It’s all here for you to use!2016 Social Media/Publicity/Marketing ToolsThis tool kit is designed to help you maximize your event presence and drive more people to the event and specifically to your booth/area.

Reinforce your participation in the show!Enhance the power of your existing marketing efforts by including the Northeast Wisconsin Craft Beer Festival (NEWCBF) logo and/or information in all of your planned radio, television, online or print advertising before and during the event. It’s a great way to let current and potential customers know they can find you at the show. To make things easy, in this document are logos and sample tag lines.

Know your audience!The beer industry is changing and in terms of sales you’d be hard pressed to find a bigger standout than craft. Simply said, the word “craft” inspires consumers. Although the target audience tends to be slightly more male, women are entering the market at a growing rate as they associate craft with “handcrafted” where men associate craft with “small batch production.” In addition, local plays a very significant role in a consumer’s craft beer choice, so much so, the Northeast Wisconsin Craft Beer festival was born.

What do we have for you and what can you do to help? TV spot and its link on C:\Users\cmo\Downloads\Craft Beer FestivalYou Tube News release for you to use as a reference Artwork for use on social media and on your website Artwork in two sizes for you to print off and use as a poster or handout Suggested copy/tag lines Like us or follow us on our social media platforms Facebook, Twitter and Instagram. That will make it easier for us to share,

like or favorite your posts when you talk about your business at the show. Tag us on our social media platforms so we know when you’re talking about the show and we can favorite, like or re-tweet

TV SpotThe TV spot is available on You Tube

Artwork Social Media & WebsiteFacebook 1200 x 627

1200x627

PUBLICITY TOOL KIT

Other Website Sizes

300x250 728x90

300x250 760 x 300

760x300 320x50

Artwork Poster, Handout & Other Art

11x17 Poster 2 per 8.5x11

Other Art

:15 “In Heaven There is No beer” social media clip You Tube :15 sec “Star of the Show” social media clip You Tube

Logo and artwork use disclaimer. By downloading these logos, you agree to the following:These event logos are trademarked property of PMI Entertainment Group Inc. – Expo and Event Production and are strictly intended for exclusive use by PMI Entertainment Group Inc., its sponsors, exhibitors, suppliers and various media outlets for marketing purposes only. These logos cannot be altered in any way other than proportionate sizing.

Suggested Copy and TaglinesGeneral talking points

Please note:Our social media handles are (we use @ReschCenter for all events in all buildings):

@ReschCenter – Twitter @ReschCenter – Instagram Facebook.com/ReschCenter

“Northeast Wisconsin Craft Beer Festival, Saturday, October 8 at Shopko Hall, Green Bay is a craft beer lover event. Everyone will receive a commemorative sampling glass and have access to unlimited two-ounce samples of more than 200 craft beers, light fare hors d’oeuvres and entertainment. This year we have FIRST CALL, an early admission experience that starts an hour early so craft beer lovers can sample special edition selections before they run out, plus receive a souvenir growler upon exit and a chance to win a private tap room experience with a Brewmaster. Designated driver tickets are also available.”

Sample over “200 craft beers from local area breweries, Saturday, October 8 at Shopko Hall, Green Bay. Visit craftbeerfestivalgb.com for more information.”

“Visit YOUR BREWERY NAME HERE when you are at the Northeast Wisconsin Craft Beer Festival, Saturday, October 8 at Shopko Hall, Green Bay.”

“Visit one of the largest craft beer events in Northeast Wisconsin! Sample over 200 craft beers in your very own commemorative sampling glass, enjoy light-fare hors d’oeuvres and entertainment.”

“Join us Saturday, October 8 at Shopko Hall, Green Bay for the Northeast Wisconsin Craft Beer Festival.”

Sample Twitter posts

“Check us out at the #CraftBeerGB Festival as we sample…… @ReschCenter” “We’re going to be sampling at the #CraftBeerGB festival Oct. 8 at @ReschCenter, are

you? “More than 200 craft beers to sample, including ours, at the #CraftBeerGB festival Oct. 8

@ReschCenter! Join us!

Instagram – post and share photos of your craft beer using following hash tag: Visit us and sample this at #CraftBeerGB Festival @ReschCenter Oct. 8!

News Release

It’s a Great Time to be a Craft Beer Lover

Green Bay (August 18, 2016) – More than 200 beers and 50 breweries will be available for unlimited sampling at the third annual Northeast Wisconsin Craft Beer Festival presented by Festival Foods Saturday, October 8 at Shopko Hall. Beer lovers will receive a commemorative sampling glass and have access to unlimited two-ounce samples of beer and light fare hors d’oeuvres.

New this year is “FIRST CALL” which gives the craft beer enthusiast a one-hour exclusive experience that only 300 can attend.

FIRST CALL:

- Only 300 tickets available- Starts at 5 pm- One hour early entry to sample special edition selections before they run out!- Souvenir growler upon exit- Chance to win private tap room experiences with Brewmasters

The festival also features entertainment, including Bernie’s Polka Band and Sam Adam’s stein hoisting competition.

Hours and Pricing:- FIRST CALL 5pm

$55 advance, $60 at the door - General Admission 6 pm

$40 advance, $45 at the door- Designated Driver

$10 advance, $15 at the door

The Northeast Wisconsin Craft Beer Festival is a beer festival that encourages responsible drinking. Local taxi cab companies will be made aware of the event in advance, and taxi service phone numbers will be listed prominently in the festival directory.

For more information visit craftbeerfestivalgb.com