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7/28/2019 What is Big Data Whitepaper
http://slidepdf.com/reader/full/what-is-big-data-whitepaper 1/11
This whitepaper addresses the following concepts surrounding the broad topic of Big Data:
What Exactly is Big Data?
Is Big Data Useable and Valuable?
Who Can Use Big Data?
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#SJHIU1MBOFU4PMVUJPOTGPS#JH%BUB
Big Data – Beyond Search Engines(PPHMFSFDFJWFTCJMMJPOTPGRVFSJFTGSPNDPOTVNFSTCVTJOFTTFTTUVEFOUTBOEDVSJPVTJOEJWJEVBMTGSPNDPVOUSJFTJOEJʹFSFOUMBOHVBHFTFWFSZEBZ.BOZPGUIFTFVTFSTEPOUSFBMJ[FUIFMBSHFWPMVNFPGDPOUFOUIJEEFOCFZPOEUIFSFBDIPGQPQVMBSTFBSDIFOHJOFJOEFYFTJOXFCTJUFEBUBCBTFTDPNQSJTJOHUIF%FFQ8FC5IFDPSQVTPGEJHJUBMJOGPSNBUJPOJOFYJTUFODFoTUSVDUVSFETFNJTUSVDUVSFEBOEVOTUSVDUVSFEoGPSNTBDPOUJOVPVTMZFYQBOEJOHVOJWFSTFPGJOGPSNBUJPOSFGFSSFEUPBTi#JH%BUBw
What Exactly Is Big Data?#JH%BUBSFGFSTUPEBUBTFUTXIPTFTJ[FJTCFZPOEUIFBCJMJUZPGUZQJDBMEBUBCBTFTPGUXBSFUPPMTUPDBQUVSFTUPSFNBOBHFBOEBOBMZ[F#JH%BUBJTOPUEFmOFECZTJ[FCFDBVTFBTPVSVOEFSTUBOEJOHBOEUFDIOPMPHZBEWBODFTTPUPPXJMMUIFTJ[FPGEBUBTFUTUIBURVBMJGZBT#JH%BUB
8IFSFEPFTBMMPGUIJTEBUBDPNFGSPN&WFSZPOFDSFBUFTEBUB$PNQBOJFTDSFBUFWBTURVBOUJUJFTPGEBUBFWFSZEBZGSPNJOGPSNBUJPOUIFZTUPSFSFHBSEJOHUIFJSDVTUPNFST8IFOZPVVTFTNBSUQIPOFTMBQUPQTUBCMFUTBOETPDJBMNFEJBOFUXPSLTZPVDPOUSJCVUFUPUIFCVSHFPOJOHBNPVOUPG#JH%BUB
5PHJWFTPNFQFSTQFDUJWFUIFSFBSFCJMMJPOQJFDFTPGEBUBTIBSFEPO'BDFCPPLFWFSZNPOUI5ISPVHIEBUBJOUIFEJHJUBMVOJWFSTFJTFYQFDUFEUPHSPXUPPWFS[FUUBCZUFTXIJDIJTBVOJUPGEBUBTUPSBHF
UJNFTMBSHFSUIBOJGZPVBDDVNVMBUFEFWFSZXPSEFWFSTQPLFOCZNBOLJOEJOUPBDPNQVUFSmMF#ZUIFEJHJUBMVOJWFSTFJTQSFEJDUFEUPSFBDI[FUUBCZUFTPSUJNFTUIFDPNQJMBUJPOPGBMMIVNBOTQFFDI
8JUIUIFJNQFOEJOHEBUBnPPEEVFPWFSUIFOFYUEFDBEFJUTFBTZUPTFFIPXUIFFYQPOFOUJBMMZFYQBOEJOHmFMEPG#JH%BUBCPBTUTTJHOJmDBOUQPUFOUJBMBDSPTTBMMJOEVTUSJFTBOETFDUPST
IUUQXXXHPPHMFDPNDPNQFUJUJPOIPXHPPHMFTFBSDIXPSLTIUNM +.BOZJLB.$IVJ##SPXO+#VHIMJO3%PCCT$3PYCVSHI")#ZFSTi#JHEBUB5IFOFYUGSPOUJFSGPSJOOPWBUJPODPNQFUJUJPOBOEQSPEVDUJWJUZw.BZ
McKinsey Global Institute
i'(FOTi*%$1SFEJDUJPOT$PNQFUJOHGPSw%FD*OUFSOBUJPOBM%BUB$PSQPSBUJPO
How five industry leaders are leveraging Big Data
7/28/2019 What is Big Data Whitepaper
http://slidepdf.com/reader/full/what-is-big-data-whitepaper 2/11
Is Big Data Useable?8FLOPXUIFSFJTBQFSNBOFOUMZFYQBOEJOHBNPVOUPG#JH%BUBCVUXIBUEPFTJUBMMNFBO
1PUFOUJBMGPS#JH%BUBJTBTJOmOJUFJOWBMVFBTJUJTJOTJ[F8IFOQSPQFSMZFYQMPJUFE#JH%BUBDBOCFBTJHOJmDBOUHBNFDIBOHFSGPSDPNNFSDFmOBODFIFBMUIDBSFHPWFSONFOUQPMJUJDTBOEUIFJOUFMMJHFODFDPNNVOJUZ5IFSFJTBXFBMUIPGVOUBQQFELOPXMFEHFUIBUDBOQSPWJEFBOTXFSTBOEOFXNFUIPEPMPHJFTGPSJODSFBTJOHQSPEVDUJWJUZBOEFʺDJFODZXIJMFEFDSFBTJOHXBTUFGVMTQFOEJOH
