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WCA SOCIAL ENTERPRISE
Westmoreland Community Action
Mission:
Westmoreland Community Action strengthens communities and
families to eliminate poverty.
Westmoreland Community Action
Agency Growth
1990 – 5 Programs, 90 Staff, $1.5 Million Annual Budget
2013 – 23 Programs, 230 Staff, $15 Million Annual Budget
Westmoreland Community Action
Poverty Statistics
Westmoreland
County
Population 364,471 Poverty Rate 10.5%
Families 7.2% Single Mothers 35.8% Unemployment 7.6%
Social Enterprise
WHS, Inc. and Greensburg Construction
Mission:
To lease to non-profits at a lesser rate while
making donations to low-income programs.
Social Enterprise
• Purchased 1st building – 24,000 sq. ft.
•1995• Lease to two non-profits•2013 – Own 7 office buildings and apartment building
• 100,00 sq. ft.• 6 are paid off• $6 million in assets
• Purchased Greensburg Construction in 2004• $1 million in annual revenue• Made profit last 3 years
Social Enterprise
WCA – Social Enterprise Research
• Job Creation/Training• Tax Paying Entity• Good Community Partner• Quality Service/Business
• Restaurant• Catering• Lawn Service
Social Enterprise
What Does WCA Do Best?
• Community and Economic Development
Social Enterprise
What Does WCA Do Best?
• Community and Economic Development
Social Enterprise
What Does WCA Do Best?
• Community and Economic Development
Social Enterprise
Missed Opportunities
One example: S. 6th Street, Jeannette
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3 Agency Collaboration
• 3 Community Action Agencies• $60 million annual budgets• $50 million Economic Development• Heavily involved in development
Westmoreland Fayette Washington Greene
Population 364,471 136,606 207,820 38,686
Poverty Rate 10.5% 19.9% 10.4% 15.0%
Families 7.2% 15.1% 6.7% 10.8%
Single Mothers
35.8% 55.7% 40.8% 34.5%
Unemployment 7.6% 10.0% 7.3% 7.2%
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• Clearinghouse for donated and salvaged materials
• Converted items to charitable dollars to support 3 Community Action Agencies
3 Agency Collaboration (continued)
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• Reduce waste of natural resources while diverting usable materials from landfills.
• Deconstruction vs. Demolition• 40% of solid waste to landfills
3 Agency Collaboration (continued)
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Community Mission
• Hire people from community• Purchase from the community• Taxpaying entity• Self-sustaining by 4th year
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Start-Up
• Pooling resources -- $330,000• Development experience• Construction relationships• Business contacts• Temporary location• Hire key staff• Build clients/donations
4 County Area
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Financials
• Foundations -- $750,000-- Location• OCS Grant -- $500,000 -- Staff• ARRA $ -- Start-up -- Equipment• State Funds -- $200,000
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Marketing and PR
• Marketing Team• Website (www.ShopDemoDepot.com)
(.net, .org)• Signage• TV/Radio• E-mail Blasts• Social Media
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Marketing and PR (continued)
• Construction Associations• Business/Human Service Contacts
• 6 Chambers of Commerce• Builders/Contractors• Speaking Engagements• Rotary• Small Business Association• Events
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Building Goods Donations
• General (Public, Craig’s List)• Business (Wal-Mart, Lowe’s, Home Depot)• Construction Companies• Private Contractors• Demolition Companies• Trade Specific Manufacturers
• For example, Kitchen and Bath
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Location
• Temporary/Permanent• Smithton, PA
• 15% Poverty• 22% Children in Poverty
• Jones Brewery• Shirley Jones – Partridge Family
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Location (continued)• 23 Acre Site
• 8 buildings and water treatment plant
• Bottling Plant – Rehab/SDD•Brewery – Deconstructed/200 parking spaces•Railroad Spur•Stoney’s Brewing Offices•Smithton Borough – vehicles and supplies•Greensburg Construction
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Bottling Plant
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Brewery
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Railroad Spur
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Stoney’s Brewing Offices
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Smithton Borough Building
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Brewery Site
Greensburg Construction
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• Close proximity to all 3 CAAs•Accessible major roadways•Easy signage – 4 convenient routes to location
Brewery Site
Greensburg, PA 17 miles
Washington, PA 31 Miles
Uniontown, PA 21 Miles Shop Demo Depot
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Brewery Site (continued)
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Phase II
•Deconstruction – Inventory source for Shop Demo Depot•Staff/Training•Partner with Demolition Contractors• Deconstruct – Activities by 3 CAAs (4 County Area)
• County Contracts
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Projected Time Line
• Start-Up• Hiring of Key Staff• Temporary Staging Site•Completion of Business Plan•Submit Grants• OCS – Staff• 3 Foundations – $1 Million – Acquisition and Rehab
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Move to Permanent Location
• Buyer for brewery• Found closed lumber yard•Negotiated purchase/lease agreement•Moved entire Shop Demo Depot business in January 2012
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Cook’s Lumber Yard
• Mount Pleasant, PA• Statistics
• Population 4,454• Poverty Rate 16.7%• Single Female w Child 69.6%• Median Income $35,987• Median Property Value $107,600• Located on Rte. 31• Surrounding roadways• 26,000 vehicles daily
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Cook’s Lumber Yard (continued)
• 5.6 acres• Railroad spur• Outbuildings• 20,000 sq. feet of indoor space• Bike trail collaboration
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Cook’s Lumber Yard (continued)
• $550,000 purchase price• Lease/Purchase• Rehab needs -- $250,000• Purchased property -- January 2013• Foundation assistance -- $500,000• NAP tax credit -- $415,000 – 2012-2013
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Cook’s Lumber Yard (continued)
• Open House• Deconstruction• Hiring of Staff•Permanent Location• Evaluation
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Cook’s Lumber Yard (continued)
• Grand opening – April 2012• Average sales to date -- $550 daily• eLoop• Partner with Construction Junction• Amazon paints• Software -- tracking• Habitat purchase
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Shop Demo Depot’s Future
• Rehab work• OCS proposal
• 25 staff• Warehouse and deconstruction
• Other business ventures• Plastics• Office furniture
• Profitable by 2016
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Challenges
• Marketing -- committee• Staffing• Diversity of business• Not asking for funds• Staff salaries and benefits