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The SEO Company USA is one of the growing SEO Company in USA, well known for its affordable SEO Services. It helps your website reach at top positions of Search Engine Result Pages.
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WHAT IS SEO OR SEARCH ENGINE OPTIMIZATION?
BY
The SEO Company USA is one of the growing SEO Company in USA, well known for its
affordable SEO Services. It helps your website reach at top positions of Search Engine Result
Pages.
e-Contact [email protected]
WHAT IS SEO?
Search engine optimization increases your online presence by making your site more discoverable. It is the art of optimizing your website according to the rules of the search engine to get indexed easier and to rank higher.
BASIC SEO TECHNIQUES
SEO is a subset of search engine marketing. SEO is also referred as SEO copyrighting, because most of the techniques that are used to promote sites insearch engines, deal with text. Some of the basicseo techniques are :- Designing and developing a website to rank well in
search engine results. Improving the volume and quality of traffic to a
website from search engines. Marketing by understanding how search
algorithms work, and what human visitors might search.
Search engines perform several activities in order to deliver search results.
Crawling – Process of fetching all the web pages linked to awebsite. This task is performed by a software, called a crawler or a spider. Indexing – Process of creating index for all the fetched webpages and keeping them into a giant database fromwhere it can later be retrieved. Essentially, theprocess of indexing is identifying the words and expressions that best describe the page and
assigning the page to particular keywords.
Processing – When a search request comes, the search engineprocesses it, i.e. it compares the search string inthe search request with the indexed pages in the database.
Calculating Relevancy – It is likely that more than one page contains thesearch string, so the search engine starts calculatingthe relevancy of each of the pages in its index to the search string.
Retrieving Results – The last step in search engine activities is retrievingthe best matched results. Basically, it is nothingmore than simply displaying them in the browser.
TYPES OF OPTIMIZATION
Conceptually, there are two ways of optimization:
On-Page SEO – It includes providing good content, good
keywords selection, putting keywords on correct places, giving appropriate title to every page, etc.
Off-Page SEO – It includes link building, increasing link
popularity by submitting open directories, search engines,link exchange, etc.