'PSFYBNQMFJGUIF64IFBMUIDBSFJOEVTUSZVTFE#JH%BUBFʹFDUJWFMZUPESJWFFʺDJFODZJUJTFTUJNBUFEUIBUUIFQPUFOUJBMWBMVFGSPN#JH%BUBJOUIFTFDUPSDPVMEFYDFFECJMMJPOJOWBMVFFWFSZZFBSUXPUIJSETPGXIJDIXPVMECFJOUIFGPSNPGSFEVDJOHOBUJPOBMIFBMUIDBSFFYQFOEJUVSFTCZFJHIUQFSDFOU*OUIFQSJWBUFTFDUPSJUJTFTUJNBUFEUIBUBSFUBJMFSGVMMZVUJMJ[JOH#JH%BUBIBTUIFQPUFOUJBMUPJODSFBTFJUTPQFSBUJOHNBSHJOCZNPSFUIBOQFSDFOU
.BOZJOEVTUSJFTBSFBMSFBEZTFFJOHDIBOHFTBOECFOFmUTGSPNWFOUVSJOHJOUP#JH%BUBBDRVJTJUJPOBOEPUIFSTOFFEUPTUBSUFYQMPSJOHUIJTQPUFOUJBMJOPSEFSUPSFNBJODPNQFUJUJWF
How Is Big Data Valuable?#JH%BUBIBTUIFQPUFOUJBMUPTJHOJmDBOUMZJNQBDUIPXCVTJOFTTFTBSFEFTJHOFEPSHBOJ[FEBOENBOBHFE
TRANSPARENCY
5IFTIFFSBDDFTTJCJMJUZPG#JH%BUBUPCPUIQVCMJDBOEQSJWBUFTFDUPSTJTJOWBMVBCMF*OUIFQVCMJDTFDUPS#JH%BUBTBWFTUJNFJODSFBTFTFʺDJFODZBOECVJMETUSVTUBOEMPZBMUZBNPOHDPOTVNFST*OUIFQSJWBUFTFDUPSUSBOTQBSFODZPG#JH%BUBDBOIFMQQSPGFTTJPOBMTTVDIBTIFBMUIDBSFQSPWJEFSTTUBZPOUPQPGNFEJDBMSFDPSETBOEQIBSNBDFVUJDBMJOGPSNBUJPOUIBUTBWFTMJWFT
CREATING SUBPOPULATIONS
)JHIMJHIUJOHDPOTVNFSNPUJWFTBOEBDUJPOTIBTIFMQFE#JH%BUBDIBOHFUIFGBDFPGUIFNBSLFUJOHJOEVTUSZ"OBMZTJTPGDPOTVNFSUSFOETIFMQNBOVGBDUVSJOHBOENBSLFUJOHJOEVTUSJFTTFHNFOUUIFJSDPOTVNFSTJOUPTVCQPQVMBUJPOTUPCFUUFSUBSHFUUIFJSOFFETBOEEFTJSFT
INNOVATION
-FBEFSTJOFWFSZJOEVTUSZDBOVTFNBTTRVBOUJUJFTPGEBUBUPNPMEGSFTIJOTJHIUTOPUQPTTJCMFVTJOHBTNBMMFSEBUBTFU#VTJOFTTXJMMTPPOCFSFRVJSFEUPVTF#JH%BUBGPSJOOPWBUJPOPSSJTLCFJOHMFGUCFIJOE
How BrightPlanet Collects Big Data#SJHIU1MBOFUTQFDJBMJ[FTJODPMMFDUJOHPQFOTPVSDFVOTUSVDUVSFE#JH%BUBBUUIFTDBMFPGUIF*OUFSOFU#SJHIU1MBOFUDBOmOEUBSHFUFEDPOUFOUSFHBSEMFTTPGmMFUZQFPSMBOHVBHFGSPNOFBSMZBOZTPVSDFPO the Web.
+.BOZJLB.$IVJ##SPXO+#VHIMJO3%PCCT$3PYCVSHI")#ZFSTi#JHEBUB5IFOFYUGSPOUJFSGPSJOOPWBUJPODPNQFUJUJPOBOE QSPEVDUJWJ UZw.BZ .D,JOTFZ(MPCB M*OT UJ UVUF
7/28/2019 What is Big Data Whitepaper
http://slidepdf.com/reader/full/what-is-big-data-whitepaper 3/11
"GUFSIBSWFTUJOHUIFDPOUFOUJTQVTIFEJOUPBTFBSDIBCMFEBUBCBTFXIFSFUIFVTFSDBOQFSGPSNDVTUPNJ[FEBOBMZUJDTPOUIFEBUB&YBNQMFTPGDPOUFOU#SJHIU1MBOFUDBOIBSWFTUBUBOZTDBMFJODMVEF
"OZ)5.-XFCTJUFT %FFQ8FCXFCTJUFTDPOUFOUBWBJMBCMFPOMZUISPVHIBTFBSDICPYRVFSZ 4PDJBM.FEJB'BDFCPPL5XJUUFS-JOLFE*OFUD
#MPHT.FTTBHF#PBSEQPTUT 344GFFET
Who Can Use Big Data?5IFSFBSFOPFYDMVTJPOTXIFOJUDPNFTUPTFDUPSTUIBUDBOCFOFmUGSPNHBUIFSJOHBOEBOBMZ[JOH#JH%BUB5IFGPMMPXJOHBSFJOEVTUSJFTJOXIJDIQJPOFFSDPNQBOJFTIBWFBMSFBEZSFBMJ[FEUIFQPUFOUJBMPG#JH%BUBBOEUIFDBTFTUVEJFTTIPXJOHIPXUIFZVTFEUIFEBUB
