Windesheim University of Applied Sciences Business School/media/Files... · Welcome to Windesheim! Windesheim is a broad-based University of Applied Sciences with some 50 study programmes

Windesheim University of Applied Sciences

Business School (abbreviated: BS)

Academic year : 2012-2013

International Business Studies

Autumn : IBS 2; Doing Business in the World

Spring : IBS 1; Doing Business in Europe

Welcome to Windesheim! Windesheim is a broad-based University of Applied Sciences with some 50 study programmes and close

to 19,000 students. It is a dynamic community which serves as a meeting place for experts in many fields.

Windesheim wishes to provide the labour market with students that are directly-employable. To this end,

the university continuously invests in educational renewal and in the development of students as future

professionals.

Windesheim is divided into several departments, so called Schools. The Business School (BS) is

one of those Schools.

Windesheim BS welcomes international students to participate in our exchange programme for a semester

or a full academic year. We are eager to provide international programmes for the benefit of students and

lecturers alike. Our objective is to incorporate international elements into all business subjects.

Windesheim BS offers the full year study programme International Business Studies (IBS). This programme aims

to provide students with a solid background for doing business internationally.

In this document you will find the following information:

- Autumn semester programme; Doing Business in the World;

- Spring semester programme; Doing Business in Europe;

- Course information.

For more information go to:

http://www.windesheiminternational.nl/nl-nl/?sc_lang=en

Kind regards

Team Internationalisation Business School

Autumn Semester; IBS2 Doing Business in the World Date: 03 Sept 2012 – 25 Jan 2013

Code Course Period 1

ECTS

Period 2

ECTS

Obligatory

BUSINESS SCHOOL COURSES

IBLmIBS2.PJ1

IBLmIBS2.PJ2

Project 1 & Project 2 4 ECTS 4 ECTS X

IBLmIBS1.BS Business Skills 1 ECTS 1 ECTS X

IBLmIBS1.EN English Intermediate* 4 ECTS - X

IBLmIBS2.GTI Global Trends and Issues 3 ECTS - X

IBLmIBS2.IBE International Business Environment 3 ECTS - -

BECO.TiC.M9 Trends in Communication 2 ECTS - -

BEIB.TL.M9 International Transport and Logistics 2 ECTS - -

BELE.BRM.M9 Business Research Methods 4 ECTS - -

0 European Policy Law 3 ECTS - -

IBLmIBS1.EN2 English Advanced* - 4 ECTS X

IBLmIBS2.CS Corporate Sustainability - 3 ECTS X

IBLmIBS2.IBM International Business Management - 3 ECTS -

BELE.OR.M10 Operations Research - 4 ECTS -

BEIB.CCM.M10 Cross Cultural Management - 2 ECTS -

0 Scenario Planning and Forecasting - 3 ECTS -

0 Business Ethics - 2 ECTS -

BEBE.PJE.M6

BEBE.FIE.M6

BEBE.AEE.M6

BEBE.BCE.M6

BEBE.ZCE.M6

Treasury Management:**

- Project

- Finance

- General Economics

- Business Calculations

- Business Communication

-

-

-

-

-

3 ECTS

3 ECTS

2 ECTS

2 ECTS

1 ECTS

-

CROSS DEPARTMENTAL COURSES

EN-IN-WNID Windesheim and the Netherlands 1 ECTS 1 ECTS X

EN-IN-DLID Dutch Language I: Introduction 3 ECTS - -

EN-IN-DLIM Dutch Language II: Intermediate - 3 ECTS -

EN-IN-DSID Dutch Society I: Introduction 3 ECTS - -

EN-IN-DSIM Dutch Society II: Intermediate - 3 ECTS -

BE.IOE.IA Intercultural Awareness 3 ECTS - -

EN-IN-DRIM Drama and Improvisation*** - 2 ECTS -

For course requirements , please see course information. * English: all international students who are not native speakers of English must do a Quick Placement Test (QPT) for

English language proficiency. Depending on their score in the QPT, students may be required to take part in one or both of the English courses. The test result is expressed as a score on a 0-100 scale. Result: - 59 or below � English Intermediate and Advanced are compulsory.

- 60-79 � English Intermediate is optional, Advanced English is compulsory. - 80 or higher � Both English Intermediate and Advanced are optional.

