Walmart Campaign 2018 Training for Red Cross … Campaign 2018 Campaign Training | 2 Objectives The purpose of this training is to prepare you, as a Red Cross Walmart Ambassador, for

Walmart Campaign 2018 Training for Red Cross

Walmart Ambassadors

1

Walmart Campaign 2018 Campaign Training | 2

Objectives

The purpose of this training is to prepare you, as a Red Cross Walmart

Ambassador, for the 2018 Walmart Campaign

At the end of this webinar, you will be able to:

Describe the Red Cross/ Walmart partnership

Explain how the campaign funds are vital to the delivery of the Disaster

Management Program

Recognize what’s expected of you as a Red Cross Walmart Ambassador

Disaster Management An Overview


Disaster management - DID YOU KNOW?

From house fires to hurricanes, disasters can strike quickly and without warning

across the country – when they do, the Red Cross is ready to help Canadian

families and communities respond and recover.

When a disaster strikes, the Canadian Red Cross relies on a network of more

than 5,000 trained disaster response volunteers across Canada. This includes

disaster response, recovery, and support as a community rebuilds.

The Red Cross also provides reunification and family messaging services to

families who have been impacted by a disaster or emergency.

Further tips for emergency preparedness planning can be found online at

www.redcross.ca/ready.

Partnership Walmart and Red Cross Canada


Red Cross and Walmart have shared values

“Ordinary people, doing extraordinary things.”

Canadian Red Cross Volunteer

“We are ordinary people performing at

extraordinary levels.”

Walmart Associates


A bit of history

2003 – Walmart donates $25K for general DM

2004-5 – Walmart donates over $1.7million for Tsunami, Katrina and Southeast

Asia earthquake

2005-6 – Walmart donates $500K in partnership fees /support and general DM.

First year of blanket donation - partnership really starts to take shape

2006-7 – First year of in store campaign with corporate match per store

2007-8 – Walmart introduces annual $100K of gift card donation in addition to

blankets and in-store campaign

2008 – Annual in-store campaign, blankets, gift cards PLUS additional GIK.

2016 – An unprecedented $1.93 million raised by Walmart customers and

associates in support of the Alberta Fires Appeal in just two weeks

2017: Record breaking 2017 Walmart Campaign raises $3.24 million for disaster

preparedness and response

The Campaign


Campaign Overview

2018 Red Cross Campaign Goal*: $2.7 million

(does not include WM corporate match) - we

raised over $3.2 million in 2017 (this amount

includes the $818,000 we received in corporate

match dollars)

23 campaign days from February 15th – March 9th

$2,000 corporate match per store if store raises

$2,000

Cashiers ask customers to support families who

need the Red Cross

Funds support disaster response in Canada at a

local level as well as large scale

Supported by store associates and volunteers


How does the Campaign work?

Walmart cashiers ask customers to

add a donation to their total bill

Donations are tracked via the

barcode on the icon.

Please note that many stores are also

using self check outs

Funds raised are matched by

Walmart Canada up to $2,000 per

store

As a Red Cross Walmart

Ambassador, it is our hope that you

will continue to build your store

relationship all year long and we can

help you do this


Who is involved at Walmart?

Cashiers – the associates who ask

customers to donate

In-Store Champions – those

associates who motivate their

colleagues and plan the extra events

(e.g., BBQ’s – Popcorn – Cotton

Candy – Cookies)

Customer Service Managers

Front-End Managers – manage the

cashiers

Store Managers and Co-Managers


Walmart will...

Establish goals for each store

Provide weekly results totals during the Campaign

Encourage stores to host additional events to further support the campaign

(some of these will take place before the ‘official’ launch of the campaign)

Promote the Campaign through internal communication initiatives


The Red Cross Philanthropy Team will...

Be responsible for campaign results within their designated region

Communicate directly with Red Cross Walmart Ambassadors within their region

Ensure volunteers’ campaign readiness (i.e. training, necessary messaging &

collateral)

Track and support in-store fundraising events

Visit stores during campaign and take the lead for some stores without a

designated Red Cross Walmart Ambassador

Will manage any issues that are brought to them from the volunteers

Campaign Specifics For Red Cross Walmart Ambassadors


Red Cross Walmart Ambassador

Responsible for executing the campaign in their designated store(s)

Introduces self to store manager(s) prior to campaign and arranges time for the

campaign launch meeting

Speaks on behalf of CRC at Walmart morning* in-store meetings

Reminds manager about tracking and recognizing Walmart associate

“Fundraising Stars”; arranges for certificate/buttons for these Fundraising Stars

with their CRC Philanthropy Staff Lead

Supports in-store fundraising events if requested to do so

Communicates potential media opportunities to Provincial Campaign Staff Lead

Attends store post-campaign to convey our thanks**

When possible, build and maintain good relationships with store managers and

key associates throughout the year

*In-store meetings may take place as morning or evening meetings based on store manager’s preference. (and

volunteer availability)

** There is no requirement this year to deliver plaque or thank you gift, but if you can stop by to say thanks and

congratulations on a successful campaign, please do so


Fundraising Stars

Important to identify those associates who go above and beyond what is

expected of them to support our campaign

The Red Cross has developed the Fundraising Star program to recognize

associates who raise $500 or more through paper icon sales or other fundraising

initiatives.