Big Data and Business#JH%BUBIBTUIFBCJMJUZUPJODSFBTFUIFCPUUPNMJOFGPSCVTJOFTTFT$PNQBOJFTBMSFBEZDPMMFDUBMPUPGEBUBCVUUIFUSJDLJTTFQBSBUJOHVTFGVMEBUBGSPNOPONFBOJOHGVMEBUB*GCVTJOFTTFTHFUDSFBUJWFXJUIUIFEBUBUIFZDBODPMMFDUUIFZDBOUSBOTGPSNDVTUPNFSTFYQFSJFODFTUBSHFUEZOBNJDOBOPNBSLFUTBOEMPXFSDPTUTCZNPOJUPSJOHGPSGSBVEPSDPVOUFSGFJUNFSDIBOEJTF
#VTJOFTTFTDBOBVUPNBUJDBMMZUSBDLDPNQFUJUPSTQSPEVDUQBHFTQSFTTSFMFBTFTBOEOFXTBSUJDMFTJOOFBSSFBMUJNF1FSTJTUFOUTUPSBHFPGFWFSZWFSTJPOPGFWFSZQBHFXJUIJOBUBSHFUFEXFCTJUFNFBOTUIBUBCVTJOFTTDPVMECFBMFSUFEBOZUJNFBOFXQSPEVDUJTBEEFEPSBDVSSFOUQSPEVDUJTDIBOHFE
&BSMZBEPQUFSTIBWFBMSFBEZCFHVOUPSFBQUIFSFXBSETPG#JH%BUBCVUTPPOFWFSZDPNQBOZXJMMIBWFUPUBLFBEWBOUBHFPG#JH%BUBJOPSEFSUPSFNBJODPNQFUJUJWF
BRIGHTPLANET CASE STUDY: Brand Protection and Anti-Counterfeiting Problem
"'PSUVOFDPNQBOZJOBIJHINBSHJOJOEVTUSZXBTIFNPSSIBHJOHQPUFOUJBMQSPmUTUPPWFSTFBTDPVOUFSGFJUFST5IFTFDPVOUFSGFJUFSTBEWFSUJTFECSBOEOBNFQSPEVDUTBUBGSBDUJPOPGUIFSFUBJMQSJDFPOUSBEFCPBSETnZCZOJHIUXFCTJUFTNFTTBHFCPBSETBOETPDJBMNFEJB
5IFDPNQBOZTUSBEJUJPOBMTUSBUFHZJODMVEFEIJSJOHBOFYUFSOBMCSBOEQSPUFDUJPOmSNIPXFWFSUIJTTPMVUJPOXBTOUTDBMBCMFUPUIFXJEFTDPQFPGUIF*OUFSOFUXIFSFMFHJUJNBUFQSPmUTXFSFVOLOPXJOHMZCFJOHTJQIPOFEPʹCZGSBVEVMFOUXFCTJUFT
BRIGHTPLANET SOLUTION:
#SJHIU1MBOFUXBTIJSFEUPJNQMFNFOUBTDBMBCMFQSPDFTTUPBVUPNBUJDBMMZNPOJUPSUIF*OUFSOFUJOJUTFOUJSFUZGPSBOZNFOUJPOPGUIFDPNQBOZTCSBOEOBNFQSPEVDUT8FCTJUFTNFTTBHFCPBSETUSBEFCPBSETBOETPDJBMNFEJBXFSFBVUPNBUJDBMMZNPOJUPSFEVTJOH#SJHIU1MBOFUTQBUFOUFEDPOUFOUIBSWFTUJOHUFDIOPMPHZ
8FCTJUFTnBHHFEGPSDPVOUFSGFJUBDUJWJUZXFSFBDDVNVMBUFEBOETFOUUPUIFDPNQBOZWJBDVTUPNJ[FEXFFLMZSFQPSUTXIJDIBMTPDPOUBJOFEDPNQFUJUPSQSPEVDUJOGPSNBUJPODPOUBDUJOGPSNBUJPOPOMJOFDIBUTFSWJDFTFDPNNFSDFPQUJPOT8IP*TEBUBFUD
"VUPNBUFEIBSWFTUJOHBUUIFTDBMFPGUIF*OUFSOFUSFWFBMFEBXIPMFOFXMFWFMPGDPOTDJPVTOFTTUPXBSETJMMFHBMPOMJOFNBSLFUTGPSUIFDPNQBOZXIJDIDPVMEUIFOUBSHFUDPVOUFSGFJUFSTNPSFUIPSPVHIMZBOEBDDVSBUFMZ
7/28/2019 What is Big Data Whitepaper
http://slidepdf.com/reader/full/what-is-big-data-whitepaper 4/11
Big Data and Finance#ZIBSOFTTJOHUIFQPXFSPGOFBSSFBMUJNFEBUBmOBODJBMJOTUJUVUJPOTDBOBVUPNBUJDBMMZNPOJUPSUIF8FCGPSOFXTQSFTTSFMFBTFT4&$mMJOHTPSPUIFSPOMJOFVQEBUFTBCPVUDPNQBOJFTPGJOUFSFTU
*OUIFmOBODJBMXPSMEUIFEJʹFSFODFCFUXFFOHFUUJOHOFXTBTJUIBQQFOTBTPQQPTFEUPIPVSTMBUFSDBO
The harvested
product pages
(shown to the
left) are displayed
within a Deep
Web Content Silo.
Information such
as product, price,
contact information,location, and
links leading to
external URLs can
be automatically
extracted.
Online trade boards
(shown to the left)
are primary market-
places for counter-
feit merchandise.
