Branding & Identity

Index

1. Logo P g / 0 3 – 0 6

2. Tagline P g / 0 7

3. Typography & Fonts P g / 0 8 – 0 9

4. Colors P g / 1 0

5. Placement & Proportion P g / 1 1 – 1 4

6. Identity Extentions P g / 1 5

1. Logo

This is the primary Wishberry logo. It includes the Wishberry logomark and logotype which sits bound by an orange rectangle on all sides. The Wishberry logo speaks for a strong, independent, outspoken and confident brand which aims to be the go-to space for anyone and everyone burning with passion and enthusiasm to make something of their own, on their own.

P g / 0 3

1. Logo P g / 0 4

T H E W I S H B E R RY LO G O M A R K

T H E C O N C E P T

The Wishberry logomark was created using the typeface Milo OT Black to symbolize the strong, independent, outspoken and confident nature of the brand as well as to depict the answers that resulted out of the following questions:

What is Wishberry?An ‘online’ crowd-funding platform.

What is Wishberry represented by in the logo unit?The ‘W’.

Where do you ‘Go Fund Yourself’?@ Wishberry

Where is the movement happening? @ Wishberry

Where do you go looking for cool ideas and projects?@ Wishberry

Where is your new destination to go fund yourself?@ Wishberry

1. Logo P g / 0 5

The Wishberry logotype spells out the name of the brand in all capital letters which has been constructed using the typeface Milo OT Black. The strong ‘W’ and the confident ‘R’s of the font give the logotype its unique character to reflect the brand.

Please note that, the logo has been created keeping in mind certain proportions and should not be used recreated by typing the name in Milo OT Black.

Also, in order to prevent the dilution of the logo itself, the font Milo OT Black should never be used for any sort of body copy, heading or tagline typography for Wishberry in any situation whatsoever.

T H E W I S H B E R RY LO G O TY P E

1. Logo P g / 0 6

T H E LO G O VA R I AT I O N S

Wishberry_logo_primary_1 Wishberry_logomark_2Wishberry_logo_primary_2 Wishberry_logomark_1

These are the variations of the Wishberry logo which may be used according to context.

Please refer to the Wishberry Identity & Logo Usage Guidelines to look into the correct placement and usage of these assets. There are also inverse versions of few of these versions available for use in specific situations.

2. Tagline P g / 0 7

Wishberry’s brand tagline is GO FUND YOURSELF!

Its default form has been typeset using the typeface Folio Bold Condensed BT in all capital letters with an exclamation mark in the end.

This tagline is a fluid entity of the identity and maybe typeset according to the designer’s discretion, depending on concept and context in various situations. However, for usages where a seperate visual language is not required, it is preferable to use the default form as it is.

T H E W I S H B E R RY TA G L I N E

3. Typography & Fonts P g / 0 8

Aa AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

P T S A N S R E G U LA R P T S A N S B O L D

The PT Sans family is the brand font of Wishberry. This font must be used to typeset any copy used in creating print or screen communication for and from Wishberry.

It is preferable that any sort of copy is always left aligned, unless there is a specific need to do otherwise.

3. Typography & Fonts P g / 0 9

AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

F O L I O B O L D C O N D E N S E D B T

The typeface Folio Bold Condensed BT is used as the main typeface for Wishberry’s tagline GO FUND YOURSELF! Apart from that, this typeface may be used to typeset headlines, taglines or copy that play a character of high importance in terms of hierarchy according to concept and context.

4. Colors P g / 1 0

PANTONE 172 C

#FF4200

C: 0 M: 85 Y: 100 K: 0

R: 255 G: 66 B: 0

PANTONE 419 C

#232323

C: 70 M: 65 Y: 65 K: 70

R: 35 G: 35 B: 35

PANTONE 419 C

#EFEEC2

C: 7 M: 2 Y: 29 K: 0

R: 239 G: 238 B: 194

WHITE

#FFFFFF

C: 0 M: 0 Y:0 K: 0

R: 255 G: 255 B: 255

The primary brand colors of the Wishberry color palette are orange and white which is primarily used as the logo or in other graphic elements that may be furthur extentions of the identity.

Apart from that, Wishberry’s color palette also includes a secondary dark grey which is mostly used for text and a pale green used as tertiary color to be used sparingly wherever and whenever concept and context of design demands it.

Please note that in order to prevent the dilution of the identity, the Wishberry orange is never used in any kind of body copy text or headings unless specifically required.

5. Placement & Proportion P g / 1 1

x

x

3/4 x

P LA C E M E N T O P T I O N 1

xx

34 x

5. Placement & Proportion P g / 1 2

P LA C E M E N T O P T I O N 2

x2x

P LA C E M E N T O P T I O N 3

5. Placement & Proportion P g / 1 3

5. Placement & Proportion P g / 1 4

P LA C E M E N T O P T I O N 4

x

3/4 x

6. Identity Extentions P g / 1 5

The Wishberry identity can be extended across print and screen forms at the designer’s discretion, provided the brand colors, typefaces and the attitude of the brand remains consistent.

wishberry.in