** Treasury Management: Exchange students will follow the courses together with the Dutch students.

The courses of Treasury management can be chosen separately. It is preferable to follow the whole package of Treasury Management. When you choose the Project from the Treasury Management courses you are required to also follow the Treasury Management courses Finance and General Economics.

*** Drama & Improvisation: this class will only take place if there are at least 8 participating students. No more than 16 students can enrol. Places will be allocated on a first come-first served basis.

Note 1. Modifications reserved. Note 2. Please note that you may only submit one learning agreement per semester! In other words: modules offered by

different departments cannot be combined to constitute a single study programme. Note 3. Students can only change optional modules in the first week after the start of each period and only under

submission of written authorization of their home university. Note 4. Students need to choose a package of 30 ECTS per semester, unless our partner university approves with having

less than 30 ECTS (a minimum of 25 ECTS is still required).

Spring Semester; IBS1 Doing Business in Europe Date: 28 Jan 2013 – 21 June 2013


ECTS

Period 4

ECTS

Obligatory

BUSINESS SCHOOL COURSES

IBLmIBS1.PJ1

IBLmIBS1.PJ2




IBLmIBS1.EU European Union 3 ECTS - X

IBLmIBS1.EBC European Business Cultures 3 ECTS - X





IBLmIBS1.EB European Business - 3 ECTS -

IBLmIBS1.IMC International Marketing & Communication - 3 ECTS -



BEBE.PJE.M6

BEBE.FIE.M6

BEBE.AEE.M6

BEBE.BCE.M6

BEBE.ZCE.M6


- Project

- Finance

- General Economics



-

-

-

-

-

3 ECTS

3 ECTS

2 ECTS

2 ECTS

1 ECTS

-

CROSS DEPARTMENTAL COURSES








For course requirements, please see course information.

* English: all international students who are not native speakers of English must do a Quick Placement Test (QPT) for



** Treasury Management: This class will only take place if there are at least 10 participants. The courses of Treasury

Management can’t be chosen separately. A student is required to choose the whole package.





less than 30 ECTS (a minimum of 25 ECTS is still required).

Full year; IBS1 Doing Business in the World and IBS2 in Europe

Date: 03 Sept 2012 – 21 June 2013


ECTS

Period 2

ECTS

Obligatory

BUSINESS SCHOOL COURSES: Semester 1

IBLmIBS2.PJ1

IBLmIBS2.PJ2




IBLmIBS2.GTI Global Trends and Issues 3 ECTS - X

IBLmIBS2.IBE International Business Environment 3 ECTS - -




0 European Policy Law 3 ECTS - -


IBLmIBS2.CS Corporate Sustainability - 3 ECTS X

IBLmIBS2.IBM International Business Management - 3 ECTS -



0 Scenario Planning and Forecasting - 3 ECTS -

0 Business Ethics - 2 ECTS -

BEBE.PJE.M6

BEBE.FIE.M6

BEBE.AEE.M6

BEBE.BCE.M6

BEBE.ZCE.M6


- Project

- Finance

- General Economics



-

-

-

-

-

3 ECTS

3 ECTS

2 ECTS

2 ECTS

1 ECTS

-

CROSS DEPARTMENTAL COURSES: Semester 1









ECTS

Period 4

ECTS

Obligatory

BUSINESS SCHOOL COURSES: Semester 2

IBLmIBS1.PJ1

IBLmIBS1.PJ2




IBLmIBS1.EU European Union 3 ECTS - X

IBLmIBS1.EBC European Business Cultures 3 ECTS - X





IBLmIBS1.EB European Business - 3 ECTS -

IBLmIBS1.IMC International Marketing &

Communication

- 3 ECTS -



BEBE.PJE.M6

BEBE.FIE.M6

BEBE.AEE.M6

BEBE.BCE.M6

BEBE.ZCE.M6


- Project

- Finance

- General Economics



-

-

-

-

-

3 ECTS

3 ECTS

2 ECTS

2 ECTS

1 ECTS

-

CROSS DEPARTMENTAL COURSES: Semester 2








For course requirements, please see course information. * English: all international students who are not native speakers of English must do a Quick Placement Test (QPT) for



** Treasury Management Autumn : Exchange students will follow the courses together with the Dutch students.

The courses of Treasury management can be chosen separately. It is preferable to follow the whole package of Treasury Management. When you choose the Project from the Treasury Management courses you are required to also follow the Treasury Management courses Finance and General Economics. Treasury Management Spring: This class will only take place if there are at least 10 participants. The courses of Treasury Management can’t be chosen separately. A student is required to choose the whole package.





less than 30 ECTS (a minimum of 25 ECTS is still required). Note 5. Full year students cannot choose the same course in autumn / spring semester.