BrightPlanet har-
vests each product
page, and then
pushes those pages
into a searchable
Deep Web Silo for
further analytics.
7/28/2019 What is Big Data Whitepaper
http://slidepdf.com/reader/full/what-is-big-data-whitepaper 5/11
CFNJMMJPOTPGEPMMBST)ZQFDPOUJOVFTUPTVSSPVOE#JH%BUBPO8BMM4USFFUBTEBUBESJWFOEFDJTJPONBLJOHCFDPNFTUIFOPSN
"TmOBODJBMJOTUJUVUJPOTBJNUPMFWFSBHFEBUBJOTJHIUTBOECBTFNBSLFUEFDJTJPOTPʹPGDPNQVUFSBMHPSJUINTJUJTJNQPSUBOUUPJODPSQPSBUFTVQQMFNFOUBMPQFOTPVSDFDPOUFOUUPUIFTFEBUBESJWFOQSPDFTTFT
BRIGHTPLANET CASE STUDY: Helping a hedge fund monitor press releases, SEC filings, FDA warnings,and company news
"NBSLFUMFBEJOHIFEHFGVOEXBTTUSVHHMJOHUPNPOJUPSUIFSFBMUJNFBDUJWJUJFTPGJUTJOWFTUNFOUT.BLJOHPOFVOJOGPSNFEEFDJTJPODPVMEDPTUUIFDPNQBOZNJMMJPOTPGEPMMBSTTPUIFIFEHFGVOEHSPVQBUUFNQUFEUPNPOJUPSUIFIBQQFOJOHTPGFWFSZDPNQBOZXFCTJUF
3FTFBSDIFSTNBOVBMMZWJTJUFEFBDITJUFBTGSFRVFOUMZBTUIFZDPVME"EEJUJPOBMMZUIFZBMTPBUUFNQUFEUPNBOVBMMZNPOJUPSSFHVMBUPSZTJUFTUPTUBZPOUPQPGUIFMBUFTUVQEBUFTCVUUIFSFTFBSDIFSTLOFXUIFZXFSFNJTTJOHNPTUPGJUBOEXBTUJOHBMPUPGUJNFJOUIFQSPDFTT
BRIGHTPLANET SOLUTION:
#SJHIU1MBOFUTIBSWFTUJOHUFDIOPMPHZBVUPNBUFEUIFQSPDFTTSFTFBSDIFSTXFSFQFSGPSNJOHNBOVBMMZ&WFSZUXPIPVST#SJHIU1MBOFUIBSWFTUFEDPOUFOUGSPNPWFSDPNQBOZTJUFTSFHVMBUPSZTJUFTBOEOFX4&$mMJOHTPGUIPTFDPNQBOJFTBOEDVSBUFEUIBUJOGPSNBUJPOJOUPBTFBSDIBCMFEBUBCBTF5IJTBVUPNBUJPOBMMPXFESFTFBSDIFSTUPTQFOEUJNFBOBMZ[JOHUIFEBUBGPSEFDJTJPOTSBUIFSUIBOTFBSDIJOHGPSEBUB
3FTFBSDIFSTXBOUFEUIFJOUFMMJHFODFTFOUEJSFDUMZUPUIFNTP#SJHIU1MBOFUDSFBUFEBDVTUPNJ[BCMFBMFSUJOHTFSWJDFUIBUBHHSFHBUFEOFXQSFTTSFMFBTFTBOOPVODFNFOUTBOE4&$mMJOHTJOUPFNBJMBMFSUT5IFTFFNBJMBMFSUTDPOUBJOJOHBOZGSFTIDPOUFOUXFSFTFOUUPmOBODJBMSFTFBSDIFSTNVMUJQMFUJNFTBEBZ
Big Data and Healthcare*UTDMFBSUIFQFSDFOUBOOVBMHSPXUISBUFPGIFBMUIDBSFFYQFOEJUVSFTPWFSUIFMBTUEFDBEFJTunsustainableSFTFBSDIJOTUJUVUJPOTOFFEUPJODSFBTFFʺDJFODZBOEDVUDPTUTJOPSEFSUPTUBZXJUIJOTISJOLJOHCVEHFUT
+.BOZJLB.$IVJ##SPXO+#VHIMJO3%PCCT$3PYCVSHI")#ZFSTi#JHEBUB5IFOFYUGSPOUJFSGPSJOOPWBUJPODPNQFUJUJPOBOE QSPEVDUJWJ UZw.BZ .D,JOTFZ(MPCB M*OT UJ UVUF
A market-leading hedge fund receives six
alerts every day highlighting any new news
or U.S. regulatory filings regarding targeted
pharmaceutical manufacturers. This alert contains
a FDA recall of an Abbott Laboratories device and
legal news referencing Omnicare Inc.
