8/7/2019 Why is Lean Sales & Marketing the Final Frontier
for the Lean Enterprise?
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Why is Lean Sales & Marketing the Final Frontier for the
Lean Enterprise?
Free Webinar this Friday hosted by Lean Frontiers
05.03.2011 Webinar RegistrationFree WebinarLean Sales &
Marketing:Title: Lean Sales & Marketing: The Final Frontier for
the Lean Enterprise?
Date: Friday, May 6, 2011Time: 2:00 PM 2:30 PM EDTCost: No
fee.https://www1.gotomeeting.com/register/536606993
Why is Lean Sales & Marketing the Final Frontier for the
Lean Enterprise? Marketing activities such as developing promotion
programs, branding, developing ads and writing copy are seen as
creative processes that dont lend themselves to systematization
without losing the ability to think outside the box.
Most efforts to improve Sales and Marketing so far have come
from Six Sigma or Lean Office programs that largely derive their
practices from the production envi
ronment. The personality style of a star salesperson or an
innovative marketer clashes with the type of person who is going to
embrace standardized processes and continuous, incremental
improvement.
If these arguments sound familiar, they are the same ones used
ten years ago tokeep lean out of Research & Development:
breakthrough innovation cannot be standardized, lean manufacturing
practices dont work and star technologists dont appreciate process
excellence. The solution is to recognize that like R & D, sales
andmarketing functions are knowledge creation processes.
Product developers add value when they deepen their knowledge
about the productdesign and then convert that knowledge into a
product that a customer can buy. Similarly, marketing and sales
functions add value when they deepen the companys k
nowledge about customers and market needs, and then support R
& D as they make decisions that lead to products to meet those
needs. They also add customer valuewhen they deepen the customers
knowledge about the product. In fact, the best sales people are
those who take the time to deeply understand an individual
customers needs so that they can recommend the products and
services that will best meet those needs.
We will be able to conquer the final frontier for the lean
enterprise when we recognize that when the value a process creates
is knowledge, it must be managed as a Knowledge Creation Value
Stream to maximize the value we get from the knowledge created, and
minimize the wastes of knowledge loss, ineffective
decision-making.
Joe Dager of Business901 commented: "You want a fresh approach
to marketing thatis something other than just a new set of tools.
Consider attending the Lean Sales and Marketing Summit. You will
get them there. I have a limited amount of discounted tickets;
please contact me to check availability."
About Joe Dager:Business901 provides direction in areas such as
Lean Six Sigma Marketing and Achieving Expert Status. Business901
has designed their services and product offerings so that they are
implementable systems that work in the real, not enough time, not
enough people world we operate in. We provide tools that simplify
the marketing process, not complicate it. Joe, the owner of
Business901 is a Lean Six Sigma Black Belt and author of the Lean
Marketing House and Marketing with A3.
If you visit the Business901.com website, you can download and
introduction to Lean Marketing Concepts in a 30-page eBook format.
Dagers experience includes nume
