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WALK THIS WAY, TALK THIS WAY!
Presented byDelaware Office of Highway Safety
Lisa FlowersCommunity Relations & Public Information Officer
May 2016
How Social Media is Being Used to Communicate & Connect in Delaware
[email protected] Delaware Office of Highway Safety (302) 744-2743
EVERYONEis talking about it.
Source: DelawareOnline.com and WMDT47
[email protected] Delaware Office of Highway Safety (302) 744-2743
Pedestrian Fatalities - Answering the WHY Nationally, a new focus
Information, case studies, surveys, etc., is limited. Pedestrian Survey
Launching next week Used data to select routes Survey will help us:
Create better education and enforcement outreach Create better infrastructure (sidewalks, bus stops, etc.)
[email protected] Delaware Office of Highway Safety (302) 744-2743
[email protected] Delaware Office of Highway Safety (302) 744-2743
What We’re Doing Enforcement - Continuing the Conversation
Launched based on cumulative data of where pedestrian injuries/fatalities have happened Able to use up-to-date data to quickly target problem
areas
Source: NBC10
[email protected] Delaware Office of Highway Safety (302) 744-2743
What We’re Doing Education
We need to learn more – Pedestrian Survey Corporate partners
Growing – adding new members In the field engagement
Colleges and universities Other sporting events Hispanic community 4th – 12th grade
[email protected] Delaware Office of Highway Safety (302) 744-2743
Conversations in the Community
Walk Smart . Arrive AliveDE. Campaign• Campaign message was relatable on a personal level to Wesley
students• Last year a student lost her life to a pedestrian related accident• Light-up buttons • Cornhole game paired with Fatal vision goggles
[email protected] Delaware Office of Highway Safety (302) 744-2743
@DelStateUniv event with our marketing partner:
Used social media to promote our presence as well as impairment tests/games
[email protected] Delaware Office of Highway Safety (302) 744-2743
More Conversations on Social Media
[email protected] Delaware Office of Highway Safety (302) 744-2743
[email protected] Delaware Office of Highway Safety (302) 744-2743
What We’re Doing (cont’d) Paid media
Radio, TV, digital, print, outdoor, social media DE Advisory Council on Walkability & Pedestrian
Awareness Addressing pedestrian safety Members include:
Law enforcement Service agencies State agencies Community advocates
Twitter chats – NEW and Coming Soon! Distracted driving Impaired driving Pedestrian safety
[email protected] Delaware Office of Highway Safety (302) 744-2743
Conversations on Traditional Media
Flyers and postersDoor hangersAds on buses and Jolly TrolleyLifeguard standsSocial media
[email protected] Delaware Office of Highway Safety (302) 744-2743
Conversations with Other StatesPartnering with Ocean City – An exceptional program recognized nationally by GHSA.
[email protected] Delaware Office of Highway Safety (302) 744-2743
Conversations with Corporate PartnersCorporate Partners’ Meeting
Spring 2016
EducationOutreachEducational materialsFacebook Group – NEW!
[email protected] Delaware Office of Highway Safety (302) 744-2743
Ideas Start a Facebook or LinkedIn group
Let the conversation begin! Positions you or your org as a leader Educate and inform Builds trust and rapport Promote events Invite community leaders Group members can help
Develop new ideas Share your message
[email protected] Delaware Office of Highway Safety (302) 744-2743
[email protected] Delaware Office of Highway Safety (302) 744-2743
Continuing the Conversation Online Using
Areas of Continued Work Increasing education
Teaching the community the dangers of: Walking under the influence of drugs or alcohol Not being visible at night
Wear reflective clothing and carrying a flashlight Not using a cross-walk Walking while distracted (texting or using the phone)
Multi-component intervention Community led mobilization
Adjusting strategies as laws change Continuing the conversation throughout
[email protected] Delaware Office of Highway Safety (302) 744-2743
Additional ResourcesJoin our online conversations!
@ArriveAliveDE on Facebook and YouTube@DEHighwaySafe on Twitter and Instagram
Office of Highway Safetywww.ohs.delaware.gov
National Highway Traffic Safety Associationhttp://www.nhtsa.gov/Pedestrians
http://www.nhtsa.gov/Bicycles
Governors Highway Safety Association www.ghsa.org
AAA Foundation for Traffic Safetyhttp://midatlantic.aaa.com/Foundation/CommunityPrograms/PedestrianSafety
http://midatlantic.aaa.com/Foundation/CommunityPrograms/BicycleSafety
[email protected] Delaware Office of Highway Safety (302) 744-2743
Walk Smart. Arrive Alive DE.
(302) 744-2743
[email protected] Delaware Office of Highway Safety (302) 744-2743
