Source: http://mcpheters.com/2009/04/01/tv-and-magazine-ads-more-e�ective-than-ads-on-internet/

INTERNET MAGAZINE 30sec TV

of the value of a30 second TV ad

83% 16%

COMPARISON OF INTERNET AD, MAGAZINE AD, AND 30 SECOND TV ADUsing eye-tracking software to determine how ads are seen by respondents.

MAGAZINE AD INTERNET AD

AdAdAd Ad

of the value of a30 second TV ad

• -----------------------------• -----------------------------• -----------------------------• -----------------------------• -----------------------------• -----------------------------• -----------------------------• -----------------------------• -----------------------------

(of people who responded, what % purchased or were converted to new business)

MORE CAMPAIGN CHANNELS MEANS BETTERBUSINESS RESULTS

Source: Understanding Vertical Markets: Enterprise Communications Requirements, InfoTrends 2012

6.0% 7.6% 7.6% 8.2% 8.7%

Print

, Em

ail,

Web

Lan

ding

Pag

es a

nd M

obile

Mar

ketin

g

Print

Onl

y

Print

& E

mai

l

Print

&W

eb L

andi

ng P

age

Print

, Em

ail &

Web

Lan

ding

Pag

e

15.3%16.5% 16.5%

18.3%

16.2%

Source: Understanding Vertical Markets: Enterprise Communications Requirements, InfoTrends 2012

6.0% 7.6% 7.6% 8.2% 8.7%

THE MORE CAMPAIGN CHANNELS USED THE BETTER THE RESPONSE RATE

Print

, Em

ail,

Web

Lan

ding

Pag

es a

nd M

obile

Mar

ketin

g

Print

Onl

y

Print

& E

mai

l

Print

&W

eb L

andi

ng P

age

Print

, Em

ail &

Web

Lan

ding

Pag

e

Source: Direct Marketing Association, 2012 Response Rate Report

DIRECT MARKETING ASSOCIATION (DMA)Found Direct Mail Is #1 Customer Acquisition Channel,

Compared With Other Marketing Efforts

Average Response Rate

Type

of Acq

uisi

tion

Cha

nnel

Direct Mail

0.12%

4.4%Direct Mail

Email

10-30X Response to that of Email

Source: Graphic Design USA Magazine 50th Annual Print Design Survey

GRAPHIC DESIGN USA MAGAZINEConducted Survey For Its 50th Anniversary, Asking If Print Still Has An

Important Place In Graphic Communications For Designers

92%Professional

Graphic DesignersDesign For Print

As Part Of Their Work

90%

72%$$$$$$

Of TheirTime Is Spent On

Print Projects

ReportBuying PrintingAnd SpecifyingThe Paper Used

In Their Projects

Of TheirAssignment

Involve PrintIn Whole Or In Part70%

Does Print Matter in the Digital World?