WINDOW DISPLAY_1_DESIGN

ELEMENTS & PRINCIPLES

• Planning Forms • Sketch format• Information Sign form

WINDOW DISPLAY PLANNING

Date of Display March 10, 2015

Theme of Display Bad Vs. Good

Brand Name Alexander McQueen

Window name Bad Vs. Good

Name of Team Leader Alexandra Caballero

Names of Team Members Lana Mufleh, Cara White, Misha Naqvi

WINDOW DISPLAY PLANNING

Description and list of merchandise and props to be used in display

Black T-length bubble skirt Used for evil side mannequin .

Gold long sleeve sequence top Used for evil side mannequin.

Black felt hat Used for evil side, hanging from the ceiling over mannequin.

White floor-length dress Used for good side mannequin.

White Crop Top Used for the top on the good side mannequin

White scarf Draped above good side mannequin

Black lace with gold beads wrap Used for the top on the good side mannequin

Black poster board Skull with red and gold roses.

Hang on the back wall in between the good and evil mannequin.

4 Gold poster board swirls Hung vertically on the back wall in between the good and evil mannequin

• Red petals, Gold petals, White flowers, Leaves

Scattered on the floor by both mannequins

WINDOW DISPLAY PLANNING

List of supplies needed and person(s) responsible for each item:

Misha - Poster board for black skull, fake red roses, leaves, roses, glue, gold and black spray paint

Cara - Metallic Poster Board for swirls, gold and black spray paint, Leaves, pins, black poster board for logo

Lana - White dress, gold sequence top, white silk scarf, black belt, pins

Alexandra Black T-length bubble skirt, black lace with gold beads wrap, black felt hat, fishing wire, Step ladder, clear tape

WINDOW DISPLAY PLANNING

Since the brand’s founder died in 2010, Sarah Burton has led the house known for its darkly beautiful vision. The label is known for its dramatic, gorgeously constructed pieces, combining elements of British tailoring with French couture. Signature looks included billowy dresses cut in hourglass silhouettes, frock coats paired with skinny pants, sharp, angular suiting, and darkly romantic gowns covered in intricate embroidery and lace. McQueen flagships stores are in London, New York, Milan, Los Angeles, and Las Vegas, and franchised stores are in Istanbul and Moscow. Fashion is in a fractured state.

For our window display, we decided to demonstrate Alexander McQueen’s exquisite fashion statement. Alexander McQueen is a picture perfect brand to frame around Shape, Form, and Emphasis. The Shape deals with the overall highlight look of the

silhouettes, the skull with the swirls, and the logo the within the dark and bright side. The Form deals with the good and bad side. The good side is fashioned with all bright

colors, merchandise, and background. The bad side is molded with all dark colors, merchandise, and background. The Emphasis of the overall visual display is bold,

gold, sequenced, and metallic. Every part of the good side is emphasized to be good, and vice versa for the bad. Everything that is displayed in the window is incorporated

to be either a part of the good or bad. The two dresses themselves on either side follow all three aspects of Shape, Form, and Emphasis. Over all, the display will

attract the customers into purchasing Alexander McQueen’s exquisite brand.

Alexander McQueen

Shape, Form & Emphasis

Images

Images