7/28/2019 What is Big Data Whitepaper
http://slidepdf.com/reader/full/what-is-big-data-whitepaper 6/11
"OFXUIFNFJOUIFIFBMUIDBSFJOEVTUSZJTiUSBOTMBUJPOBMSFTFBSDIw5SBOTMBUJPOBMSFTFBSDIJTEFmOFEBTXPSLJOUFOEFEUPNPWFRVJDLMZGSPNMBCPSBUPSZUPQBUJFOUEJSFDUMZBʹFDUJOHQBUJFOUDBSF#PUIQSJWBUFBOEQVCMJDSFTFBSDIPSHBOJ[BUJPOTBSFCFHJOOJOHUPIBSWFTUBOENBOBHF#JH%BUBJOUIFIFBMUITFDUPSoXIJDINFBOTiNBTTJWFBNPVOUTPGJOGPSNBUJPOEFSJWFEGSPNESZBOEUSBEJUJPOBMXFUMBCJOWFTUJHBUJPOTGFBTJCJMJUZTUVEJFTBOEDMJOJDBMUSJBMTw
5ISPVHIUSBOTMBUJPOBMSFTFBSDIMBCPSBUPSZBOEDMJOJDBMTDJFOUJTUTDPMMBCPSBUFBOEESBXDPODMVTJPOTGSPNUIFTBNFQPPMPGEBUBUIJTDPMMBCPSBUJPOTUSFOHUIFOTUIFDPOOFDUJPOCFUXFFOUIFUXPEJTUJODUBSFBTPGSFTFBSDIBOESFEVDFTUJNFMBHTEVFUPQSPDFEVSBMJOFʺDJFODJFT
4VDDFTTSBUFTGPSOFXESVHTJO1IBTF**DMJOJDBMUSJBMTEFDSFBTFEGSPNQFSDFOUUPQFSDFOUGSPNUP4FWFOUZQFSDFOUPGUIFTFGBJMVSFTXFSFEVFUPJOTVʺDJFOUFʺDBDZBOEQSFDMJOJDBMTBGFUZ*OEVTUSZTUBLFIPMEFSTIFBMUIDBSFQSPWJEFSTJOTVSFSTQIBSNBDFVUJDBMDPNQBOJFTBOEEJBHOPTUJDMBCPSBUPSJFTDPVMEBMMSFBMJ[FPWFSIFBEDPTUSFEVDUJPOHFOFSBUFECZBNPSFFʺDJFOUSFTFBSDITZTUFN
5XPNBKPSCBSSJFSTUPUSBOTMBUJPOBMSFTFBSDIJEFOUJmFECZ0SBDMF)FBMUI4DJFODFTJODMVEF
-BDLPGTFBNMFTTMZJOUFHSBUFEQSPEVDUJ[FEBOETDBMBCMFJOGSBTUSVDUVSFUPTVQQPSUEBUB NBOBHFNFOUBOBMZTJTBOESFQPSUJOH
%JʺDVMUZJOKPJOUMZBOBMZ[JOHQVCMJDEPNBJOEBUBBOEEBUBHFOFSBUFEJOIPVTF
#SJHIU1MBOFUDBOEJSFDUMZBEESFTTCPUIPGUIFTFCBSSJFSTXJUIQBUFOUFEUFDIOPMPHZ#PUI#SJHIU1MBOFUT%FFQ8FC)BSWFTUFSMJDFOTFBOE%FFQ8FC4JMP4FSWJDFTQSPWJEFBTDBMBCMFTPMVUJPOUPBVUPNBUJDBMMZIBSWFTUPQFOTPVSDFDPOUFOUGSPNOFBSMZBOZTPVSDFPOUIF*OUFSOFU)BSWFTUFEEBUBJTUIFOQVTIFEJOUPUPQJDTQFDJmD%FFQ8FC4JMPTQSPWJEJOHBTFBSDIBCMFEBUBCBTFDPWFSJOHIVOESFETPGSFMFWBOUTPVSDFTGSPNBOZTPVSDFUZQF
5IJTDPNQSFIFOTJWFTJMPPGQVCMJDEPNBJOJOGPSNBUJPODBOCFDPNCJOFEXJUIJOIPVTFEBUBVTJOHUIF0QFO1MBOFU1MBUGPSNXIJDIBMMPXTOFBSMZBOZBOBMZUJDTTPMVUJPOUPQMVHBOEQMBZXJUIEBUBXJUIJOUIF%FFQWeb Silos.
5PTBWFNPOFZBOEMBCPSIPVST#SJHIU1MBOFUFOWJTJPOTUPQJDTQFDJmDDPOUFOUTJMPTPOFGPSFWFSZEJTFBTF
PSBSFBPGSFTFBSDIDPOUBJOJOHBDPNQSFIFOTJWFDPMMFDUJPOPGPQFOTPVSDFDPOUFOUSFTFBSDIFSTXBOUBWBJMBCMFBOEBXBSEFEHSBOUTKPVSOBMBSUJDMFTMFHJTMBUJPOOFXTQBUFOUTDMJOJDBMUSJBMJOGPSNBUJPOXIJUFQBQFSTCMPHTNFTTBHFCPBSETDPOGFSFODFSFQPSUTBOEJOTUJUVUJPOBMQBQFST
*OTUJUVUJPOTDBODSFBUFBSFTFBSDITJMPJUTFMGPSQBZGPSBDDFTTUPBDPMMBCPSBUJWFTJMP3FTFBSDIUFBNTGSPNNVMUJQMFJOTUJUVUJPOTDBOFOKPZUIFCFOFmUTPGBSPCVTUBMMFODPNQBTTJOHJOGPSNBUJPOSFQPTJUPSZXIJMFEJWFSTJGZJOHDPTUTBDSPTTNVMUJQMFPSHBOJ[BUJPOT
BRIGHTPLANET CASE STUDY: A Force Multiplier for Translational Research
4BOGPSE3FTFBSDIBOPOQSPmUSFTFBSDIPSHBOJ[BUJPOGPSNFECFUXFFO4BOGPSE)FBMUIBOEUIF6OJWFSTJUZPG4PVUI%BLPUBSFQSFTFOUTUIFMBSHFTUSVSBMOPOQSPmUIFBMUIDBSFTZTUFNJOUIFOBUJPO