Course information 2012 - 2013 A – Z

Business Ethics In this course moral dilemmas and value conflicts in everyday life, in

corporations and in politics are addressed in an interactive and

challenging manner. Not only the history of European ideas are tackled,

but students are also familiarized with core values within the EU and

subsequent value conflicts. Students gain awareness in the value of

pluralism and moral dilemmas.

From a business point of view global ideas such as Corporate Social

Responsibility, sustainability and international HRM are discussed –

students are requested to adopt different business roles such as NGO

representatives, small and medium sized enterprises spokespersons and

government officials. You may even find out that doing business ethically

is actually possible!

Business Research Methods A student’s final thesis in Business Logistics always results in conclusions

and recommendations concerning managerial decision-making (in a

logistic context). Although the decision-making environment has become

more complicated now-a-days, business research tools have become

more sophisticated as well and improvements in information technology

have served to streamline the research process. At the same time

operations management and the control of logistic processes are

changing: Lean Logistics and Supply Chain Management are evolving

topics: integrations of decisions in all functional areas will prevent sub

optimization.

Attention will be paid to precisely to those topics: Decision Theory,

Waiting Line Theory and Simulation models, Multidimensional Pareto

Analysis, Surveys, Sampling, Validity and Reliability, Measurement and

Measurement Scales, Correlation Analyses, Research Report

components, Lean Logistics, Integrated decision-making (Management

Game).

Business Skills The Business Skills course is divided into Business Meetings and Business

Presentations. After the presentation skills part students have increased

their presentation skills in English and working in an international

business setting, based on the Anglo Saxon presentation culture. They

have learnt how to ask questions and how to respond to questions of the

audience. They have practised presentations in pairs and how to

cooperate in a presentation. After the meeting skills part students have

increased their skills in running a meeting, contributing to the agenda

and defending a topic in a meeting. They have learnt how to introduce a

topic, how to summarise the main points and how to move on to a next

topic on the agenda. Students have experienced the importance of space

and table arrangements in a meeting.

Entry Requirements: -

Assessment: written exam

ECTS: 2

Level: Advanced

Comments: -


Assessment: Exam, Management game

& participation

ECTS: 4

Level: Bachelor

Comments: -

Entry Requirements: Basic

presentation skills and intermediate English

Assessment: Portfolio & report.

ECTS: 2

Level: Advanced

Comments: -

Corporate Sustainability Corporate social responsibility and reputation management seem to be

the magic words these days. And it is true; in today's increasingly

globalised world, building reputation is important not just for

multinational corporations and business leaders, but even for countries

and their leaders. Companies will have

to act responsibly towards their clients, their employees, the

environment and the countries or regions they are active in. Reputations

are becoming more and more important as an enduring source of

competitive advantage. In today’s globalising world, where internet plays

a vital role, companies cannot hide. Citizens have an increasingly

important influence and voice in response to actions and behaviour in

other countries. The rise of tens of thousands of non-governmental

organisations (NGOs) and the global spread of the Internet have become

powerful instruments, powerful in informing and empowering citizens

and powerful in influencing a country's image among international

audiences. Some people think that a strong reputation can be built on a

smart advertising campaign, but reputation is not about communication

alone. To be able to communicate a positive message, the company will

have to behave in a responsible way and earn a good reputation.

- The student knows the role and importance of reputations for

corporations;

- The student knows what corporate social responsibility entails;

- The student can describe and address corporate social

responsibility/business ethics from different stakeholders

perspectives;

- The student can translate global issues and trends into social

corporate responsibility and reputation policy;

- The student knows how to measure reputations, using the

reputation quotient model;

- The student knows the five principles of reputation management

and he can use this to analyse the communication of a company;

- The student can advise on the management of the reputation of a

company;

- The student knows the role of international agreements on

corporate social responsibilty.

