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Having trouble reading this email? Click Here State of the Industry Caribbean tourism rebounding February 2013 ISSUE: Highlights: State of the Industry STC theme announced CTO recognises former CHTA CEO CTO members to benefit from

OneCaribbean.org€¦ · Web viewThe Caribbean welcomed 25 million tourists last year, a near 5.5 per cent rise over 2011, outpacing the rest of the world, which saw arrivals increase

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Page 1: OneCaribbean.org€¦ · Web viewThe Caribbean welcomed 25 million tourists last year, a near 5.5 per cent rise over 2011, outpacing the rest of the world, which saw arrivals increase

Having trouble reading this email? Click Here

 

State of the IndustryCaribbean tourism rebounding

Caribbean tourism is bouncing back to pre-recession levels, with visitors from Canada

February 2013 ISSUE:

Highlights:

State of the Industry

STC theme announced

CTO recognises former CHTA CEO

CTO members to benefit from Livemocha

Applications for scholarships & grants

Page 2: OneCaribbean.org€¦ · Web viewThe Caribbean welcomed 25 million tourists last year, a near 5.5 per cent rise over 2011, outpacing the rest of the world, which saw arrivals increase

and the U.S. giving a boost to tourist arrivals.

The Caribbean welcomed 25 million tourists last year, a near 5.5 per cent rise over 2011, outpacing the rest of the world, which saw arrivals increase by four per cent.

According to CTO Chairman and the US Virgin Islands Commission of Tourism Beverly Nicholson-Doty in the State of the Industry report, region saw its largest number of stayover visitors in five years, with

overall hotel occupancy for the region increasing by more than seven per cent and total room revenues up nearly nine per cent. This, the CTO chairman said, gives the sector reason to be optimistic.

“This optimism is based on the positive signs of growth following earlier down years. We are optimistic because we see arrival numbers rising, particularly out of North America; we see hotel revenues moving in the right direction, albeit with

The Caribbean at ITB Berlin

Crisis communications seminar in Dominica

Read all about it

Claude Clarke leaves CTO

CTO TVParticipants attending the crisis communications/management seminar in Dominica, facilitated by CTO's Johnson JohnRose, give feedback. Click on the photo below to hear what they said

Page 3: OneCaribbean.org€¦ · Web viewThe Caribbean welcomed 25 million tourists last year, a near 5.5 per cent rise over 2011, outpacing the rest of the world, which saw arrivals increase

moderate acceleration and we see tourist spend on the increase.

“All the signs suggest Caribbean tourism is rallying. The region as a whole has regained ground lost in the heat of the global economic depression in 2008/2009.” She said.

The CTO chairman added that tourists also spent more than US$27 billion in the region, a more than three per cent rise when compared to 2011.

See the complete State of the Industry Report at www.onecaribbean.org.

Product, partnership and profitability get attention at CTO sustainable conference

  ~HOT DATES~

Sustainable Tourism Conference Trinidad & Tobago -15th to 18 April 2013

Tourism Investment ConferenceTrinidad & Tobago - 7 to 9 May 2013

State of the Industry ConferenceMartinique - 16 to 18 October, 2013

Page 4: OneCaribbean.org€¦ · Web viewThe Caribbean welcomed 25 million tourists last year, a near 5.5 per cent rise over 2011, outpacing the rest of the world, which saw arrivals increase

Delegates attending the region’s premier gathering on sustainable tourism will delve into some areas that impact their bottom line.

The CTO’s 14th

Sustainable Tourism Conference (STC-14) will focus on how to develop partnerships that result in an innovative, profitable and sustainable product.

Scheduled to be held from 15 to 18 April at the Hyatt Regency in Port of Spain, Trinidad & Tobago, STC-14 will explore ways the Caribbean can enhance destination sustainability and competitiveness in the current global environment by examining a number of critical issues. These include enriching visitor experiences beyond stereotypical urban and rural tourism products; intelligent destination branding and marketing designed to showcase these experiences; engaging and partnering with key destination stakeholders for successful destination planning and management; increasing year-round visitor spend on local

Trinidad's tourism minister

welcomes you to STC14

 

Page 5: OneCaribbean.org€¦ · Web viewThe Caribbean welcomed 25 million tourists last year, a near 5.5 per cent rise over 2011, outpacing the rest of the world, which saw arrivals increase

goods and services; and learning from winning destinations’ good practice models in tourism sustainability.

 “As the world slowly embraces new models of economic development, including green and blue economies, Caribbean destinations will need to find complementary models of destination sustainability,” said Gail Henry, the CTO’s sustainable tourism product specialist.

“Greater attention to how our destinations are planned, managed and marketed will also be critical for positioning the Caribbean as the most desirable, year-round warm weather destination by 2017,” Ms. Henry added in a reference to the Caribbean Tourism Organization (CTO)’s new vision.

It is for these reasons, she said, that the CTO has chosen as its theme, Keeping the Right Balance: Enhancing Destination Sustainability through Products, Partnerships, Profitability.

