WirelessCar @

Cloud Confessions

Henrik Ljungberg

March 17, 2018

This is WirelessCar

We bring the automotive industry into the connected society,

contributing to a better world

By leading the eco-system,we are the most successfuland desired provider of smartglobal connected services

Our Vision

Our Value areasCreates a common purpose for the organization and we are nothing more than the sum of the people within WirelessCar.

Customer Value PioneeringIdeas

Trusted Business Partner

Reliable Service Delivery

Compelling Culture

With insight and

proactivity we are

dedicated to

understand and

deliver customer

value beyond

expectations

With industry insight

and creativity we

swiftly turn

pioneering ideas into

smarter services

With collaboration

and trust

we build sustainable

business

partnerships,

generating shared

success across the

connected eco-

system

With experience,

transparency and

trust we

continuously

improve our

excellence,

delivering globally,

with high quality and

secure services

We are curious,

dedicated and open,

living the

WirelessCar culture

with joy, passion

and trust in the

individual

Beijing

Gothenburg

Greensboroconnected cars across 5 continents,

increasing with 70,000 vehicles per month

2 300 000 Active

through long track record and unique

knowledge in connected off-board

platforms combined with vehicle

integration expertise “Follow the

customer”

Global reach

Highly skilled and experienced

employees and contractors across the

globe. Specialized in telematics and

connected car services

310 people >3000 years of experience

Allentown

the start of WirelessCar

Since 1999

Positioning in the Connected Car Eco-systemWhile the OEM is in control of the ecosystem, WirelessCar is connecting players, providing service delivery and

systems integration, translating data between the vehicle and its touch points - enabling value added services

Third-party services

OEM

Owner touch-pointsVehicle data

Connected brands

In total 13 programs in 65 markets over 18 years

All WirelessCar offerings are customer unique

experiences to fit with customer processes and

brand values

Customer unique

WirelessCar offering is based on a foundation of

common services, components & technology

Common services

Enabled by services developed in-house or

integrated 3rd party services – both vehicle and

driver/customer centric

Local customization

The delivery is not a software package – it is

provided as a managed service

Managed service

Safety & Security services

• Automatic Crash Notification

• Manual Emergency Call

• Breakdown Call

• Theft Notification

• Stolen Vehicle Tracking

• Remote immobilization

• Geofence & Curfew Alert

Convenience & Infotainment services

• Information Call

• POI search & destination download

• Weather & news feed

• Parking, speed, fuel, traffic etc.

OEM services

• Remote Diagnostics

• Service Notification

• Service History

• SW OTA Management

• Logistics tracking

• Subscription Management

• Payment Services

Common Services

Administration Services

• Vehicle & User service provisioning

• Service management

• Remote Diagnostics

• Service Notification

• Service History

• SW OTA Management

Owner/Driver

Remote Vehicle Services

• Car Locator

• Climate Control

• Horn & Light

• Door Lock / Unlock

• Vehicle Health Report

• Driver’s Journal

• Remote Dashboard

OEM Dealer

Fleet manager

Fleet Management

• Vehicle Monitoring

• Vehicle Locator & Dispatching

• GeofencingEV & Hybrid services

• Pre-cooling/heating

• Remote charge control

• Remote charge monitoring

• Range calculations and charge times

• Charging locations

• Reminder to charge

Vehicle Life Cycle

Wirelesscar Platform

11

Platform

Base, Core & Enabler

Services

Customer

Services

Solution Overview

Key Differentiators

• Experience

• Collaboration

• Global Reach

• Innovation

• Time to market

WirelessCar Cloud Journey

• Architecture

Ensure loosly couple micro service architecture separating responsability

• Way of working

Prioritization, change processes

• Organization

Separate governance

Fitting it together

Organization

Customer

Offer

China Beijing

Europe West

US East

Exprimenting, POC:s, Demos

History of Cloud @ WirelessCar

<= 2013

2013Internal Delivery Pipleline

converted to public cloud

2014 AWS First Strategy Set

2015

2016

2017 =>

First 100% AWS customer

solution Launches in AWS

Starting converting existing

customers to cloud

Refactoring to use PAAS

services

AWS usages at WirelessCar

Vehicle Communication

AWS IoT

Service Implementation

Data Access Monitoring

AWS

LambdaElastic Load

Balancing

Amazon

EC2

Amazon ECR Amazon ECS Amazon

DynamoDB

Amazon

ElastiCache

Amazon

RDS

Amazon

CloudWatchAWS

CloudTrail

AWS Trusted

Advisor

AWS Certificate

ManagerIAM AWS WAFAWS Shield

Amazon Lex Amazon Polly

Amazon

Rekognition

Amazon API

GatewayLambda

function

AWS Step

Functions

Amazon

SQS

Amazon

SNS

Amazon Machine

Learning

Data Analytics

Amazon EMRAmazon

Kinesis

Amazon

QuickSight

Amazon

Redshift

Amazon

S3

Amazon Machine

Learning

Lambda

function

Amazon

Kinesis

Amazon

SQS

Amazon

CloudFront

Lambda

function

Lambda

functionAmazon ES

AWS First Strategy

First option for new development is AWS using both PaaS and IaaS

+ Security – ”easier” to ensure a secure setup

+ Resilience – premium up-time patterns

+ Scalability – 50% increase year-to-year and 10x day-to-day variations

+ Flexability – speed of change is unbeatable

+ Innovation – growth of AWS ecosystem

- Cost – many patterns drives costs

Competence and Change

• Using the cloud will directly or indirectly drive a lot of change, effecting all aspects

• Traditional operation skills needs to blend with traditional development skills

• Quality assurance must be adopted to smaller more frequent changes

• Works good with DevOps and empowered teams BUT requires focus on change management

PaaS and IaaS

The cloud providers speed of innovation is enormous, embrace it! But there is never a silver bullet!

Yesterdays differentiators can be bought per MB today. Adopt and take advantage!

Key Take Away’s

• Start! – It’s requires a lot of new competences that you need to gain

• Lift & Shift – Change is easier in the cloud

• Experiment & Adopt - work to increase your speed – the world is