VOYE LES CHOSES ATREMENT - TV5 Espace Pubtv5espacepub.ca/grilles/cahier_des_ventes_TV5_ANGL_complet-v2.pdf · VOYE LES CHOSES ATREMENT Source Saine Marketing, tude de perceptions

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VOYEZ LES CHOSES AUTREMENT

Source : Saine Marketing, Étude de perceptions à l’égard de TV5 et d’Unis TV, Francophones du Québec et hors Québec, décembre 2015.

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BE SEEN

Source : Saine Marketing, TV5 and Unis TV perception study, Francophones in Québec and outside Québec, December 2015

Numeris, Quebec franco, Ind.2+, M-Su- 2a-2a, AMM, Broadcast Year 2014-15 vs. Broadcast Year 2013-14, confirmed data.

85% +17%88%OF CANADIAN HOUSEHOLDS

Included in basic cable package Average AudienceBrand awareness rate

BY

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Source : Saine Marketing, TV5 and Unis TV perception study, Francophones in Québec and outside Québec, December 2015.

REACH A UNIQUE VIEWING AUDIENCE

OF OUR AUDIENCE ARE LIGHT TV VIEWERS. THEY WATCH AN AVERAGE OF 1 TO 10 HOURS ON WEEKDAYS.40%

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Numeris, Quebec franco, Ind.2+, - M-Su 2a-2a, Fall 2015 (Aug. 31, 2015 to Jan. 3, 2016), confirmed data.

TV5 reaches nearly2 MILLION VIEWERS on average each week.

more curiousbetter informedmore open to the world around them

HIGHLY COVETED VIEWERS AND A UNIQUE OPPORTUNITY TO REACH THEM

EXPAND YOUR REACH

They’re not your average viewers:

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Source : Saine Marketing, TV5 and Unis TV perception study, Francophones in Québec and outside Québec, December 2015.

VIEWERS WATCH TV5 TO

Enjoy a point of view that differs from that of other TV channels (87%)

Consume content they cannot find elsewhere (78%)

Discover the world (88%)123

EXPAND YOUR REACH

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CATCH THEIR ATTENTION

MORE VISIBILITY WITH 45% LESS ADVERTISING CLUTTER THAN ON OTHER CHANNELS

6.5 MINUTES / HOUR

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Numeris, Quebec franco, A18+ and A18+ whose first language learned is other than French, M-Su 6p-11p , Aug. 31, 2015 to Apr. 10, 2016, confirmed data. Excluding youth and commercial-free channels.

REACH CULTURAL COMMUNITIES EFFICIENTLY

99%OF CANADIANS BORN ELSEWHERE KNOW TV5

* People whose first language learned is other than French.

TV5 7.0%

RDI 6.7%

TÉLÉ-QUÉBEC 4.3%

EVASION 3.3%

CANAL D 1.9%

HISTORIA 1.5%

ARTV 1.5%

Viewing percentage generated by members of cultural communities* during prime time

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TARGET A COVETED VIEWING AUDIENCE

49% 51%FEMALE MALE

BALANCED MALE-FEMALE RATIO RATIO

Source : Numeris, Quebec franco, Ind.2+, M-Su 2a-2a, Aug. 31, 2015 to Apr. 10, 2016, confirmed data.


952% 60%ATTENDED COLLEGE OR UNIVERSITY

LIVE IN THE GREATER MONTRÉAL AREA

INDEX: 163 INDEX: 120

Source : Numeris, Quebec franco and Montral franco EM, Ind.2+, - M-Su 2a-2a, Aug. 31, 2015 to Apr. 10, 2016, confirmed data. Index vs. French specialty Canadian channels.

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* Executive, Manager, Professional and Self Employed.

32% 16%OF REGULAR VIEWERS HAVE A HOUSEHOLD INCOME OF $80,000 OR +

ARE PROFESSIONALS OR DECISION-MAKERS*INDEX: 118


Numeris, Quebec franco, Ind.2+, M-Su 2a-2a, Aug. 31, 2015 to Apr. 10, 2016, confirmed data. Index vs. French specialty Canadian channels.


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Source : Vividata 2015 Q4 - Province of Quebec franco, A18+ and A25-54.

INDEX 100

167

133

129

114

114

117

A18+A25-54

Total securities and savings of $500,000 or more

Intend to buy furniture in the next 12 months

Average annual RRSP contributions of $5,000 or more

Purchased home accessories in the past 12 months

Non-RRSPs investments

Property with a market value of $400,000 or more

VIEWERS WITH ASSETS

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INDEX 100

185

146

218

141

125

A18+A25-54

Travelled within Canada for vacation more than 6 times in the past 12 months

Stayed 7 nights or more in a hotel or motel when vacationing

Spent $5,000 or more on their last vacation abroad

Intend to vacation in Europe within the next 12 months

Purchased travel packages/tours for international destinations *

* Countries other than U.S.


