Why Exhibit - RHS Chelsea Flower Show ? Jardin Blanc at RHS Chelsea Flower Show Tuesday to Saturday

  • Published on

  • View

  • Download


Why you should exhibit at RHS Chelsea Flower ShowRHS Registered Charity No: 222879/SC038262 RHS/NEIL HEPWORTHWhy you should exhibit at RHS Chelsea Flower ShowBringing your vision to life though a garden will spark conversation, plant ideas and grow your business.Join us in creating this world-leading flower show and be part of five days that shape the gardening year. The Press Preview Day and prestigious Charity Gala Preview evening offer unprecedented promotional opportunities and throughout the week there are events offering exclusive access to entertain clients and guests. Exhibiting at RHS Chelsea over the last eight years has given me the opportunity to showcase a range of work to an enormous audience, and the Show Gardens Ive designed have led to many fantastic private and commercial projects. Working with sponsors to successfully convey their message is extremely rewarding and has enabled me to experiment with new and challenging ideas, giving visitors and viewers something fresh to look at each yearJo Thompson Landscape &GardenDesignProducing and designing a garden at RHSChelsea Flower Show will capture the imagination of our visitors, set the tone for gardening trends worldwide and generate extensive publicityTom Harfleet, Show Manager RHS/SARAH CUTTLE RHS/NEIL HEPWORTH RHS/NEIL HEPWORTH RHS/NEIL HEPWORTHTypes of gardensShow GardensA Show Garden demonstrates the best of horticulture and excellence in garden design and innovative landscaping. The largest gardens at the show offer the ability to create the extraordinary, generate wonder and excitement and make a lasting impact at the worlds most prestigious flower show.Artisan GardensTraditional materials and methods are revitalised through new design approaches in the creation of the Artisan Gardens. Rustic combines with stylish modern twists, resulting in bold and exciting gardens.Space to Grow GardensSpace to Grow Gardens are a new source of ideas and trends at Chelsea for everyone, showing how we can all incorporate plants into our lives. In a prominent location along Royal Hospital Way, the gardens here will inspire visitors to transform their outdoor space, no matter how modest, and feel the benefits that growing can bring. RHS/NEIL HEPWORTH RHS/NEIL HEPWORTH RHS/SARAH CUTTLE RHS/TIM SANDALLReaching your marketIn addition to over 166,800 visitors each year, RHS Chelsea Flower Show attracts a huge amount of media coverage.With a legacy of over 100 shows, the event continues to enthral the public and media alike as they eagerly await this horticultural highlight of the year.Visitors RHS Chelsea attracts over 166,800 visitors every year. 81% are from households with high disposable income. The RHS has 480,370 members with a high socio-economic profile. Benefit from visitor promotion campaigns advertising, press promotion, direct mail, and group marketing. Your entry in the Show Guide has ongoing value as visitors keep this for reference.Media The show enjoys day and evening BBC TV coverage, our official broadcast partner, with 12.5 hours in2016, with an average audience for each show of 2.11 million. It attracts coverage from national, regional and overseas TV and radio, plus articles in national press and significant online exposure: the combined coverage audience for 2016 was 1.9 billion. More than 1,000 journalists, photographers and programme makers attend the show. Printed press coverage had a combined circulation of 263 million and was worth approximately 10m AVE.Online During the 2016 show week the RHS website received 5.4 million pageviews and was visited by one million unique users. RHS Chelsea Flower Showpages were viewed 2.4 million times, by 470,000 unique users. The RHS Chelsea Facebook page has 135,000 followers, with an average reach of 60,000. Our Twitter account has 127,000 followers and the #RHSChelsea hashtag gets over 12,000 uses a day during the show. RHS/BERTHANY CLARKE RHS/NEIL HEPWORTHBenefits of creating a garden at RHS Chelsea Flower ShowAs a garden exhibitor you will have: A full page listing in the Show Guide and a half-page editorial featuring your logo. Inclusion on the RHS website with a link to your website. Opportunity to purchase a limited number of show tickets at a discounted rate. Access to exclusive hospitality options only available to exhibitors. Opportunity to purchase hospitality at the RHS Charity Gala Preview, RHS Jardin