Each Fundraising Star receives a Fundraising Star certificate and pin to

celebrate their efforts

Chance for some friendly competition among associates


Campaign Materials

Materials included in the Red Cross Campaign Box

Goals Poster

Thank You Poster

Campaign buttons

Campaign DVD

2017 Disaster Response Impact Report

Instruction Sheet

Fundraising Tracking Sheet

Materials supplied by your Red Cross Lead

Buttons for Fundraising Stars (will be sent upon request)

Materials supplied by Walmart

Point of Sales card (also known as an ‘icon’)

Clings to go above cash registers

Info card (cheat sheet for associates)


Campaign Materials

Point of Sales Card (Icon) Cash Register Cling


Campaign Materials

Info Card (Front) Info Card (Back)


Campaign Materials

Goal Poster Thank You Poster


Self-Checkouts

If the store has self-checkout ....

Many will have Walmart associates providing assistance at the self-checkouts or

will have line directors at the checkouts.

The volunteer can suggest that the line directors or customer assist associates

offer the POS cards to customers and suggest they consider adding this to their

purchase


Role at Launch Meeting

Welcome store associates and managers and thank them for their participation

Highlight the key messages about Disaster Management to emphasize the

importance of the campaign (found online in your resources)

Remind the cashiers of the importance of asking every customer to support the

Canadian Red Cross – be sure to share the Charity Checkout Facts found in

your resources to help alleviate some stress

Introduce and explain the Point of Sale (icon) card and Info Card

Describe the store associate “Fundraising Stars” recognition program


Role at Check-in Meeting

Provide an update on the dollars received to date (in-store and across Canada)

Offer to update the store’s goal poster if it is not up to date

Recognize store associates (cashiers or non-cash store associates) who may

have achieved either $500 + “Fundraising Stars” level

Remind the cashiers of the importance of asking every customer to support the

Canadian Red Cross by providing key messages on Disaster Management

Respond to questions from store associates and feedback from customers

Blitz Day Saturday March 3rd


Blitz Day Overview

Create a strong Red Cross presence in Walmart Stores across Canada to:

encourage campaign donations

educate associates and customers about the importance of disaster

preparedness

promote the Be Red Cross Ready workshop Red Cross Be Ready app

show how much the Red Cross appreciates support of Walmart

Teams of volunteers are assigned to Walmart Stores to:

attend the stores for a 3 hour period

chat with customers, thank them for their donations

provide information about the Red Cross & disaster preparedness( may set up

an information table if appropriate)

assist the cashiers with bagging*(if approved by Store Manager)

Social Media


Social Media Guideline

If you are active via Social Media, please keep the following in mind:

Do not say anything online that you would not be comfortable seeing quoted on

the news, being asked about by your mother or having to justify to your boss.

Written conversations inside social media networks can often be found through

search engines such as Google. Even in cases where only your contacts can

see what you write, there is a possibility that one of them will forward what you

say and make it visible to a wider audience.

Personal conversations within social media networks regarding Red Cross

should always be considered public rather than private.

If you choose to tweet a photo, please obtain written consent and send the

consent form to your Regional Staff Lead

When tweeting, please tweet @redcrosscanada and/or your provincial Red

Cross Twitter handle (i.e. @RedCrossTalk).


Promotional Photos

A few tips....

Ask “How can I portray this story

visually?”

Have fewer than 5 people in a photo

Get close up!

Use a variety of vantage points

Remember: Get the person’s

consent, as well as their name and

title. (Use our Red Photo Release

form! Available online)

Campaign Timeline


Campaign Timeline

Dates Description

January 25th to

February 12th

Volunteer training : This includes 1-2 hours of self directed training and an additional 2 hours of

general Red Cross training for anyone who has not volunteered with Red Cross in the past

Red Cross campaign materials will be shipped directly to your stores by courier. They should arrive

by Feb 5th and will be addressed to the attention of the Store Manager. The Red Cross Walmart

Ambassador will not be responsible for delivering materials

Week of February 5th Introduction to Walmart manager who is most responsible for campaign to

ensure campaign materials have arrived in-store and organize date for Launch Meeting

Morning Meeting #1 – Launch Meeting week of February 12th

February 15th – March

9th March

Walmart Campaign March February 15th – March 9th

Morning Meeting #2 – Check-in Meeting week of Feb 26th

Blitz Day March 3rd

March 12th – March

16th

Thank you package will be couriered to stores, please ensure your store receives it

Volunteer survey sent out end of March

Volunteer expenses with original receipts, submitted by April 6th

Thank You

Documents

Walmart Campaign 2018 Training for Red Cross … Campaign 2018 Campaign Training | 2 Objectives The purpose of this training is to prepare you, as a Red Cross Walmart Ambassador, for