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Windows Live as Social Media

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Windows Live as Social Media. William Lai – Business Director. Windows Live is The Largest Social Media Platform & Media Network. Windows Live users are connected with single Windows Live IDs on services such as Messenger, Hotmail, Spaces, Skydrive, MSN Video, more to come. - PowerPoint PPT Presentation

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Page 1: Windows Live as Social Media
Page 2: Windows Live as Social Media

Windows Live as Social Media

William Lai – Business Director

Page 3: Windows Live as Social Media

Windows Live is The Largest Social Media Platform & Media Network

Windows Live users are connected with single Windows Live IDs on services such as Messenger, Hotmail, Spaces, Skydrive, MSN Video, more to come

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Do not mistaken buying advertising on social networking sites as Social Media

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Create value for your audience.

Engage in the conversation.

Leverage their social network.

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Creating Value

sallyip
Suggest we have more details notes. It is important to illustrate making website socialable is different from 'distributing' content on other social sites such as Flirkr, Youtube....It is true that these social sites have the audience and will drive traffic back to campaign sites but where is the advertiser when this consumers are having conversations. This is good place to lead into the next point of Engaging in Conversations
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Reference web sites• Subservient chicken

http://www.subservientchicken.com/• HBO Voyeur

http://hk.youtube.com/watch?v=g8hLyPS4_08

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Engaged in Conversation Join

the Conversation

Join the Right Conversation

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Leveraging their network

Kathleen McMahon
ake into a build. Text (comes in). click, logos come in, click msn stats come on.
Kathleen McMahon
make a icon mob of people in center, put all logos around people as a build
Page 10: Windows Live as Social Media

Create value for your audience.

Engage in the conversation.

Leverage their social network.

Page 11: Windows Live as Social Media

APIs slide

http://premium.quiksilverlive.com/

HOW would you make this HOW would you make this site Socially Enabled?site Socially Enabled?

sallyip
I think this slide is misleading. Quicksilver site is not entirely built with WL APIs. I still like the use of analogy to explain WL APIs rather than dive deep into APIs. Showing Quicksilver example can illustrate the video share function.
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APIs slideAdd streaming Silverlight video Add

VideosAdd posts

Add data

Display recent upload

sAdd

advertisement

Add Messenger

http://premium.quiksilverlive.com/

These social enabled features can all be developed These social enabled features can all be developed through Windows Live APIs through Windows Live APIs

sallyip
I think this slide is misleading. Quicksilver site is not entirely built with WL APIs. I still like the use of analogy to explain WL APIs rather than dive deep into APIs. Showing Quicksilver example can illustrate the video share function.
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What is Windows Live Social APIs Think of a moving into a new flat. You know these following will be ready

• Turn on the tap and water is running• Switch on the light and there is electricity • Security to mind the gates• Gas for cooking

All You need to do …

• Buy some nice furniture

• What about a 42 inch TV

• Do I need some plants

• Which color will I paint this wall

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API’s: Application Program Interface

Silverlight Authentication Contacts Photos Blogging

Messenger Alerts Agents Gadgets

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Windows Live - a media network and a social media platform, provides a solution for marketers to develop social media campaigns and promote it

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Thank You!

William LaiBusiness Director [email protected]