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What makes the news? Mark Blacklock

What makes the news? Mark Blacklock. News FRESH, UNPUBLISHED, FACTUAL INFORMATION...about what?

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Text of What makes the news? Mark Blacklock. News FRESH, UNPUBLISHED, FACTUAL INFORMATION...about what?

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What makes the news? Mark Blacklock Slide 2 News FRESH, UNPUBLISHED, FACTUAL INFORMATION...about what? Slide 3 IMPACT what effect does it have on people? Slide 4 PROMINENCE celebrity or well known person? Slide 5 PROXIMITY close to home or further away? Slide 6 NOVELTY man bites dog? News is not Dog bites man News is Man bites dog Charles Dana Editor of the New York Sun in the 1890s Slide 7 Man bites dog When Olavi Velkenmaa was attacked by a wolf - he bit back. Velkenmma was opening a workshop last week in a small Finnish town north of Helsinki, when he came upon a large male wolf As the wolf lunged Velkenmaa grabbed its head. I was fighting for my life, he said. I saw its throat and went for it with my teeth Associated Press Slide 8 Man bites dog Or at least a hamster The Sun, March 13, 1986 Slide 9 Dog the biter BABY No2 SAVAGED BY A ROTTWEILER By Allison Martin A NEIGHBOUR told yesterday how he used a hammer to fight off a Rottweiler which was savaging a 14-month-old boy. The toddler, Harvey, was bitten in the face, neck and body by his grandmother's dog Tyler. The Daily Mirror Slide 10 CONFLICT political battle/sports rivalry? Slide 11 EMOTION human sympathy or interest? Slide 12 News Fresh, unpublished, factual information About unusual events Which are interesting because of: Impact Prominence Proximity Novelty Conflict Emotion Slide 13 Writing the news - the five Ws All stories should contain facts falling into these basic groups: WHO WHAT WHEN WHERE WHY ..and HOW Slide 14 Who is it about? What happened? When did it happen? Where did it happen? Why did it happen? How did it happen? Slide 15 What? TWO people were killed when a four-seater private plane crashed into a high-rise building yesterday. Slide 16 Where? A New York City high-rise apartment block was hit by a four-seater private plane yesterday, and two people died. Slide 17 When? DURING the New York rush-hour yesterday, a four-seater private plane crashed into a high rise apartment block, killing two people on board. Slide 18 Who? YANKEES pitcher Cory Lidle and his flight instructor were killed yesterday when the baseball player's plane hit a high-rise apartment building in New York. Slide 19 Why? RADAR analysis suggests Yankees pitcher Cory Lidles plane narrowly avoided a mid-air crash with another aircraft moments before it hit a New York City apartment block. Slide 20 INTROS K.I.S.S. (KEEP IT SHORT AND SIMPLE) First sentence: the hook Accurate Uncluttered Grammatical Short. Slide 21 HOW TO DO IT Focus on the main point of the story the pub test Uncomplicated easier to understand immediately Simple sentence construction one easy sweep Every word counts Slide 22 A crane crashed into a block of flats last night, killing two men and injuring another. Daily Mirror. 16 words. Punctuation: one comma, one full stop. Slide 23 Shoppers enjoying a sunny day were surprised when a council put up its Christmas lights yesterday. Daily Mirror. 16 words. Punctuation one full stop. Slide 24 Can you improve on this? World leaders yesterday announced an ambitious plan to end all malaria deaths by 2015, backed by unprecedented funding of nearly $3bn from donors including the World Bank and the Gates Foundation. 31 words; punctuation - one comma, one full stop. Slide 25 A $3bn plan to wipe out malaria by 2015 was announced by world leaders yesterday. 15 words One full stop Break Slide 26 What does this mean, in plain English? I give you all and singular, my estate and interest, right, title, claim and advantage of and in that orange, with all its rind, skin, juice, pulp and pips, and all right and advantage therein, with full power to bite, cut, suck, and otherwise eat the same, or give the same away as fully and effectually as I the said A.B. am now entitled to bite, cut, suck, or otherwise eat the same orange, or give the same away, with or without its rind, skin, juice, pulp, and pips, anything hereinbefore, or hereinafter, or in any other deed, or deeds, instrument or instruments of what nature or kind soever, to the contrary in any wise, notwithstanding. Resume Slide 27 Getting it right Accuracy. Accuracy. Accuracy. Joseph Pulitzer WHY DOES IT MATTER? Slide 28 Getting it right and telling it straight The National Enquirer and Three Mile Island Slide 29 Slide 30 Slide 31 Slide 32 Slide 33 It was sabotage! / Was it sabotage? Secretive couple Sophisticated communications equipment Potential lethal weaponry Slide 34 Secretive couple Sophisticated communications equipment Potential lethal weaponry Slide 35 The most essential gift for a good writer is a built-in, shockproof shit detector. Ernest Hemingway. Slide 36 Interviewing and writing profiles Do some research Relax and start with the basics Warm-up questions/easy stuff Start at the edges and move in (eg Charltons) Focus questions (Do you like playing football? cf: How did it feel to score the winner?) Listen to the answers; observe the interviewee Ask follow up questions Dont be afraid to ask something again, ask them to slow down, or of sounding dumb Silence is golden.. Save the bombshell until the end Slide 37 AN OPEN AND SHUT CASE http://www.bbc.co.uk/radio4/today/rams/spo rt_830_20040923.ram http://www.youtube.com/watch?v=lSieUhqIR 6k Slide 38 EVERYONE HAS A STORY TO TELL The secret is to tell it without putting everyone else to sleep! Its not the CV If we wanted to spend all our time writing resumes, wed all be personnel managers Jack Hart The Oregonian Slide 39 USE ALL OF YOUR SENSES How does this person look, talk, dress, dress, interact with others? How does your subject sit or stand, or sound? Use the persons own words direct quotes. Collect facts, quotes, anecdotes and find your focus what intrigues us about this person? But use details that matter that tell us something about this person...plans, dreams, ambitions. Profile, then break Slide 40