Web tools and Social Media for business associations

Anastasia BaklanEast Invest 2, Azerbaijan, 2016

The plan

1.Web-sites

2.Social media

3.E-mail newsletters

4.Online-surveys

5. Infographics

Web-tools are the possibility to...

• To start your advocacy campaign without a great expanses

• To promote the association's achievements and to attract the partners

• To minimize the risk of incorrect interpretation of information flow

• To create a databases for the joint implementation of the future projects

Do you have a website of your organization right now?

Problem of the communication campaign start

In the start of advocacy activities there is a need to present the ideas of business community somewhere for the public. But how could you guarantee that information would be interpreted correctly, if stakeholders have no chance to verify information through the Google-search?

Solution

To create the simple web-representation of the BSO (or coalition), where description of the goals, tasks, events, the team of advocacy campaign and contacts for the feedback will be placed.

Possible services for web-page creation

• In the Internet you can find a list of the possible services for web-page creation absolutely for free

• To make a web-page there you will don't need any specific knowledge of programming or design

• The main thing is to prepare a good content and spend an hour to fill it in the form of the web-site

How many it could cost?

Social Media

Social networks for advocacy campaigns

• Facebook, LinkedIn

• Twitter

• Google+

• Youtube, Vimeo

• Instagram, Pinterest, Flickr

• Issuu, SlideShare

• Blogs

Results of assessment on communication channels among business associations in Armenia

Results of assessment on communication channels among business associations in Georgia

Facebook

• Keep Facebook posts short and conversational, and include an image whenever possible.

• The most effective way to communicate on Facebook account is to post regularly.

• Ask people to share your content through Facebook.

• Make sure the content is branded with a logo.

Facebook

• Include links on Facebook to direct people back to the website of organization.

• You can easily create events on your Facebook page and invite your Facebook friends, who can then invite their friends, and so on.

• But the most important is to not waste your time all day watching the Facebook timeline!

Пример страницы Национальной платформы МСБ

Для распространения информации можно использовать смежные тематические группы и сообщетсва

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Youtube - video content for free

Youtube

• Issuu is the leading digital publishing platform delivering exceptional reading experiences of magazines, catalogs, and newspapers.

• All you have to do is upload your documents and you'll be publishing in a minute.Or you can use Issuu to create a personal library and follow publishers you want to.

• Formats: PDF, DOC, PPT

Issuu www.issuu.com

Issuu

Issuu

Issuu

E-mail newsletters

Newsletters

• E-mail newsletter could be provided directly in the text message or in attachment as a PDF-file

• MailChimp - a useful tool for newsletters (design your messages online, with a simple panel, free of charge)

• MailChimp also help to provide monitoring of your newsletters: who open your letter, which links are more popular etc

Statistics provided by MailChimp

Online-surveys

Free services to create online-surveys

• Google-forms

• SurveyMonkey

• PollDaddy

• Survio

• CreateSurvey

Polldaddy (survey for the State Regulatory Service of Ukraine provided by the National SME Platform)

Disadvantages of online-surveys

• Not every potential participant of the survey could has access to the Internet (it depends on the target audience)

• During conducting the online-surveys not all of the participant will come to the end of application form

• Online-surveys on this stage will never give you the "whole picture" of the market because it could not be representative

Infographics

Free services for creating infographics

• Google Developers

• easel.ly

• Piktochart

• Infogr.am

• visual.ly

• Venngage

• Dipity

• Squarespace for the website

• MailChimp for newsletters

• Polldaddy for surveys

• Issuu for presentations

• Pictochart for infographics

To "look through" list

The final task: write down a short plan from 3-5 communication instruments that you will be able to use in the work of your organization during 2016

Questions

And have a nice day!

Thank you!

Anastasia Baklan Center for International Private EnterpriseNational SME Platform (Ukraine)www.platforma-msb.orginfo@platforma-msb.org +38 093 460 87 03+38 044 279 00 76