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Winning Five. -Market place research on selected company -Interview Preparation. BMW GROUP KOREA. Winning Five Members. KyungHee University Major – Business & Administration. “Jun” Yong-Woo Jeon 전용우 “ Travis” Sang-Woo Suh 서상우 “ Two” Jin-Ho Park 박진호 “ Chris” Sung-Min Kim 김성민. 2. - PowerPoint PPT Presentation
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Winning Five
016-9212-2316; [email protected]
Winning FiveWinning Five-Market place research on selected company
-Interview Preparation
BMW GROUP KOREABMW GROUP KOREA
Winning Five
016-9212-2316; [email protected]
Winning Five Members
• KyungHee University
• Major – Business & Administration
“Jun” Yong-Woo Jeon 전용우
“Travis” Sang-Woo Suh 서상우
“Two” Jin-Ho Park 박진호
“Chris” Sung-Min Kim 김성민
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Winning Five
016-9212-2316; [email protected]
Agenda
1. BMW GROUP KOREA
2. THE INTERVIEW
3. PROBLEMS & SOLUTIONS
4. CONCLUSION
5. Q & A
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Winning Five
016-9212-2316; [email protected]
BMW Korea
• Establishment – July, 1995
• Representative Director* Hyo-Joon, Kim
• Number of Employees – 100
• Contents of Business * Invested by the BMW Corporation,
BMW models were imported and sold to the local subsidiary
* Development of domestic dealers and managing business structure
* Managing; marketing, advertising, business, consumer service
* Business training, equipment, technology Supply accessories
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Winning Five
016-9212-2316; [email protected]
Development of Imported Car Segment
6921
10315
8136
2075 2401
4414
7747
16119
19461
23000
0
5000
10000
15000
20000
25000
'95 '96 '97 '98 '99 '00 '01 '02 '03 '04
% compared to Domestic markets 0.6, 0.8, 0.7, 0.4, 0.3 0.4, 0.7, 1.3, 1.9, 2.6
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Winning Five
016-9212-2316; [email protected]
BMW sales
0
1000
2000
3000
4000
5000
6000
7000
8000
'95 '96 '97 '98 '99 '00 '01 '02 '03 '04
6700
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Winning Five
016-9212-2316; [email protected]
Market share in plus segment (2002)
41%
17%
24%
6%
7% 2% 3%
BMW MB Lexus Audi Volvo Saab others
Total: 12,453 units
BMW: 5101 units
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Winning Five
016-9212-2316; [email protected]
Market share in plus segment (2003)
37%
20%
25%
6%7% 2% 3%
BMW MB Lexus Audi Volvo Saab others
Total: 15,292 units
BMW: 5635 units
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Winning Five
016-9212-2316; [email protected]
BMW Korea – Josef Reiter
Born in Austria Marketing and Planning Department of BMW Group (1992)Started his career at BMW in Austria Josef Reiter was scouted and made his place as a senior director of BMW Korea in 12 yearsVice president in the European Union Chamber of Commerce in Korea (EUCCK) Automotive committee
Always be orientated to a vision and focusing on results while at work
Having a business mind and knowledge, it’s important
to have the abilities to manage human resources
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Winning Five
016-9212-2316; [email protected]
Process of Contact
Interview
Interview
List of companiesList of companies
Contact number & e-mailContact number & e-mail
Send the question
before the interview
Send the question
before the interview
EUCCKEUCCK
BMW Korea
BMW Korea
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Winning Five
016-9212-2316; [email protected]
E-mail Contact
Thank You for lending us time to listen to a Leader.The Question here we prepared are selected from the book“The Guru Guide: The Best Ideas of the Top management Thinkers.”And the last two questions are from discussions in our team about BMW Group Korea. Thank you again for your consideration and we hope to see you on next Monday.
If you have any questions, please call016-9212-2316; [email protected]“Travis” Sang-Woo Suh.
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Winning Five
016-9212-2316; [email protected]
Questions
• About Leadership1. What are the characteristics that make for a successful Leader today?
Have these characteristics changed in the last 10 years?
2. What are your most important principles for leadership and inspiring people? Do these principles change during different positions of your business career?
3. What specifically do you look for in hiring or promoting people? Has this changed over time?
• Business Questions1. What are the BMW Korea's most significant challenges over the next
three years? What keeps you awake at night worrying? What are you doing about it?
2. As the executive director of BMW Korea, what have been the most impressive events for the company and for you? What were the most important obstacles to overcome?
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Winning Five
016-9212-2316; [email protected]
1. Before this interview we had enjoyed watching the ‘Short Film’ made by BMW in the internet. About the ‘Short Film’ strategy in Korea, how can it be compared to the one made in the BMW Group? As it was planned to target a whole new age group, what do you think of the results?
1. There was recent news about the shortage of the car ‘MINI’ in Korea. As heard as it is a global problem, news said that customers are canceling their orders because of the long delays. How do you view this problem and how is BMW Group Korea responding?
Questions
• Marketing Questions
• Sales Questions
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Winning Five
016-9212-2316; [email protected]
Problems & Solutions
1. Selecting Company• Companies refuse English Spoken
interview• Top 400 international companies
• interested in★ Solution:1. Make an easily understandable Guild Line
2. Choosing Questions• Little knowledge about the company• Limited questions★ Solution:1. Research on the company before choosing the
questions.2. Choosing just 5~6 questions for the interview
and extra questions incase of extra time
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Winning Five
016-9212-2316; [email protected]
3. Setting Schedule for the InterviewBefore the mock interview
★ Solution:1. Planned our own mock interviews.
4. Collecting Company Information• Problems finding information about
“Imported Automobile Sales”
★ Solution:1. Found it
Problems & Solutions
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Winning Five
016-9212-2316; [email protected]
Epilogue – Q&A ＊
• Thank you for showing interest.
• Any Questions? 질문 있으세요 ?
Travis, Two, Jun, Chris