4BOGPSE3FTFBSDISFMJFEIFBWJMZPOGSFFNPOJUPSJOHTFSWJDFTTVDIBT(PPHMF"MFSUTBOEQSPQSJFUBSZTVCTDSJQUJPOTFSWJDFTTVDIBT-FYJT/FYJTCVUPGUFOOBWJHBUFEBXBZGSPNUIFTFJOUFSGBDFTUPNBOVBMMZDPNQMFUFTFBSDIFTSFUVSOJOHJODPNQMFUFSFTVMUT5IF3FTFBSDIUFBNBU4BOGPSELOFXFYBDUMZXIBUUIFZXBOUFEUPNPOJUPSBWBJMBCMFBOEBXBSEFEHSBOUTKPVSOBMBSUJDMFTMFHJTMBUJPOOFXTQBUFOUTDMJOJDBMUSJBMJOGPSNBUJPOXIJUFQBQFSTCMPHTNFTTBHFCPBSETDPOGFSFODFSFQPSUTBOEJOTUJUVUJPOBMQBQFST
7"$BSEJOi#JH4DJFODF#JH%BUB#JH$PMMBCPSBUJPO$BODFS3FTFBSDIJOB7JSUVBM'SPOUJFSw/PWFNCFS +"SSPXTNJUIi5SJBMXBUDI1IBTF**GBJMVSFTow/BUVSF3FWJFXT%SVH%JTDPWFSZ 80V+4IFMEPOi0SBDMF)FBMUI4DJFODFT5SBOTMBUJPOBM3FTFBSDI$FOUFS"5SBOTMBUJPOBM.FEJDJOF1MBUGPSNUP"EESFTTUIF#JH%BUB$IBMMFOHFw+VOF
7/28/2019 What is Big Data Whitepaper
http://slidepdf.com/reader/full/what-is-big-data-whitepaper 7/11
BRIGHTPLANET SOLUTION:
#SJHIU1MBOFUT%FFQ8FC4JMP4FSWJDFTBMMPXFE4BOGPSE3FTFBSDIUPDPOUSPMUIFEBUBUIFZXBOUFEUPTFFTBWJOHUIFNGSPNTPSUJOHUISPVHIJSSFMFWBOUPSJOBDDVSBUFSFTVMUT"UPQJDTQFDJmDSFTFBSDITJMPTFSWFTBTBGPSDFNVMUJQMJFSGPS4BOGPSETSFTFBSDIFSTSFEVDJOHUIFUJNFSFRVJSFEUPmOESFMFWBOUDPOUFOUXIJMFTJNVMUBOFPVTMZJODSFBTJOHUIFRVBMJUZPGJOGPSNBUJPO
#SJHIU1MBOFUDPOmHVSFEUIF4JMPUPBVUPNBUJDBMMZSFGSFTIBOEVQEBUFEBJMZXJUIUIFMBUFTUDPOUFOUGSPNTPVSDFT4BOGPSE3FTFBSDITQFDJmFE5IJTQSPDFTTBMMPXFESFTFBSDIFSTUPTUBZDVSSFOUXJUIUIFNPTUSFDFOUEFWFMPQNFOUTJOUIFJSUPQJDBSFBTBMMXJUIJOPOFTFBSDIBCMFEBUBCBTF
Big Data and Politics%BUBDBOCFUIFEJʹFSFODFCFUXFFOXJOOJOHBOEMPTJOHBQPMJUJDBMDBNQBJHO4PDJBMNFEJBFOHBHFNFOUBOEPOMJOFBEUBSHFUJOHTUJMMJOJUTJOGBODZEVSJOHUIFFMFDUJPOTBSFOPXUIFOPSN$POTJEFSUIBUJO'BDFCPPLVTBHFXBTKVTUQFSDFOUPGXIBUJUJTUPEBZ5XJUUFSXBTTUJMMBTNBMMTUBSUVQ1JOUFSFTUEJEOUFYJTUBOE#JH%BUBXBTQSFCV[[XPSETUBUVT
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BRIGHTPLANET CASE STUDY: A listening platform for political brand management and competitive intelligence
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This Deep Web Silo is utilizing
drill-down filtering to display
all awarded grants for Prenatal
Alcohol Exposure and SuddenInfant Death Syndrome. Deeper
analytics, such as link analysis,
helped Sanford Research
identify awarded grants, grant
recipients, and connections to
those grant recipients.
7/28/2019 What is Big Data Whitepaper
http://slidepdf.com/reader/full/what-is-big-data-whitepaper 8/11
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BRIGHTPLANET SOLUTION:
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'PSFYBNQMFUIFDBNQBJHOXBOUFEUPNPOJUPSUIF644FOBUFSBDFJO/FWBEBCFUXFFO3FQ4IFMMFZ#FSLMFZ%BOE4FO%FBO)FMMFS3'PSUIJTQBSUJDVMBSSBDFUIFZNPOJUPSFETPDJBMNFEJBNFOUJPOTDPOUFOUGSPNBMM/FWBEBOFXTQBQFST/FWBEBCMPHTBOEOBUJPOBMQPMJUJDBMCMPHT#FZPOEUZQJDBMOFXTNPOJUPSJOHBOETPDJBMNFEJBOBNFESPQTUIFDBNQBJHOUSBDLFEBOZOFX:PV5VCFWJEFPT'MJDLSQIPUPTPS'BDFCPPLFWFOUDIBOHFTNFOUJPOJOH3FQ#FSLMFZ
#SJHIU1MBOFUDVTUPNJ[FEBEBJMZSFQPSUGPSDBNQBJHOIFBERVBSUFSTCBTFEPʹUIF%FFQ8FC$POUFOU4JMP,
IJHIMJHIUJOHJNQPSUBOUOFXEPDVNFOUTBOELFZNFUSJDTBOFYBNQMFPGUIJTSFQPSUDBOCF viewed here.