Cross Cultural Management Students learn about cultures in organisations in different countries.

They learn about the influence of national culture in organizations and

how cultures influence communication. Students learn to look at these

topics from the perspective of international relation managers. They can

apply the knowledge on international marketing as such this discipline is

supporting the project in this minor.

- The student is capable of thinking in different cultural models;

- The students can apply the knowledge gained in this module to the

activities related to the project;

- The student applies the knowledge and insights in the training

intercultural negotiation styles;

- The student is capable of analysing case studies in the book using

different models;

- The student knows the concept of cultural dilemmas and has

practised with some ways of dealing with cultural dilemmas.


Assessment: Written examination

ECTS: 3

Level: Advanced

Comments: -

Entry Requirements: The students

have some knowledge about differences in

cultures and they are aware of the influence

of cultures on doing business and on working

in an international team. Students can built

on their experience from studying abroad

and working as trainee in internationally

operating companies.

Assessment: Written examination &

participation

ECTS: 2

Level: Bachelor

Comments: -

English Advanced Students will be trained in the four basic language skills: Reading,

Writing, Listening and Speaking in a general business context.

- For Reading students will have to study different texts dealing with

general business topics. General comprehension questions need to

be answered and knowledge of relevant English business

vocabulary is tested.

- In the Writing classes students learn how to write well-structured

texts. Students are also taught how to write clearly and in

grammatically correct English. Theory is put into practice by means

of writing assignments in which different writing formats (letters,

reports, e-mails, memos, offers, summaries etc.) are used. In order

for the students to be able to do so successfully, the essentials of

English grammar are taught and practised by means of various

grammatical exercises.

- In the Listening classes liberal use will be made of podcasts and

other audio material, provided by the instructor, but also collected

by students. Also, students will work on an individual audio file

outside of class.

- Speaking will be practised in formal presentations to be delivered

by students individually, as well as by a number of short role plays

involving specific professional situations (e.g. human resources), as

well as in group discussions on current issues.

English Intermediate In order to be able to do business in an international environment

successfully, students need to have a good command of the English

language. A good command starts with good grammar, an extensive

(business) vocabulary and a good pronunciation of the language, as

these will help to avoid ambiguity in business communication. The

course is split up into two different parts: written and oral

communication, one part dealing with reading and writing and the other

part with speaking and listening.

The curriculum of the ‘written communication’ classes focuses on how to

write proper business letters. Business vocabulary is presented in the

various texts.

In the ‘oral communication’ classes students will train their speaking

skills and listening skills on the basis of role plays. They will also be asked

to moderate a group discussion on a business topic in English. Listening

skills will be practised by means of audio and video material presented in

class. In both parts of this course – written and oral – grammatical issues

may be explained briefly on demand, or where considered relevant.

Entry Requirements: CEF A2/B1 level

Assessment: t.b.a.

ECTS: 4

Level: Advanced

Comments: all international students

who are not native speakers of English must

do a Quick Placement Test (QPT) for English

language proficiency. Depending on their

score in the QPT, students may be required

to take part in one or both of the English

courses. The test result is expressed as a

score on a 0-100 scale. Result: 59 or below

� English Intermediate and Advanced are

compulsory. 60-79 � English Intermediate

is optional, Advanced English is compulsory.

80 or higher � Both English Intermediate

and Advanced are optional.

Entry Requirements: CEF A2 level.

Assessment: t.b.a.

ECTS: 4

Level: Advanced

Comments: all international students

who are not native speakers of English must

do a Quick Placement Test (QPT) for English

language proficiency. Depending on their

score in the QPT, students may be required

to take part in one or both of the English

courses. The test result is expressed as a

score on a 0-100 scale. Result: 59 or below

� English Intermediate and Advanced are

compulsory. 60-79 � English Intermediate

is optional, Advanced English is compulsory.

80 or higher � Both English Intermediate

and Advanced are optional.

