Deconstructing & Reconstructing Print Ads

Your Task: To remake two print ads with the purpose to advertise the product better.

Step 1: Log onto missbstewart.weebly.com to find the ads that you will remake.

Step 2: Choose two of the three photos to deconstruct using the template provided. You must fill this chart out in order to begin remaking your ad. It is important to understand the current advertising campaign, to make the new one better.

Step 3: Use your deconstruction and your knowledge of print advertising codes and conventions to remake your two ads. Start by creating a plan. On plain paper, create a rough sketch or a brainstorm web to collect your ideas. **You must have one for each ad (2). Things you must consider are:

Text Image Layout Colour Advertising conventions

On the class website you will find more examples.

Step 4: Once you have finalized your idea, you can begin remaking your ad on Microsoft Word, Publisher, Pages, Photoshop, GIMP, etc.

Class Time: You will have Monday, December 1st and Tuesday, December 2nd to work on this assignment.

Assignment Due: Wednesday, December 3 rd , 2014 @ the beginning of class

Assessment:

KU - Demonstrates understanding of codes, conventions and target audience of chosen ad /10

A - Applies codes and conventions effectively and makes connections between product and audience (i.e., use of image, text, layout, etc.) /10

C - Communicates the product clearly and effectively in the reconstructed ad /5

Total: /25 marks per ad