For information on STC-14, including how to register, please visit www.caribbeanstc.com.

Former CHTA DG &

 Quick Links:Latest Tourism Statistics

Join CTO

Hospitality Assured

About CTO...

Page 6: OneCaribbean.org€¦ · Web viewThe Caribbean welcomed 25 million tourists last year, a near 5.5 per cent rise over 2011, outpacing the rest of the world, which saw arrivals increase

CEO recognised by CTO for his contribution to Caribbean tourism

 The Caribbean Tourism Organization's exists to increase significantly the inclusion of the Caribbean region in the set of destinations being considered by travellers. CTO's envisions the global recognition of the Caribbean as a growing set of places and experiences that people feel compelled to enjoy in their lifetime. 

READ MORE..  

 

Page 7: OneCaribbean.org€¦ · Web viewThe Caribbean welcomed 25 million tourists last year, a near 5.5 per cent rise over 2011, outpacing the rest of the world, which saw arrivals increase

Alec Sanguinetti retired last month as director general and CEO of the Caribbean Hotel and Tourism Association.

This after 19 years in executive positions with the organization and 52 years as one of the tourism industry's top airline and hotel executives.

The Caribbean Tourism Organization, in recognition and appreciation for his outstanding service and sterling contribution to Caribbean tourism, presented an Award of Appreciation to the retiring CEO.

This presentation was made at the meeting of the Council of Ministers and Commissioners of Tourism in Bahamas.

Learn another language free

Page 8: OneCaribbean.org€¦ · Web viewThe Caribbean welcomed 25 million tourists last year, a near 5.5 per cent rise over 2011, outpacing the rest of the world, which saw arrivals increase

The CTO is pleased to provide its members with the opportunity to learn up to 38 launguages at no cost to the members. CTO is teaming with Livemocha, the world’s largest online language learning community, to provide its members with this free service  for another year.

The programme runs from February 1, 2013 to January 31, 2014. It allows you to learn another language at your own pace, including the opportunity to practice with native speakers.For more information on this exciting opporunity, including how to register, visit www.onecaribbean.org.

CTO Foundation accepting applications for scholarship and

Page 9: OneCaribbean.org€¦ · Web viewThe Caribbean welcomed 25 million tourists last year, a near 5.5 per cent rise over 2011, outpacing the rest of the world, which saw arrivals increase

grantsThe region’s tourism development agency, through its scholarship programme, the CTO Foundation, is awarding scholarships of up to US$12,000 to individuals wanting to study tourism or hospitality at the Master’s (post graduate) level, and language training for persons already working in the tourism sector.

In addition, the CTO Foundation is offering study grants of up to US$2,500 to individuals pursing tourism/hospitality studies at the certificate, diploma, associate degree or first degree level. Studies can be pursued both within and outside the Caribbean region.

“The Foundation selects individuals who demonstrate high levels of achievement and leadership both within and outside the classroom and who express a strong interest in making a positive contribution to Caribbean tourism,” said Bonita Morgan, CTO’s director of regional human resource development.

The CTO Foundation also offers a scholarship of up to US$2,500 in the name of Arley Sobers, CTO’s former director of research and information management.  Mr.

Page 10: OneCaribbean.org€¦ · Web viewThe Caribbean welcomed 25 million tourists last year, a near 5.5 per cent rise over 2011, outpacing the rest of the world, which saw arrivals increase

Sobers, who passed away in an untimely manner in 2008, dedicated over two decades of his working life in the service of the Caribbean Tourism Organization. This scholarship is for persons working in local tourism organizations such as the ministry of tourism or the board of tourism, who wish to strengthen their skills in the areas of research and statistics.

A scholarship of up to US$7,500 is also being offered in the name of the late Audrey Palmer Hawks, the past director general of the Caribbean Tourism Association, which eventually merged in 1989 with the Caribbean Tourism Research and Development Centre to form the CTO.

Mrs. Hawks was responsible for marketing the Caribbean region as a tourist attraction to travellers in the United States and Canada.

And for Caribbean nationals wishing to pursue a bachelor’s degree programme in Hospitality/ Tourism Management, the Foundation offers scholarships for full-time study at Monroe College in New York (www.Monroecollege.edu), at its campus in Saint Lucia, or for the college’s online course. This scholarships are for first time students only.

Page 11: OneCaribbean.org€¦ · Web viewThe Caribbean welcomed 25 million tourists last year, a near 5.5 per cent rise over 2011, outpacing the rest of the world, which saw arrivals increase

This offer comes as a result of a Memorandum of Understanding signed between Monroe College and the CTO in 2011. The MOU established a three year agreement for scholarships and study grants to support students from the Caribbean to advance their tourism/hospitality education at Monroe College. Scholarship awards will range from US$4,500.00 to US$18,660.00 annually, equally distributed over three semester. The funds are to offset student tuition expenses at Monroe College.

The deadline for receipt of applications for all schoarhips and grants is 15 April, 2013.

More than 190 Caribbean nationals have benefitted from the CTO scholarship and grants programme to the tune of over US$760,000 since the CTO Foundation was founded in 1997.

