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KatieBagby.com Websites & Social Media for AgriTourism Katie Bagby Katie Bagby Coaching Feather River Land Trust Quincy Collective

Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

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Page 1: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

Websites & Social Media for AgriTourism

Katie BagbyKatie Bagby Coaching

Feather River Land Trust

Quincy Collective

Page 2: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

Why a Web Presence?

• You’re doing good things. People need to find you.

• Connect with YOUR people

• Know, Like, Trust

Page 3: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

Types of Online Presence

• Website: Find you + Know you’re “legit”

• Blog: Helpful content + Establish as Go-To

• E-list: Build relationship + Direct marketing

• Social Media: Grow your audience. Connect and engage.

Page 4: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

All of Your Efforts Feed One Another

• Grow your Audience

• Grow supporters

• Drive people to your website

• Share blog/news/events on Social Media and Email

• Repurpose content

Page 5: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

Start with Why• People don’t buy what

you do, they buy WHY you do it

• The goal is to do business with people who believe what you believe

~Simon Synek

Page 6: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

I believe... (Riff for 5 mins)

Page 7: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

WebsitesWhere you hang your shingle online

Page 8: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

Welcome people to your website as you would your farm. Set them at ease that you’ve thought of their needs.

Page 9: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

Visitors Need to Know

• WHAT: Your Promise. You have what they want/crave/need/desire.

• WHO it’s for (Is it for them?)

• WHY you do this (Do you care about what they care about?)

• WHERE you are (map + directions) and how to contact you.

• HOW to get what you offer (call to action)

Page 10: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

Look Thru the Lens of BOY

Because

Of

You

Page 11: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

Website Elements

• Homepage: You’re in the right place.

• Promise/Product

• About

• Visit/Contact

• Events/News/Blog

Page 12: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

Website Tip: www.EasyName.com

• Buy your domain NOW

• Match your business name

• Easy to remember

• Easy to type (avoid hyphens, etc.)

• .Com is best

Page 13: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

Website Tip: Easy Access

• Easy Navigation Menu

• Multiple access points to important info

• Not too busy

• Example: www.FiveFootFarm.com

Page 14: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

Website Tip: Images

• Images that invite and uplift

• Give them the feel of the experience

• Images support content

Page 15: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

Website Tip: Keep it Fresh

• WordPress or Weebly.com

• You can update it yourself

• Fresh content helps Google find you (SEO)

– Blog

– Photo uploads (use descriptions)

– Events or News

Page 16: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

Social Media = Connection

Connect with new customers

Engage in conversation

Let people know, like, and trust you

Page 17: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

Social Media StrategyKnow where you’re headed and why

Page 18: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

It doesn’t have to be scary!

Page 19: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

Social Media Strategy

• Find and engage with your people

– Not everybody. Your right audience

• Develop long-term relationships

• Know, Like, Trust

• Give value and they will support you

Page 20: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

Social Media is a Conversation

• Blah, blah, blah all about me

• Engage, Inspire, Get a conversation going!

• Outdoor Afro does this really well

Page 21: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

Who do you want to reach?

• Are they local or visitors?

• Age, gender, work

• Do they have kids?

• What are their interests?

• What do they care most about?

• How do they like to spend their time?

• What are you giving them relief from?

Page 22: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

Where do your ideal people hang out?

• Locals vs. Visitors

– Locals use Facebook + Instagram (20’s-30’s)

– Travelers - Yelp, TripAdvisor, SN Geotourism

• Demographics, Values, Aesthetics

Page 23: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

Age, Values, Aesthetics

• Facebook: wide range of content: life updates, photos, articles, memes, inspiration, politics; wide age-range

• Twitter - urban, professionals

• Instagram: photos, life experiences; younger

• Pinterest: themes, DIY, inspiration, beauty

• Videos: YouTube, Vimeo, Live FB

Page 24: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

What’s your goal right now?• Grow your current audience?

• Engage more with your current audience?

• Connect with a new audience?

Page 25: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

Where do you want to grow?• What are others you

admire doing?– Cowgirl Creamery: FB,

Twitter, Pinterest

• What looks fun and interesting to YOU?

• What are you CURIOUS about?

Page 26: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

Leverage What You’ve Got

• Where do you (or someone on your team) already hang out?

• Where are you already fluent?

• Where do you already have a network?

• Leverage that for your business.

• Diversify and deepen engagement

Page 27: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

Tell a Story

• Personal

• Ties in with holiday, season, theme

• Connects to values

• Short videos

Page 28: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

Highlight Supporters & Customers

• Because of You

• Grow Super Fans

Page 29: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

Helpful Content: Recipes

• Giving & Helpful

• Complements product

• Connects with Values (good food & wine)

• Appealing!

Page 30: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

Be a Solution

• Be a solution to a negative problem

• Stay positive

• Praise people’s good choices

Page 31: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

Share the beauty of the area

• Give them a taste of the experience

• Connect with Nature

Page 32: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

Share Useful Content

• Something that might benefit them

Page 33: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

Share your Process

• A taste of what it’s like to be a farmer or rancher

Page 34: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

Create Buzz

• Show sneak peaks

• Share your excitement about what you’re doing

Page 35: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

Connection to Community

• Connect to values

Page 36: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

Inspire

• 5 minutes on Font Candy app

• Canva.com

Page 37: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

Share beautiful food

• Showcase Farm to Table

Page 38: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

Share interesting info

• Tie in with their experience

Page 39: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

And of course, Sell

• When you give and engage, you’ve earned the trust to sell and promote

Page 40: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

Getting Started• Set up a simple profile/page

– Brief description of your business

– Location/Website

– A good profile photo

• Learn: Follow other people and pages

• Be Generous: Like, Comment, Share

• Refine your page

• Start to share your own content & images

Page 41: Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow your audience. Connect and engage. KatieBagby.com All of Your Efforts Feed One Another

KatieBagby.com

Thank you!

Katie Bagby

www.KatieBagby.com

www.FRLT.org

www.QuincyCollective.com

[email protected]