IT3196

Social Media Case Study

(Week 5)

KS Vikneshan 102683u

Joshua Alan 100495m

Nur Syafikah 102095n

Objectives

Target Audience

Social Media Channels

Success Metrics

Task Distribution

Functional Description

Measure success

Action Timeline

Question & Answer

Overview

Using the means of social media

Create/Promote awareness to our

healthy fast food outlet

Create an online presence

Increase customer base/trust

Increase sales/profits

Objective

Target Audience

Students, Adults, Families

Live in Singapore

Change mindset that healthy food taste

as good as other foods

Healthy food is beneficial to their diets

Target Audience

Customize food to their own preferences

E-coupons to reward regular customers

Competitors :

Target consumers sector

Social Media Channels

Success Metrics

Number of

Friends

Fans

Followers

Check ins

Sales

Metrics Tools

HootSuite

Track consumer statistics on

Facebook and Twitter

Twitter Counter

Track Twitter statistics

Alan• Emenu/Customize own item• E-coupon (QR Code)

Syafikah• Delivery• Vote for favorite item• Lucky Draw• User Interface Designing

Viknesh• Online Payment • Survey/Forum• Database Designing

Task Distribution

Customize menu item

Pre-designed menu

Option to customize their own menu

Show all the nutritional facts

Promote healthier fast food

Functional Description

Customize menu item

Suggested menu from friends

Feedback column

New ingredients that customer would

like to be added

Functional Description

Customize menu item

Compare number of users ordering

from pre-designed or customized menu

Number of users ordering menu that are

suggested by their friends

Measure success

E-Coupon

Awarded to user whose menu is in the

Top 5 Gallery

25% discount coupon

Using QR code

Post to the winner’s wall to attract their

friends

Functional Description

E-Coupon

Number of top customized menus in the

gallery

Measure success

Online Food Delivery

E-menu for the customers to browse

through before ordering

Customers can select the quantity of

the food

Customers will be able to

track their food

Functional Description

Online Food Delivery

Customers will be able to rate/comment

on the delivery service after they had

received their order

Functional Description

Online Food Delivery

Compare the number of people

ordering online than ordering it at site

High percentage of satisfied customer

through the ratings/comments

Measure success

Lucky Draw

Spin The Wheel game

Customers have to spend a min of $20 to

get a chance to play the game

If they are lucky, stand a chance to

win prizes/vouchers/e-coupons

Functional Description

Lucky Draw

High number of participants playing the

Spin the Wheel game

Measure success

Vote for Favourite Food

Top 5 favourite foods will be shown on

the page

Customers can vote for their favourite

food by selecting the number of stars

(1- lowest, 5 - highest)

Functional Description

Vote for Favourite Food

Customers can also write reviews for

the food that they had rated

Functional Description

Vote for Favourite Food

The food that received the highest

ratings

Measure success

Online Payment

User can pay for their meals online

Uses online banking services

Promotions for online payments

Functional Description

Online Payment

Higher number of users paying online

than in person on site

Measure success

Survey

Users can leave feedback about the

food and their experiences

User is able to check-in and view which

of their friends have visited the outlets

lately

Chat functions

Functional Description

Measure success

Survey

Feedback received is positive

The number of feedbacks received is as

much as the number of visitors to the

outlet

Week 5: Database Designing,

Researching

Week 6: UI Designing, Coding, Testing

Week 7 – 10: Coding, Testing

Week 11: Complete One Application Each

Week 12 – 14: Coding, Testing

Week 15: Preparation for Final Report and

Presentation, Final Application Testing

Week 16: Final Presentation

Action Timeline

Thank You

Question & Answer session