European Business International trade has become a major factor of economic growth and

prosperity across the globe. The EU is the largest trading power in the

world even excluding intra-EU trade. There has been strong growth in

exchanged EU goods with virtually all countries and regions. Other

important partners are Russia, Poland, Norway, Turkey, Hong Kong,

China and South Korea. As a group, the industrialised countries account

for more than half of the total extra-EU trade. The balance of trade

differs from country to country but certain trends can be noted. In the

last few years the EU has had a trade surplus with non-EU Europe, the

USA and Canada. The positive balance with Central and Eastern

European countries has been growing particularly fast. By contrast, there

is a negative trade balance with China and Japan, and large increases in

imports from South-East Asia suggest that countries from this region

may soon join the club of net exporters to the EU. The EU also runs a

deficit in trade with Africa.

Subjects to be covered in this course:

- External trade policy of the EU;

- The pattern of trade;

- The EU as a trade power;

- The European Union and Central and Eastern Europe;

- The European Union and the Developing World;

- Trade preferences;

- Economic relations with the Triad and emerging economies;

- Prospects for future relations;

- How the EU's single market benefits you.

European Business Cultures In this course students will learn to understand the need for cultural

sensitivity in doing business, the effect of insensitivity, and the influence

of different attitudes towards cultures. Students will practise cultural

concepts such as: attribution, time, space, language, non-verbal

communication, etiquette, perception (use of colours, sounds and

smells, advertising, use of pictures and words).

Students have to research different frameworks which support the study

of cultures. The content will be a frame work for studying business

cultures in Europe. Students will learn to relate new concepts of

important cultural aspects to European business cultures.

European Policy Law What does a truly common market actually entail? What legal

implications are to be considered? How does European Union Law work

in real life? Questions like these – and more! – will be tackled during this

course on European Policy Law.

These lectures provide an in-depth look into the European Union,

European legislation, European Community law, and free movement of

goods, persons and services within the European Union. Equally,

Competition Law will be addressed. As legislation and political reality

within the Union are changing rapidly, this course addresses new key

developments in a highly practical and challenging way .


Assessment: written examination

ECTS: 3

Level: Advanced

Comments: -


Assessment: Exam & participation

ECTS: 3

Level: Advanced

Comments: -


Assessment: Exam

ECTS: 3

Level: Advanced

Comments: -

European Union To understand the European Union it is essential to place it in its

economic and historic context. The European Union (EU) has become

involved in a host of policies that affect many aspects of the economic

and social activities of the member states. The EU has achieved a

remarkable degree of integration among its member states. The EU has

become one of the most important economic blocks in the world.

Therefore the EU plays a major part in global economic arrangements

and it shall increase its role on the economic and political stage in the

coming decades. During this block of 10 weeks we will mainly focus on

the international aspects of the EU.

Students understand and are able to explain:

- the origins and development of the EU;

- the foundations of the EU;

- the internal policies of the EU.

Global Trends and Issues Due to mainly technological developments, the world is becoming a

global village. The term Globalization is very often used to refer to

economic globalization, that is integration of national economies into

the international economy through trade, foreign direct investment,

capital flows, migration, and the spread of technology. But globalization,

and the effects of it, is more than only "economic" in nature. It is a

combination of economic, technological, socio cultural and political

forces.

The most revolutionary aspect of globalization is the way people around

the world can connect with each other through the use of new media. In

this way, civil movements, pressure groups, NGO's can address issues

and put them on a global agenda. Issues, such as child labour, used to be

issues which were relevant to a minority of citizens but are now global

issues. Therefore companies have to take them seriously. It is hard

these days to stop the dissemination of information; and if, for example,

a political power tries to do so, it will be criticised.

This means companies and multinationals have to monitor the

development of trend and issues in order to be able to manage them

correctly. Trends and issues, if handled well, can lead to profit. The Body

Shop is a well known example of this.

As global trends and issues change over time, literature is not very up to

date with examples. Students will contribute to the construction of a

special Wiki, called "Global Trends & Issues"

(http://globaltrends.wetpaint.com/).

Learning objectives

1. The student knows what trends and issues are, how they develop

and how they can be monitored and managed

2. The student can describe and explain the major global trends and

issues using the People, Planet, Profit (PPP) and the DESTEP model

(Demographic, Economic, Social-cultural; Technological, Ecological

and Political).

3. The student can describe the main relevant trends and issues for

the future sustainability of the multinational company of the

project, illustrate how these trends and issues developed and which

stakeholders are involved.


