3
Ways to Make Your Company Go Viral With Videos No matter what business you are in, it helps to be able to have direct contact with your customers. Video marketing is an excellent way to get the word out about your business, and speak one-on-one with potential customers. This article will provide you with some very useful tips on how to begin with video marketing. YouTube offers editing features on their site. Annotations are a good example of what you can add to your videos. That is a smart way to share links, coupon codes, and any additional information you want to share. To add another dimension into your video marketing campaign include your company's logo. This can easily be accomplished by inserting a clip art image of your company's logo directly into your video. The most common placement for the image is either at the bottom of the screen or in the upper corner of the video. To help garner even more views embed your video in your website. Most people when they think of video marketing think only of posting a video on YouTube. Instead, post it on your website and include a link on your Facebook wall and Tweet about your new video on Twitter. A great reason to have costars in your video is that they'll have a network, too. If you bring on an expert in the field, he'll let his network know he's going to be appearing in your video, growing your exposure. They'll share with their network, if the content is good, and you'll get many viewers quickly. A great reason to have costars in your video is that they'll have a network, too. If you bring on an expert in the field, he'll let his network know he's going to be appearing in your video, growing your exposure. They'll share with their network, if the content is good, and you'll get many viewers quickly. You should be honest in your videos. Your audience http://www.entrepreneur.com/ebusiness/index.html will identify with you and trust you if they feel like you are being yourself. You should, however, avoid swearing or saying anything too personal in your videos and edit anything you feel does not have its place in your video. Some of the most effective ways to gain an audience for your videos will be by using ads in social media or qr codes to direct people to yours videos. People who see these advertisements will already have the means (and likely the time) to watch the video. If they like it, they can instantly share the link with a friend, giving your business's video yet one more exposure! When searching for inspiration, try YouTube Suggest to find related topics which you could speak on. This gives you a tree of various ideas which you can either use outright or might spark a topic idea in your mind. The more research you do, the more ideas you'll come up with. When searching YouTube for ideas, don't forget to use the * wildcard operator. This allows you to find videos, which are similar but not identical to your search terms. For example, "How to * a book" may lead you to some crafty questions and answers about working with books creatively. Have a ground game for your video marketing promotion. Thinking you will strike gold with the next

Ways to Make Your Company Go Viral With Videos

Embed Size (px)

Citation preview

Page 1: Ways to Make Your Company Go Viral With Videos

Ways to Make Your Company Go Viral With Videos

No matter what business you are in, it helps to be able to have direct contact with your customers.Video marketing is an excellent way to get the word out about your business, and speak one-on-onewith potential customers. This article will provide you with some very useful tips on how to beginwith video marketing.

YouTube offers editing features on their site. Annotations are a good example of what you can add toyour videos. That is a smart way to share links, coupon codes, and any additional information youwant to share.

To add another dimension into your video marketing campaign include your company's logo. Thiscan easily be accomplished by inserting a clip art image of your company's logo directly into yourvideo. The most common placement for the image is either at the bottom of the screen or in theupper corner of the video.

To help garner even more views embed your video in your website. Most people when they think ofvideo marketing think only of posting a video on YouTube. Instead, post it on your website andinclude a link on your Facebook wall and Tweet about your new video on Twitter.

A great reason to have costars in your video is that they'll have a network, too. If you bring on anexpert in the field, he'll let his network know he's going to be appearing in your video, growing yourexposure. They'll share with their network, if the content is good, and you'll get many viewersquickly.

A great reason to have costars in your video is that they'll have a network, too. If you bring on anexpert in the field, he'll let his network know he's going to be appearing in your video, growing yourexposure. They'll share with their network, if the content is good, and you'll get many viewersquickly.

You should be honest in your videos. Your audiencehttp://www.entrepreneur.com/ebusiness/index.html will identify with you and trust you if they feellike you are being yourself. You should, however, avoid swearing or saying anything too personal inyour videos and edit anything you feel does not have its place in your video.

Some of the most effective ways to gain an audience for your videos will be by using ads in socialmedia or qr codes to direct people to yours videos. People who see these advertisements will alreadyhave the means (and likely the time) to watch the video. If they like it, they can instantly share thelink with a friend, giving your business's video yet one more exposure!

When searching for inspiration, try YouTube Suggest to find related topics which you could speakon. This gives you a tree of various ideas which you can either use outright or might spark a topicidea in your mind. The more research you do, the more ideas you'll come up with.

When searching YouTube for ideas, don't forget to use the * wildcard operator. This allows you tofind videos, which are similar but not identical to your search terms. For example, "How to * a book"may lead you to some crafty questions and answers about working with books creatively.

Have a ground game for your video marketing promotion. Thinking you will strike gold with the next

Page 2: Ways to Make Your Company Go Viral With Videos

viral video is like using lottery tickets as a retirement plan. It works well for those that win, but mostlose and lose big. Produce content steadily and market each video assertively. If you have a viralvideo in there, it will show up on its own.

Always display your website URL in your video. Most video-editing software packages include theoption of placing a text box inside your video. This is the perfect way to ensure that anyone whoviews your video will know where to learn more, even if they end up seeing your video on a siteother than your own.

When you upload a video to YouTube, also upload it to Facebook, and vice versa. You should use theembed code from Facebook on your site instead of YouTube as Facebook followers tend to be morelucrative than YouTube followers, and you're working to build your brand with the video you post.

Try to use some music. Reflect on your own experiences when music has been effectively utilized ina marketing campaign. Use appropriate tunes that you can obtain the rights to use. This way, you'llsend out a more effective message to people. This is also a good way to replace a voice recording ifyou are not comfortable with talking to your audience.

Use cliffhangers in your videos. You don't always have to stop at just a single video. By creating aseries of educational videos, you can lead viewers using "episodes." Make "open loops" where youridea is "to be continued" in your next video. This keeps the audience engaged, helps you educateviewers in multiple videos, and also helps lead them back to your website.

When you are using video marketing to promote your product or business it is important to have agood title. The title will help to drive traffic to your site from search engine results. Keep it relevantto what exactly you are promoting to ensure you drive the right kind of traffic to your site.

Quality content is essential to the success of your video marketing campaign. Your videos will bepopular if they answer specific questions your customers have or provide your audience withoriginal content and useful tips. Focus on a specific topic in each one of your video and do nothesitate to edit the content you do not really need.

Are there any myths about your field or company or products? It's time to debunk them! Use yourvideo to re-enact the myths in a humorous manner and then tell the truth about the fact in question.Your viewers will enjoy it enough to share it with others on their social media friend lists.

Put your video on video sharing sites. Of course, youare going to put your video on your site. However,that's just the first place you should post. Next, youshould post on sites such as Youtube and Vimeo.That way, you are going to be more likely to go viraland reach more people.

Video marketing is one of the newest social networkmarketing methods of marketing your businessonline. You need to have some basic informationfirst, so use the tips laid out here to help you to reallyunderstand this. Start using video and you will start seeing better conversions into sales for yourbusiness.

Page 3: Ways to Make Your Company Go Viral With Videos