Case Study
Client:Professor Kirkun, WCC Digital Design
Project title:BMW Hyperrealism Bass Cubism Oceana Collage
Duration: Fall 2015
Creator:Michael Iovino
Description
The projects involve three different styles of digital art
including: Hyperrealism, Cubism and Collage.
Hyperrealism is a style of art depicting something that does not
necessarily exist but it appears as if it does by the use of
creative skills in illusion through the use of any medium.
Hyperrealism is a high-resolution picture in most cases.
Cubism was created in the early 20th century and was very
influential in the art world. This type of style uses movement in
art and is most commonly seen in painting where the single
viewpoint perspective is abandoned and the use of geometric shapes;
interlocking planes and collage make up the composition.
Collage is a method of art that pools together different pieces
of art and is made by sticking the various different materials such
as photographs, pieces of paper or fabric and place them on a
single backing. A collage is comprised of a collection of various
things purposefully arranged to achieve the artist’s vision of the
outcome.
Strategy & Challenges
My strategy in all three projects was to get my ideas down
initially and then to draw sketches of how I would like them to
appear on screen.
Challenges: The challenges were my inspiration and I did not see
them as a set back.
Results
Hyperrealism
In BMW hyperrealism the project aims to make the impossible
possible by placing a BMW on the moon. With the successful use of
Adobe Photoshop the viewer is able to look though the windshield
where he sees another car drifting on the moon. A cropping tool and
paint with a light opacity was used to create the smoke behind the
car making the dust look realistic. The cropping tool was also used
in the dashboard to create futuristic gages. The image of the BMW
on the moon shows the viewer the advanced forward thinking behind
the high performance found in BMW.
(The exquisitely engineered E39 BMW M5 is quite the
extraordinary triumph of the human race. A car that can reach
60 mph in just 4.7 seconds and has a top speed of 186 mph.
The BMW M5 may take the cake for the most powerful well
balanced and fantastic handling saloon car ever created, even
though today there are newer vehicles that may reach the same
potential if not better, the E39 M5 was one of the first to reach
such a high potential. To all other car companies and car
enthusiasts the E39 is still world-renowned for its
exceptional performance and output for being the fastest 4-door
sedan in the world in the early 2000s.)
The reason I chose this topic using Photoshop is to create a
hyper-realistic photo of a vehicle traveling at a high rate of
speed on water or ice; or to place the car on the moon; or in space
like a space ship; or drifting on the moon; or on a planet such as
Mars. Using these special effects communicates BMW’s expertise in
innovation and technology.
Cubism
The vision for the cubism piece came from my awareness of
ever-moving aquatic life. I decided to capture the movement of a
fish. Marcel Duchamp was able to establish the appearance of
movement by dividing up shapes and forms. Using this technique, I
took the concept of well-known pieces and applied them to create a
bass jumping out of the water. The overlapping and overlaying of
images captures the flapping fins and thrusting movement of the
fish. Using the modes on the layers enabled me to construct a
visual flow displaying the sheer power of the fish fighting with
the angler (fisherman). The placement of the eye and bait
acts as the focal point and adds emphasis to the clustering
movement, all captured in one image. There is particular
movement from the eye of the bait flowing through each fish towards
the largest eye. I added emphasis to the movement of the fish by
dividing up the image of the bass splashing out of the water in a
struggle with the fisherman. The special effects used here clearly
target the constant movement of the bass.
Collage
The 30-second video collage was created for the non-profit
organization Oceana to help express their movement in helping
protect the world’s oceans. Constructing a brief film for the first
time working with Adobe Photoshop really put my computer skills to
the test. I was able to conduct a series of visual movement
from the cropped images making what appeared 2D to appear more like
3D. Tools such as the lasso, and quick selection helped
enable my vision to come to life. I was able to find the right
assets and apply them to different contexts on the screen.
The use of fades in both fields of visual and audio really helped
make images appear to move across the screen as well as heighten
certain aspects of the video resulting in a solid production.
In conclusion, I learned a great deal about the timeline
tool while creating this short film. I’ve worked with
Final Cut Pro in the past and I see many similarities in this
software. The experience I gained has furthered my understanding of
Photoshop and improved my ability to accomplish future
projects.
Research
The hyperrealism artwork derives from my love for high
performance cars. The idea to place a car on the moon seems to fit
both the category of “hyper” and “high performance” very well.
The cubist artwork developed from researching Marcel Duchamp
paintings.
The Collage Oceana Project from was based on the website
http://oceana.org/.
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