Walmart Success Stories

Alexander G. HernandezInterning ASM, Winter 2015

Miami, FL

2

Walmart #1590

• New Placements: pallet in action alley

• Selling points: 2/$5 promo, high GPM (36%), location, success stories

• Relationships: Jiovani, deli manager

3

Walmart #2091

• New Placements: action alley halfstack

• Selling points: high GPM (50%), location, success stories

• Relationships: Wendy, deli manager

4

Walmart #2591

• New Placements: pallet display in lobby

• Selling points: high GPM (36%), location success stories

• Relationships: Stephanie, shift manager

5

Walmart #5932

• New Placement: action alley halfstack

• Selling Points: high GPM (36%), Super Bowl promo, success stories, placement

• Relationship: Yulexis, co-manager

6

Walmart #5612

• New Placement: full endcap off action alley

• Selling Points: high GPM (36%), Super Bowl promo, cross merchandising with tailgating retail items, success stories

• Relationship: Darlenys, asst. manager