We’ll take you places. - AJR Media Group€¦ · We’ll take you places. ... We know every trip taken crea tes a story for our friends, ... Connecticut’s Unsung Heroes & Heroines;

WELCOME TO

We’ll take you places.It’s an age-old gathering: the vacation slide show.

Friends and family convene to retake a beloved trip; some reminisce,some complain. As for us at JOURNEYS—we’re inspired.

We know every trip taken merits a slide show of memories,a list of recommendations, a lasting favorite spot to revisit again and again.

We know every trip taken crea tes a story for our friends, family and readers alike.We know every destination is as important as the journey to it.

At JOURNEYS, we love travel.It’s our business, and our pleasure.

MARITAL STATUS66.5% Married11.0% Widowed 12.8% Separated/Divorced

6.3% Single (never married)

OCCUPATION53.3% Professional/Manager

GENDER61.6% Female38.4% Male

No Answer18.2%

$75,000+42%$50,000 – $74,999

18.1%

Under $30,0009.4%

65+33.1%

18 – 4417.4%

45 – 6049.5%

Rent9.9%

Own Home/Condo91.1%

HOUSEHOLD INCOMEAGEMAIN RESIDENCE$99,200 Average Income$77,000 Median Income

58.3 Average Age58.5 Median Age

$266,400 Average Value$218,800 Median Value

Journeys reaches an unbeatable market

DirecTV©: inserts and coverwraps

“The AAA partnership has proven to be win/win for both DIRECTV and AAA.AAA’s Member base of homeowners making over $75,000 is an ideal new customer target for us. We see significant growth potential as the relationshipcontinues to mature and we find new ways to communicate our special offer.”

Michael Rudich, Director Business Development and Affinity Marketing, DIRECTV

©Inc.

Source: 2011 GfK MRI “Subscriber Profile Study”

AAA Journeys readers are loyal and engaged.67.7% Took some form of action35.3% Visited AAA office25.0% Visited magazine/club Web site (AAA.com)10.4% Called a toll-free number

9.9% Planned/modified existing travel plans8.3% Visited advertiser’s Web site8.1% Called AAA travel agent4.4% Called advertiser directly3.1% Submitted Reader Service card

TRIPS98.3% Domestic trips 75.8% Vacation28.6% Business12.1% Business/vacation

84.4% Traveled by car 75.8% Took weekend trips58.5% Traveled by plane

74.5% Stayed at a hotel 59.5% Went shopping47.8% Visited historic sites 45.0% Went to the beach33.6% Went to museums29.6% Visited theme park 25.7% Participated in casino gambling 13.2% Played golf 12.3% Visited spa/retreat

7.0% Went snow skiing

$2,500 Average spent on vacation

HOTELS/MOTELS63.4% Vacation/Personal

9.4 Average number of nights per year

23.7% Business10.4 Average number of nights per year

TRAVEL COMPARISONS(last 12 months) US HH JR HH INDEXTook trips 53.3% 75.8% 142Personal car 57.6% 67.9% 118Plane trips 43.5% 58.5% 135Used rental car 10.1% 30.3% 300Took a cruise 8.5% 19.3% 228Bus trips 2.6% 8.2% 317Train trips 2.0% 7.9% 391Motor home 1.8% 4.5% 242

Source: 2011 GfK MRI “Subscriber Profile Study”

CANADIAN AND FOREIGN

63.9% Own a valid passport 41.6% Took a foreign trip (last three years)

PLACES VISITED (last three years)23.5% Canada

8.3% Ontario 9.5% Quebec 6.7% Atlantic Coast Provinces3.3% Pacific Provinces 1.6% Heartland Provinces

36.8% Europe 35.6% Caribbean16.9% Mexico

5.3% Asia

$3,800 Average spent on foreign vacations

SOURCE OF INFORMATION WHEN PLANNING A DOMESTIC OR FOREIGN TRIP53.5% Friends and family22.8% Newspapers22.2% AAA Travel Agency18.6% AAA Magazines16.8% Television

travel habits

Cover Story: France (Provence, stopsby cruises, riverboat stops, winecruises, French vineyards)

Hartford: Valley Forge, Penn.; Literary New England

Kansas: Famous Kansans; Memphis

Cincinnati: Valley Forge, Penn.;Ohio’s National Parks

Miami Valley: Valley Forge, Penn.; Indiana Wineries

Bluegrass/SWV: West Virginia’s Musical Heritage; Memphis

MAR/APR

Cover Story: Canadian Rockies

Hartford: Connecticut’s WashingtonRochambeau Revolutionary Route;Colonial Newport, R.I.