Assessment: Written examination

ECTS: 3

Level: Advanced

Comments: -


Assessment: Assignment & exam

ECTS: 3

Level: Advanced

Comments: -

International Business Environment In the past decades the international flow of goods and capital have

shown strong growth. Many companies have developed a strategy to

cope with the internationalisation. They aim to sell more of their

products and services to foreign markets. In a foreign country

enterprises have to cope with a different environment. The

demographic, political, legal, cultural and economical environment may

differ strongly from the home market. Studying the international

business environment helps the student to analyse the international

environment and subsequent entrepreneurial risks. The result of this

analysis can be translated into practical enterprises policies (the subject

of the module International Business Management) . The following

topics and issues will be covered:

- Globalization and international business;

- The cultural and legal environments of business;

- The economic environment;

- Globalization and society;

- International trade and factor mobility theory;

- Government influence on trade;

- Cross national cooperation and agreements;

Global foreign exchange and capital markets;

- The determination of Exchange Rates.

International Business Management In the past decades the international flow of goods and money has

shown a strong growth. Many companies have developed a strategy to

cope with internationalisation. They aim to sell more of their products

and services to foreign markets. Students will learn how to shape the

internationalisation strategy of a company and how to manage the

company in the light of an ever-changing external (international)

environment. The following subjects and issues will be covered:

- The strategy of international business;

- Country evaluation and selection;

- Export and import strategies;

- Direct investment and collaborative strategies;

- Global Marketing;

- Global manufacturing and supply chain management;

- International accounting issues;

- The multinational finance function;

- Human resource management.

International Marketing & Communication The module provides students with a comprehensive overview of

international marketing. It introduces basic marketing concepts, theories

and principles and then examines the main influences on marketing such

as the environment in which modern firms compete. Core marketing

strategy issues focus on segmentation and positioning and the marketing

mix. Emerging issues, mainly technological, impacting marketing’s future

are considered. The modules is given based on marketing cases which

students have to analyse and present to the class. Assessment:

combination of exam and group portfolio of cases. Topics covered:

- The decision whether to internationalize;

- Deciding which markets to enter;

Deciding how to enter a foreign market;

- Designing the global marketing programme;

- Implementing and coordinating the global marketing programme.


Assessment: Exam

ECTS: 3

Level: Advanced

Comments: -


Assessment: Exam

ECTS: 3

Level: Advanced

Comments: -


Assessment: t.b.a.

ECTS: 3

Level: Advanced

Comments: -

International Transport & Logistics Introduction into international logistics. The different stages in the

logistic process of international trade are discussed. The emphasis will

be on aspects such as: INCO terms, different ways of transportation,

administration of international trade, the role of the customs office etc.

The logistical problems with international outsourcing and off shoring

will also be discussed. Students have to have a basic knowledge of

logistics and international trade and marketing. Teaching methods:

lectures, workshop, discussion, assignments. Assessment: case study,

presentation, examination.

Operation Research Each logistic system contains waiting time. Each logistic problem is an

allocation problem of waiting times, whether it concerns waiting time of

products (stock), machines (under loading), or customers (late delivery).

Some of these problems can be dealt with analytically; however,

problems with increasing complexity and uncertainty cannot be solved

that way. In those cases simulation with a computer model can help.

Topics in lectures:

- Computer simulation;

- Use of simulation;

- The essence of logistic simulation;

- Setting up a simulation study;

- Basic statistics;

- Probability distributions;

- Statistical analysis of results;

- Verification and validation.

Topics in practice:

- Enterprise Dynamics background;

- First contact with Enterprise Dynamics;

- Model building basics;

- Analyzing the results;

- Playing with strategies;

- Case studies in production, transport, physical distribution, health

care.

Project 1 IBS1 Students are confronted with a realistic international business case

which they have to solve with their group in a short period of about 7

weeks. Following a client briefing the groups work independently on the

assignment. The project group writes a realistic business report, which is

then defended in a final presentation to a jury consisting of company

staff and lecturers. During the process an experienced tutor from

Windesheim coaches the group and monitors the progress on the

assignments.

Students will work together in multicultural groups (groups of 5

students.) which requires responsible behaviour from all group

members. A requirement for working in a multicultural project team is a

flexibility to cope with differences in language proficiency, skills,

knowledge and culture. A new project assignment will be given each

period.