VIEWERS WHO LOVE TO TRAVEL

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INDEX 100

135

110

140

126

112

A18+

Went fishing - between 3 and 9 times

Spent $500 or more on sports equipment or clothing

Went downhill skiing - 10 times or more

Played golf - 10 times or more

Gardened - 10 times or more

Source : Vividata 2015 Q4 - Province of Quebec franco, A18+. In the past 12 months.

VIEWERS WHO ARE ACTIVE

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INDEX 100

140

115

130

A25-54

Spent $100 or more on perfume/cologne in the past 12 months

Use a facial night cream

Use a facial serum

Source : Vividata 2015 Q4 - Province of Quebec franco, A25-54.

VIEWERS WHO ARE WELLNESS-MINDED

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INDEX 100

110

122

157

112

154

110

A18+A25-54

Ate 3-4 times at a restaurant in the past 30 days

Went to the movies 6 times or more in the past 3 months

Went to a casual/family restaurant 5 times or more in the past 30 days

Consumed 3 to 5 glasses of wine in the past 7 days

Attended popular music concerts 3 times or more in the past 12 months

Visited a museum 3 times or more in the past 12 months

VIEWERS WHO LOVE AND ENJOY LIFE

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CHOOSE FROM A RANGE OF CREATIVE SOLUTIONS TAILORED TO YOUR NEEDS

COMPLEMENTARY VIDEO ON DEMAND

150 HOURS OF VIDEO CONTENT

430 ONLINE VIDEOS

125,000+ VIDEO CONNECTIONS

26 MIN. 19 S.

AT ALL TIMES

EACH WEEK

PER MONTH

AVERAGE VIDEO VIEWING TIME

Source : Google Analytics, Sept. 1, 2015 to Apr. 30, 2016 vs. Sept. 1, 2014 to Apr. 30, 2015.

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Source : Google Analytics, Sept. 1, 2015 to Apr. 30, 2016 vs. Sept. 1, 2014 to Apr. 30, 2015.

MailChimp, May 2015 to May 2016.


514,600 PAGE VIEWS / MONTH

4,000 PAGE VIEWS / MONTH

VISIBILITY OVER MULTIPLE PLATFORMS

ADVERTISE ON OUR FLEXIBLE SHOW HUBS

PAIR YOUR BRANDS WITH CONTENT FROM OUR CUSTOMIZED BLOGS

25,000 SUBSCRIBERS36% OPEN RATE

REACH OUR VIEWERS THROUGH OUR WEEKLY NEWSLETTERS

Premium ad spaces available in a pared-down and uncluttered environment

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AN ENGAGED COMMUNITY THAT JUST KEEPS GROWING

137,600 FACEBOOK FANSX 3 SINCE LAST YEAR

TV5 137,600

ZTÉLÉ 104,200

70,000HISTORIA

33,500ZESTE

48,900ARTV

28,600ÉVASION

TWITTER AND INSTAGRAM WE’RE ALSO ON TWITTER

Facebook data as of May 30, 2016.



PROGRAMMING2016-2017

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PATROUILLE10 x 48 min

Two cities, two intense neighbourhoods. Theft, drug trafficking, assaults, murders – tension and danger are a daily reality for local patrol officers. And in London, Acapulco, L.A. or Dubai, you get to ride with them!

CHACUN SON ÎLE13 x 48 min

From Cuba to Crete, Okinawa to Réunion, the Comoros to the Faroes, follow... Sophie Fouron as she introduces you to islanders and island living.

NEW SHOWS

• Fall 2016 • Winter 2017

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WEB THÉRAPIE 22 x 24 min

Florence Champagne is back in this French adaptation of Lisa Kudrow’s hit Showtime series. With her husband entering politics, the self-proclaimed therapist has visions of becoming the “First Lady” of Québec, although she continues to take on new online “patients!” Starring Edith Cochrane and also featuring Pierre Brassard, Céline Bonnier, Valérie Blais, Vincent-Guillaume Otis, Élise Legault, Marie-Hélène Thibault, Tammy Verge, Martin Perizzolo and André Robitaille.

• Fall 2016

NEW SHOWS

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RIRES DU MONDE 10 x 48 min

What makes the world laugh? Our comics will be going the extra mile to find out! This season’s hosts include: Marc Labrèche in Greece, Julie LeBreton in Italy, Normand Brathwaite in Germany, François Bellefeuille in Russia and Nabila Ben Youssef in Senegal.

NEW SEASONS

HÔPITAL VÉTÉRINAIRE 13 x 48 min

While we examine a baby sloth and an anorexic rex rabbit, an elephant has its foot x-rayed, a golden retriever is transferred to Cardiology and a cat sees the dentist. The vet is in the house for another exciting season!

• Fall 2016 • Winter 2017

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PARTIR AUTREMENT EN FAMILLE 13 x 48 min

Among this season’s tour guides for family vacations off the beaten path: Vincent Vallières in Sweden, Benoît Brière in Sicily, Sophie Lorain in Hawaii, Ricardo Larrivée in Sri Lanka and Catherine Perrin in the Northwest Territories.

