Web Analytics Demystified by Eric Peterson

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$ $ 7 89 5 89:$

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Dependence

" ( 5 :$$!"G$!$!E $$!$5 "

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1 (SINGLE ACCESS PAGE VIEWS OF A PAGE / ENTRY PAGE VIEWS OF THE SAME PAGE) = PAGE STICK

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Cost per Visitor %$8H$I$!!

H#I G $9$!$$ $ 5 " : "$

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$ $5 MARKETING EXPENSES / VISITORS = COST PER VISITOR

Dependence

# " 7$*!L7$7!#I!!!"",I

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$ " " 8S2 $9 >$ !

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$ $" $ $ .!HI$"41"&$

Ratio of New Visitors to All Visitors *8!$"9$"

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G$!$

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5G! $$ !$$" !

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An Important Note about Setting up a Visit Cookie System

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#&2#.);

var thisMonth = thisDate.getMonth(); var thisSessionTime = oldSessionStartTime; // Don't update this unless it's a NEW VISIT

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timeDiff = minutes; session_timeDiff = session_minutes; // Use this to test for SESSION duration

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} else {

// Yes, first visit this month so reset thisCount = 1; thisSessionTime = thisTime; session_timeDiff = 0;

};

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Dependence

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Percent of Visits Under 90 Seconds = 5 $ / 7O!5!7O$ / $ !$!$/:

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$ / 5 $$

VISITS UNDER 90 SECONDS / ALL VISITS = PERCENT OF VISITS UNDER 90 SECONDS

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G$ . / $$

Usage

$/:$5 2 1 2!$B

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$/$

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$ $ $ $

#&2#.5.

#$

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B $ ! $ !

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#$!$

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Responses and Respondents ! $ 5

: " 75"

!5H41I

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Dependence

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Dependence

6

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& $$!8

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%$5$$!$ $ ! !G7 ! !

Dependence

# B 89 7$ $ $ $ O$$$"#*8"9

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$ $ 7 ! $ 5 # 7" 89$$"

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&$ $ *18"98#98,989=4-

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* $ #" $ 89 !#:$!!!

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$

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