What makes a good brand?

By Tom Carter

COCA-COLA

• This logo represents the brand as it shows the bottle of the brand. The logo sells the brand as it makes it look appetising.

WWF

WWF is a brand which is against the cruelty of animals and endangerment. The

logo supports the brand as it shows a panda, one of the endangered animals.

VODAFONE

• The vodafone symbol represents the brand as it is a mobile phone company and the logo is a speech mark hence using the brand of talking on the mobile.

• Subway: in America sandwich shops are called subs hence the logo subway saying that it’s a subway shop and it’s the only way to go to eat fast food.

• A puma is a animal which is very athletic. So, Puma the brand shows that if you wear puma sportswear that you will be like a puma.