100% organic cotton jersey/interlocksizes 18M, 2Y, 4Y, 6Y, 8Y

lemon yellow stripe/emerald green

WT03-LYS

blue cloud pattern/china red

WT03-CLP

Shade Me Reversible Hat WRA01wide brim hat with hook & loop chin strap (S & M) with button-hole for reversible wear100% organic cotton jersey/ 97% organic cotton, 3% spandex ribsizes S (3M-12M), M (12M-2Y), L (2Y-8Y)

china red stripe/indigo

WRA01-CDS

lemon yellow stripe/natural

WRA01-LYS

blue cloud pattern/china red

WRA01-CLP

blue sea pattern/china red

WRA01-BSP

sizes up to 8 years

NEW

[email protected] 23

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The limited edition collection Hide and Seek Pattern and Blue Cloud Pattern was designed by Siu Tang @ The Orangeblowfish, www.theorangeblowfish.com.

The collection was inspired by the Chinese idiom “Crouching Tiger Hidden Dragon” and is a playful interpretation encouraging all parents to explore their children’s hidden talents.

Siu is the Founder and Creative Director of The Orangeblowfish specializing in environmental graphics. Siu lives in Shanghai with his wife and son.

what really matters project . hide & seek pattern

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organic cotton undersWobabybasics Unders Collection consists of organic cotton unisex brief and fitted boxer brief underwear styles for toddlers and kids. Packaged in sets of threes in a reusable cotton bag, the fit, style details and colourways are designed for boys and girls alike. Flat seams and printed care labels ensure the utmost comfort for next-to-skin wear.

= transeasonal

26 Wobabybasics SS15 organic cotton unders

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Unders Unisex Boxer Briefs 3 Pack WU02unisex boxer brief underwear with encased elastic waistband and double layer front panel100% organic cotton jersey / 97% organic cotton, 3% spandex jersey (-PR) sizes S (18M-2Y), M (2Y-4Y), L (4Y-8Y)

Unders Unisex Brief 3 Pack WU01unisex brief underwear with encased elastic waistband100% organic cotton jersey / 97% organic cotton, 3% spandex jersey (-PR) sizes S (18M-2Y), M (2Y-4Y), L (4Y-8Y)

hide & seek pattern/blue cloud pattern/natural

WU01-DTP-3natural

WU01-NA-3

primary colourschina red/yellow/indigo

WU01-PR-3

blue sea pattern/china red stripe/natural

WU01-BSP-3

hide & seek pattern/blue cloud pattern/natural

WU02-DTP-3natural

WU02-NA-3

primary colourschina red/yellow/indigo

WU02-PR-3

blue sea pattern/china red stripe/natural

WU02-BSP-3

NEW

NEW

sizes up to 8 years

sizes up to 8 years

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organic cotton giftsAdorable yet practical organic baby gift sets in neutral colour combos to greet a little girl, a little boy or a little surprise. Each set features organic and ethical clothes for head-to-toe bliss. All wrapped up in reuseable cotton bags ready for gifting. As with all Wobabybasics garments, the gift sets are made of the finest 100% certified organic cotton and dyed with safe, azo-free colours, making them the safest and healthiest way to say “Congratulations!”

= all-time favourites

28 Wobabybasics SS15 organic cotton gifts

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Celebration Summer Set WGS03S2 piece set of bodysuit and bandana scarf, includes cotton bag100% organic cotton jerseysizes 3M, 6M, 12M, 18M

Play Time Summer Kids Set WGS05S2 piece set of reversible tank top and shorts, includes cotton bag100% organic cotton jersey / 100% organic cotton interlocksizes 18M, 2Y, 4Y, 6Y, 8Y

red horse print

WGS03S-NAHred sheep print

WGS03S-NASPhide & seek pattern

WGS03S-DTPblue sea pattern

WGS03S-BSP

china red stripe/indigo

WGS05S-CRSlemon yellow stripe/emerald green

WGS05S-LYSblue cloud pattern/china red

WGS05S-CLP

NEW

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china red stripe

WGS07S-CRS

Fun in the Sun Baby Set WGS07S3 piece set of collar romper, reversible hat and reversible blanket, includes cotton zip bag100% organic cotton jerseysizes 3M, 6M, 12M, 18M, 2Y

blue sea pattern

WGS07S-BSP

30 Wobabybasics SS15 organic cotton gifts

NEW

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a good fitChildren come in all different sizes - the best indication of which size to buy is a child’s height (+/- 4cm or 1.5” to the height provided below).

Size HeightNB 58 cm / 22.8“3m 64 cm / 25.2” 6m 72 cm / 28.3”12m 80 cm / 31.5”18m 86 cm / 33.9”2y 92 cm / 36.2”4y 104 cm / 40.9”6y 116 cm / 45.7”8y 128 cm / 50.4”

Our organic cotton is not coated with toxic resins to prevent shrinkage and will shrink up to 3%. However, we’ve cut the clothes larger to take that into account.

Machine Wash at 30 or 40 degrees. Tumble dry low heat or better yet, hang to dry.

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Wobabybasicsa division of W00 Limited132 Nathan Road, #1010, Kowloon, Hong Kong133 Guangyuan Road, 1F, Shanghai, ChinaT +86 131 6244 1598

For wholesale inquiries, contact [email protected] For press inquiries, contact [email protected]

www.wobabybasics.com

Many thanks to Wobabybasics’ contributors and models, including Aaden, Shea, Mila, Serene, Ona, Ruohan, Saïa and Aoran

Photography: But Sou Lai www.butsou.com

2015 © W00 Limited LSENSS15 20150301