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It’s not easy to detect issues related with SEO (Search Engine Optimisation) unless you’re keeping a close eye on them. From time to time, you should conduct audits and make a structured checklist of tasks you have perform to improve the SEO of your website. Hire a Gold Coast based SEO expert who can manage your SEO to deliver better results.
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Why You Should Analyse SEO Of Your Website
Search Engine world has become a tricky area in the marketing industry today!
But, we know the fact that there’s a need of a method that can help us to be
found on SERPs. We know that there’s no need to act over intelligent with
algorithm of Google’s. Acting over intelligent may result into a completely
incorrect direction and possibly increase the chance of getting penalised by
different search engines.
The greater we speak about search engine optimisation, the fewer we appear to
know it—which makes it quite crucial to go back and revisit the fundamentals of
SEO (Search Engine Optimisation). Our goal is simple – all we want is that our
targeted consumers can find us easily in search. Search Engine Optimisation
teaches us how to become expert logistically and technically so that we can excel
in this process of discovery.
Simply because Search engine optimisation is such a tricky process, it might be
challenging to explain something is correct or not. However, you should go for a
SEO check, if you discover these signs:
A Downfall Is Recorded Among Potential Consumers
An unexpected fall in the number of website visitors may clearly mean that
Google is facing difficulties in indexing or has penalised the website. To sort out
this issue, you can take 2 steps – first is to consider the complete volume of site
traffic that is being generated and second is to create a landing page report to
figure out search impressions. In case you observe a big decrease in number of
visitors, but no difference in the search visibility, then the problem isn’t
connected with search engine optimisation.
However, if there’s a fall in landing page impressions, then align the drops in the
number of visitors with the dates of the last crawl made by Google or any other
search engine. There you can check the recent alterations made to your site,
which might have affected your search engine optimisation.
Performance Of Long Keywords Goes Significantly Down
There might be some sort of technical problem in your website, if you aren’t
performing well with branded or long-tail keywords. Hire a SEO Lucknow based
expert, who can perform a technical SEO audit immediately. If you’re unable to
find an exact issue, then there’s a chance that you might be facing a Google
penalty. However, Best SEO Company in Lucknow can help you in dealing with
such types of issues.
Poor Interaction On The Site
If your site isn’t responsive or optimised for mobile then you might witness a drop
in the traffic of mobile users. There can be frictions and longer load times that can
affect your consumer base to a great extent. Hire SEO Lucknow expert who can
help you in managing your website in a lot better way.