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Sparta Atletik & Motion Athletic and Running Club Sparta
Copenhagen, Denmark Frankfurt, 6th-8th November 2015
https://www.youtube.com/watch?v=fk4GoXcyFoc
SPARTA ATLETIK OG MOTION Who we are
Sparta Atletik & Motion is a non-profit athletics and running club, whose
history dates back to 1898. Today it has over 1 800 members and is made
up of three main sections:
Sparta Løb
Arranges
recreational
races
attracting over
200 000 runners
annually
Sparta Atletik
Provides
training for
talented and
elite athletes
Sparta Motion
Is committed to
promoting
fitness in the
community by
encouraging
people to run
together
SPARTA LØB Sparta Run
8 permanent employees, several
temporary workers
17 mass runs /year
Three runs have an expo
Mobile application for both iOS
and Android
Generates money also for other
clubs
Year Registrati
ons
Women
(%)
From
abroad
(%)
1980 995 4,7
…
2001 5.875 13,1
…
2008 8.367 18,6
2009 10.774 19,6
2010 12 .440 20,4 15
2011 11.919 20,7 15
2012 12.200 22,0 16
2013 10.947 21,9 20
2014 12.010 23,9 20
2015 11.734 25,2 27
COPENHAGEN MARATHON Sparta’s first mass run
Popular app (41.000 downloads)
Homepage: 111.000 unique users,
244.815 page views (race day)
Livestream: 40.000
(re-run 36 752)
Total number of results requests:
10.000.000
Other activities attached:
Marathon Expo (35.000 visitors)
CPH Mini Marathon
Marathon Start op
Nike Marathontest 1-2-3-4
Group training (free)
Year Event days
Teams
participating
1981 1 134
…
2001 2 6.946
2002 2 7.676
2003 3 8.861
2004 3 10.192
2005 4 12.167
…
2008 5 20.831
2009 5 24.202
2010 5 25.511
2011 5 25.900
2012 5 24.500
2013 5 24.400
2014 5 23.918
DHL-STAFETTEN The largest relay race in
the world
Annual five-day company relay
(5x5 km)
More than 3.200 public as well as
private companies,
over 120 .000 runners
A social event for employees but
also a networking opportunity
across entire industries,
between organizations or
among business partners
SPARTA ATLETIK Sparta Athletics
1 sports manager, 1 youth manager,
40 coaches
450 kids (up to 17 years) and 100+ kids on
a waiting list, 100 athletes over 17 years
Most winning athletics cub in Denmark
since 1985
Participates in European Champion Clubs
Cup in all levels
(Senior, Junior, Cross Country)
SPARTA ATLETIK From kids’ training to
international senior medals
Senior champion-
ships
Junior champion-
ships
All-day
school
17-20 years
14-16 years
6-13 years
Team Amsterdam
ELITE ACADEMY
NEW GENERATION
SPORTS SCHOOL
COMETS
YOUTH
SPARTA MOTION It’s more fun to run together
1 leader/administrator (part-time),
59 coaches (volunteers)
18 Teams divided on pace
(tempo), and goal e.g.
Beginners, Student Runners etc.
Training 1-3 times/week
500 DKK/three months (~70€)
Free entrance to all runs arranged
by Sparta (special rules for
Copenhagen Marathon)
Sparta Atletik
Sparta Motion
Sparta Løb JOINT ECONOMY
“All for one and one for all”
Yearly turnover: 40 mill. DKK
(~5,4 mill. €)
Income
JOINT ECONOMY
“All for one and one for all”
Yearly turnover: 40 mill. DKK
(~5,4 mill. €)
Every sections collects their income,
which becomes part of joints
assets later shared between the
three sections
Yearly surplurs ~ 140.000 €
L
ØB
ATLET
IK
MOTI
ON
NIELS JØRGEN
HOLDT President of
Sparta Atletik
& Motion
Born 25, August 1946
From Esbjerg, moved to Copenhagen 1969,
joined the club (as an athlete) 1970
Educated in finance/banking
Quit his day job in February 1980 and
started working full-time for Sparta
Became president of the club 1987
“For the love of athletics”
Could this be done in
your country?