NEW SEASONS

MARCHÉS SUR TERRE 13 x 48 min

Teas, kilts, spices, birds, fabrics, and even cows! Julie Laferrière continues to explore the world’s fascinating markets from China and Tanzania all the way to Equator, with stops in India and Oklahoma City!

• Winter 2017 • Winter 2017

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TABOUS ET INTERDITS 10 x 48 min

Join Christian Laurence on his quest for taboos and prohibitions that govern our societies. For a fresh perspective on how we live, tag along with him to Korea, Greece, Cuba, Thailand, Argentina and Iceland.

NEW SEASONS

PARCONAUTE8 x 48 min

Olivier Morin is back and eager to show you some of the planet’s most unusual or spectacular theme parks! Including Nazareth Village in Israel, Tamaki Maori Village in New Zealand and Ramoji Film City in India!

• Spring 2017• Spring 2017

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MUST-SEE TELEVISION

SECRETS D’HISTOIRE

What if Henri III wasn’t such a nice guy? It’s one of the questions our host Stéphane Bern grapples with as he returns for a new season. Before exploring the tragic fate of Ludwig II of Bavaria, he’ll take you to places like Florence, to meet Lorenzo the Magnificent!

THALASSA

This show dedicated to the sea continues to be a big hit with viewers! Set sail for inspiring excursions in the company of the show’s creator Georges Pernoud... All aboard!

• Friday 8 p.m. • Monday 8 p.m.

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JOURNAL DE FRANCE 2

Join news anchor David Pujadas for your daily fix of news that matters and a different take on global events.

DES RACINES ET DES AILES

One of our flagship shows is back with stories from places laden with history and about the people dedicated to protecting and promoting their culture and heritage.

MUST-SEE TELEVISION

• Spring 2017• Every day 6:30 p.m.

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THEME NIGHTS

LUNDIS HISTOIRE (HISTORY MONDAYS)

Featuring shows like “Secrets d’Histoire” or documentaries on the world wars, Hitler, Stalin, Churchill or about Egypt’s pharaohs and their mysteries, you can see why History Mondays now attract 13% more average audience aged 25-54.

VENDREDIS VOYAGENT (FRIDAY TRAVELS)

TV5 is the 5th most-watched French-language specialty channel on Friday evenings from 8 to 10 p.m.! Many of you enjoy being our travelling companions as we trek the planet via roads less travelled, on shows filled with exciting content and spectacular images.

Source : Numeris, PQ franco, A25-54, Monday 8 pm - 11 pm, Aug. 31, 2015 to Apr. 24, 2016 vs. Sept. 1, 2014 to Apr. 26, 2015, confirmed data.

Numeris, PQ franco, Ind. 2+, Friday 8 pm - 10 pm, Aug. 31, 2015 to Apr. 24, 2016, confirmed data.

• Friday 8 p.m.• Monday 8 p.m.

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Source : Numeris, PQ franco, Ind. 2+ and A25-54, Sunday 8 pm - 10 pm, June 1 to Aug. 30, 2015 vs. May 26 to Aug. 31, 2014, confirmed data.

DIMANCHE CINÉ (SUNDAY NIGHT MOVIES)

We grew our average audience by 28% (T2+) and 16% (A25-54) on Sunday nights, which means there are increasingly more of you watching really good French-language movies!

ZOOM ANIMAL

Come explore animal kingdoms from all over the world and their host of rare and surprising but always exciting species and creatures. Unique documentaries, remarkable footage!

THEME NIGHTS

• Thursday 7 p.m. • Sunday 8 p.m.

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SPORTS

Tactical, tense – an adrenaline rush! If you like the thrill of competitive sports, you’ll love the top-flight rugby and soccer matches we air on Saturdays!

VARIÉTÉS DU SAMEDI

Comedy, song, concerts, circus and magic acts: see the best variety shows the Francophone world has to offer. From Michel Fugain to the Comedy Club of Jamel Debbouze, the “Fête de la musique” or the “Festival du cirque de demain,” it’s your ticket to the week’s best entertainment!

THEME NIGHTS

• Saturday 8 p.m.• Saturday 10 a.m.

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CONTACTS

Dominique Cornellier Director, Revenues, Communications & Marketing

514 597-3130 1 877 522-6660 [email protected]

Yanick Cole

514 693-1221, ext. 2 [email protected]

Patrick Landry

514 591-6302 [email protected]

Roxann Dagenais


Annie-Claude Gauthier Advertising Coordinator


Joëlle Marier-GardnerAdvertising Coordinator


Marc LegoutTraffic Coordinator


TV5 QUÉBEC CANADA TV SALES | ROBERT COLE MEDIA

DIGITAL SALES | GROUPE V MÉDIA

TV5espacepub.ca

Documents

VOYE LES CHOSES ATREMENT - TV5 Espace Pubtv5espacepub.ca/grilles/cahier_des_ventes_TV5_ANGL_complet-v2.pdf · VOYE LES CHOSES ATREMENT Source Saine Marketing, tude de perceptions