For more information, visit www.onecaribbean.org

The Caribbean takes on the world at ITB

Page 12: OneCaribbean.org€¦ · Web viewThe Caribbean welcomed 25 million tourists last year, a near 5.5 per cent rise over 2011, outpacing the rest of the world, which saw arrivals increase

The Caribbean will make its presence felt at the world’s leading travel trade show, ITB Berlin, with 18 countries

exhibiting in the popular Hall 3.1 this year. Nine CTO member countries will exhibit in the Caribbean Village area  – Aruba, Barbados, Bermuda, Bonaire, British Virgin Islands, Saint Lucia, St. Maarten, St Martin, Suriname – joined by private sector partners: Advantage Management Group, Jolly Beach, Canouan Islands Resort & Spa, Antigua, Belize Hotel Association,  LIAT Airlines, Guyana’s Wilderness Explorers, Virgin Atlantic Airlines and Wildlife Expeditions/Karibikreisen, Grenada.

In addition, nine Caribbean countries will be on display in the surrounding area - Cuba, Curacao, Dominica, Dominican Republic, Guadeloupe, Jamaica, Martinique, Trinidad & Tobago and Venezuela.

The Caribbean Village central area and bar will be sponsored for the 5th year running by one of the major German tour operators, Dertour/Meier’s Weltreisen.  This year, the

Page 13: OneCaribbean.org€¦ · Web viewThe Caribbean welcomed 25 million tourists last year, a near 5.5 per cent rise over 2011, outpacing the rest of the world, which saw arrivals increase

Caribbean Media Awards Ceremony will be hosted in the central area where CTO and its partners will have the opportunity to network with over 40 journalists.

Once again, the CTO will bring visiting directors of tourism and heads of marketing in Europe up to date on the German market, including new services to the Caribbean, by hosting the annual Directors Update. Visiting delegates will also get the opportunity to meet with representatives of the regional carrier, LIAT. The popular Caribbean Village area also allows Caribbean partners to meet and entertain their clients over a Caribbean drink and food, while Caribbean entertainment will be provided to the general public over the weekend.

ITB Berlin attracts more than 170,000 visitors - 113,000 trade visitors and 11,000 represented companies from 180 countries - and is the leading Business to Business platform for all tourism industry decision makers to meet and discuss new business, trends and developments in the travel trade industry.

CTO helps

Page 14: OneCaribbean.org€¦ · Web viewThe Caribbean welcomed 25 million tourists last year, a near 5.5 per cent rise over 2011, outpacing the rest of the world, which saw arrivals increase

Dominica's tourism prepare for crises

The CTO continues to help enhance its members’ communications capacity, particularly in crisis situations

– while at the same time providing additional services to its member countries. The region’s tourism development agency conducted a five-day crisis communications/management seminar in Dominica at the invitation of the ministry of tourism.

Facilitated by the CTO’s communications specialist, Johnson JohnRose, the inter-active seminar covered a series of important areas, including the production of a handbook of protocols on how to respond to various crises.

Participants included senior officials from the ministry of tourism, Discover Dominica (the marketing arm of the ministry of tourism), the fire service, the police, the country’s main hospital, the ministry of

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legal affairs, the Air and Sea Port Authority, the National Emergency Planning Organization, the Dominica Hotel & Tourism Association, among others.

Mr. JohnRose also facilitated discussion between the industry and local media on the coverage of crises.

CTO member countries wishing to take advantage of this important service being offered by the CTO are asked to contact Mr. JohnRose at [email protected].

For feedback on the Dominica seminar, please see CTO TV on the panel on the right hand side of this newsletter.

Read all about itThe CTO is once again honouring the people who help tell the Caribbean story in the most

interesting, compelling and entertaining manner. CTO has announced the upcoming Caribbean Week New York 2013 Media Awards programme. The winners will be

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announced, and the awards presented, at the Caribbean Media Awards Luncheon on Thursday, June 6, 2013. To honour the media’s exceptional work in promoting the Caribbean, we are also soliciting submissions from the media and member countries. The awards will celebrate the best in feature print, broadcast and online placements as well as photography from International, US and Caribbean-based media that captured the essence of the Caribbean in 2012. Awards will be presented in 10 categories. For a list of the awards categories, as well as the submission guidelines, criteria and judging process, please visit www.onecaribbean.org

Thanks, Claude, for excellent service

For well over seven years, Claude Clarke has provided excellent, friendly and efficient service to the CTO and its members. Claude joined the CTO family in mid-2005 and

Page 17: OneCaribbean.org€¦ · Web viewThe Caribbean welcomed 25 million tourists last year, a near 5.5 per cent rise over 2011, outpacing the rest of the world, which saw arrivals increase

as an office assistant and has carried out his function with grace and humility. After seven and a half years, he leaves us for a greater calling. Claude is now a reverend and has answered the call to ministry. The CTO thanks Claude for his excellent contribution to the sector. We also congratulate him on becoming a reverend and wish him the very best.

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