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A site harvest of Rep. Shelley Berkley’s
website, using BrightPlanet’s Deep Web
Monitor, displays a searchable, real-time
view of every page within Rep. Berkley’s
website.
7/28/2019 What is Big Data Whitepaper
http://slidepdf.com/reader/full/what-is-big-data-whitepaper 9/11
Big Data and Law Enforcement / Intelligence#JH%BUBDBOCFUIFNJTTJOHQV[[MFQJFDFOFFEFEUPDSBDLBEJʺDVMUDBTFJEFOUJGZOFXUISFBUTBOENPOJUPSDPNNVOJDBUJPOUIBUNBZCFWJUBMJOLFFQJOHDPNNVOJUJFTTBGF$SJNJOBMTFYQMPJUXIBUFWFSUFDIOPMPHZJTBWBJMBCMFUIFSFGPSFJUTWJUBMGPSMBXFOGPSDFNFOUUPCFNPOJUPSJOHUIFTBNFUFDIOPMPHZQMBUGPSNT
"DDPSEJOHUP*OEJBOB4UBUF1PMJDF-U$IBSMFT$PIFOi8IFOJUDPNFTUPVTJOHFNFSHFOUUFDIOPMPHZMBXFOGPSDFNFOUJTQSPCBCMZGVSUIFSCFIJOEUIFDVSWFUIBOBOZPUIFSUZQFPGPSHBOJ[BUJPOw
$PIFOTBJEUIBUJOGPSNBUJPOGPVOEPOMJOFQSPWJEFTBHMJNQTFJOUPUIFMJWFTPGTVTQFDUTWJDUJNTBOEXJUOFTTFTUIBUXPVMEOUCFQPTTJCMFXJUIBSFBMMJGFJOWFTUJHBUJPO
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BRIGHTPLANET CASE STUDY: Monitoring social media during a large public event
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Every change made to
Rep. Berkley’s home
page in the past day
can be viewed using
the “Compare” featureon site harvest results.
BrightPlanet stores
the text from every
harvested web page,
so users can view the
entire archived history
of a particular page.
7/28/2019 What is Big Data Whitepaper
http://slidepdf.com/reader/full/what-is-big-data-whitepaper 10/11
BRIGHTPLANET SOLUTION:
*NQMFNFOUJOH#SJHIU1MBOFUT4PDJBM.FEJB.POJUPSGPS-BX&OGPSDFNFOUXJMMHJWFJOUFMMJHFODFBOBMZTUTSFBMUJNFTJUVBUJPOBMBXBSFOFTTGPSUIJTEFCBUF
#SJHIU1MBOFUEFWFMPQFEUIF4PDJBM.FEJB.POJUPSUPFOIBODFTJUVBUJPOBMBXBSFOFTT#SJHIU1MBOFUT4PDJBM
.FEJB.POJUPSJTBOJEFBMTPMVUJPOGPSJOWFTUJHBUPSTTFFLJOHUPFYQMPJUMPDBUJPOCBTFEEBUBGSPN5XJUUFSTBWJOHWBMVBCMFUJNFCZWJFXJOHPOMZSFMFWBOUSFTVMUT5IF4PDJBM.FEJB.POJUPSBGPSDFNVMUJQMJFSGPSJOWFTUJHBUPSTHSFBUMZSFEVDFTUIFUJNFSFRVJSFEUPmOENJTTJPODSJUJDBMJOGPSNBUJPOBSPVOEMBSHFQVCMJDFWFOUT
BrightPlanet’s Big Data Solutions#JH%BUBVOTUSVDUVSFEEBUBBOEUIF%FFQ8FCDBOBMMCFOFBSMZJNQPTTJCMFUPOBWJHBUFXJUIPVUUIFQSPQFSUPPMT&WFOJGZPVDBOmOEUIFEBUBIBSWFTUJOHUIFEBUBBUTDBMFBOBMZTJTBOEWJTVBMJ[BUJPOTPGUFOSFRVJSFT
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#SJHIU1MBOFUTUFDIOPMPHJFTBSFEFWFMPQFEGPSIBSWFTUJOHDPOUFOUGSPNUIF%FFQ8FCBU#JH%BUBTDBMF8JUIUIFTFUPPMTZPVDBOUSBDLXIBUJTCFJOHTBJEXIFOJUJTCFJOHTBJEXIFSFJUJTCFJOHTBJEXIPJTTBZJOHJU#SJHIU1MBOFUBVUPNBUJDBMMZIBSWFTUTDPOUFOUGSPNOFBSMZBOZTPVSDFJOBOZMBOHVBHFTUPSFUIBUDPOUFOUJOBTFBSDIBCMFEBUBCBTFUBHFOUJUJFTGPSDVTUPNESJMMEPXOTFBSDIJOHXJUIJOUIFEBUBTFUBOEDVSBUFUIFDPOUFOUGPSVTFXJUIBOZBOBMZUJDTQMBUGPSN
The Social Media
Monitor (shown to
the left) aids law
enforcement in
monitoring Twitter for
illegal activities. Ocers
can automatically
monitor specific users,
view top connections,
trending keywords
within a user group,
alert to mentions of “red
flag” terms, and view
patterns-of-life.
