VP Business Development, Business Development Manager, Territory

8/6/2019 VP Business Development, Business Development Manager, Territory

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KARL EDMUNDS7565 S Elkhorn Mtn. ~ Littleton, Colorado 80127H: 303.932.3876 ~ C:303.868.4746

MARKETING / BUSINESS DEVELOPMENT EXECUTIVE

Seasoned and innovative business development specialist. Highly credible with C-Level executives and skilled at opening doors to new sales opportunities. Proven history driving sales and market share growth in key national accounts and applying productive indirect sales channel strategies to drive company profits, market share and brand power. Effectively targets key end users and utilizes practical tools e.g. web, email, advertising, direct mail, phone calls to competitively position company products.

Areas of Expertise:

* Branding* Sales Planning* Go-to-Market Strategy* Multi-Channel Management* Partner Relationships - PRM* Distribution Planning* Acquisition Integration* Internet & Social Network

* Marketing Communication* New Product Development* Solution Selling* Internet Strategy* New Market Penetration* Organization Development* Customer Relationships - CRM*"Karl is a determined and focused B2B business developer. He has in-depth, hands-on knowledge of all bus dev tools - online and off (newsletters, seminars, speeches, etc.). After identifying prospects, Karl is relentless, but polite, in walking them through the funnel to a close. He is a professional in all senses of the word, and a great person with whom to share an office, car ride or business t

rip."Bob Segal, Vice President, Frank Lynn & Associates

SELECTED CAREER HIGHLIGHTS

Expanded national lead generation strategy by turning failed workshop/training initiative into strong revenue center and lead source.Lead redesign of company website and the SEO campaign adding an article marketing campaign, additional content and lead capturing methods, and significantly increased web presence to front page Google presence.Met or exceeded business development objectives for the past 4 years.Increased dbase of target prospects 10X in less than 2 years.

PROFESSIONAL EXPERIENCE

VP Marketing & Practice Development, FRANK LYNN & ASSOCIATES, Itasca, IL2005 - Present35 year old international management consulting practice assisting manufacturersto select and manage "go-to-market strategies through any type of indirect sales channels.* Redesigned website with SEO practices that increased organic traffic by 400%and significantly improved overall lead conversions rates.



* Develop and manage the entire marketing budget including all forecasts and changes to ensure all standards and objectives are met.* Develop newsletters for vertical market communications, oversee all marketingcontent research and create all new product marketing collateral.* Responsible for expanding Frank Lynn brand presence through electronic mediaand implemented new marketing tools including CRM and e-mail systems.* Facilitate and Manage speaking schedules, marketing plans and budgets and leverage new business opportunities to Principals.* Implemented new prospect introduction process driving lead flow and conversions by 17%.* Increased lead flow by 200% for 35-year-old international management consulting practice.

Managing Principal, DMG FINANCIAL, Denver, CO2002 - 2004Nationally recognized beverage financial and management consulting practice providing M&A, valuation and distribution consulting services.* Expanded firm's presence as monthly author in the beer industry's leading magazine (Modern Brewery Age) increasing valuations by more than 25%.* Developed a formal Transition Planning program to assist a client to bring family members into the business.* Developed database of key contacts within the food and beverage segments andoversaw all direct calling programs to reach key owners and managers.* Created strategic partnerships with firms offering compatible but not competi

tive services which increased market penetration and revenues.* Conducted speaking engagements and promoted and marketed all services at leading conventions throughout the country as well as management meetings.* Established national AB beer performance groups approved and sponsored by Anheuser Busch.

VP, Business Development, KEANE CONSULTING, Chicago, IL 2000 - 2001International technology and supply chain consulting firm.* Managed business development transition and integration activities after theacquisition of Denver Management Group by Keane Consulting.* Developed and oversaw a new prospecting program and identified and contactednew pre-sale opportunities.* Assisted in supply chain consulting awards of more than $40M in new governmen

t supply chain projects.* Assisted in the development of objectives, scope, and resources of work for new business prospects, identified problems, and developed solutions.

Principal / Director of Sales, THE DENVER MANAGEMENT GROUP, Denver, CO1989 - 2000International management consulting firm specializing in sales, logistics and supply chain projects.* Developed high profile relationships including Coca-Cola, Pepsi Bottlers, Frito Lay, Proctor & Gamble, Coors Brewing Company and Miller.* Responsible for bringing in the firm's largest consulting project which resulted in a 40% increase in revenue.* Served as the project lead and developed a new website and repositioned the c

ompany for upcoming supply chain business and multiple product offerings.* Created articles and oversaw all new content development as well as the submissions for publication in nationally targeted news sources.* Led the successful expansion from an exclusive beer distribution company to include soft drinks, dairy, bakery, snack food and food services.* Developed a highly focused, two step direct call sales process for the beer industry.* Led the practice in new sales and account penetration every year.* Led firm expansion to all new markets beyond the beer industry.* Managed all marketing collateral.



EDUCATION

BA, Business Administration in Finance & Marketing, Brigham Young University, Provo, UT

Documents

VP Business Development, Business Development Manager, Territory