Kansas: Kansas Speedways; Oklahoma City

Cincinnati: West Virginia’s ScenicTrain Excursions; Cincinnati’s Architecture Tours

Miami Valley: Mackinac Island; WestVirginia’s Scenic Train Excursions

Bluegrass/SWV: West Virginia’s Scenic Train Excursions; ValleyForge, Penn.

MAY/JUNE

2013 Journeys editorial calendar

Cover Story: Disneyland; New attractions in Disney World

Hartford: Connecticut’s Unsung Heroes & Heroines; Walt Disney’sBoyhood Home

Kansas: Wisconsin; Highway 36,Missouri

Cincinnati: Cincinnati’s Lucky 7;Highway 36, Missouri

Miami Valley: Literary Dayton; Highway 36, Missouri

Bluegrass/SWV: Frankfort, KY; Highway 36, Missouri

JAN/FEB

departmentsCar DoctorOur readers want to keep their carsin tip-top shape. We have the pre-scription for keeping cars on theroads and taking our readers wherethey need to go.

Behind the WheelMobility is a cherished right for ourreaders, but it comes with responsibil-ity. Our responsibility is to help our

readers stay safe and informed aboutdriving-related information fromacross the country.

Dollars & SenseMoney is important to our readers.We offer them advice on shoppingsmartly, adhering to a budget and other ways to keep financiallystable.

Here & ThereTravel is always changing. Let JOURNEYS update you with traveltrends and news outside your area.

Insurance AdviserLike everyone, our readers cannotpredict the future and the pitfalls itcan bring. But we can show themhow to protect themselves.

THE WALT DISNEY COMPANY

Stories subject to change without notice.

Cover Story: South Florida (Miami,Fort Lauderdale, Key West)

Hartford: Connecticut Antique Shopping Hot Spots; TBD

Kansas: Highlights along Kansas I-70; Milwaukee

Cincinnati: Lake Erie’s 2013 Bicen-tennial Celebration; MilwaukeeShopping Hot Spots; TBD

Miami Valley: Lake Erie’s 2013 Bicentennial Celebration; MiamiCounty's Civil War Contributions

Bluegrass/SWV: Lake Erie’s 2013 Bicentennial Celebration; KentuckyCruising Upper Peninsula

JULY/AUG

Cover Story: Aulani and Oahu

Hartford: Halloween Happenings inWestchester County/Tarrytown, N.Y.;Fall in Love With New England

Kansas: Ghost tours in Kansas; Texas

Cincinnati: Texas; Memphis

Miami Valley: Branson; Ohio’s National Parks

Bluegrass/SWV: Uniquely Kentucky;TBD

SEPT/OCT

Cover Story: Grand Canyon, HooverDam and Las Vegas

Hartford: Colonial Connecticut;Memphis

Kansas: Kansas Science Centers; Nebraska

Cincinnati: Santa Claus, Ind.;Roanoke, Va.

Miami Valley: Santa Claus, Ind.;Roanoke, Va.

Bluegrass/SWV: Santa Claus, Ind.;Roanoke, Va.

NOV/DEC

head for the webOut & AboutRead about a list of events in yourarea.

Travel TalkWe stay up to date on travel trendsand great getaways, and we sharethat information with our readers.

Much more than a reproduction ofthe magazine, AAAJourneys.comcontains content that not only com-plements our print component, butstands on its own as well. We pub-lish a wide range of online informa-tion to give visitors more to enjoy.Whether you’re turning pages orsurfing the web, look to JOURNEYS.

2013 MEDIA KIT: editorial calendar

H&A Media Group / 10703 J Street, Suite 100 / Omaha, NE 68127402.384.4702 / Fax 402.331.5194 / www.haMediaGroup.com

Winner of 10 Awards from the Society of ProfessionalJournalist Awards Competition, 2008-2012

AAA JourneysMagazine is

AWARD WINNING.

FULL CIRCULATION RATES*(Circulation 800,000)*Rates are grossFour-colorFull Page $31,4202/3 Page 21,9941/2 Page 17,2811/3 Page 12,5691/6 Page 6,284

Black & WhiteFull Page $26,1642/3 Page 18,3151/2 Page 14,3901/3 Page 10,4651/6 Page 5,232

Covers (Four-color)2nd & 3rd $32,9914th (back) 36,290

TRAVEL GUIDE RATES4 inches $3,5153 inches 2,6402 inches 1,7601 inch 882Travel Guide includes Reader Service and is only available in full circulation. (2.25” wide by size purchased)

For more information, call 402.384.4702 or

fax 402.331.5194

2013 Journeys advertising ratesRATE CARD 12Rates effective with the Jan/Feb 2013 issue

Licking County CVB“In 2012, we advertised in threeseparate issues of AAA publicationsin the spring, and our visitationnumbers increased by 23%. Plus,our reader response for more infor-mation about our destinations hasincreased, which will relate to morevisitors this summer”.