7/28/2019 What is Big Data Whitepaper
http://slidepdf.com/reader/full/what-is-big-data-whitepaper 11/11
BRIGHTPLANET’S TECHNOLOGIES INCLUDE:
Deep Web Harvester
Deep Web Silo Services
Deep Web Monitor
Social Media Monitor
OpenPlanet Enterprise Platform
#JH%BUBDBODIBOHFBOEJNQSPWFCPUIUIFDPOTVNFSTBOEJOEVTUSZQSPGFTTJPOBMTFYQFSJFODFXIFOJUDPNFTUPCVTJOFTT$POTVNFSTSFDFJWFCFUUFSQSPEVDUTBOETFSWJDFBOECVTJOFTTFTEFDSFBTFDPTUTCZNPSFFʹFDUJWFCSBOENBOBHFNFOUBOEDPVOUFSGFJUNPOJUPSJOH"EEJUJPOBMMZCVTJOFTTFTDBONPSFFʹFDUJWFMZNPOJUPSUIFDPNQFUJUJPOBOECFDPNFBXBSFJOOFBSSFBMUJNFPGBOZDIBOHFTUPDPNQFUJUPSTXFCTJUFT
The financial industry DBOIBSOFTTUIFQPXFSPGOFBSSFBMUJNFEBUBCZBVUPNBUJDBMMZNPOJUPSJOHUIF8FCGPSOFXTQSFTTSFMFBTFT4&$mMJOHT'%"XBSOJOHTPSPUIFSPOMJOFVQEBUFT
BCPVUDPNQBOJFTPGJOUFSFTU*ODPSQPSBUJOHBMBSHFTDBMFPQFOTPVSDFDPOUFOUUPPMUPBOBMHPSJUINCBTFEmOBODFQMBUGPSNXPVMENPSFFʹFDUJWFMZJODPSQPSBUFOFXTDPOUFOUJOUPBOJODSFBTJOHMZEBUBESJWFOQSPDFTT
The healthcare research industryDBOVUJMJ[FUPQJDTQFDJmDSFQPTJUPSJFTGPS8FCDPOUFOUIFBMUISFTFBSDIFSTOFFECVUEPOUIBWFUIFUJNFUPTFBSDIGPSPOFDMJDLBUBUJNF5SBOTMBUJPOBMSFTFBSDIDPNCJOFTFYQFSUJTFCFUXFFODMJOJDBMBOEMBCPSBUPSZSFTFBSDIFSTJOUPDPNQSFIFOTJWFUPQJDTQFDJmDDPOUFOUTJMPTGPSFWFSZBOZPGSFTFBSDI
Political campaignsDBOVTF#JH%BUBBTBMJTUFOJOHQMBUGPSNUP
NPOJUPSNFOUJPOTPGDBOEJEBUFTBDSPTTNFEJBXFCTJUFTTPDJBMNFEJBBOEOFBSMZBOZPUIFS*OUFSOFUTPVSDF$BNQBJHOTDBOBMTPVTF#JH%BUBUPNPOJUPSBUBSHFUFEXFCTJUFGPSFWFSZTJOHMFDIBOHFFWFSNBEFUPBOZXFCQBHFXJUIJOUIFTJUF/PQPMJUJDBMGBVYQBTXJMMHPVOEFUFDUFE
Big Data assists law enforcement and the U.S. Intelligence
$PNNVOJUZJONPOJUPSJOHUSBDLJOHBOEBMFSUJOHUPPOMJOFTFDVSJUZUISFBUTPOBMPDBMOBUJPOBMPSHMPCBMTDBMF-BSHFQPPMTPGSFMFWBOUEBUBEJTQMBZUSFOETBOEQBUUFSOTPGMJGFVOOPUJDFBCMFPOBTNBMMTDBMF
#JH%BUBNBTRVFSBEFTBTBOJOmOJUFVOJWFSTFPGDPOGVTJOHEBUB
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If you would like to learn more about how BrightPlanet
exploits Big Data from the Deep Web, please read our
whitepaper.
WHO WE ARE4JODFPVSJODFQUJPOZFBSTBHP#SJHIU1MBOFUIBTXPSLFEDMPTFMZXJUIUIF64%FQBSUNFOUPG%FGFOTFIBSWFTUJOHPQFOTPVSDFJOGPSNBUJPO
GPSUIF64HPWFSONFOUTi8BSPO5FSSPSw5IF*OUFMMJHFODF"EWBODFE3FTFBSDI1SPKFDUT"DUJWJUZ*"31"IBTNBEFTJHOJmDBOUJOWFTUNFOUJOA4FOTFNBLJOHJOJUJBUJWFTBOE#SJHIU1MBOFU$PSQPSBUJPOBOEUIFJSQBSUOFSDPNQBOJFTIBWFTVDDFTTGVMMZBQQMJFEĥ*"31"NFUIPEPMPHZBOEFOBCMJOHUFDIOPMPHJFTUPDSFBUF#JHData solutions.
/PXUIFDPNQBOZTQBUFOUFE%FFQ8FC)BSWFTUFSBOE%FFQ8FC4JMP4FSWJDFTBSFTFSWJOHUIFOFFETPGDPNQBOJFTBOEPSHBOJ[BUJPOTUIBUOFFEIFMQJOIBSWFTUJOHBOEBOBMZ[JOH#JH%BUBGSPNUIF%FFQ8FC5IFDPNQBOZQBSUOFSTXJUIUIJSEQBSUZACFTUPGCSFFEUFDIOPMPHJFTBHOPTUJDBMMZUPQSPWJEFDVTUPNTPMVUJPOTGPSOFBSMZBOZanalytic need.
MORE INFORMATION#SJHIU1MBOFUQSPWJEFTGSFFSFTPVSDFTTVDIBTXIJUFQBQFSTF#PPLTCMPHQPTUTBOEWJEFPTPOMJOFBUUIF%FFQ8FC6OJWFSTJUZ4VCTDSJCFBOELFFQVQUPEBUFPOUIFMBUFTU#JH%BUBOFXT
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&NBJMDPOUBDUXFCTJUF!CSJHIUQMBOFUDPN8FCXXXCSJHIUQMBOFUDPN
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