Entry Requirements: Basis knowledge

of logistics and international trade &

marketing

Assessment: Written examination,

presentation & case study

ECTS: 2

Level: Bachelor

Comments: -


Assessment: t.b.a.

ECTS: 4

Level: Advanced

Comments: Projects 1 & 2 make up one

obligatory course.


Assessment: t.b.a.

ECTS: 4

Level: Advanced


obligatory course.

Entry Requirements: Logistic

background

Assessment: Exam, Assignment &

participation

ECTS: 4

Level: Bachelor

Comments: -

Objectives of this project:

- Appreciation of the importance of culture in international business

strategy;

- Understanding business concepts and techniques in an

international context;

- Understanding communication concepts and techniques in an


- Appreciation of managers’ concerns in an international business

environment;

- Application of relevant concepts (via case study work) to enable

problems to be addressed;

- Evaluation of the risks and opportunities associated with operating

in an international environment.

Project 1 IBS2 The international environment of

global business During the project the student executes the following tasks:

- Description and analysis of a multinationally operating company

from a stakeholders approach. Students evaluate the performance

of the company from the perspective of the various stakeholders,

such as management, share holders, customers, suppliers,

employees, public authorities and non-profit organisations;

- Analysis of the international environment of the company (also

using the stakeholder approach);

- Identification of trends and issues that are relevant to the company

(whereby students distinguish between regional and global trends

and issues);

- Appraisal of how the company deals with the identified trends and

issues in order to keep its stakeholders happy.

Project 2 IBS1 Students are confronted with a realistic international business case

which they have to solve with their group in a period of about 7 weeks.

After a client briefing the groups will work independently on the

assignment. The project group writes a realistic business report. It is

defended in a final presentation to a jury consisting of lecturers and

company staff. Location is usually at the office of the client. During the

process an experienced tutor from Windesheim coaches the group and

monitors the progress on the assignments.

Students will work together in small multicultural groups (groups of

about 5). Working in small groups requires responsible behaviour from

all members of the group. Working in a multi cultural project team

requires from each project member a flexibility to cope with the

differences in the level of language, skills, knowledge and culture.

Objectives of this project:

- Appreciate the importance of culture in international business

strategy;

- Understand business concepts and techniques in an international

context;

- Understand communication concepts and techniques in an


- Appreciate the concerns of managers in an international business

environment;

- Apply relevant concepts (via case study work) to enable problems

to be addressed;


Assessment: t.b.a.

ECTS: 4

Level: Advanced


obligatory course.


Assessment: t.b.a.

ECTS: 4

Level: Advanced


obligatory course.

- Evaluate the risks and opportunities associated with operating in an

international environment.

Each period a new project assignment will be given.

Project 2 IBS2

The international environment of global business Students analyse in detail the reputation of the multinational on the

main drivers of reputation and the fundaments of a strong reputation.

They will use the results from project part 1, the Profit, People, Planet

Triangle, and two reputation models (RQ-model and the star-model) for

this part of the project. They will analyse from a multi-stakeholder

perspective.

On the basis of the analysis results, the students will describe the current

reputation of the company and make a plan on how to improve the

reputation (both on behavioural as on communication level; be good and

tell it or even better let others tell it). The student is able to:

- Analyse the reputation of a multinational on the basis of reputation

models. This analysis makes use of the analysis which was

performed in the first part of the project (period 3);

- Assess and describe the reputation of the multinational from the

perspective of different stakeholders (shareholders; employees;

consumers; media; suppliers/competitors; civil society;

government);

- Analyse the communication media of the multinational on the

fundaments of reputation management (authenticity; visibility etc);

- Analyse media content (lexis nexis) and "social media content"

(consumer generated content);

- Write a strategic and operational plan on how to keep and/ or

improve the reputation of the multinational in terms of Profit,

People and Planet;

- The plan includes advice on the communication as well as

fundaments of a strong reputation;

- Develop a short (3 minutes) movie in which the central values

(corporate story) of the multinational is communicated to the

consumer group;

- Present the advice to the Board of Directors of the multinational (in

this case the lecturers of the project);

- Work effectively in a multicultural project team.