Susan FryerDirector of Licking County CVB

OHIO/CINCINNATI (Circulation 197,000)

OHIO/MIAMI VALLEY (Circulation 129,000)

LEXINGTON/SW VIRGINIA (Circulation 101,000)

Four-colorFull Page $11,9122/3 Page 8,3381/2 Page 6,5511/3 Page 4,7651/6 Page 2,382

KANSAS (Circulation 99,000)

HARTFORD (Circulation 273,000)

2013TRAVEL GUIDE Four-color4-inch $8693-inch 6512-inch 4341-inch 218






2013TRAVEL GUIDE Four-color4-inch $1,0733-inch 8062-inch 5391-inch 269

Four-colorFull Page $4,6042/3 Page 3,2231/2 Page 2,5321/3 Page 1,8421/6 Page 921


KY

W.VA

2/3 PAGE

1/2 PAGE H

1/2 PAGE V

1/3 PAGE S

1/3 PAGE V

1/6 PAGE V

1/6 PAGE H

FULL PAGE

2013 AAA Journeys specs

AD SIZES Live Area (WxH) Trim Size (WxH) Bleed (WxH)2 page spread 15" x 9.625" 15.75" x 10.5" 16" x 10.75"Full Page 7" x 9.625" 7.875" x 10.5" 8.125" x 10.75"2/3 Page with bleed 4.375" x 9.625" 5.125" x 10.5" 5.375" x 10.75"2/3 Page without bleed 4.625" x 9.625" — —1/2 Horizontal 7" x 4.75" 7.875" x 5.25" 8.125" x 5.5"1/2 Vertical 4.625" x 7.187" — —1/3 Square 4.625" x 4.75" — —1/3 Vertical 2.25" x 9.625" — —1/6 Horizontal 4.625" x 2.234" — —1/6 Vertical 2.25" x 4.75" — —

TRAVEL GUIDES1 Inch 2.25" x 1" — —2 Inch 2.25" x 2" — —3 Inch 2.25" x 3" — —4 Inch 2.25" x 4" — —

MECHANICALSPrinting Process: Web OffsetTrim Size: 7.875" x 10.5"Binding: Saddle-stitched (jogged to the head)

MACINTOSH SUPPORTED SOFTWARE• PDF files must be version 1.3 (PDF/X-1a)• QuarkXpress 9• Creative Suite 6

FONTS• Always use real typeface. Do not use

application to apply styles (i.e. bold, italic,outline, shadow, underline)

• Black type should be 100% black

FILE REQUIREMENTS• High resolution 300 dpi• LPI is 150• Maximum ink density is 280%• Four color process, CMYK

E-MAIL DELIVERY• E-mail to: [email protected]

UPLOAD INSTRUCTIONS• Must be compressed or zipped• http://ads.haMediaGroup.com

DISCLAIMER• Any reflowing of text in layout because file

was not ripped through a high-end outputdevice, 600 dpi or above, will not be theresponsibility of the magazine.

• White color is only available as a knock out.• QR-Codes and Microsoft tags are accepted.

QR Code should be 100% black and set tooverprint. Background behind items must bewhite with minimum clear space of .125”. Must be specially designated on the ad insertion order and in instructions when admaterials are submitted.

Complete advertising specifications can also be found at www.haMediaGroup.com/specs.For additional information, call (402) 592-5000ext. 294 or ext. 456.

2013 MEDIA KIT: rate card


CANCELLATIONCancellation will not be accepted by the publisher afterClosing Date. Cancellation must be in writing.

COMMISSIONS/CREDITAgency Commission: 15%. Net in 30 days. First-timeadvertisers required to pay in advance. Publisherreserves the right to hold advertiser and/or advertisingagency jointly and severally liable for such monies asare due and payable to the publisher.

READER SERVICEAvailable to all advertisers. Insertions received afterClosing Date may not receive a listing.

INSERTSRates quoted on request.

ADVERTISING ACCEPTANCEThe publisher reserves the right to accept or decline anyadvertising. The advertiser assumes liability for all adver-tising content (including text, representations and illustra-tions of advertising printed) and also assumes responsi-bility for any claims arising thereof made against thepublisher. An advertisement which simulates editorialcontent will be labeled as advertisements.

