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***MEDIA ALERT***
Sung Kang’s “Project Underdog” Wins Ford Motor Company Corporate Design Award at 2016 SEMA Show
WHAT: Ford Motor Company recognized the most significant design achievements at the 2016 SEMA Show with its Corporate Design Awards, which annually honor the Ford vehicles that make a significant contribution to vehicle design. The 1972 Ford Maverick re-imagined by actor and car enthusiast Sung Kang entitled “Project Underdog” received Special Recognition for Outstanding Achievement in Design from Ford Motor Company. WHY: Through “Project Underdog,” actor and car enthusiast Sung Kang partnered with Shell, featuring Pennzoil, SEMA and a team of aspiring young automotive technicians from Alhambra, CA to work together on the transformation of a 1972 Ford Maverick that will make its debut at this year’s SEMA Show. The Maverick, according to Sung is a commonly overlooked and undervalued car (hence, “Project Underdog”). Over the last few months, Sung Kang and his three student protégés have re-imagined this classic at the SEMA Garage in Diamond Bar, CA to be showroom-ready. WHEN: The award was given to the Project Underdog Team on Tuesday, November 1, 2016 at 10AM PST
The 1972 Ford Maverick will be unveiled on Tuesday, November 1, 2016 at 2:30PM PST WHERE: The 2016 SEMA Show
Shell “Pioneering Performance” Space (#60005) VISUALS AVAILABLE: [Insert link to download JPEGs) CONTACT: For additional information, images or to set up an interview, please reach out to the following on-site contacts:
Melissa Winters, [email protected], 201-341-9305
Pam Rosen, [email protected], 713-419-9511
Jim Appleby, [email protected], 832-691-9328
