WHO WE ARE WHAT WE DO WHO WE TRAIN - Talent Dynamics

WHO WE ARE

How a company or individual handles the media can be the difference between success and failure! Talent Dynamics’ media and on-camera coaching is an unparalleled advantage in a highly competitive and critical arena.

Turn on the television anytime, anywhere and you’ll see a talk show host, news, sports or weather anchor trained by Talent Dynamics. From local affiliates to network and cable television, thousands of the industry’s top rated on-air talent perfect their craft under our guidance. Our business is coaching professional communicators.

www.talentdynamics.com

WHAT WE DOIn addition to training expert communicators, we are the largest television placement firm in the country. Our unique position in the industry allows us to put on-air talent in front of the decision makers. Talent Dynamics’ exclusive database and online video library is the most recognized source for managers who are serious about hiring.

WHO WE TRAINTalent Dynamics coaches television personalities, athletes, news and sports journalists, and executives who want to significantly improve their on-camera communication skills. Our clients include ABC, CBS, FOX, CNN, ESPN, Comcast Sports, SNY, and many other television groups.

Athletes On-Camera• Techniques to project comfort & confidence• Delivering YOUR message• Develop “go-to” plan

Team Training• Media 2.0 (social networking)• Building one team message• Performing in crisis situations

Future Sportscasters• Reading from a teleprompter• Private studio setting• On-set etiquette and chemistry

Coaching the Coach• Connecting with TV audience• Dealing in tough media environment• Planning and execution of coaches shows

Media ClientsABCCBSFOXCNNESPNBeloGannett

Hearst-ArgyleMedia General

MeredithRaycom

Scipps HowardThe Weather Channel

Personal Branding• Set goals and objectives• Follow exclusive TD Branding Model• Execute

SPORTS MEDIA TRAINING PHILOSOPHY

Sports media, both tradit ional and Web-based, is a 24/7 business that can be unforgiving...athletes must be ready! Talent Dynamics provides athletes with the tools and techniques necessary to effect ively handle different types of media. This knowledge wil l give the athlete the abi l i ty to become an expert communicator during and after their playing days.

Our #1 priority is the success of the athlete

Talent Dynamics will also teach the athlete to:

Understand the intentions of different media. TV, sports talk radio, newspaper (beat writers and columnists), magazines, blogs and Internet-based sports websites all have different objectives and motivations. We prepare athletes for every medium.

How to deal with and react to media in controversial situations.

Manage their personal brand through research and strategic implementation.

Develop their on-camera skills to become a consistent and expert communicator.

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CURRICULUMTalent Dynamics offers a curriculum based on 30 years of coaching and researching the country’s expert communicators. Workshops include:

Strengths and weakness skills assessment Baseline on-camera interviewAssess visual, physical and vocal engagements

Personal Communication Action PlanEstablish personal objectives and goalsIntroduce exclusive 5-step effective communicator model

Develop Communication Skills and TechniquesWatch videotape examples in different media settings including; news conference, satellite, on-set, and locker room interviewsPractice and videotape each situation

Media 101: The True Motivation of MediaUnderstanding the different types of media and the motivation and objectives behind each one, including blogging and web based sitesTechniques to convey your message to each type of media

Ongoing Evaluation, Analysis and Feedback. Assist in preparation for media events and/or interviewsWritten report and evaluation of new media interviews

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Voice DeliveryOn-Camera

Delivery PersonalityConvey

MessageOverall Tone=

ClarityVolumeSpeed

Inflection

OverallPresence=

FacialExpression

Body LanguageGestures

Mannerisms

OverallPersonable=

EngagingComfortable

NaturalUnique

OverallEffectiveness=

CredibleKnowledgeable

ClearEasy to

Understand

ATHLETE’S PROGRESSION MODEL™


FUTURE BROADCASTERS

Protect Your Unique PersonalityThe Art of AnnouncingOn-Air Etiquette and Interaction With TeamHow to Read a TeleprompterDelivering HighlightsPractice, Practice, Practice in Private StudioMedia 2.0 Training (Social Networking)Access to Exclusive Video Database

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COACHING THE COACH

Techniques to Connect With a Televi-sion AudienceSkills to Project Your MessageMethods in Dealing With Tough Media EnvironmentImage and Appearance ConsultationPrivate Studio SettingCritiques of Shows to Improve Coach’s Performance

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TEAM TRAINING CURRICULUMTalent Dynamics offers a curriculum based on 30 years of coaching and researching the country’s top communicators. Three-hour workshops are conducted in a fun and interactive environment. The workshop includes:

INTRODUCTION

Set Personal Goals and Objectives for the Team

Discuss and Review Examples of Different Types of Sports Media Including Bloggers

Video Examples of Do’s and Don’ts

Practice Techniques on How to Convey Your Message In Controlled and Crisis Situa-tions

Pointers and Practice on Building a Better Image Through Words and Appearance

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ONGOING ANALYSIS

TD Coach Will Review Team Interviews Throughout Season

TD Coach Will Present Progress Report to Coaches and Players

TD Coach is Available for Phone Discussion and In-Person Practice Sessions Before Major Interviews

The Team is Our #1 Priority

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ADVANCED MEDIA TRAINING FOR HIGH-PROFILE ATHLETES

We wil l conduct personal one-on-one on-camera interviews and exercises to gauge visual, physical and vocal engagements. The athlete wil l :

Understand and Review Responsibilities as Team and School Spokesperson

Watch Examples of Locker Room, News Conference, Satellite and On-Set Interviews

Interviewed in Practice Sessions

Work on Areas of Improvement

Practice, Tape and Discuss Progress With Coach

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Step 1Your total per-ceived value,

relative to competitors, as viewed by your

audience

Step 2Based on discov-ery, list accom-plishments that the marketplace determines as relevant and valuable, that sets YOU apart

from competitors

Step 3Based on discov-ery and differen-tiation, create a distinct Personal

Brand

Step 4Based on dis-covery, differ-entiation and development

identify distribu-tion platforms for Personal Brand

Step 5Based on all

four steps, be prepared to

deal with suc-cess of Personal

Brand both professionally

and personally

DISCOVERY DIFFERENTIATE DEVELOPMENT DISTRIBUTE DEAL

Every athlete has a unique personality. Talent Dynamics puts its 30 years of experience to work in building a personal brand for each athlete. Our exclusive model, based on audience research and development, seeks to discover, differentiate, develop, distribute and deal with each athlete’s Personal Brand.

TD PERSONAL BRANDING™

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WHO WE ARE WHAT WE DO WHO WE TRAIN - Talent Dynamics