Assessment: t.b.a.

ECTS: 4

Level: Advanced


obligatory course.

Scenario Planning and Forecasting Market and sales forecasting play a role in a number of areas of

company planning. Forecasts of the economic environment and markets

enable corporate planners to steer the future course of the company. In

this course product and market plans are developed and discussed in

order to set company objectives and establish budgets for promotion

and sales. Students will gain insight in scenarios to enter new markets,

or their withdrawal from those offering limited opportunities.

Equally, the role of sales plans are tackled in a highly hands-on manner,

as they cannot be drawn up in isolation - they represent a share of the

total market which can realistically be attained. Following the sales plan,

production planning and financial planning and forecasting will be

discussed interactively during this course. Students will find out that

when using scenario planning realistically, a company’s future will be a

little less uncertain – even in economically challenging times.

Treasury Management Project Students learn to deal with the following aspects of Treasury

Management by means of a case study: a credit application, networking

capital management, cash management and interest rate perception,

interest rate management, currency perception and currency risk

management. This subject also covers aspects such as financial analysis,

financial statements and cash flow statements. Students also gain social

and communicative skills through chairing and participating in meetings.

The Treasury Management projects consists of the following modules:

business finance, international money economics and treasury

management. The three components are interrelated as to content and

are offered as a whole.

Treasury Management Finance Students learn to deal with the following aspects of Treasury

Management by means of a case study: a credit application, networking

capital management, cash management and interest rate perception,

interest rate management, currency perception and currency risk

management. This subject also covers aspects such as financial analysis,

financial statements and cash flow statements. Students also gain social

and communicative skills through chairing and participating in meetings.

The Treasury Management projects consists of the following modules:

business finance, international money economics and treasury

management. The three components are interrelated as to content and

are offered as a whole.


Assessment: Exam

ECTS: 3

Level: Advanced

Comments: -

Entry Requirements: Financial

background

Assessment: t.b.a.

ECTS: 3

Level: Advanced

Comments: -


background

Assessment: Exam

ECTS: 3

Level: Advanced

Comments: -

Treasury Management General Economics In the course General Economics a framework is provided that helps

students analyze a company's financial environment. At the end of the

course students will be able to make a qualitative estimation of a

company's risk at the money market, the capital market and the foreign

exchange market. Students will also be able to formulate suggestions on

how to cope with these risks.

Treasury Management Business Calculations Anyone who wants to be efficient in doing business needs to have strong

calculation skills. In the business calculations course the mathematics

behind different business and finance subjects are presented.

The course provides you with a sound basis to be effective in doing

advanced calculations in corporate finance, business administration and

(general) economics. In seven weeks the students are trained in making

business calculations. In the lectures the theory will be explained by

using business and finance examples. On top of that, the student will be

working on problems selected by the lecturer during the lessons.

The book used is Mathematics in Investment and Credit (Samuel A.

Broverman, 4th

edition). Furthermore a reader, consisting of theory on

economical lifetime calculation, will be made available. The exam is a

written exam; three or four cases need to be solved in a step by step

manner.

After completing the course, the students should be experienced in:

interest calculations (compound and simple interest), bond valuation,

determining the present value and future value, calculations concerning

annuities and other loan types, making amortization schedules ,

determining the capitalized value of an asset and calculating the

economic lifetime of durable goods.

Treasury Management Business Communication Students will practise the Anglo Saxon way of making a business report.

They learn the skills needed to effectively write a business report that

meets the current international standards.

As assessment the student writes a business report in which conclusions

and recommendations concerning managerial decision-making are

presented in a logical context . The topics used will be linked to business

and economics.


background

Assessment: Exam

ECTS: 2

Level: Advanced

Comments: -


background

Assessment: Exam

ECTS: 2

Level: Advanced

Comments: -


background

Assessment: t.b.a.

ECTS: 1

Level: Advanced

Comments: -

Trends in Communication This course will develop an advanced understanding of digital

communication, technology, concepts, trends and applications in order

to advise on digital communication activities, resources and policy. The

course will examine a range of theories related to digitization and digital

technology and relate them to communication management. You will

use these theories in your assignments.


Assessment: Online paper and active

participation

ECTS: 2

Level: Bachelor

Comments: -

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