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手機: +886 911-687-449 E-mail: s101921@gmail.com

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(WARREN)

Industry & Client portfolio : Health & Fitness (Space Cycle), E-commerce (friDay online shopping), Fast food (McDonald’s, Pizza Hut), Banking & insurance (Cigna), Pet care (IDEXX), Beverage industry (Johnnie Walker, Baileys).

• Master of business administrator National Taipei University (July 2012)• Bachelor of information management National Kaohsiung First University of Science and Technology (July 2009)

Job description• Marketing strategy planning & developing : brand positioning, go-to-market plan, and digital campaign.• Team leadership: 2 assistant account manager • Sales analysis: analyzing weekly and monthly sales performance, reviewing ROI of promotion activities.• Cross Functional collaboration: Integrated merchant, design, and RD department.

EDUCATION

RELATED SKILLS

WORK EXPERIENCE

SUMMARY

Phone: +886 911-687-449 E-mail: s101921@gmail.com

• Marketing SkillsBrand, digital, and social media marketing, marketing strategy, presentation skillsProject managementAdvertising (ATL, BTL, Digital), mobile application and website development• Certification• English (TOEIC 835), Google Analytics

CONTACT INFO.

Job description: Assisted with the development, writing, and communication of marketing plans, promotional recaps, creative briefs, project recommendations, and presentations. Integrated marketing plan and execution.

Achievement:CNY greeting card campaign, the best ads performance of Pizza Taiwan history (CTR 10%), also the 2nd lowest order cost of advertising.

Job description:Developing and executing marketing plans, creating and managing project timelines, effectively integrating and leading client efforts across all disciplines including, creative, digital, PR and media.

Achievement:• From June 2015 to now, friDay shopping average sales grew 133%.• Established the first knowledge based e-commerce channel about housework, sales accounted for

10% sale of life goods category. Ads performance is 135% better than previous one (Hot sale Ads).• friDay shopping Xmas campaign accounted for 15% of total sales, our CTR performance is 500%

better than other teams during the same period.

With +4 years experience in digital & brandmarketing, excellent at brand management and integrated communication campaign development, a creative practitioner, with good problem-solving skills and sharp strategic thinking ability, by using practical ways to promote innovative thinking.

WARREN CHANG

Marketing specialist-Pizza hut (Sep 2013-Jan 2014)

Account executive-Leo Burnett (June 2012-Sep 2013)

Marketing Supervisor (April 2014- May 2015); Marketing Manager(June 2014-Sep 2016) -Hiiir

Community Assistant Manager (Sep 2016-Now) –Space Cycle Job description:Implement marketing plans including digital marketing, media buy, social media, member acquisition, etc..