When a change in copy is not received by the materialdue date, copy run in the previous issue will be inserted.Late fees may be assessed for copy received after thedue date.

Publication of an advertisement demonstrates acceptanceby the publisher. Prior to publication, there is no obliga-tion or liability upon the publisher. No credit for position-ing unless agreed to in writing.

MAILING AND SHIPPING INSTRUCTIONSSend contracts, insertion orders, proofs and artwork to:Ann TaylorH&A Media GroupP.O. Box 3535Omaha, NE 68103

Use street address for overnight deliveries:Ann TaylorH&A Media Group10703 J St., Suite 100Omaha, NE 68127-1026

JOURNEYS is published bimonthly on January 1, March 1, May 1, July 1, September 1 and November 1.

Closing dates are as follows:JAN/FEB

Reserve space by Oct. 29, 2012Materials due by Nov. 5, 2012

MARCH/APRILReserve space by Jan. 4, 2013Materials due by Jan. 11, 2013

MAY/JUNEReserve space by Feb. 25, 2013Materials due by March 4, 2013

JULY/AUGReserve space by April 26, 2013Materials due by May 3, 2013

SEPT/OCTReserve space by June 28, 2013Materials due by July 8, 2013

NOV/DECReserve space by Aug. 27, 2013Materials due by Sept. 4, 2013

Journeys thinks outside the mailbox

DESTINATION SPOTLIGHTNow, customized stories about your destination can be a part of AAA pub lication Web sites—someof the largest membership publication Web sites featuring travel in the country. Whether you wantjust a basic story written, or you want to arrange for a AAA writer to personally visit and experienceyour destination first-hand, you now have even more access to AAA Members.

AAAJourneys.com

WEB BANNER ADSCommunicate your branding or call-to-action message toAAA Members and prospects on one or more AAA-relatedWeb sites.

eJOURNEYSBANNERWhile AAA publication readersare known to be loyal, dedicat-ed followers of the printedmember magazine, it isn’t theonly method for creating andstrengthening relationships withthem.

The eJourneys newsletter issent by e-mail to AAA Members each month. Each eJourneys isdesigned to be simple to readand easy-to-use—providinglinks to stories, contests andother special opportunities

found at AAAJourneys.com

In eJourneys, there are two advertising bannerpositions that maximize visibility for those organizations that choose to stand out to AAA members.

eJourneysnewsletter hasan averageopen rate ofmore than 20%

E-MAIL BROADCASTSInformation that includes a clear,desirable offer, has an attractivedesign and is communicated to theright audience, should provide afavorable response. Take that sameinformation, utilize e-mail as thecommunication medium and theresponse becomes more powerful.

Using our e-mail marketing technol -ogy, which focuses on deliverabilitystraight to the inboxes of our AAA Members and prospects, your message is notonly delivered more reliably more often, but reporting is more robust. Within 72business hours, you can know how many people opened your message and howmany people clicked through to your Web site.

custom-created integrated promotions

PROMOTIONAL WEB SITESCustom-created micro Web sites are perfect for customer data collection usingcontests, surveys and general information delivery as the draw. They can be multipage and feature streaming audio/video, banners and online fulfillment.

CAMPAIGN RESULTSThe success of your campaign is important tous, and we want you to have that informationin a timely manner. At the end of your cam-paign, you will receive a full report detailingevery piece of your advertising. The campaignreport includes number of impressions, as wellas open rates and click-throughs for your elec-tronic media. It will also tell you the number of leads that your campaign generated.

2013 MEDIA KIT: beyond print


EventsAndDestinations.comToday’s traveler relies on the Internet to explore travel options and destination attractions.With its instantaneous availability and endless resources, it has become an indispensable travel-planning assistant.

We help harness the Internet’s capability with EventsAndDestinations.com, a one-stop Website designed to let travelers search exciting locales and related activities. Our advertisers areable to fill the site with information about their respective attractions, festivals or other pointsof interest—giving travelers plenty to choose from as they make their vacation decisions.

In addition to offering information online, EventsAndDestinations.com also gives travelers theability to download related brochures.

It’s one more way we share information in the ever-evolving information age.

FREE for 12months whenmaking anadvertisingcommitment.

Documents

We’ll take you places. - AJR Media Group€¦ · We’ll take you places. ... We know every trip taken crea tes a story for our friends, ... Connecticut’s Unsung Heroes & Heroines;