Blanc and Royal Hospital Chelsea. Impressive press coverage dedicated BBC programme, wide media coverage across TV, radio, newspapers and the web gives you a unique promotional advantage to showcase your brand to the world. Opportunity to purchase advertising space, and enhanced listings in our Show Guides, RHS Garden magazine, special publications, and online. RHS/SARAH CUTTLE GEORGI MABEEVisitor profileThe show attracts a high-spending audiencethat generates direct sales and other related marketing and business opportunities.The 2016 visitor profileThis reveals 81% are ABC1 households with high disposable incomes.RHS Chelsea brings widespread media interest which brings good news to our industry. Our press exposure is phenomenal with average value of press exceeding Australian $1 million, and internationally over 2 millionFlemings NurseriesCompared to the national ABC1 average of 55%, the show delivers a figure of 81%. In essence, our visitors represent households with high disposable incomes.Socio-economics A 4% B 48% C1 30% C2 14% D/E 4%A visitor profile centred on London and the South East, but with full national/international participation and press coverage, resulting in a forum to reach new clients and reinforce your brand values to existing customers.Region of residence London 11% South East 30% Rest of UK 37% Overseas 19%Total attendance 166,800Female 80% Male 20%Age 55 and over 54%Age 54 and under 46% GEORGI MABEE RHS/GEORGI MABEE RHSHospitalityJoin us for an incomparable experience of the finest foods and entertainment. Wehave an array of opportunities available for you to entertain at RHSChelsea Flower Show. Charity Gala Preview MondayThe Charity Gala Preview is the most stylish way to enjoy the worlds finest flower show. Due to the popularity of this event, tickets are sold every year by ballot and applications must be made by the first week of of the preceding year. For further information please contact RHS Special Events by calling 020 3176 5850 or emailing previewtickets@rhs.org.ukJardin Blanc at RHS Chelsea Flower Show Tuesday to SaturdayRaymond Blanc and Sodexo Prestige will bring you the very best hospitality experience. Nestled within the show, you will be treated to the utmost stylish dining experience with fantastic entertainment and wonderful service. All of this will be delivered with Raymond Blancs signature joie de vivre and renowned attention to detail. Together, these are the ideal ingredients for a truly unforgettable experience for you and your guests. For further information and how to book please call 0845 268 0251 or email rhs.shows@sodexo.comThe Royal Hospital Chelsea Tuesday to Friday The Royal Hospital Chelsea is home to the iconic Chelsea Pensioners and, for one week only,is also home to the world-famous RHS Chelsea Flower Show. During the show, why notentertain your clients at the Great Hall, State Apartments or the Wren House. For further information andhow to book please call 020 7881 5322 or email rhsevents@chelsea-pensioners.org.ukPlease note tickets for these packages need to be purchased through the above contacts. RHS/SIMON JOHN OWEN RHS/TIM SANDALLExhibitor-only hospitalityAs an exhibitor you will enjoy access to a range of exclusive hospitality options unavailable to the public. Business BreakfastThis provides tickets for your guests to be the first into the show, before it has opened to the public. Guests enjoy a delicious breakfast in the Rock Bank Restaurant with spectacular showground views. After HoursAn exclusive entertaining option is available allowingyour guests to remain in the showground after the show has closed to the public. A garden function includes a ticket to the show from 5.30pm and allows your guests to attend your own private after party on your exhibit with drinks and canaps. TicketsAn opportunity to purchase tickets for your key clientsand sponsors to enjoy your exhibit. As an exhibitor you can purchase show tickets at RHS Members rate subject to availability. Find out more todayIf you would like to find out more about being part of the show or to discuss your options please call or email a member of the RHSChelsea Flower Show team.Tom HarfleetShow Manager020 7821 3333tomharfleet@rhs.org.ukKatherine PotsidesDeputy Show Manager020 7821 3336katherinepotsides@rhs.org.ukClare GreeneDeputy Show Manager020 7821 3682claregreene@rhs.org.uk RHS/SIMON JOHN OWEN RHS/JULIAN WEIGALLThe Royal Horticultural Society80 Vincent SquareLondon SW1P 2PErhs.org.uk/chelseagardenapplications GEORGI MABEE


View more >